Strategic Sales Management Training Course

KONA’s Tactical sales skills grow revenue. 

Strategic sales leadership scales it.

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KONA Strategic Sales Management Training 

KONA’s Tactical sales skills grow revenue. Strategic sales leadership scales it.

Without strategic training, even your best senior managers risk becoming glorified firefighters—reacting to short-term issues instead of driving long-term growth. Training them in Strategic Sales Management equips them to:

  • Align sales efforts with business goals
  • Build scalable systems, not just manage pipelines
  • Develop future leaders and reduce turnover
  • Identify and replicate what works across teams
  • Anticipate market shifts and adjust strategy proactively

You don’t just get better managers—you build a growth engine. 

Course Objective:

To equip sales managers and leaders with the tools, frameworks, and mindset required to develop, lead, and scale high-performing sales teams aligned with strategic business goals.

Course Outline:

Strategic Sales Management Training Course

Module Module Content Outline
Module 1: Foundations of Strategic Sales Management
  • Role of the strategic sales manager vs. operational sales leader
  • Aligning sales strategy with overall business objectives
  • Sales performance metrics: leading vs. lagging indicators
  • Understanding the buyer’s journey in modern markets
Module 2: Sales Planning & Forecasting
  • Building a strategic sales plan
  • Territory and account planning
  • Pipeline management and sales forecasting techniques
  • Tools for tracking performance (CRMs, dashboards, KPIs)
Module 3: Sales Team Structure & Territory Design
  • Designing a scalable sales org (hunters vs. farmers, SDRs, AEs, etc.)
  • Assigning territories and managing overlap/conflict
  • Hybrid and remote sales team structures
Module 5: Sales Enablement & Tools


  • Creating high-impact sales playbooks
  • Integrating technology: CRM, automation, content management
  • Sales training strategies (role plays, workshops, microlearning)
  • Supporting sales with marketing alignment and assets
Module 6: Customer-Centric Selling & Key Account Management


  • Strategic account planning and expansion
  • Relationship management and client retention strategies
  • Consultative selling and value-based selling techniques
  • Understanding customer lifetime value (CLV)

Module 7: Performance Management & Sales Coaching


  • Conducting effective 1:1s and deal reviews
  • Coaching frameworks (e.g., GROW model, EIC model)
  • Handling underperformance professionally
  • Recognizing and scaling high-performer behaviour
Optional Add-Ons / Deep Dive Workshops
  • Advanced negotiation tactics for managers
  • Selling into complex B2B environments
  • International sales and cross-cultural management
  • Sales and marketing alignment strategy
Capstone / Final Project
  • Participants design a strategic sales plan for their team/business unit
  • Presentation to peers/instructors for feedback

Course Delivery Format Options:

  • In-person workshops
  • Live virtual instructor-led sessions
  • Self-paced e-learning modules
  • Blended learning (online + live sessions)
  • Includes templates, checklists, coaching frameworks, role-play exercises

Find Out More About KONA’s Strategic Sales Management Training Course

Strategic Sales Management Training

Cultivate a culture of leadership

Traditional leadership management training focuses on developing leaders. We go much deeper. We support you to foster a culture of leadership throughout your organisation to drive continuous improvement towards operational excellence.

Don’t rely on HOPE as your management strategy.

Discover our results-focused alternative
Sektor

It has been an absolute pleasure and privilege to participate in a number of Garret's training and skill enhancing workshops and I cannot recommend him highly enough. Even as an experienced sales professional I always learn new things from him, think harder about what I do, and become more effective in my role. Garret's presentation style is both unique and genuine, honest to the core, while his role play and coaching principles are easy to understand and extremely worthwhile. For anyone who needs to hone or develop sales and negotiation skills Kona, and particularly Garret, are certainly the RIGHT choice.

Craig Alderson
Business Manager
Jobadder

Glenn Dobson is the most charismatic and inspirational sales training and business development coach I have ever had the pleasure of working with. At times confronting, Glenn breaks down your current sales process and delivers honest direct feedback! With a thorough understanding of your customers, product and industry, Glenn provides you with the necessary tools and roadmap to be more effective in professional sales. Glenn's material is all his own and is presented in an easy to understand format, tailored for your business. I look forward to working with Glenn in the future. Ps, all the best for the IronMan world champs Glenn!

Graham Winder
BDM
Xerox

Not only has our partnership with KONA proven to be highly beneficial for our management team… it has also proven to be an enormous return on investment with sales improving by over 23%.

Mark Lucas
Director XEROX UK
HP

I have enjoyed working with KONA several times. KONA have worked with my sales team strategically to raise the bar on their performance and belief in their ability to deliver results. As personal coaches the HBB Group have guided me through my career by reminding me to clear away the clutter and keep it simple Sam. Keep on running Glenn.

Frank Courtney-Jay
Sales and Marketing Manager HP Singapore
Next

Next Business Solutions used the team at KONA to take us through their Hearts and Minds training. Great team at KONA of people who are not only very experienced their product but they also bring their people skills that have been developed through their extensive global activities.

Rob Clydesdale
Microsoft Next Business Solutions Franchisee
Bigwave

Glenn Dobson and Garret Norris are coaches that really stands out to me as they take pride in what they do and deliver. I first utilised KONA around 7 years ago when he evaluated our business which ended up delivering some hard hitting facts , as a result changes needed to be made BUT as a consequence of those initial chats KONA helped set up a sales pipeline where we could track our activity and results which led to a 300% increase in sales within the first 6 months of implementing his sales tools.I HIGHLY recommend KONA but don't want the world to know what they can provide a business as this will give other companies an unfair advantage like we have !Glenn is now a mentor, a friend and above all someone that inspires you to always achieve your best.

Keiran Hathorn
Managing Director
Colliers

Right from my first call to the actual day of DiSC profiling session, the KONA group were fantastic and provided excellent service. Garret facilitated the session, and his delivery technique was impactful and valuable to all attendees.

Umesh Datwani
Operations Manager | Investment Services
Logitech

Very interesting/enlightening experience. Quite surprising to receive and witness such accurate profiling of each individual's DISC Profile.

Mitchell Jeggo
Operations Manager
Logitech

Really enjoyed our group training day. Learned some interesting insights about myself & colleagues.

Betty James
Senior Marketing Specialist
APNIC

Fantastic hands-on coaching by Garret. Really appreciated the wealth of insights and strategies from Garret’s breadth of experience working with other businesses that we can reference. Highly recommended to anyone who would like to improve their external engagement or sales skills!

Lily Che
Senior UX/UI Designer
Conflux Technology

Great days training on questioning and value, highly recommend!

Daniel France
Business Development Lead
Jim's Antennas & Security

Thank you Garret for your fabulous words of wisdom to our Melbourne Jim's Antennas & Security Franchisees at our recent Mini Regional Conference. Everyone came away with something to implement into their small business. Looking forward to seeing you on Wednesday with the Sydney group.

Heidi Schieren
General Manager
Jim's Antennas & Security

Garret was a brilliant speaker. Emptying his knowledge on a group of technicians. I always get a lot out of sales trading even if it’s just to restore previous knowledge or learn new tactics about how I treat customers.

David McDonald
Antenna Engineer
Jim's Antennas & Security

Garret from The KONA Group delivered fantastic training at our Melbourne and Sydney Jim’s Antennas & Security conferences. His energy, insight, and practical approach really connected with our team - the feedback was overwhelmingly positive!

Alex Legge
CEO - Jim's Digital

Miller Heiman vs. KONA

Learn about the KONA Advantage

DISC Profiling for Leaders

Incorporating profiling into leadership training provides invaluable insights for effective leadership.  

By assessing leadership styles and personalities, leaders gain self-awareness, enabling them to adapt their approach to different team members. 

Understanding team members’ profiles enhances communication, motivation, and collaboration.  

Leaders can leverage this knowledge to assign tasks according to individual strengths and preferences, fostering a more productive environment.  

Profiling aids in conflict resolution by addressing differing work styles. It also aids in recognising emerging leaders and potential challenges.  

DISC Profiling for Leadership

Training areas

Executive Leadership & Mentoring

Do You or Your Team Require Executive and/or Leadership Mentoring to Reach Your Full Potential?

Train the Trainer / Manager as Coach

KONA’s ‘Train the Trainer’ and ‘Manager as Coach’ Prepares Your Leaders with The Latest Techniques

Team Leader Training

For over 16 years KONA’s Team Leader Coaches have been Customising Training and Coaching for Team Leaders

HR Strategy

An engaged workforce has a direct impact on sales performance, sometimes driving a 300% increase!

Conference and Motivational Speakers

At your next conference, event or training program, take advantage of some of the best business Speakers in Australia when you book a KONA speaker

Instructional and Course Design

Is the Quality of Your Organisations Current Training Material at The Right Level?

Frequently asked questions about management training

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For over 2 decades, our customers have reached out to us because we are an expert Australian team with local and global expertise. We are passionate about empowering individuals and teams growth - developing talents, cultivating leadership skills, and overcome any obstacles.

Let's embark on this transformative journey together.

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