The different Negotiation styles and which is most Effective

Negotiation is an important skill in not just business but many aspects of life. Whether you’re discussing a job offer, haggling over a purchase, or resolving a conflict, knowing how to negotiate effectively can make a significant difference.


One important but often overlooked aspect of negotiation is understanding the various styles that people employ. Each style has its strengths and weaknesses, and knowing when to use them can lead to favourable outcomes. We will discuss some of the different negotiation styles and explore which one is the most effective in various negotiation situations.

Different negotiation styles

Competitive (or Assertive) Style


In this style, negotiators are assertive and often focus on their own interests, sometimes at the expense of others’. They tend to be direct, firm, and unyielding. This style can be effective when dealing with highly competitive situations, such as price negotiations or contract agreements. However, it may strain relationships and lead to resentment if overused.

Collaborative (or Integrative) Style


Collaborative negotiators typically prioritise finding solutions that satisfy all parties’ interests. They are open to:
• Brainstorming
• Actively listening to others’ perspectives
• Seeking win-win outcomes
This style builds trust and strengthens relationships, making it ideal for long-term partnerships and complex negotiations where mutual gains are possible.

Negotiation skills meme

Compromising Style


The Compromising Style involves seeking a middle ground where both parties make concessions to reach an agreement. Negotiators employing this style are willing to give up some of their demands in exchange for concessions from the other side. Compromising can expedite negotiations and resolve conflicts efficiently, but it can occasionally result in outcomes where neither party achieves their ideal objectives.

Avoidant Style


In some cases, salespeople may choose to avoid negotiation altogether due to discomfort or fear of conflict. They may sidestep confrontations or defer decision-making, hoping that issues will resolve themselves over time.


While avoidance can temporarily reduce tension, it often leads to unresolved issues and missed opportunities.

Accommodating Style


The Accommodating negotiator prioritises maintaining relationships and is willing to sacrifice their own interests to satisfy others’ needs. They may concede easily to avoid conflict or to preserve harmony in relationships.


While this style can build goodwill and foster cooperation, it may also result in people being taken advantage of if not balanced appropriately.

So, which negotiation style is most effective?


The answer depends on many factors, including the nature of the negotiation, the parties involved, and the desired outcomes. Each negotiation situation is different, and each style is effective when used at the right time. It’s important to adapt your style to the negotiation you are in.


Ultimately, mastering negotiation involves understanding each style’s nuances and knowing when to adapt your approach to suit the situation. Flexibility, communication, and a focus on achieving mutual gains are some of the key principles that can guide negotiators toward successful outcomes, regardless of the style used.


By refining these skills, you can navigate negotiations with confidence and achieve results that benefit all parties.

Contact KONA today to find out more about our tailored Negotiation Training Programs and the benefits that advancing negotiation skills can bring to your Sales Team.

Call 1300 611 288 or email info@kona.com.au


How to Motivate and Inspire your Business Leaders

Motivation and inspiration are the sparks that lead to innovation, professional growth, and success. Behind every successful company are passionate and driven leaders who inspire their teams to achieve greatness.

As a business owner or manager, developing a motivational and inspiring culture among your leaders is paramount. Here are some effective strategies to ignite the spark of motivation and inspiration in your business leaders:

Leaders motivate and inspire others to succeed.

Lead by Example

One of the most powerful forms of motivation is leading by example. Demonstrate the qualities you wish to instil in your leaders, such as resilience, determination, and a positive attitude. Your actions will serve as a guiding light for your team, inspiring them to emulate your behaviour and strive for excellence.

Set Clear Goals and Expectations

Clearly defined goals provide a roadmap for success and give your leaders a sense of purpose. Ensure that your business objectives are S.M.A.R.T:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

By aligning individual and team goals with the principal vision of the company, you can empower your business leaders to focus their efforts and make meaningful contributions.

Offer Ongoing Learning and Development Opportunities

Encourage your business leaders to pursue professional development opportunities and expand their skill sets. Whether it’s attending workshops, enrolling in courses, or seeking mentorship, investing in ongoing learning fosters personal growth and keeps leaders motivated and engaged. Additionally, create a supportive environment where learning from failures is celebrated as a stepping stone to success.

Words to describe a KONA tailored training workshop
Some words from delegates describing one of KONA’s tailored training workshops.

Provide Recognition and Feedback

Acknowledge the achievements and contributions of your business leaders regularly. Whether it’s a simple word of appreciation or a formal recognition program, validation of their efforts reinforces positive behaviour and cultivates a sense of pride and fulfilment. Similarly, constructive feedback offers valuable insights for improvement and demonstrates your commitment to their professional development.

Encourage Teamwork

Emphasize the importance of collaboration and teamwork within your organization. Foster an inclusive culture where diverse perspectives are valued, and ideas are freely exchanged. By promoting a sense of camaraderie and collective ownership, you empower your business leaders to leverage the strengths of their teams and achieve shared goals collaboratively.

Cultivate a Visionary Mindset

Inspire your business leaders to think beyond the status quo and embrace innovation and creativity. Encourage them to challenge conventional thinking, explore new possibilities, and envision bold strategies for growth and transformation. By fostering a visionary mindset, you unleash the potential for groundbreaking ideas and pave the way for future success.

Provide Rewards and Incentives

Offer rewards and incentives that align with the values and aspirations of your business leaders. Whether it’s monetary bonuses, career advancement opportunities, or non-monetary perks like flexible work arrangements or recognition programs, incentivise high performance and motivate them to strive for excellence.

Motivating and inspiring your business leaders is key to driving success in business. By implementing these strategies into your business, you can empower your leaders to unleash their full potential and propel your business to new heights of achievement.

Providing employees with rewards and incentives to strive for success.

Contact KONA today to discuss our tailored Management and Leadership Training Programs.

Call 1300 611 288 or email info@kona.com.au


Importance of Social Media and Online Platforms in Sales

Social media and online platforms may have their negative aspects, but when it comes to modern-day sales, Social Media can play an important role in generating business. From opening the door for allowing business to engage with their customers in real-time, to attracting new customers, influencer advertising and the endless possibilities available through user-friendly mobile apps, the impact Social Media and online platforms have had on sales is undeniable.

Some companies may still be a little wary of following the crowd and diving into social media, but as the old adage goes, “If you can’t beat them, join them”. These days, if you’re not on social media, you almost “don’t exist”.

So, let’s explore the importance of social media and online platforms in sales:

Social media platforms

Reach and Visibility

Social media platforms provide businesses with a vast audience reach.

Platforms like Facebook, Instagram, Twitter, and LinkedIn have millions, if not billions, of active users. This extensive reach allows businesses to connect with potential customers globally.

Targeted Advertising

Social media platforms offer sophisticated targeting options based on, but not limited to:

  • Demographics
  • Interests
  • Behaviours

This enables businesses to tailor their advertisements to specific segments of their target audience, increasing the effectiveness of their marketing efforts.

Social Media meme

Engagement and Interaction

Social media facilitates direct engagement and interaction with customers. Businesses can:

  • Respond to inquiries
  • Address concerns
  • Build relationships with their audience in real-time

This level of interaction creates trust and loyalty, ultimately leading to increased sales.

Social Proof and Recommendations

One of the great things about social media platforms is that they allow users to share their experiences and opinions about products and services. Positive reviews and recommendations from satisfied customers serve as social proof, ultimately influencing others to make purchases.

To find out more about how KONA’s tailored training programs

have helped other businesses, click here.

Data Analytics

Social media and online platforms provide businesses with valuable insights into customer behaviour, preferences, and trends.

By analysing metrics such as engagement rates, click-through rates, and conversion rates, businesses can refine their sales strategies and optimise their marketing efforts, leading to reaching a more targeted audience.

Brand Awareness

Consistent presence on social media helps businesses increase brand awareness and promote brand loyalty.

A staggering 90% of people shop from brands they follow on social media. Further to this, studies have shown that up to 71% of buyers who have had a positive social media experience with a brand will recommend it to their family and friends.

By regularly sharing updates, promotions, and behind-the-scenes content, businesses can keep their audience engaged and top-of-mind, leading to repeat purchases and referrals.

Social media and online platforms play a huge role in modern sales strategies by providing targeted advertising, social proof, data analytics, and so much more.

Companies that effectively leverage these platforms can significantly enhance their sales performance and drive the growth of their business.

Social media for brand awareness

Don’t get left behind in the age of Social Seling.

Contact KONA to discuss how our tailored training programs can help you grow your business.

Call 1300 611 288 or email
info@kona.com.au


The Power of Sales Consulting

In the competitive world of business, sales are the essence of any organisation. Whether you’re a startup striving to gain a foothold in the market or a seasoned enterprise aiming for continued growth, the effectiveness of your sales strategy can make or break your success.

This is where sales consulting comes into play, offering invaluable insights, expertise, and guidance to optimise your sales processes and drive revenue generation.

What is Sales Consulting?

Sales consulting is a specialised service provided by professionals with expertise in sales strategy, techniques, and best practices. KONA’s Sales Consultants work closely with businesses to assess their current sales operations, identify areas for improvement, and develop tailored strategies to achieve sales objectives. From analysing sales pipelines and refining prospecting methods to enhancing sales team performance and implementing effective sales technology, our sales consultants offer comprehensive support to enhance sales effectiveness and maximise revenue.

Different aspects of Sales Consulting

The Role of a Sales Consultant

  • Strategic Planning: Sales consultants collaborate with businesses to develop strategic sales plans aligned with organisational goals and market dynamics. Through market research, competitor analysis, and trend evaluation, they identify opportunities for growth and formulate actionable strategies to capitalise on them.
  • Process Optimisation: By evaluating existing sales processes and workflows, consultants identify inefficiencies, bottlenecks, and areas for optimization. Whether it’s streamlining lead generation, improving qualification criteria, or enhancing sales forecasting accuracy, they implement solutions to drive operational efficiency and accelerate sales cycles.
  • Sales Team Development: Sales consultants provide training, coaching, and mentorship to sales teams to enhance their skills, knowledge, and performance. From prospecting and negotiation techniques to communication strategies and objection handling, they equip sales professionals with the tools and techniques to excel in their roles and achieve targets consistently.
  • Technology Integration: In today’s digital age, sales technology plays a pivotal role in driving productivity and effectiveness. Sales consultants evaluate, recommend, and implement sales enablement tools, CRM systems, and automation platforms to streamline processes, enhance data visibility, and empower sales teams to work more efficiently.
Sales Rep meme - the benefits of ice

The Benefits of Sales Consulting

  • Enhanced Performance: By leveraging the expertise of sales consultants, businesses can optimise their sales operations, improve sales team performance, and achieve better results.
  • Strategic Insight: Sales consultants offer valuable insights into market trends, customer preferences, and competitive environments, enabling businesses to make informed decisions and adapt their sales strategies accordingly.
  • Customised Solutions: Every business is unique, and sales consultants tailor their recommendations and strategies to address specific challenges and objectives, ensuring relevance and effectiveness.
  • Measurable Results: With a focus on data-driven analysis and performance metrics, sales consulting delivers tangible outcomes, from increased revenue and conversion rates to improved customer satisfaction and retention.
Garret delivering a workshop to a group of delegates.
KONA Group CEO Garret Norris delivering a Workshop

At KONA, we believe that Sales Consulting is not just about driving sales; it’s about empowering businesses to unlock their full potential, achieve sustainable growth, and thrive in today’s competitive market. By partnering with experienced sales consultants, organisations can gain a competitive edge, overcome obstacles, and chart a path to long-term success.

Contact KONA today to find out more about how our Sales Consultants can make a positive impact in your business.

Call 1300 611 288 or email info@kona.com.au


Who has the Power in a Negotiation?

Negotiation, the art of reaching agreements, permeates various facets of our lives, from business transactions to interpersonal relationships. At its core lies a delicate dance of power dynamics, where each party seeks to assert influence, secure favourable terms, and ultimately, emerge victorious. But who truly wields the power in a negotiation? Let’s delve into this intriguing question.

Don't underestimate your opponent in a negotiation.

The Illusion of Power


One might assume that power in negotiation rests solely with the party holding the purse strings or possessing the most leverage. While financial resources and alternatives certainly play a significant role, true power often lies in the hands of the adept communicator, the master strategist, and the emotionally intelligent negotiator.

Unpacking Power Dynamics


Information Is Power:

In the age of information, access to pertinent data can tilt the scales dramatically. Those armed with thorough research, market insights, and knowledge of their counterpart’s needs hold a formidable advantage. Thus, power manifests in the ability to gather, interpret, and strategically utilise information.

BATNA (Best Alternative to a Negotiated Agreement):

Understanding one’s BATNA empowers negotiators to walk away from unfavourable deals with confidence. The party with a stronger BATNA exudes a sense of autonomy and control, compelling the other side to make concessions to avoid losing the deal altogether.

BATNA- know when to walk away from a deal.

Emotional Intelligence:

Effective negotiation transcends logical argumentation; it delves into the realm of emotions. A negotiator skilled in empathy, active listening, and rapport-building can influence perceptions, sway opinions, and promote collaboration. Emotional intelligence, therefore, confers a subtle yet potent form of power.

Strategic Framing:

How negotiators frame their proposals significantly impacts the perceived value and desirability of an agreement. By skilfully framing issues, priorities, and concessions, salespeople can shape the negotiation narrative to their advantage, influencing the counterpart’s decisions and preferences.

Empowerment Through Collaboration

Contrary to the zero-sum paradigm, wherein one party’s gain equates to the other’s loss, collaborative negotiation fosters mutual empowerment. In collaborative negotiations, power is not wielded as a blunt instrument of coercion but as a tool for problem-solving and value creation. By aligning interests, exploring creative solutions, and prioritising long-term relationships, both parties can emerge as winners.

In the complicated tapestry of negotiation, power assumes multifaceted forms, from financial resources to communication skills, from emotional intelligence to strategic insight.

Rather than a finite resource to be hoarded, power thrives in its shared expression, wherein both parties contribute to shaping the outcome. By utilising these effective negotiation strategies, negotiators can navigate the complex terrain of power dynamics with finesse, ultimately forging agreements that satisfy both parties’ interests. After all, true power lies not in domination but in the ability to create value and cultivate enduring partnerships.

Let the negotiations begin meme

Would you like to find out more about what KONA can do for your business? Check out our FAQ’s: https://www.kona.com.au/frequently-asked-questions

To find out how KONA can help your Sales Team become more confident in Negotiations, Call 1300 611 288 or email info@kona.com.au


Missed Sales Targets – A blessing and a curse  

Missing sales targets can indeed have both positive and negative aspects, like a double-edged sword.  

How a company handles a salesperson missing their targets can significantly impact morale, performance, and the overall success of the sales team. It’s important to strike a balance between holding salespeople accountable for their results and providing them with the support and resources they need to succeed.  

Here is one example of a situation and what we did to fix the issue QUICKLY! 

Meme about missing targets

CASE STUDY – Technology Product Focused Partner Solutions Team  

Initial situation  

  • Sales teams consistently missing target. 
  • Team of ‘product floggers’ rather than ‘business builders’ or solution sales people.  
  • Successful historically, yet needed to demonstrate to partners and suppliers the value that their proposition brought to their businesses.   

What we did …  

  • Refocused sales team on key activities and work preferences (Hunters or Farmers) 
  • Coached all sales team, in the field and in workshops, in ‘Hearts and Minds’ solution selling  
  • skills.  
  • Implemented LSMFT Value Proposition.   
  • Introduced Partner Business Development Programme to drive “sell through”, not just  
  • “sell to”.  
  • Coached the whole leadership team.   

Outcomes …  

  • 12% increase in sales revenues.   
  • Relationship with major distributor became a true ‘strategic partnership’.  
  • Sales team worked closer with their Distribution Partners.  
  • Wider range of products and solutions sold.        

The above is, in our opinion, the best and quickest way to solve the problem. However, if you have time, some other common ways businesses can address missed sales targets can include:  

Regular performance reviews 

The salesperson’s performance can be reviewed to understand why the targets were not met. This may involve examining sales tactics, customer interactions, market conditions, and other relevant factors.  

As a Sales Manager, it’s a good idea to schedule a time each month to meet with each member of your sales team individually to go over their performance, any roadblocks they may be experiencing and any goals they have set. 

Training, coaching and support 

Sales managers may consider engaging with a Sales Trainer to offer additional coaching and support to help the salesperson improve their skills and strategies. This could involve:  

  • providing a tailored training program  
  • guidance on prospecting techniques  
  • assistance in overcoming specific challenges  

Goal adjustment 

In some cases, if the sales targets were unrealistic or circumstances beyond the salesperson’s control impacted their ability to meet them, the targets may be adjusted to be more attainable.  

Accountability 

While support and coaching are important, there is also a level of accountability for the salesperson to take ownership of their performance and actively work towards improvement. This may involve setting clear action plans and timelines for improvement.  

Learning and improvement  

Missing sales targets presents an opportunity for learning and improvement. A good Sales Trainer will encourage Salespeople to analyse what went wrong, identify areas for growth, and adjust their approach to increase their chances of success in the future.  

Hitting sales targets

Positives of missed targets  

On one hand, it can be seen as a blessing because it presents an opportunity for learning and growth. When targets are missed, it prompts a reassessment of strategies and processes, encouraging businesses to identify weaknesses and areas for improvement. This can lead to valuable insights that help refine future sales approaches and ultimately contribute to long-term success. 

Negatives of missed targets  

On the other hand, missing sales targets can be viewed as a curse due to the immediate negative consequences it may bring, such as:  

  • financial losses  
  • damaged morale among sales teams  
  • loss of confidence from stakeholders  

Additionally, it may also signal broader issues within the organisation, such as ineffective marketing strategies, inadequate product offerings, or a lack of alignment between sales and other departments.  

Ultimately, how a company responds to missed sales targets determines whether it becomes a blessing or a curse.  

By adopting a proactive approach, acknowledging shortcomings, and implementing necessary changes, businesses can turn missed targets into opportunities for improvement and future success.  

Missing and succeeding targets

Contact KONA to discuss how we can strengthen and motivate your sales team. 

Call 1300 611 288 or email info@kona.com.au  


When to walk away from a sale

When should a Salesperson walk away from a sale?

I have walked away from many deals in the past and I will continue to do so if it is not the right fit, or it feels wrong. While writing this I’m taken back to the very first time I walked away from a sale, actually, I actively discouraged the person to buy.

I moved back to Ireland from Guernsey in the Channel Islands in the 1990’s and it was the height of a recession. The only thing I was qualified to do was in hospitality and I could not find any employment. So, I took a job in sales, something I thought I would never do. However, this was not any sale job, this was selling life insurance, door to door, commission only. I thought, “welcome to sales”!!!

Back then we went into the office on a Monday, took out the yellow pages and hit the phones to make appointments, 100+ calls a day to get three, maybe four appointments. On one of these appointments my BIG boss came out with me.

So, we met at Michael Mc—– house (a modest terrace home south of Dublin) and the first thing I noticed was that the outside was very unkempt. When Michael greeted us, he was so lovely, and we were given tea and biscuits. On the icebreaking part of the meeting, it transpired that he knew my father and that was the reason he agreed to meet.

The sales pitch began, and we were on fire… I presented the pack brilliantly and it was going so well, and he was “putting pen to paper”, when his son came down the stairs and asked for (I think new school shoes, I can’t remember) and the response from Michael was something along the lines of “make do as we can’t afford to buy new shoes at the moment”.

At this point I took the contract from him and said something along the lines of “Michael, on second thoughts I am not sure that this is the right policy, based on what you told us I will need to go back and do a little more research.” and we left.

I knew that he was over committing and because of the relationship he once had with my father he felt obliged to continue.

When we were outside my boss “ripped into me” with nearly every expletive you can imagine. He said, “You will never make it in sales as you clearly don’t have what it takes, the killer instinct, you have just ripped up £2,000.” At this I told him to shove it and I went back to London.

When to walk away from a sale

As a salesperson, do you know when it’s time to walk away from a sale?

Walking away can be a tough decision, particularly when you’ve invested your time and energy into building a relationship with a prospect. Having said that, there are some situations where it can be the right choice.

Here are 6 common reasons to walk away from a sale as a salesperson:

1. Ethical Concerns

Ethics in sales refers to behaviours that ensure that every customer is treated with respect, fairness, honesty and integrity.

Some common examples of ethical issues in sales include:

  • Selling a product rather than a solution
  • Telling only part of the truth  
  • Lacking accountability

If the product or service you’re selling doesn’t meet the needs of the customer or if it’s not the right fit for them, it’s best to walk away rather than push them to purchase something they don’t need.

2. Unrealistic Demands

If the customer is making demands that your company can’t fulfil or that would compromise your integrity, it’s better to walk away than to promise something you can’t deliver.

Some of the things salespeople should avoid when a customer has unrealistic expectations include: Arguing with the customer, losing your patience, not actively listening, not looking for other options for the customer.

3. Lack of Respect

Occasionally as a salesperson you may encounter a customer who is disrespectful, demanding or who comes across as rude. The old saying “The customer is always right” is not always the case.

If a customer or prospect is disrespectful or abusive toward you, it’s not worth sacrificing your dignity or well-being for a sale, and it’s time to walk away.

Remaining professional when dealing with difficult customers

4. Price Objections

If the customer is solely focused on price and unwilling to see the value in your product or service, it may not be worth your time to continue the sale.

Objections in sales are inevitable, and a tailored Sales Training Program can assist sales teams with effective objection handling techniques that they can utilise when customers raise objections. However, if your customer is only objecting on price, and you have done your best to overcome their objections, it could be in your best interest to walk away from the sale.

5. Unreasonable Expectations

As a salesperson, on occasion you may encounter customers who have unrealistic expectations. For example, they might push for an unrealistic timeline that would require you to cut corners or compromise quality. When this happens, it’s better to walk away than to risk damaging your reputation.

If there’s a significant gap between what the customer expects and what you can realistically deliver, it’s best to be upfront about it and potentially walk away rather than disappoint them later.

6. The Customer cannot see the Value of your Product or Service

It’s the salesperson’s responsibility to show their prospect the value that their product or service will have. If a prospect can’t clearly see value, they will not buy.

When you have made attempts to show your prospect the features, benefits and value of your product or service, and they still aren’t convinced, it could be time to walk away.

A good tip to ensure you are demonstrating value is to reflect on the conversations you have with prospects. This way you can learn from them and improve your value proposition.

Walking away from any sale is never a good feeling. But remember, walking away doesn’t necessarily mean entirely giving up on your customer. It could simply mean postponing the sale until a better fit or solution is found, or referring them to a colleague or competitor who may be better able to meet their needs.

Sometimes as a salesperson it's best to walk away from the sale

Contact KONA today to find out how we can help to strengthen your sales team with a tailored Sales Training Program.

Call 1300 611 288 or email
info@kona.com.au


After 30 + Years I became an Overnight Success

Grinding It Out – the Real Key to Sales Success

I’m sure some of you are sick of hearing me say this but yet again I was called “lucky” and once again I responded: “I work bloody hard to ensure my “luck” because day in and day out I “Grind it out.”

This is the same if I am practicing my Krav Maga or selling, I don’t expect to receive benefits if I have not put in the work.

Grinding it out means consistently putting in the effort day in and day out, which is a fundamental aspect of achieving success in sales. While natural talent and charisma can certainly help, it’s often the dedication to the grind that separates top performers from the rest. Here’s why:

Activity = Results

Persistence Pays Off – “Activity = Results”

The best sales trainers will tell you that sales success doesn’t happen overnight.

It’s about making countless calls, sending numerous emails, and meeting with potential clients regularly.

Each rejection is a step closer to a “yes” and grinding it out means not giving up in the face of setbacks.

Building Relationships

Sales is as much about building relationships as it is about pitching products or services. Consistently showing up, being reliable, and providing value to clients helps to build trust and rapport over time.

Some of the benefits of building strong relationships in sales include:

  • Influencing repeat purchases
  • Developing trust
  • Increased customer loyalty

Continuous Learning

The world of sales is always evolving, with new techniques, technologies, and trends emerging constantly. Those who grind it out are committed to continuously learning and adapting their approach to stay ahead of the curve.

Sales Training can help your team by giving them access to experienced sales trainers who can assist them with learning new skills and refining existing skills, as well as improving their communication and increasing productivity, ultimately leading to an improved overall customer experience.

Resilience and Consistency

Rejection is inevitable in sales, and it can take a toll on morale. Grinding it out requires resilience—the ability to bounce back from setbacks, learn from failures, and keep moving forward.

Consistency breeds success – to be successful in sales, you need consistency rather than occasional bursts of brilliance. It’s about showing up every day, doing the work, and gradually building momentum over time.

Hope is not a sales strategy.

Setting and Achieving Goals

Grinding it out in sales involves setting clear goals and relentlessly pursuing them. Consistent effort is essential for achieving success. Whether it’s:

  • A daily call quota
  • Monthly sales target, or
  • A long-term career objective

Putting in the effort to achieve your goals rather than just setting them and “hoping” for the best can go a long way to being successful in sales.

Remember, “Hope is not a sales strategy”!

Ultimately, while talent and skill certainly play a role in sales success, the real key is the willingness to put in the hard work day after day, even when it’s challenging or discouraging. That’s what separates the top performers from the rest of the pack.

Quote about success from Ray Kroc.

Contact KONA today to discuss how we can help your sales team achieve success through our tailored Sales Training Programs.

Call 1300 611 288 or email
info@kona.com.au


The “No BS” Way to Train Salespeople

For a Sales Trainer to Train salespeople in a “no BS” way, they require a straightforward and results-driven methodology, that addresses the challenges and dynamics of sales in the real world.

Out in the field, there is not always a “manual” to refer to, and every customer is different. With many “off the shelf, by the book” training programs, all of the hard work and learnings can be forgotten by your team shortly after.

So, how can your sales trainer provide your sales team with the tools they need to make it in real world selling situations?

The answer is simple – focus on Sales Training Techniques that will stick.

KONA Sales Training Workshop
A KONA Sales Training Workshop

Effective Sales Training

An effective sales training program can make a huge difference when it comes to the morale and performance of your sales team, as well as motivating salespeople and sales managers to get out of their comfort zone.

What are the benefits that come with an effective Sales Training Program?

Productivity

Increasing your sales team’s confidence can result in better productivity as well as allowing staff to make important decisions without the constant guidance of their manager.

Sales training can also offer insight into automating sales processes to free up more of your team’s time.

Teamwork

Effective sales training can bring your team together, encourage collaboration, as well as creating a more positive work environment. Improving staff morale and creating a sense of community among staff members can also improve sales performance.


Staff and Customer satisfaction

Training equips salespeople with useful skills and knowledge that can improve their interactions with customers. This can then lead to greater customer satisfaction. When more customers are satisfied with the service they receive, salespeople are more likely to feel happy and fulfilled at work.

Communication skills

Both Salespeople and Sales Managers can learn and develop new skills from an effective sales training program. Sales training can improve everyone’s ability to think on their feet and make efficient decisions.

The characteristics of a good vs. bad salesperson.

Use success stories to train and motivate

A great way to motivate salespeople, especially those who are relatively new to the field, is to use storytelling as part of your training program.

The best sales training programs will include Success stories from senior salespeople or trainers. They can be inspirational and entertaining, and they are more likely to leave a memorable, lasting impression on a sales team.

Most effective are stories and case studies that show examples of what did and didn’t work in different scenarios, and those that showcase the entire sales process, from initial enquiry to closing.

Statistics can also be a useful tool when training and motivating a sales team. 

Once you have told the success story and the outcome, you can break down the process into steps that the team can replicate and try with their own sales.

Offer Training Refreshers

An important aspect of training that is often neglected is offering training refreshers.

Even after the most successful training programs, it’s easy for teams to forget what they have learned when they are back on the front line.

The best sales trainers will create smaller snippets of the training for refreshers that can help align with our brain’s natural capability to recall and retain information.

How often employees want training vs. how often employers deliver training

Sales Coaching

Sales coaching after training can make a big impact on your sales team and will improve retention rates following the training they have received.

Some of the benefits of coaching your sales team after training include:

  • Improved performance
  • Better customer-relationships
  • Improved sales productivity
  • Increased staff-retention
  • Increased skill development

One of your sales team’s main objectives should be to learn how to apply new techniques, make changes where necessary and measure their results.

To get the most out of a Sales Training program, you need to give your salespeople the right tools, and most importantly, lead by example.

Contact KONA to discuss how we can tailor a Sales Training Program to your Sales Team!

Call 1300 611 288 or email info@kona.com.au