3 Reasons Why October And November Are The Most Important Months In Sales

wooden cubes with 2021 changing over to 2022 for sales techniques

Three Proven Sales Techniques to Smash Target

Two of the most important months of the year in Sales happen to be October and November.

However too many Salespeople and Sales Managers are either unaware of this, or simply choose not to do anything during these critical months of activity.

Many Salespeople fall into the trap of “easing off” at the bottom end of the year.

Step it up…

But this is the time you need to be stepping it up!

So many Salespeople don’t change their pace during October and November and then roll into Christmas and January and wonder why they miss their target. Worse still, they start Q1 of the new calendar year playing catch up.

Crucial Sales Techniques need to be put in place now to maintain pipeline strength at the start of the new year.

Why are October and November so important to Sales?

Whenever we ask a B2B client how your December and January were, the reply from many is “not that good”. There are more organisations open for business and back to work in January than ever before. And no more so than now.

Remember not so long ago we had 2 years of on-again-off-again lockdowns. Business owners are still smarting about the threat of, or actually shutting their doors.

sales techniques funnel

Your Sales Pipeline in October and November

How prepared are you for October and November?

Is your team implementing the key Sales Pipeline principle of Managing the Lead Time between Sales Activity and Sales Results?

Your Salespeople should be filling their 2022 Pipeline now.

Why be filling your 2024 Pipeline now?

Because it takes an average of 2 to 3 months to convert a new opportunity or win a new client. Therefore – 2 to 3 months prior to January is October and November.

Are your Salespeople active right now or are they sitting back

So are your Salespeople active right now or are they sitting back – saying “January has always been quiet for us”?

A slow start to the new calendar year is hard to claw back from, both in target numbers and morale.

With that in mind, here are Three Proven Sales Techniques to Smash Targets.

1. Start Implementing Weekly or Fortnightly Power Hours

Power Hour / Overview

Power Hour Session Pipeline Case Study

In a tailored Strategic Sales Training workshop a few years back in November, we generated a massive ROI for a client with a solid Power Hour session.

Here is what that Power Hour session looked like:

  • We gathered all their 36 Salespeople, Sales Support and Sales Managers into a room.
  • Prior to the session, each participant had to arrive with a target list of 50 contacts – existing, lapsed, and prospects.
  • We then ran 2 hours of Power Hour Training. Then, everyone had to put the training immediately into practice.

Outcome: the group BOOKED 546 FACE TO FACE MEETINGS IN ONE HOUR. That is more than 15 appointments per person! Their conversion ratio at that time was 34% of meetings to orders, and they had a HUGE January and start to the New Year.

2. Do Your Research

If you search “CEO of KONA Group” you are guaranteed you’ll come up with an image and blurb of Garret Norris. Search “John Wright KONA Group” and you will see information about the Group’s Melbourne Sales Coach. Research your prospects! That is how you will connect with them.

Next, using the information you have researched about your prospect, you then:

A) figure out the best way to address their pain point, then

B) how you will get past the gatekeeper.

By the time you get to the decision-maker, you must know enough to give them insights into their own business. 77% of buyers say they won’t engage with a Salesperson if they don’t do the homework first*. So get Googling. (*LinkedIn State of Sales Report, 2017).

27 Content Distribution Ideas to Promote Primary Research - Hinge Marketing

3. Work Out Your Why!

Your Salespeople should all be good communicators.

But – there’s always an opportunity to train and upskill their pitching and selling processes. That is, there are always opportunities to sharpen the axe and move your Salespeople from good communicators to skilled effective communicators.

That means, they should be able to identify and articulate ways they can add value to potential customers. But to do this, your Salespeople need to work out their Why.

Do your Salespeople know how to work out their Why Statement and company value proposition?

Why Statement for Sales Techniques image

Knowing your Why will help you to move targets through the Sales pipeline and advance to the more critical stages.

That’s the part in the pipeline where you secure the Sale.

To Book Your Team’s Tailored Sales Pipeline Workshop

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.



Author – Garret Norris –
 https://www.linkedin.com/in/garretnorris/

6 Ways to Improve Your Sales Outreach Strategy to Win More Leads

Sales Outreach Strategy Model for the KONA Group

We all get them, the “annoying” telephone calls from someone trying to sell you something you absolutely don’t need. That is not what you want as your strategy right? Thankfully, there are other ways.

Sales Outreach has come a long way and has evolved to something quite different from pure cold calling. And as the field continues developing, you need to keep up with it. With the help of research and new techniques, you can improve your Sales Outreach Strategy and make it more effective in today’s current climate.

Consequently, a rise in engagement, conversion rates, and profits is likely to follow. So don’t hesitate, because as we teach in our workshops, Activity Drives Results, and therefore, with a better Sales Outreach you will get better results.

activity drives results equation

 

WHAT IS SALES OUTREACH?

Sales Outreach is the process of engaging with prospects who meet your customer profile. That is, with the goal of bringing them into the Sales pipeline and converting them into paying customers.

Moreover, the rise of inbound marketing has greatly increased the number of channels for the modern marketer. But it has also increased the noise that we need to learn to cut through if we are to reach the modern B2B buyer.

Consequently, and partly as a response to the noise, outbound marketing has been modernised. Prospecting has become a key part of the marketing mix. Crucially, it allows highly targeted Sales Outreach to deliver personalised messages to key decision-makers.

17 Most Important Pieces Of Information To Gather On Prospects

 

SALES OUTREACH STATISTICS

Cold Sales Outreach is a vital part of starting conversations with potential customers. The merits of this, and which methods of Outreach are most effective, are revealed in some surprising statistics.

  • The average Salesperson only spends a third of their day actually selling
  • 40% of Salespeople say prospecting is the hardest part of their job (HubSpot)
  • 60% of B2B buyers say no four times before saying yes
  • 48% of Salespeople never even make a single follow up attempt (Invespcro)
  • It takes between eight and 18 calls to actually connect with a buyer (Brevet & TopoHQ)
  • Salespeople spend the equivalent of an entire day each week writing emails (HubSpot)
  • 70% of unanswered Sales emails aren’t followed up (Yesware)
  • Follow up emails generate 77% of prospecting campaign responses (Sopro)
  • 80% of prospects prefer Sales discussion over email compared to any other medium (HubSpot)
  • Email marketing is almost 40 times more effective than social media marketing for new customer acquisition (Brevet)
  • 89% of marketers say that email is their primary channel for lead generation (Copper)

WHAT ARE THE BEST WAYS TO IMPROVE YOUR SALES OUTREACH STRATEGY?

If you notice that you’re not reaching your Sales goals, it might be time to work on your Sales Outreach approach. Does your team have an effective Sales Outreach Strategy in place?  Below are 6 Ways to Improve Your Sales Outreach Strategy to get you started.

1. BE PROACTIVE

Remember? We will say it again and never stop drilling it in. Activity Drives Results!

As a business with something to sell, you are the one that should make the first move. This is particularly obvious with outbound Sales Outreach. That is, where the entire concept is that you contact potential clients to close the deal. But even if you’re focusing on inbound Sales Outreach, there are things you can do to improve your chances of conversion.

outbound versus inbound sales

For example, collecting data about your leads, prospects, and existing clients will give you a better idea of who they are and what they respond to. This is addressed in a 90 Minute Virtual Workshop, called The Importance of Information Gathering and Your Sales Outreach Strategy.

Once you have gathered the correct and valuable data from your prospect, you can use the knowledge to improve your approach. That means, from your marketing and branding all the way to your customer services. This process will significantly increase your opportunities of being contacted by interested customers.

2. UNDERSTAND, NOT JUST KNOW, WHO YOUR BEST CUSTOMERS ARE

Having a comprehensive understanding of your customers is key to achieving core business goals.

Whether you’re trying to build the customer experience, create more engaging content, or increase Sales. Knowing your customers better than they do is key. That means developing ideal customer profiles and mapping your audience. This is addressed in a 90 Minute Virtual Workshop, called Customer DNA and Your Sales Outreach Strategy.

importance of customer research statistics image

 

3. PICK THE PROPER PLATFORM

Who you approach is also going to affect how you approach them.

You want to meet potential clients where they are, that is – using the communication channels they prefer. Virtually everyone uses e-mail these days, so that’s a safe bet for Sales Outreach. Phones have been successfully used in Sales for decades, so they will probably work for you too.

What’s new in recent years is social media. If you can harness the power of different social media platforms, you can significantly improve your strategy. Just remember to choose the right social media.

90% of top-performing Salespeople now use social media as part of their sales strategy. (LinkedIn)

Social Selling Tips: Using Social Media to Connect with Prospects

To Book Your Team on their Sales Outreach Strategy Building Workshop | Virtual Training

Have a think about which channels will work best for your target audience. Cold calling will be the way to go for some.

An approach on social media can work really well for others. Of course, LinkedIn is the go-to network for most B2B buyers. However, if your audience is, say, wedding photographers, then Instagram might be a place they are more active.

64% of sales reps who invest in social media hit their team quota – compared to only 49% of reps that don’t use social media. (LinkedIn)

Cold email outreach is a proven tactic that delivers the highest lead rates and marketing ROI. And as the above figures show, four out of five B2B buyers prefer to be contacted by email over any other medium.

4. PERSONALISE EVERY APPROACH

Personalisation is where it is at these days. It is in fact, one of the most effective tactics for both marketing and client retention that you can possibly invest in. It makes your efforts more relevant for the individual client. But also, it makes them feel important and special rather than just another number.

Every person you contact should believe that you typed out an email just for them. Cold email copywriting is an art form in itself, but it’s the personalisation that really takes a message to the next level.

By personalising 20% of email content, open rates increased over 40% on average and reply rates increased 112%. This is compared to emails with no personalisation at all. (SalesLoft)

Build loyalty and increase sales through personalisation - Raconteur
But how do you personalise a Sales Outreach approach?

The first step is collecting as much information as you can. Remember, The Importance of Information Gathering and Your Sales Outreach Strategy?

Equally as important, invest in a good CRM system! This is crucial. A solid CRM will help you collect, organise, and measure data about ALL your team’s leads. Then, when your Salespeople contact those leads, they can use information about them to adjust and tailor their Sales pitch to each one. They should use the customer’s interests and previous experiences with the business as a starting point to rebuild that all-important rapport. Crucially, they will refer back to emails and conversations and know how to connect with a particular customer and pick up from where they last left off. Finally, your Salespeople can use the data to guide your marketing strategies too. This will consequently increase the number of inbound contacts you get and have a significant growth effect on their pipeline.

Businesses that leverage CRM software sees sales increase by 29%, sales productivity increase by 34%, and sales forecast accuracy increase by 42%. (Salesforce)

5. CHANGE YOUR MINDSET

You have to get into the right state of mind.

You can no longer focus on selling your product, service, or solution. You must focus on communicating as a trusted advisor and industry thought leader. That means focusing on the value and ROI your solution delivers versus the simple features and benefits of the actual product or service.

Learn How to Change Your Mindset for Amazing Results | Sales 3.0 Conference
But how do you change your mindset?

Keep yourself open to new ideas by continuing to learn. Crucially, invest in your team’s education with continuous learning and training.

Tailored training involves the use of Sales-based activities designed to spark creativity and help your Salespeople reframe their thinking to value-based selling, rather than basic brand flogger.

The mindset of every Salesperson has the power to drive or destroy their sales. It is up to you as their Leader, to shape a positive, results-orientated mindset.

6. REMEMBER TO FOLLOW UP

Most of the time, a single contact is not going to be enough for conversion. And when your customers are other businesses as well, you need to remember they too are busy people whose first priority is probably not your business.

So don’t let them forget about you! Contact them again after a while. If you can, work on building actual relationships. A more personal approach will help you make the Sale. However, know when to hold back as well. Aim for a balanced approach where you follow up without being too pushy.

How do you know when your team needs to improve its Sales Outreach Strategy?

There’s never a bad time to improve your Sales Outreach strategy. After all, a better approach leads to better results.

As Leaders, if you’re working on your quarterly plans or reorganising things in your business, reconsidering how you do your Sales Outreach techniques should be on the list every time.

But it becomes critical when you notice too many deals are lost and leads are not moving through the Sales pipeline. This will affect your ROI and overall profits, so trying a new approach as soon as possible is a must.

CFO: What happens if we train them and they leave? CEO: What happens if we don’t and they stay?

Call us to organise your team of professionals to be part of your bespoke training and build a customised Sales Outreach Strategy. Each focus learning area will be tailored to your team’s needs and challenges.

They can be part of 4 x 90 minutes Sales Outreach Strategy Essentials Virtual Workshops. Cherry-pick one or all of the topics below and customise your Team’s Learning.

Sales Outreach Strategy Essentials

  • 5 Steps of a Sales Conversation
  • Front of Mind Awareness
  • Follow Up and the Sales Process
  • Maximising Prospecting
  • POWER HOUR
  • Prospector’s Dozen
  • Cost = Time + Money
  • Customer DNA
  • Upsell and Cross-Sell Strategies
  • Missed Opportunities
  • Objection Handling
  • Closing the Sales Process
  • Client Meeting Map

To Book Your Team on their Sales Outreach Strategy Building Workshop | Virtual Training

To book Your Team’s tailored ↑ Sales Outreach Strategy Building Virtual Workshops, contact KONA on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

The Secret to Happiness | 7 Easy to Apply Tips

back view of four casually dressed adults jumping in the sunlight atop a grass field

 

What is the Secret to Happiness and How Does a Happy Mindset Improve Sales?

Coping with the emotional toll of missed opportunities and train-wreck sales meetings can be tiring as well as demoralising. But despite the trials, you must fight against what can at times seem like an onslaught of negativity. That is, if you want to get to the rewards. And the best way to do that is by cultivating and also nourishing a positive attitude.

However, the trick is not just being positive when everything is A-Okay, but rather staying positive even when things don’t go so well. Remember the time old philosophy – that you can’t always control the outcomes of things, but what you can control is how you respond to those outcomes. But is this the true secret to happiness? Well, read on.

While many of us can handle the pressure, some of us crumble under it. And if we don’t take care of our own happiness, our sales success can take a real blow.  “How do you know if you have a piece of quartz or a diamond on your team, in your relationships, family, and even within yourself? The only way to really know – is to apply pressure”, reflects HBB Group CEO Garret Norris. So when it comes to handling pressure, do you have diamonds or quartzes on your team?

Diamond and quartz shiny images on black background for secret to happiness
Are You a Diamond or a Quartz Under Pressure

That’s why we want to show you that there is a real relationship between happiness and sales success. But it is up to you to decide, how does your personal happiness play a part in your sales process? And ultimately, what record long study has revealed the true secret to happiness?

What is the Secret to Happiness?

Robert Waldinger is a Harvard professor. He has been studying lifelong happiness for near on his entire life. It has been the longest study on happiness ever. And remarkably, it is still going on today.

The study started with boys from a variety of backgrounds. That is some poor, some rich, some in college and some on the streets. Researchers tried to predict the lives of the boys. All of them had different dreams of becoming rich and famous. However, a true prediction turned out to be impossible. As their health, personal relationships, jobs and social status did not match the researchers’ predictions.

Psychiatrist Robert Waldinger is the director of the Harvard Study of Adult Development, one of the longest and most complete studies of adult life ever conducted. The study followed two cohorts of men for 75 years, starting in 1938: 268 Harvard sophomores as part of the “Grant Study” led by Harvard psychiatrist George Vaillant 456 of 12- to 16-year-old boys who grew up in inner-city Boston as part of the Glueck Study, led by Harvard Law School professor Sheldon Glueck

Waldinger surprisingly could only come up with one major conclusion. Just one crucial result, from 75 years of studying happiness in 724 different men. The finding: good lives come from good relationships.

In other words, when these men didn’t have strong personal relationships and couldn’t count on others for support, their health declined. And consequently, they were less motivated to continue pursuing a successful career. And most importantly, good relationships were all based on effective communication!

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

 

So, How Do We Cultivate and Nourish Happy Relationships?

Well, based on Waldinger’s research, below are 7 Tips on How to Be A Happy (Sales) Person. Or indeed a happy person in general. Fundamentally, these tips all have two key aspects in common. Effective Communication and Activity. Happiness is not a goal, it is a process. It is all about cultivating good relationships through communication. As for being active – activity drives results! Every time.

clipart salespeople smiling fist pumps for secret to happiness in sales process
Secret to Happiness in a Sales Process

These tips are not just for Salespeople, everyone can benefit from these simple practices, so share them amongst your colleagues, peers and family. Isn’t the greatest gift of all is when we see someone happy? Well, why not give others the tools to make themselves happy, daily.

7 Tips on How to Be A Happy (Sales) Person

1. Talk to Another Adult Daily

Have an actual small conversation with them. Even if it is a neighbour or someone at the shops. It’s a break for your mind. And it gives you fuel for self-worth. By connecting with others, you become bigger than yourself. Conversations are the mixing bowls that great ideas emerge from. By discussing an idea with someone, even a stranger, they can help flesh it out.

man with white hair back to screen, with his hands on his backyard fence talking to his neighbour, a lred hair smiling lady with a raised right arm waving at him for the secret to happiness

Additionally, when someone takes the time to listen to you, they demonstrating appreciation for you. They may not agree with you in everything, but value your perspective. That in turn formulates self-worth and personal value. Our looks or digital image are no match for a conversation in showcasing our personality. Talking to someone is you in 3D, HD, and live all in one.

And best of all, conversations can make you laugh, can be fascinating, and can cheer you up.

2. Do Not Let Others Control Your Emotions

This one is easier said than done, but when done, it is highly successful emotionally. Added to that, it is also the absolute best feeling! Do not waste your personal social interactions on people who are emotionally draining. It was Eleanor Roosevelt who eloquently stated, “No one can make you feel inferior without your consent.”

salesperson in a business suit with strings pulling his arms by a puppet master's hand

As much as we hate to admit it, we are where we are in life because of the decisions we’ve made, either consciously or unconsciously. Most people don’t want to accept that they are the cause of their own outcomes. Especially when they’ve been so directly and closely exposed to vile human beings. They become programmed to a certain response, but the response is still nevertheless a choice. There’s always another response to choose.

When we take ownership of how we respond, we are taking full responsibility for ourselves. Look at the word responsibility: response + ability. That means our ability to respond to situations, events, or people in the way we choose. We can choose to respond in anger, or we can choose to respond with calm.

Here are some ways to better control your emotions and choose a better response:

  1. Start each day with a Positive Mindset. When you start with a positive outlook at the beginning of they day, it sets a calm tone for the day. It heightens your focus and self-awareness. It makes you better equipped to handle adversity.
  2. Accept Response-Ability. Accept that your feelings are entirely in your hands. When you do this, you take back control. You get to decide how you want to react.
  3. Reflection. Think back at a time when you got angry at someone. How did it go down? What did you say or do? How did you handle it? Now, think about the feeling when it first arrived. How could you have made a conscious decision to respond differently?
  4. Shut the Ego Up. Someone did something, and you suddenly became angry. Your ego said: “Go ahead. Get angry! Your feelings are totally justified. They *made* you feel this way. They totally deserve your wrath!” So, you ran with it. Sure, there’s always that sense of instant gratification that you get by letting loose on someone who’s done or said something that caused a negative feeling to stir in you. But that is only temporary. And sometimes, most of the time, you feel like a complete donkey’s rear afterwards because you didn’t have more self-control. Then the guilt and shame settles in. And so starts the viscous cycle.
Calm and angry man characters 1266900 Vector Art at Vecteezy

What if you decided to ignore the ego when the feelings first started coming on and you said: “Nope. I am not going to feel this way. This feeling doesn’t serve me or my well-being. I am going to calmly let it go.” Try it next time you hear that wicked voice in your head pushing you to react in a fruitless attempt to punish the offending party.

By taking responsibility for your reactions, you eventually gain control over your emotions. You begin to develop new emotional habits and a better response system. Your perception of what once would have made you really angry will change, and you will see it in a different light. You are in control of how you feel and how you respond.

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

 

3. Learn to Be Comfortable Alone But Also Try and Connect with New People

We often feel like we have to do things as a group in order for them to be fun. Not true. In reality, that’s not always the case. A lot of the time, many of us feel like we just need timeout with ourselves. And that is so important.

5 Signs My Body and Brain Are Begging for Alone Time

Alone time resets the brain and spirit. It dilutes the fog and clears the emotions from concern of what others are thinking. Having timeout with yourself allows you to crucially workout what you like and don’t like clearly. It gives you power to choose what you want in that moment, as well as in the future. 

Try it out: it will do wonders for your confidence, and you will more than likely meet other people who have the same interests as you. And that there is equally important. Connecting with like-minded folk, adds to our self-worth and allows us to always be learning to better our emotional growth. And we know we only stop learning when we stop living!

4. Communicate Effectively with Your Partner, Family, Friends, and Colleagues

Open communication is the best way of maintaining strong relationships. Ask them quality questions about themselves using open questions. This will yield you answers which reflect their true feelings.

Additionally, listen to them. Actively. That is actually, listen! Very different to hearing them! Communication is not the same as broadcasting, or simply sending out of information. Effective Communication is a two-way process, in other words, it involves both the sending and receiving of information.

It therefore requires both speaking and listening. But most importantly, it requires developing a shared understanding of the information being transmitted and received.

  • If you are the Information ‘Sender’ you need to communicate clearly to start with. Then ask quality questions to check your listeners’ understanding. You must also then in turn listen to their replies. And crucially, if necessary clarify further.
  • If you are the Information ‘Recipient’ you need to listen carefully to the information. Then check you have understood by reflecting back, or asking questions. This is to ensure that both of you have the same understanding of the situation.
Communication Pie Chart with four Quadrants representing Sender, Receiver, Message and Feedback

Effective Communication is therefore an active process, there is nothing passive about strong communication, in either direction.

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

 

5. Volunteer, Give Back, Random Acts of Kindness

The action of a good deed is amazing for nourishing our well-being. Why? Because it’s a win-win situation. You are giving back AND you feel good about yourself. Additionally, you are also opening the door to opportunities to forge relationships with people who think like you!

Doing a good deed helps you focus your thoughts outward toward others. It helps you take a step outside your own world for a little while. Performing good deeds can have positive effects on your health, like reducing stress.

No good deed is too small - Small Fish Business Coaching - Carl Dierschow

Two large studies found that older adults who volunteered reaped benefits in their health and well-being. Those who volunteered were living longer than non-volunteers. Another large study found a 44% reduction in early death among those who volunteered a lot (webmd.com).

WHY DO WE FEEL GOOD WHEN WE DO A GOOD DEED?

When we engage in good deeds, we reduce our own stress. This includes the physiological changes that occur when we’re stressed. During this stress response, hormones like cortisol are released, and our heart and breathing rates increase. That is, the “fight or flight” response.

WHY IS STRESS BAD FOR OUR HEALTH?

If a stress response remains “turned on” for an extended period, the immune and cardiovascular systems are adversely affected. That means the body’s defences are weakened, making it more susceptible to abnormal cellular changes. Studies of telomeres, that is the “end-caps of our genes”, have revealed long-term stress shortens those end-caps. And shortened end-caps is linked with early death.

Pros and Cons of Anticipating EPPP Exam Stress - TSM Blog

In a nutshell, the process of cultivating a positive emotional state through pro-social behaviours, that is by being generous, may lengthen our life.

6. Always be Active but One Step at a Time

We know that activity drives results. And what’s more, it is awesome for our health. That is, activity promotes increased muscular endurance. That means, your muscles will be able to work longer and harder before they lose strength or feel exhausted (‘fatigued’). This effect can also see you feeling more able to cope with everyday physical tasks. Lowering blood pressure. Increasing good cholesterol levels. All round great benefits.

But remember, you don’t need to tackle every task. Rather tackle things one step at a time. This allows us to keep making progress even if we aren’t making as much progress as we had planned for before we started. Consequently, we can work through challenges instead of quitting every time we hit a tough spot.

HOW DO YOU EAT AN ELEPHANT?

If you are setting goals and finding that you can’t seem to stick with it, then shift your mindset to start to focus on each step. This allows you to concentrate on the current step and getting past it. There you go, an accomplishment already!

Elephant.jpg

You will be amazed at how much this can help. It can allow you to continue just long enough for the work to become a routine and then habit. It can become an automatic act without much thought. When it does, you will start to be able to build on it. Today, just focus on working through today’s challenges. Remember the old adage – how do you eat an elephant? One bite at a time.

7. Acknowledge Difficulties and Be Happy in the Present

This point in particular is what is known as giving your brain a “happiness advantage”. We must not bottle-up our feelings or brush sadness and conflict under the carpet. Rather, we must learn to always acknowledge our situation. Work on it. And continue to move forward. By learning how to be happy in the present you automatically cleanse your mind.

“The person who can freely acknowledge that life is full of difficulties can be free, because they are acknowledging the nature of life – that it can’t be much else.” - Shunryu Suzuki quote

Try your best to be accepting of the moment and practice gratitude as much as you can. And for those of us that find the art of gratitude difficult to navigate on a continual basis, try these helpers:

  • Write down 3 new things per day that made you feel happy or grateful
  • Keep a list of positive experiences and add to it when you can
  • Exercise!! Even if it is a 40-minute walk. Every day!
  • Spend a minimum of two minutes a day slow breathing (or even better, meditating). In your own way.
  • Spread the Happiness. That means, bring positivity into the world around you! Compliment a colleague. Reach out to a person feeling blue. Spend some time volunteering. Surprise someone with a gift or kind message for no reason, or to simply say thinking of you or thank you.

If you follow these tips, you will notice that you are happier, healthier, and more successful.

Keep in mind that happiness is not a goal, it is a way of life!

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

HOW TO MAINTAIN A HAPPY SALES TEAM

Great, now that you understand the core happiness process, you can apply these techniques to your sales process. Firstly, it is important to strengthen your relationships. Sales is a people-oriented job, so maintaining good customer relationships increases your personal happiness.

Are you in a love-hate relationship with your job?

That is, do you hate it when you are at work and love it when you’re not?

Happy salespeople convert more leads and are generally more successful because their customers actually want to talk to them. They are more engaging and talk about the value of a product more than an unhappy salesperson does. If you’re unhappy in your sales job, try the tips above and apply the learnings below. Together this formula will see you your sales performance skyrocket as well as your KPIs and ROI.

Learn how to apply the two key happiness factors – effective communication and activity – in your Sales Process, by studying these Two Focus Learning Areas.

1. EFFECTIVE COMMUNICATION FOR SALES SUCCESS AND HAPPINESS

  • Understand Why You Are Here, What is Your Value Proposition?
  • Learn How to Communicate with Customers in Unsettling Times
  • Ask Quality Questions and Actively Listen to Strengthen Customer Relationships
  • Change Your Sales Mindset
  • Grasp the Power of Words
  • Get Jabbed with Infectious Positivity
  • Learn How to Reframe Speech for Positive Communication
  • Understand Human Behaviour to form Positive Relationships
  • Strengthen your Emotional Intelligence

2. SALES ACTIVITY FOR HAPPINESS AND RESULTS

  • 5 Steps of a Sales Conversation
  • Front of Mind Awareness
  • Follow Up and the Sales Process
  • Maximising Prospecting
  • POWER HOUR
  • Prospector’s Dozen
  • Cost = Time + Money
  • Customer DNA
  • Upsell and Cross Sell Strategies
  • Missed Opportunities
  • Objection Handling
  • Closing the Sales Process
  • Client Meeting Map

Call us to organise your team of professionals to be part of your bespoke training and build a Positive Sales Process in your business. Each focus learning area will be tailored to your team’s needs and challenges.

4 x 90 minutes Effective Communication and Positive Sales Process Virtual Workshops. Cherry pick one or all of the topics mentioned above. Customise your Team’s Learning.

To Book Your Team on their tailored ↑ Effective Communication and Positive Sales Process Virtual Workshops Contact KONA on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Competition | Entertain Yourself During Lockdown

image of a headless man in a suit with dumbell weights, red tie, blue shirt, grey jacket for lockdown work from home blog

For many of us in a work from home set up, it can get exceedingly difficult to keep our minds continually engaged. But there are ways to invigorate morale and at the same time keep up productivity during lockdown.

At the KONA Group, we live by the philosophy activity drives results. So with that mantra in mind, we make sure all our employees stay active in mind and body. We believe a balance of mental and physical stimulation in our working day does wonders in increasing Sales and skyrocketing productivity.

For example, the Group’s CEO Garret Norris hops on his rowing machine in between delivering Virtual Training. We dare you to ask him next time you’re on a Sales, Negotiation, Leadership, Customers Service, or DISC Virtual Workshop with him – if he’s wearing his rowing tights ?!

Garret Norris exercising on his rowing machine, half dressed in a shirt and tie and the bottom half in lycra spandex tights for lockdown work from home
HBB Group CEO Garret Norris on his Rowing Machine while Working From Home

Then there’s KONA Senior Partner Glenn Dobson, he likes to build fences with his wife Ann as BlazeAid volunteers. And as soon as Glenn gets back into mobile reception range, he’s making those Sales calls!

Glenn Dobson with wife Ann both holding chainsaws for BlazeAid Volunteering
The KONA Group’s Senior Partner Glenn Dobson with wife Ann Volunteering for BlazeAid Cobargo

As for Maud Vanhoutte, KONA’s Effective Communication Specialist, she draws creative inspiration and is paws-itively productive during her work day thanks to her best friend Nalla.

Maud Vanhoutte, KONA's Effective Communication Specialist, with her dog Nalla on a picknic blanket in the park with her laptop
Maud Vanhoutte, KONA’s Effective Communication Specialist, with her productive pooch, Nalla.

So what do you do to entertain yourself during lockdown while also fitting business in?

FUN BIT + PRIZE TIME

The Competition

Send in your most inventive way(s) that you have kept yourself amused and still fit business in during lockdown. Entries can be:

  • Individual
  • Team
  • Company-wide

The Winner

The winning company will receive a 90-minute Virtual Workshop for their TEAM with a Specialist Trainer in one of the below learning areas:

  • Sales
  • Customer Service
  • DISC Profiling (Profiles Need to Be Bought Separately)

Why Are We Doing This?

Because as mentioned, we live by the philosophy activity drives results. And also, we love a good belly laugh. Heaven knows we could all do with that of late. We know laughter releases endorphins and makes us feel good.

Additionally, laughter is a key to our brain’s executive function, the part of us that keeps our eyes on the prize and produces results. And that there is Why Are We Doing This – to produce results. We practice what we preach. Our job at The KONA Group is to get you, our customer, to produce results. And if we can make you laugh along the way, then awesome!

The “What To Do“

  • Email info@kona.com.au your most creative way(s) that you keep yourself amused while working
  • All entries must be submitted with a photo of said activity/task
  • Include a contact name and number
  • If you wish, tell us what Learning Area you want your Team to sit in on for their 90-Minute Virtual Training Workshop
  • HAVE FUN ?
With gyms closed, there are unique ways to exercise and work from home at the same time - nj.com

In the meantime, here are the Top 3 Habits to Increase Productivity While Working From Home:

1. Get the Right Amount Of Sleep

How much sleep do you get? If you are among the 40-odd percent of adults who sleep less than the recommended 7 to 9 hours per night, you may be suffering from mild sleep deprivation. Even if you’re clocking close to 7 hours, getting just 20 to 30 minutes less sleep than you need each night can impair cognition and performance. And you might not even realise it (drweissbluth.com/).

How to Sleep Well While Working From Home?

That said, it is not about getting hours upon hours of extra sleep. It is as simple as going to bed (a little) earlier. You will be amazed at your productivity level the next day.

2. Get a Stand-Up Desk or Use A Better Chair

When you spend most of your day seated, the chair you’re using can greatly affect how you feel during your working hours.

It's OK to Miss the Office During the Coronavirus Lockdown - WSJ

In fact, standing is much better for our posture and cognitive ability than sitting. A recent survey (officedepot.com/) found that more than half of workers who use an office-style chair daily suffer from back pain or physical discomfort because of their desk chairs.

 

3. Take Exercise Breaks

Let’s face it – we are now more than ever living in a sedentary work environment. This means we have to work a little harder to work physical activity into our daily routines.

A gym workout is a popular choice for many workers committed to fitness. But for all of us, we should consider the physical and mental benefits of a midday exercise break. Exercise breaks at around lunchtime can benefit more than just your health, it also boosts concentration and creativity levels when you do get back to work.

Why your brain loves it when you exercise, plus 3 easy ways to work out at home |

So, send in your most inventive activity you or a colleague does to amuse yourselves and keep fit all while still conducting business during lockdown, for your chance TO WIN your Team a 90-Minute Virtual Training Workshop!

And for more information about Maintaining Mojo While Working from Home or How to Smash Sales Remotely, call us on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Top 4 EOFY Budget Spending Ideas

budget 2021 and 2022 building block aqua colour kona group training

Don’t let your EOFY Budget Go to Waste!

Despite the urge to act now to avoid the “use it or lose it” budget spending, it’s vital to think strategically about your organisation’s future objectives before moving forward. Be wise when considering your End Of Financial Year (EOFY) spending, but don’t be complacent.

Notably, your actions right now could positively impact other areas of your business. That is, investing in professional development now could result in bolstering employee morale as well as helping you get ahead on your KPIs for the upcoming quarter.

Ultimately, with the right investment you will have more than a budget increase to look forward to next year.

“Plan for what is difficult while it is easy. Do what is great while it is small.”  - Sun Tzu

INVEST IN VALUE

So use your budget now and we will hold delivery dates for when you are ready to use them in the next 12 months. Consider being part of the KONA Credit Benefits (KCB) Program.

KCB Customised Training with Benefits CARD and Logo

With this in mind, here is how to get the most value for your organisation by spending your budget before the end of the financial year. Put simply, there has never been a better time to upskill your team.

To Get Your KONA CREDIT BENEFITS > Before the End of the Financial Year > to Use over 12 Months

Top 4 EOFY Budget Spending Ideas

1. Learning tools to Streamline Processes

Investing in sharpening the tools of your team while you are able to is a wise business move. Basically, it ensures your employees are well equipped to start bolstering the budget for the remainder of the year.

The end of the financial year is a great time to take inventory of your team’s current skill level. Also, it’s a wise time to identify any gaps in your learning processes that cause pain for productivity.

Even though educational needs vary from person to person and department to department, consider the value of uniform learning. That is, embedding a uniform teaching methodology across your entire business. By doing so, you are creating ONE language everyone can both speak and understand.

Create a UNIFORM OPERATING MANUAL for your Business

For example, the valuable profiling tool of DISC teaches all employees across all levels how to understand human behaviour. By instilling the language of DISC in your workplace you ensure everyone is operating form the same manual. Ultimately, it guarantees solidarity and strength in the eyes of your customers.

kona disc sample participant workbook the styles

2. Recognise Employees

Everyone enjoys feeling appreciated. If your company enjoyed a successful year or your team has gone above and beyond, why not use the budget money to reward your employees?

Recognition takes many different forms, which can fit almost any budget imaginable. Moreover, employee recognition is best when there is a measurable result that comes from it. Consequently, it is worth considering investing in team-building activities. Ultimately, it strengthens trust, encourages communication, resolves conflict, and increases collaboration between employees. Additionally, effective team-building activities produce more engaged employees. And as a result, contributes to a healthy work culture while at the same time boosting your ROI.

Happy Workers are Hard Workers, Right? Right.

Treat your employees to fun and dynamic team building sessions! The best team-building activities don’t feel like the typical day at the office. Or in recent times, another virtual meeting! Try one of KONA’s energy high knowledge rich Virtual and F2F Team Building Workshops! SO many belly laughs and so much employee satisfaction.

3. Invest in EduTainment

Budget surpluses also provides ways to invest in education opportunities that can keep employees up to date with industry standards. Workforce statistics reveal that companies with engaged employees make 2.5 times the revenue. Additionally, those highly engaged employees are also 87% less likely to leave their jobs.

There are some interesting ways to impart dynamic as well as educational information on to your employees. And these do not necessarily involve state-of-the-art technologies. Ultimately, by being engaging you ensure what they are learning will stick. We call it EDUTAINMENT! That is an investment that keeps on giving!

team building coloured ropes activity in car park for kona group team building budget activities
KONA Group DISC & Sales Workshop

Edutainment makes sure you get your money’s worth, by adding a level of entertainment and education to your team’s learnings. In fact you are embedding the learning in a way they can retrieve the information on a daily basis. Consequently, this ensures they don’t return to their old habits. And the bonus? You have up skilled your employees, entertained them and skyrocketed mojo to produce more work!

4. Assign Resources to Professional Development efforts

There never seems to be enough time or resources to complete every goal, project, or assignment that comes our way. Especially when it comes to professional development.

Train people well enough so they can leave. Treat them well enough so they don't want to. -Richard Branson

Admittedly, the reasons are often simple enough. That is because in most situations we are limited to budget constraints. But, when we are able to assign End of Financial Year funds to professional development, we are effectively making an investment in the year ahead.

Importantly, you should provide your people with core learning areas and ask them what they need upskilling in the most. Remember – we don’t know what we don’t know!

Workshops Can all be Delivered onsite or virtually, and Include Core Learning Areas in:

  • Effective Communication
  • Team Building
  • Crucial Conversations
  • Objection Handling
  • Conflict Resolution
  • Resilience and Accountability
  • Navigating Processes and People
  • Changing the Mindset: Activity Drives Results
  • Key Strategies for Growth
  • Differentiating your Presence in the Marketplace
  • How to Increase the Level of Commitment of Your Team
  • Techniques to Manage Individual and Team Goals
  • Maintaining Motivation while Working from Home
  • Managing while Working From Home
  • Building Rapport and the Long-Term Relationship
  • Getting Past the Gate Keeper

Each of the above core learning areas can be added to your Team’s Tailored Virtual and/or F2F Workshops in:

Put Simply

Don’t forget, June 30 is just around the corner. These are just four of the ways that you can spend what remains of your budget with the intention to boosting your ROI.

Use your budget now and we will hold delivery dates for when you are ready to use them in the next 12 months. Consider being part of the KONA Credit Benefits (KCB) Program.

KCB Customised Training with Benefits CARD and Logo

Why?

  • Cost-effective, simple and efficient – the perfect way to spend your leftover budget.
  • Purchasing Professional Development KCB Points in advance is hassle-free.
  • With the KCB Points there is no need to conduct formal tenders on a project-by-project basis. This will save you time and money!
  • There is no spend limit – no matter how detailed the customised content is for your training or how many people you want to upskill, there will be no additional paperwork or costs.
  • We make the transaction simple, with one set of agreed terms and conditions.
  • You can be confident that all your people’s Professional Development obligations are met.
  • You are guaranteed transparency and clarity throughout your entire KONA Credit Benefits Program
  • As an Australian-owned and operated organisation, nobody understands the requirements of Australian business and employee training like the KONA Group.
  • The more KCB Points you build the wider access to our range of holistic business services.
  • KCB Points are only offered to the first 50 applicants before June 30, 2021.

KCB Points can be used across ALL our holistic business services! Restriction Free.

KONA Group Lists of Our Services for Business Coaching and Customised Training

We’re committed to providing the highest quality training solutions to your team, especially through the latest round of pandemic restrictions. Additionally, we ensure your business and people will be guided through an engaging and enriching learning experience.

For more information about how you can secure your KONA Credit Benefits, contact us to invest in your KCB Points, on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

5 Sales Jargons to Avoid with Prospects

sales jargon coming out of sketched picture mans megaphone into a man with laptop sketch black and white

Salespeople have their own secret language known as Sales jargon. Experienced Salespeople know success comes from communicating clearly. That is, in language their prospects can understand. However, there are numerous slang terms that Salespeople reserve for internal meetings and happy hours. Here are some Sales jargon words and phrases most Salespeople have in their arsenal. Importantly, we also outline reasons why you shouldn’t use insider speak around clients and customers.
ABC
ABC is an acronym that stands for “always be closing”. This is a Sales strategy that is rooted in the idea that every action a Salesperson takes throughout their Sales process is in pursuit of closing a deal.
BANT FRAMEWORK
BANT is used when Sales representatives are qualifying leads. Budget: determines if the business has the budget to purchase the solution Authority: identifies key decision-makers in the business Need: verifies that the business has a real need for the solution Time: checks if the business is likely to make a timely purchase click here to contact the KONA Group red button or call 1300 611 288

To Refine Your Sales Team’s Communication Skills

BUYING SIGNALS
Cues from a prospect that they’re ready to buy. Buying signals can be Verbal, that is, asking about price; or Non-Verbal, that is, nodding and holding eye contact.
CHURN RATE
Churn rate is the percentage of customers that stop doing business with a company over a certain period of time. The churn rate is calculated by dividing the number of customers you lost by the number you had at the beginning of the chosen time frame.
THE DM
The Decision Maker is the person who ultimately approves a sale or purchase. This is not necessarily the person who appears to be calling the shots.

15 Questions to Help You Identify the Decision Maker

EMOTIONAL SALE
A selling method that attempts to appeal to a buyer’s emotions. That is, either by generating desire and excitement around the product’s benefits, or evoking negative emotions. This includes feelings like fear and frustration. These are uncovering pain points that your product or service can alleviate. (See: Intellectual Sale)
FORECASTING
Forecasting is the act of estimating future Sales. This is so companies can make better business decisions and predict performance. Additionally, forecasts can be based on past Sales data, industry comparisons, or economic trends.
GATEKEEPER
A gatekeeper is someone who controls access to the Decision Maker. For instance, a gatekeeper may be a personal assistant who relays information back to their boss. Put simply, gatekeepers are responsible for filtering out unimportant distractions. Ultimately, this means you have to prove your value to them first before you can progress any further. What is a Gatekeeper in marketing: Definition and tips | Snov.io
INTELLECTUAL SALE
As opposed to an Emotional Sale, an Intellectual Sale attempts to appeal to a prospect’s logic. That is, it targets a customer’s need for a quick, affordable solution to a problem. An Intellectual Sale is more “business” than “personal.”
LAND AND EXPAND
“Landing” a Sale refers to the initial close, when you bring on a new customer for the first time. And “Expanding” means generating even more revenue from the account. That is by upselling or broadening the scope of the service you’re providing. Crucially, Salespeople need to land and expand in order to generate the most revenue from a given prospect.
MIRRORING
Building rapport with a prospect by adopting their body language and speech patterns. Subtlety is key, here. That is, if you overdo it, you will come off as ingenuine, or even creepy. click here to contact the KONA Group red button or call 1300 611 288

To Refine Your Sales Team’s Communication Skills

NSAs
Non Sales-related Activities. That is, actions and tasks that Salespeople spend time on that do not directly lead to Sales. This can include administrative activities and paperwork or making personal calls and surfing online. Basically, whenever you are not prospecting, qualifying, setting up presentations and appointments, or closing, you are probably engaged in an NSA.
PUPPY DOG CLOSE
Allowing customers to try out a product with no obligation while they make their decision. The idea is, an uncommitted buyer will fall in love with the product and will not want to let it go. This is likened to a person wanting to buy a puppy, they wouldn’t be able to say “no” after taking one home for a few days.

 
SOCIAL SELLING
Social Selling is the act of using social media to interact with prospects. Oftentimes, this includes providing answers to simple questions that will help the prospect better understand their pain points and potential solutions.
SALES WHALE
A prospect that has the potential to bring tremendous ongoing Sales revenue to an organisation. Like whales, they are big, elusive, and rare. And, Sales teams pull out all the stops to land one. 5 Steps to Bounce Back After You Lose a Key Sales Account | LSA Global
SANDBAGGING
Holding off on closing active deals once you have already hit your quota/commission for the month. Some Salespeople do this so that they can more easily hit numbers the following month.
SMILE AND DIAL
Cold-calling with a cheerful, positive tone of voice – and yes, a smile! Smiling communicates warmth and trustworthiness over the phone. Ultimately, it makes the prospect less likely to hang up on you. Even if people cannot see your smile, they can hear it!
TIRE-KICKER
A prospect who has no intention or ability to buy. It isn’t long before the red flags appear! That is, they don’t have a budget, the purchase is not within their authority, or their timeline is far into the future. Put simply, tire-kickers are time-wasters. The vicious cycle of endless tire kicking – Traction Real Estate Mentors

WARNING!

Even though prospects might seem to understand what you’re talking about, you should avoid using Sales jargon during interactions. Sure, your clients might know what you mean, but the danger is you will either lose them completely or they will think you don’t care about them enough to communicate clearly.  

THE QUALITY OF YOUR COMMUNICATION CAN ONLY BE MEASURED BY THE RESPONSE THAT YOU RECEIVE

 
SALES JARGON TO AVOID WITH PROSPECTS
The overuse of jargon can come across as confusing and will often put the buyer off. Apart from the abbreviated type of jargon, the repetitive and cheesier one liners are often over-used.
AVOID:
  1. “Lets touch base”
  2. “We are on a journey”
  3. “Its a no brainer”
  4. “Its a game changer”
  5. “Lets line our ducks up in a row”
INSTEAD USE:
Simple language that sounds more natural. Here are some alternatives to the above.
  • “Hi, I just wanted to catch up and see how things are going”
  • “We are with you every step of the way”
  • “I believe our product/service will be a great addition to your business” … then explain how.
  • “I believe our product/service will work well with your business”… then explain how.
  • “Let me explain how we work and then see if we can get a date in the diary”
So remember – while amongst colleagues, Sales speak is a sign of efficiency and understanding, to the prospect your Sales jargon can create a communication barrier! So make sure you train your Salespeople how and when to use it effectively. Refine Your Sales Team’s Communication Skills with KONA’s Tailored Effective Communication Workshops. Contact us for your team’s bespoke training, on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.   LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

3 Big Questions for Sales Leaders in Difficult Times

the thinker statue posing, also wearing a surgical pandemic mask for covid safety It has been just over 12 months since the powers that be declared COVID-19 as a global pandemic. And even a year on, despite Australia’s pandemic position compared to the rest of the world, we are still feeling the shock waves. Whether your company is large or small, whether you have experienced serious disruptions in your business or managed to avoid them, if you are a company leader, it is likely that the last year has taken a lot out of you. And, it is okay to acknowledge that. It is also okay to congratulate your team – and yourself – for still being in the game. Once you have acknowledged reality and issued those congratulations, take the time to address three powerful questions. These three questions are inspiring, motivating, and transforming. We know this because they are the same questions we have asked a multitude of teams we work with delivering tailored Sales training across APAC. Consequently, it is these three questions that have resulted in a mindset shift in Sales teams, and in turn smashing their KPIs. The answers you give to the three questions will help you maintain momentum as you emerge from these challenging times. Doers Vs Thinkers and how that affects Efficiency

click here to contact the KONA Group red button or call 1300 611 288

Stay Ahead of Your Competition with Tailored Sales Training

 
Question 1: How Healthy are Your Pipelines, and What Can You Do to Make Them Healthier?
Because of the pandemic, many Sales teams are still finding online lead-generation efforts difficult. As a result, teams are struggling to strengthen their prospecting muscle. Consequently, the skill of maintaining customer rapport has diminished. Never has it been so important to teach your Salespeople how to develop stronger relationship-creation behaviours. This performance gap may have emerged after a long period of time when the prospecting process was minimal or even dormant. Alternatively, they may have gone unnoticed while the pipeline was still plentiful. However, the longer the problem remains unaddressed, the more serious the consequences for your team’s KPI – and yours!

Image of a clipart man and woman standing above a sales pipeline funnel with coins and arrows flowing in

 
Question 2: Has Your Organisation Turned the Corner on Remote Selling?
Is your Sales team still struggling to maintain mojo? Are they struggling to sell on a virtual platform still? Or worse yet, are they falling victim to work from home distractions? 5 Questions to Assess Sales Pipeline Health Virtual and digital selling are here to stay. However, many Salespeople are not equipped to succeed in this new environment. Without the right training, reinforcement, and tools, they are finding that access and engagement with buyers is more and more challenging. If there are skill gaps in this area you are in trouble. Moreover, if the resources and strategies you are sharing with your Sales team are basically the same as the ones you had at the start of 2019, then you are officially at a competitive disadvantage. A lot of Sales has moved to online platforms, is your team up-to-date?  

click here to contact the KONA Group red button or call 1300 611 288

Stay Ahead of Your Competition with Tailored Sales Training

 
Question 3: What are you, Personally, Doing to Help Protect Key Customer Relationships?
Pay close attention. Your key customers are seeing more of your competitors these days! And your competitors, in the current environment, are pulling out all the stops to secure their business. Contact with key relationships needs to be nurtured and secured. And ultimately, a C-level to C-level contact is one of the best ways to secure them. You personally need to be close to your most precious accounts. It should be a top priority to work with your Sales team’s pipeline. Also, consider taking part in regular business-review meetings with key relationships. 6 Techniques To Improve How You Sell To C-Level Executives | C-Level

Put simply, keep working on that emotional connection with your client – you know your competition is!

  To Stay Ahead of Your Competition and Update Your Team’s Selling Behaviour contact KONA for Tailored Sales Training on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.   LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Does Your Sales Team Need an Update? Top 8 Sales Competencies.

UPDATING YOUR SALES TEAM IMAGE WITH UPDATE SPINNING WHEEL ICON FOR KONA GROUP SALES COMPTENTCIES

Had an update lately? Apple updates its operating systems on a regular basis. As does Samsung, Office 365 and so on and so on. Why? Basically, to fix something that is dated, to add new information, or to simply make for a superior product. Most of these updates occur automatically and without fanfare. But, when an update advances to the next level – from 14.0 to 15.0 – it is a big deal. Moreover, it also means significant advances in features, stability, security, and usability. This leaves you – the customer – excited, satisfied, and wanting more!

Excited, satisfied and wanting more? And all it took was an update?!

Well then, does it not stand to reason, if we updated our Sales Competencies our customers too will be excited, satisfied, and wanting more?

EXCITED, SATISFIED AND WANTING MORE
Excellent Salespeople will have a specific set of core Sales Competencies. And it is their Leader’s job to ensure these Sales Competencies are refined and renewed. How? By regularly updating their skills, performance methods and top of the list Sales Competencies. These competencies are both inherent traits to their behaviours as well as skills that can be trained, practiced, and once again, updated. Understanding what these select proficiencies are, how they contribute to a Salesperson’s success, and how to recognise them in your team will make a significant difference. Namely, pumping up their pipeline and boosting overall ROI.
BUT EVERYONE IS DIFFERENT
Whether they are converting inbound sales calls, fighting it out in the field or managing from behind the front-lines, Sales professionals need a particular set of foundational skills. Below is a list of the Top 8 Sales Competencies your Sales Team should be receiving regular updates in.

SALES COMPETENCIES WHEEL LISTING TOP 8

click here to contact the KONA Group red button or call 1300 611 288

TO UPDATE YOUR TEAM’S SALES COMPETENCIES

 

Top 8 Sales Competencies

1. Prospecting
Finding a customer’s pain points and needs in the marketplace keeps the pipeline full of potential customers for new business. It’s essential to update your Prospecting Style. This can be from how you research your customers, how to uncover their desires, as well as new was to define the ideal customer profile.

customer pain points clipart mosaic

 
2. Upselling
Strong Salespeople are able to identify opportunities for expansion revenue. For Sales Managers, this means observing their Sales team under a microscope. That is, updating their account management processes, active listening skills, quality questioning techniques and customer rapport strategies. trolley with bar graph and arrow going up in it for sales competencies  
3. Time Management
Self-management is a significant factor influencing success in Sales. This has never been more so than in this current work from home environment. Do your Salespeople know how to maintain their mojo and time management skills while working from home? It is crucial for both the Salesperson and their Manager to have a Sales Process in place, keep to task and stay on a schedule. Equally as important, is ensuring these attributes are regularly measured and – updated!

man with head in his hands at computer with two post it notes with eye sketch drawings overing his eyes

 
4. Proper Planning
An update for planning skills is essential. This is because it shows how your Sales team intends to accomplish their goals. Effective Planners know the end goal and plan around achieving those goals. But even plans need updating. Does your Sales team know how to:
  • Breakdown their time?
  • Reverse Plan?
  • Record progress and results?
  • Calculate Time Spent on Quality Conversations?

click here to contact the KONA Group red button or call 1300 611 288

TO UPDATE YOUR TEAM’S SALES COMPETENCIES

 
5. Accountability
When it comes to Sales Competency, the tools to use to measure your Salespeople’s actions and results is a huge predictor of success. Salespeople who make it second nature to “own it”, that is take responsibility for their actions, grow both their skills as well as the organisation’s value and productivity. honesty is an expensive gift don't expect it from cheap people warren buffet quote  
6. Build the Emotional Contract
Updating how your Salespeople and Managers emotionally engage with their customers is vital. Do your Salespeople know how to:
  • Help their customers through the buying process?
  • Understand how to ease their customer into a comfortable conversation?
  • Communicate effectively, and efficiently?
  • Establish trust and gain a commitment?
  • Know when to speak and when to stay quiet?
clipart customer service man with headset at desk and laptop with a heart shape in his hand  
7. Drive Decisions
Sales is about getting people to buy, so knowing how to encourage people to make a purchase is crucial. But first, your Salespeople need to know why people buy. And this “why” changes overtime. How will your Sales team know why their customers buy, without regular updates into their customer’s needs? Does your Sales Team need to update its Why Statement? kona group why statement model  
8. Emotional Intelligence
A vital Sales Competency of successful Salespeople is possessing a high Emotional Intelligence. That is, knowing how to manage their feelings as well as the feelings of other people. Controlling emotions requires clear self-awareness as well as self-confidence. But it also requires the skill of knowing how to “read” their customer’s behaviour. Updating your Salespeople’s understanding of others teaches them how to look for crucial cues. Ultimately, it provides them with a tool kit to “read” the behaviour of their customer throughout the entire sales relationship. EMOTIONAL INTELLIGENCE A CORE SALES COMPTENTECIES   To UPDATE YOUR TEAM’S SALES COMPETENCIES Call KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.   hope is not a business strategy hbb group kona sales training

6 Good and Bad Assumptions Salespeople Make

Assume or not assume with arrows.

Too often people make the assumption that in Sales, assumptions are bad. That is a bad assumption. A poor Sales assumption at that.

Assumptions are great. We need to make assumptions. Assumptions assist us in setting a direction, they give us something to aim for or a place to go. But indeed, for every action there is an equal and opposite reaction. That is, we must remember, there are two types of assumptions in Sales. Positive and False.

Identifying tracking and validating assumptions in sales.

An assumption is something we take for granted, and when this turns out to be false, we call it a false assumption. There are numerous false assumptions people in sales might make. For example, a salesperson might falsely assume that a client’s problems are easy to fix. Not to the client they are not!

So, with both positive and false Sales assumptions in mind, here we have gathered for you a list of 6 GOOD AND BAD ASSUMPTIONS SALESPEOPLE MAKE, and how to turn those assumptions into result driven activity with serious ROI!

What are you waiting for click here to get started leaders fear arrow.
Make sales happen workshop image KONA group training activity equals results.

Positive Assumptions in Sales

POSITIVE | MY BEST PRICE IS REALLY MY BEST PRICE

 When a client asks the question, “Is that your best price?” why do we reply, “Let me see if I can do better”? In KONA’s The Art of Correct Negotiation Training Workshops, we do an exercise where 80 percent of the participants caved when asked that question. You need to go to the negotiating table with the assumption that you are presenting your lowest price. But then again, why are you selling on price? Why aren’t you selling solutions? Make things happen!

Toy Story characters meme about best price and do it yourself kit for assumptions blog.

POSITIVE | THIS IS GOING TO BE A GREAT DAY

Eternal optimists are indeed wonderful to be around.

Everyday has something good in it! Why would you get out of bed if you did not believe this assumption?

“If I sell hard this month, it will grow my sales three months from now”. True. There is very little you can do to affect your sales this month. It is what it is. But what about the next few months?

You should be working on your sales three to six months in advance. String together three months’ worth of hard prospecting and combine it with the above “This is going to be a great day” assumption and you will have something to look forward to. That is, Sales! Make things happen!

THE PESSIMIST SAYS ½ Empty THE OPTIMIST SAYS ½ Full THE SALESPERSON SAYS “Let’s talk about the benefits of ice”

POSITIVE I DON’T KNOW EVERYTHING

The sooner you acknowledge that, the smarter you already are. You can always, always, learn something new and improve your sales efficiency. No matter how well you are handling your time management, there is always time to grow your knowledge. There is always fat on that bone. However, this assumption is a curse every bit as much as it is a blessing.

"I am always doing that which I cannot do in order that I may learn how to do it. Pablo Picasso #Learn #Quote.

Just because you could work harder does not mean you should. As much as it is important to “not just sit there, do something!” it is also important to “not just do something, sit there!”. Everyone gets the same number of hours in a week. If you are being outsold by a competitor or even by someone in your office, a part of the reason why comes from the fact that the other salesperson is more efficient with their Sales time or is trying something new that they learnt. Go and make new things happen!

False Assumptions in Sales

NEGATIVE | MY CUSTOMERS AREN’T HAPPY WITH THEIR BUSINESS

Wrong. If they were not, they would have already changed. Your job is to help them see why it is worth doing things differently. Focus only on what is relevant, actionable, and valuable to your prospect.

Help them envision how your solution will get them to their goals with greater ease. Leverage what you already know about your customers to ask better questions, deepen conversations, and establish credibility. Build that Effective Communication!

Through Effective Communication, that is Quality Questioning and Active Listening, you can demonstrate familiarity with your prospects’ business, processes, industry, issues and challenges to set yourself apart from the competition. Experiment with creative ways to get your customers saying, “Hmmm, that’s interesting. I’d like to learn more.” Make things happen!

What are you waiting for click here to get started leaders fear arrow.
Make sales happen workshop image KONA group training activity equals results.

NEGATIVE | THERE IS NO POINT LEAVING A VOICEMAIL MESSAGE

Here is an eye opener – voice mails actually hold a lot of value. For many, voice mail is considered a black hole of selling and a waste of time. But you in fact can gain a lot by leaving a professional message. Instead of thinking that your words are falling into the abyss, why not make the assumption that you are auditioning for the job? Every word, every inflection, every nuance is being scrutinised. Now, instead of leaving a bland voice mail message or worse, just hanging up, you see voice mail as a chance to demonstrate your selling skills as well as your persistency. Better preparation yields not only a better sales call, it also results in a better voice mail. Make things happen!

Voicemails lead to call back statistics.

NEGATIVE | I HOPE TO FILL MY PIPELINE THIS WEEK

HOPE IS NOT A SALES STRATEGY! Nor is it a business strategy. Or a success story strategy. It is not a strategy for anything that requires a result. There is only one strategy for Sales, business, success, results – and that is ACTIVITY. Activity drives results. That is it. It is that simple.

The cost of follow up calls graph.

The more active you are the bigger and stronger your pipeline. The FOUR specific activities you need to look at immediately for your pipeline growth:

  1. A clearly defined Sales Process
  2. Spending at least three hours per month on Pipeline Management
  3. Training Sales Managers on Pipeline Management
  4. Implementing Power Hourmake sales happen workshop image kona group training activity equals results

So, pick your correct assumption and make it work. The old adage says when you assume, you make an “ass” out of “u” and “me.” – that is crap. That only happens if you do not validate the assumption before you act on it. If you validate it, there are no asses, rather there is just two people (you and your customer) on the same page ready to make things happen.

Now go make things happen – start by getting your team ahead of the competition and put them on KONA’s MAKE SALES HAPPEN Workshop. Onsite or Online. Contact KONA today on 1300 611 288 for a confidential conversation or email info@kona.com.au.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Talent Insights®, The first “multi-science” profiling assessment in the world (DISC on Steroids) 

The KONA Group is enjoying great growth currently working with Australian businesses across a wide cross section of industries including the Banking, IT, Manufacturing, Tourism, Retail and Government Departments using a very powerful tool called Talent Insights®.

Most training organisations simply use DISC or DISC Advanced but we go much deeper into personality profiling with Talent Insights® – the first “multi-science” profiling assessment in the world.

Perfect for Sales Training and Teams Training

This powerful profiling tool is perfect for applying to sales training or team training and delivers incredible results.

What is Talent Insights®?

Talent Insights® was developed as the world’s first multi-science assessment. It is unique in the market because it combines the power of TTISI’s world famous DISC and Motivators assessments into a single, integrated report, blending feedback from both tools.

If you are already using DISC, upgrading to the more powerful Talent Insights® is a must!

Talent Insights®. A Double-Science Assessment

As a double-science assessment, Talent Insights® provides us with two perspectives to understand the people we work with. Talent Insights® explores:

  1. Their behavioural style (HOW they prefer to behave and communicate)
  2. Their personal motivators (WHY they move into action)

When using a traditional single-dimensional assessment, we can miss (or have to assume) so much about what makes a person who they are.

With a multi-science assessment, such as Talent Insights®, we have more places to look for answers and a more complete framework to help people understand themselves and others.

DISC Talent Insights Kona Group

The Multi-Science Advantage

For example, a person with a strong “theoretical” motivator will have a thirst for knowledge and opportunities to learn.

Why is it then that some people with a strong theoretical motivator need to know everything about a subject, while others are comfortable with only a high-level understanding?

The answer may lie in the person’s behavioural style; that is, HOW they will go about satisfying that motivator. Once we uncover their behavioural (DISC) style, we can better understand how two “theoretically” motivated people might appear to be very different individuals.

For instance, a person with a high “D” behavioural style and a strong theoretical might want as much high-level information as fast as they can get it, while a person with a high “C” behavioural style and the strong “theoretical” motivator might want to completely immerse themselves in a subject to fully understand as much as possible.

The Talent Insights® assessment will help you and your customers better understand and appreciate both a person’s behavioural style and their personal motivators.

What Does Talent Insights® Measure?

The Talent Insights® is a powerful assessment combining two sciences, helping you to explore two key areas of performance:

  1. HOW we behave and communicate — using the world famous DISC assessment
  2. WHY we move into action — using the simple yet powerful Workplace Motivators® assessment

This powerful combination produces a 35+ page report that covers 3 sections: Behaviours, Motivators, and an integrated section combining Behavioural and Motivational feedback.

With this unique and powerful blend, your recruitment, management and development activities will be well supported by research-based, validated, and most importantly easy-to-apply assessments.

talent insights kona disc sample report image

The Behaviours Section – DISC

The TTI Success Insights® DISC profile is available in a number of different versions specifically designed for different applications.

The suite includes reports designed for use in recruitment and selection as well as more comprehensive coaching and development reports.

Unlike some of the more primitive DISC models, our DISC assessments provide feedback on all four factors to truly capture how we are unique at a behavioural level and avoid pigeonholing people. The 4 core DISC behaviours measured are:

  1. Dominance – How we respond to problems & challenges
  2. Influence – How we respond to people & contact
  3. Steadiness – How we respond to pace & consistency
  4. Compliance – How we respond to procedures & constraints

Note: The behaviours section also includes the Behavioural Hierarchy: 8 sub-behavioural tendencies based on the core four.

THE MOTIVATORS SECTION (MOT)

The Workplace Motivators® profile is a 14-page report. It takes you a step beyond the standard behavioural assessment to dive deeper into the world of personal values. The 6 core Motivators measured are:

  • Theoretical – A drive for knowledge and learning.
  • Utilitarian – A drive for practicality, value and ROI.
  • Aesthetic – A drive for beauty and creative expression.
  • Social – A drive for compassion and helping others.
  • Individualistic – A drive for uniqueness, status and to lead.
  • Traditional – A drive for unity, order and a system for living.

Note: The Workplace Motivators® also includes feedback on what a person should try to avoid based on his or her motivators. TTI’s brain-based research confirms that this has a deep subconscious impact on our decision-making.

The Blended Section

Talent Insights® was the first assessment in the world to include integration between different models.

This integrated section explores the influence of one dimension of performance on another — in this case, one’s DISC behavioural style and personal motivators.

Included in the Talent Insights® Coaching Report is a section that explores how an individual’s motivators might impact their DISC behavioural style and vice versa.

This is not available from any other assessment provider.

Versions of the Talent Insights® Profile

The Talent Insights® series is made up of a collection of reports designed to support your initiatives and help achieve the outcomes you are looking for. All of our tools have been designed with flexibility, practicality and multiple uses in mind.

This means you can invest once in the right profile and use it throughout the employee life cycle to maximise your investment.

As a multi-science report, Talent Insights® explores both Behavioural Style and Personal Motivators.

There are four sets of reports in this series, including:

  1. Talent Insights® Job Profiles – Providing a validated way to profile the unique positions in any business and determine the “ideal” mix of behaviours and motivators for a superior performer. We refer to this as “Position Benchmarking”.
  2. Talent Insights® Selection Profiles – A shortened version of the full report designed to provide hiring managers with what they need to understand a candidate’s behavioural and motivational mix.
  3. Talent Insights® Comparison and Gap Reports – A set of reports to visually display personal reports against a benchmark (for example, in the selection process to see how closely someone matches a benchmark).
  4. Talent Insights® Coaching and Development Reports – A set of reports that comprehensively explores a person’s behavioural style and motivators. These reports are available in General, Sales and Executive versions.
Kona Multi Science DISC Talent Insights Model Infographic

Common Uses for the Talent Insights®

The DISC and WPMOT models are both wonderfully versatile tools. The Talent Insights® profile is commonly used in the following functions:

Training and Development:

Leadership Development
Communication Effectiveness
Sales Training
Team Effectiveness
Sales Development
Customer Service Training
Coaching/Mentoring Relationships
Telemarketing Training

Strategy and Management:

Competency Framework/Development
Engagement/Motivation
Planning and Strategy
Change Management
Conflict Resolution
Outplacement
Culture/Transformation
Career Planning

Recruitment:

Selection
Position Benchmarking


To better understand the concept of multi-science assessments and the advantages of the TTI Success Insights® suite of tools, please contact the KONA team on 1300 611 288 or learn more at kona.com.au

Download the White Paper on The 15 things that sets our DISC reports apart from anything else used in Australia. Link Here.

Call for a free discovery session or to get some sample reports emailed to you explaining why these reports are different than the rest in the market.

Our training programs are delivered Australia wide including New Zealand and South East Asia.

Story content by our partners TTI Success Insights at www.ttisuccessinsights.com.au