Talent Insights®, The first “multi-science” profiling assessment in the world (DISC on Steroids) 

The KONA Group is enjoying great growth currently working with Australian businesses across a wide cross section of industries including the Banking, IT, Manufacturing, Tourism, Retail and Government Departments using a very powerful tool called Talent Insights®.

Most training organisations simply use DISC or DISC Advanced but we go much deeper into personality profiling with Talent Insights® – the first “multi-science” profiling assessment in the world.

Perfect for Sales Training and Teams Training

This powerful profiling tool is perfect for applying to sales training or team training and delivers incredible results.

What is Talent Insights®?

Talent Insights® was developed as the world’s first multi-science assessment. It is unique in the market because it combines the power of TTISI’s world famous DISC and Motivators assessments into a single, integrated report, blending feedback from both tools.

If you are already using DISC, upgrading to the more powerful Talent Insights® is a must!

Talent Insights®. A Double-Science Assessment

As a double-science assessment, Talent Insights® provides us with two perspectives to understand the people we work with. Talent Insights® explores:

  1. Their behavioural style (HOW they prefer to behave and communicate)
  2. Their personal motivators (WHY they move into action)

When using a traditional single-dimensional assessment, we can miss (or have to assume) so much about what makes a person who they are.

With a multi-science assessment, such as Talent Insights®, we have more places to look for answers and a more complete framework to help people understand themselves and others.

DISC Talent Insights Kona Group

The Multi-Science Advantage

For example, a person with a strong “theoretical” motivator will have a thirst for knowledge and opportunities to learn.

Why is it then that some people with a strong theoretical motivator need to know everything about a subject, while others are comfortable with only a high-level understanding?

The answer may lie in the person’s behavioural style; that is, HOW they will go about satisfying that motivator. Once we uncover their behavioural (DISC) style, we can better understand how two “theoretically” motivated people might appear to be very different individuals.

For instance, a person with a high “D” behavioural style and a strong theoretical might want as much high-level information as fast as they can get it, while a person with a high “C” behavioural style and the strong “theoretical” motivator might want to completely immerse themselves in a subject to fully understand as much as possible.

The Talent Insights® assessment will help you and your customers better understand and appreciate both a person’s behavioural style and their personal motivators.

What Does Talent Insights® Measure?

The Talent Insights® is a powerful assessment combining two sciences, helping you to explore two key areas of performance:

  1. HOW we behave and communicate — using the world famous DISC assessment
  2. WHY we move into action — using the simple yet powerful Workplace Motivators® assessment

This powerful combination produces a 35+ page report that covers 3 sections: Behaviours, Motivators, and an integrated section combining Behavioural and Motivational feedback.

With this unique and powerful blend, your recruitment, management and development activities will be well supported by research-based, validated, and most importantly easy-to-apply assessments.

talent insights kona disc sample report image

The Behaviours Section – DISC

The TTI Success Insights® DISC profile is available in a number of different versions specifically designed for different applications.

The suite includes reports designed for use in recruitment and selection as well as more comprehensive coaching and development reports.

Unlike some of the more primitive DISC models, our DISC assessments provide feedback on all four factors to truly capture how we are unique at a behavioural level and avoid pigeonholing people. The 4 core DISC behaviours measured are:

  1. Dominance – How we respond to problems & challenges
  2. Influence – How we respond to people & contact
  3. Steadiness – How we respond to pace & consistency
  4. Compliance – How we respond to procedures & constraints

Note: The behaviours section also includes the Behavioural Hierarchy: 8 sub-behavioural tendencies based on the core four.

THE MOTIVATORS SECTION (MOT)

The Workplace Motivators® profile is a 14-page report. It takes you a step beyond the standard behavioural assessment to dive deeper into the world of personal values. The 6 core Motivators measured are:

  • Theoretical – A drive for knowledge and learning.
  • Utilitarian – A drive for practicality, value and ROI.
  • Aesthetic – A drive for beauty and creative expression.
  • Social – A drive for compassion and helping others.
  • Individualistic – A drive for uniqueness, status and to lead.
  • Traditional – A drive for unity, order and a system for living.

Note: The Workplace Motivators® also includes feedback on what a person should try to avoid based on his or her motivators. TTI’s brain-based research confirms that this has a deep subconscious impact on our decision-making.

The Blended Section

Talent Insights® was the first assessment in the world to include integration between different models.

This integrated section explores the influence of one dimension of performance on another — in this case, one’s DISC behavioural style and personal motivators.

Included in the Talent Insights® Coaching Report is a section that explores how an individual’s motivators might impact their DISC behavioural style and vice versa.

This is not available from any other assessment provider.

Versions of the Talent Insights® Profile

The Talent Insights® series is made up of a collection of reports designed to support your initiatives and help achieve the outcomes you are looking for. All of our tools have been designed with flexibility, practicality and multiple uses in mind.

This means you can invest once in the right profile and use it throughout the employee life cycle to maximise your investment.

As a multi-science report, Talent Insights® explores both Behavioural Style and Personal Motivators.

There are four sets of reports in this series, including:

  1. Talent Insights® Job Profiles – Providing a validated way to profile the unique positions in any business and determine the “ideal” mix of behaviours and motivators for a superior performer. We refer to this as “Position Benchmarking”.
  2. Talent Insights® Selection Profiles – A shortened version of the full report designed to provide hiring managers with what they need to understand a candidate’s behavioural and motivational mix.
  3. Talent Insights® Comparison and Gap Reports – A set of reports to visually display personal reports against a benchmark (for example, in the selection process to see how closely someone matches a benchmark).
  4. Talent Insights® Coaching and Development Reports – A set of reports that comprehensively explores a person’s behavioural style and motivators. These reports are available in General, Sales and Executive versions.
Kona Multi Science DISC Talent Insights Model Infographic

Common Uses for the Talent Insights®

The DISC and WPMOT models are both wonderfully versatile tools. The Talent Insights® profile is commonly used in the following functions:

Training and Development:

Leadership Development
Communication Effectiveness
Sales Training
Team Effectiveness
Sales Development
Customer Service Training
Coaching/Mentoring Relationships
Telemarketing Training

Strategy and Management:

Competency Framework/Development
Engagement/Motivation
Planning and Strategy
Change Management
Conflict Resolution
Outplacement
Culture/Transformation
Career Planning

Recruitment:

Selection
Position Benchmarking


To better understand the concept of multi-science assessments and the advantages of the TTI Success Insights® suite of tools, please contact the KONA team on 1300 611 288 or learn more at kona.com.au

Download the White Paper on The 15 things that sets our DISC reports apart from anything else used in Australia. Link Here.

Call for a free discovery session or to get some sample reports emailed to you explaining why these reports are different than the rest in the market.

Our training programs are delivered Australia wide including New Zealand and South East Asia.

Story content by our partners TTI Success Insights at www.ttisuccessinsights.com.au

Customer Profiling: A Smarter Way to Reach Your Customers

Customers are one of the most invaluable assets that keep businesses up and running. That’s why it is imperative to adapt and develop new strategies that fit their changing preferences and needs, and it is no doubt that certain brands take good credit when they comply with their customer’s needs. In order to do just that, conducting a thorough customer profiling technique is of utmost importance. It allows you to take a closer look with the different aspects that your customers desire about the product or service they need. Having a professional relationship with your prospects is one of the clear bases that you are on the right track of profiling them. Gathering feedback from your customers and prospects, while can be quite challenging, is also a great way to gather information about your customers. But, what to “do” with that information is the next step that often eludes many small-business owners. In this article, we will be discussing specific critical pointers that you should consider when starting customer profiling. Here are a few smart ways on how you can improve your customer profiling:
  • Create Buyer’s Ideal Persona

The first step you should take in assembling your customer persona is to create broad descriptions of each ideal customer. Classifying your customers and prospects will give you time to focus on their specific needs and personal preferences.
  • Gather the Right Data 

Conducting an appropriate strategy to track down your customer’s preference will make it easier for you to assess and create a suitable sales plan for them. When gathering customer data, however, bear in mind the existing data protection regulations in place that you might breach. To ensure that you comply with these regulations, also attach on your profiling a non-disclosure agreement between you and your consumers.
  • Identify Platforms Where Consumers Find You 

If social media plays a huge role in your marketing and sales efforts, it is only wise to identify on which platforms your customers engage you with  the most. Listing down all the available platforms that you have and evaluating their built-in analytics will give you valuable insight on where they live, what time of the day they are most active, and the type of content from your brand they engage the most.  
  • Micro-Target 

The bigger picture of your product advertisement is quite intimidating regarding coming up with a vast number of consumers who are either interested or not interested in your products. While it’s important to understand the behaviour and patterns of broad customer groups, but it’s important to dig deeper into the dynamics of sub-categories, too. Let’s take, for example, toddlers. Toddlers are known for their active moods and impulsive behaviour. To target this niche more effectively, you will adjust your content and products to their preferred needs as perceived by their parents. Contact KONA Customised Training and Consulting on 1300 611 288 or info@KONA.com.au today to learn more on how you can integrate a useful customer profiling to increase more sales. You may also visit our website at kona.com.au if you are interested in keeping on track with articles about sales and management training.