Tag: KONA Group

Champion team

What Sales Teams Can Learn from Elite Sports Teams

Posted on | by Sienna Anderson

When you watch elite sports teams in action, it’s easy to get caught up in the highlights—the incredible goals, the last-minute wins, the jaw-dropping plays. But if you take a closer look, the real magic isn’t just in those moments. It’s in the preparation, the teamwork, and the relentless pursuit of improvement.


The truth is, sales teams can learn a lot from elite sports teams. Both worlds are high-pressure, performance-driven, and fiercely competitive. And the strategies that help athletes excel can also transform your sales team into a well-oiled, results-driven machine.


At KONA Training, we often use sports analogies in our sales and leadership programs because they resonate so well with salespeople. Let’s explore some of the key lessons your team can take from the sports world.

Elite sports team

Lesson 1: Practice Makes Perfect

Even the best athletes don’t rely solely on talent. They practice relentlessly—refining their skills, learning new techniques, and preparing for every scenario.
The same principle applies to sales. Top-performing salespeople consistently practice their prospecting, pitching, and objection-handling. They don’t wait for the perfect client to appear—they create the perfect approach through repetition and feedback.


At KONA Training, we work with sales teams to build consistent practice routines. This might include role-playing calls, refining email scripts, or rehearsing presentations. Just like athletes, the more your team practices, the more confident and effective they become.

Lesson 2: Teamwork Wins Championships

No athlete succeeds alone. Even in individual sports, coaches, trainers, and support staff are essential. The same is true for sales.


Sales teams that collaborate, share insights, and support one another consistently outperform teams that operate in silos. This is where strong leadership comes in—creating an environment where everyone works toward shared goals while also being accountable for their own performance.


KONA Training helps managers build cohesive, high-performing teams. Through targeted training and coaching, we ensure that every salesperson understands their role, communicates effectively, and contributes to the team’s overall success.

Mindset matters

Lesson 3: Mindset Matters

Elite athletes know that mindset can make or break performance. Confidence, resilience, and focus allow them to recover from mistakes quickly and stay motivated through challenges.
Sales is no different. Rejection, missed quotas, and tough clients are all part of the game. Teams that cultivate a resilient, positive mindset bounce back faster, stay motivated, and maintain high performance.
At KONA Training, we provide tools and strategies to help sales teams develop this mindset. From mental preparation techniques to goal-setting frameworks, we ensure your team is mentally equipped to win.

Lesson 4: Measure, Analyse, Improve

In sports, every action is tracked, analysed, and reviewed. Performance stats, video replays, and post-game analyses help athletes identify strengths and weaknesses.
Sales teams that measure their activity and results gain the same advantage. Tracking metrics like conversion rates, call activity, and pipeline velocity provides the insights needed to continuously improve.


KONA Training specialises in helping sales teams set up performance tracking and review systems. We turn raw data into actionable insights so your team can make smarter decisions and refine strategies in real time.

Lesson 5: Celebrate Wins and Learn from Losses

Elite teams celebrate victories—but they also debrief losses to learn and improve. Sales teams should do the same. Recognising achievements keeps motivation high, while constructive reviews of setbacks create growth opportunities.


With KONA Training, we guide sales leaders in implementing effective feedback loops and recognition systems. Your team will celebrate wins, learn from losses, and keep pushing toward greater results.
Elite sports teams don’t succeed by accident—they succeed because they train hard, collaborate, maintain the right mindset, and continuously improve. Sales teams that adopt these same principles can achieve remarkable results.

Winning team


At KONA Training, we specialise in translating these high-performance lessons into actionable sales strategies. Whether it’s building skills, developing team cohesion, or enhancing mindset, we tailor our training to your team’s unique needs.

Contact KONA Training today to discuss tailored Sales Training that will help your team perform like champions.
Call 1300 611 288 or Email info@kona.com.au

Contact Us

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

Managing vs. Leading

Are You Managing a Sales Team or Leading One? The Difference Matters

Posted on | by Sienna Anderson

When running a sales team, there’s a big difference between managing and leading. Too often, sales managers fall into the trap of thinking that their role is about checking boxes—reviewing numbers, updating reports, and making sure tasks are completed. While these things are important, they only scratch the surface of what it takes to build a high-performing sales team.


At KONA Training, we’ve seen it time and again: the best sales managers are actually sales leaders. And the difference matters—because leadership inspires, motivates, and transforms a team into something far more powerful than just a group of people hitting quotas.


So, are you managing your sales team or leading it? Let’s break it down.

Managing vs. Leading

Managing a Sales Team

Management often comes down to control and oversight. A manager’s focus is on processes, compliance, and outcomes.

If you’re managing, you might find yourself spending most of your time on:
• Monitoring activity levels: How many calls, meetings, or proposals did the team complete?
• Tracking KPIs and sales numbers.
• Making sure processes and CRM systems are followed.
• Reporting up the chain about progress and results.
• Putting out fires when problems arise.
This type of work is necessary, but if it’s all you do, your team can quickly feel like they’re just cogs in a machine. They’ll follow orders, but they won’t go the extra mile. They’ll hit targets (if pushed hard enough), but they won’t grow in capability, confidence, or resilience.

Leading a Sales Team

Leadership, on the other hand, is about vision, inspiration, and empowerment. Leaders create an environment where salespeople want to succeed—not just because they have to, but because they’re genuinely motivated and believe in the mission.


At KONA Training, we define sales leadership as the ability to:

  • Inspire a shared vision. Instead of just telling the team to hit $1 million this quarter, a leader paints a bigger picture of what that success means for the company, customers, and the team’s own growth.
  • Coach, don’t command. Leaders spend time developing their people, providing feedback, and helping them improve their skills rather than just giving instructions.
  • Empower decision-making. Instead of micromanaging, leaders trust their team to make smart choices. This builds ownership and accountability.
  • Model resilience and positivity. When times are tough (and they always get tough in sales), leaders stay calm, focused, and solution-oriented—setting the tone for the whole team.
  • Celebrate wins and learn from losses. Leaders make sure their people feel valued and supported, even when deals don’t go the right way.

    When you lead instead of just manage, your sales team becomes more than a group of individuals chasing numbers. They become a motivated, resilient, and adaptable force that can consistently deliver results—even in challenging markets.
Difference between leading and managing

Why the Difference Matters

The truth is, you can hit short-term targets by managing. But you’ll never build long-term success without leading.


A managed team might deliver results because they’re told to. A led team delivers results because they want to. And that difference shows up in:
• Higher engagement and motivation.
• Lower turnover (salespeople stay where they feel inspired and supported).
• Stronger customer relationships (because a motivated salesperson serves customers better).
• More consistent performance.
At KONA Training, we’ve worked with countless organisations where the shift from managing to leading has been a complete game-changer. Salespeople who once just did the minimum suddenly started taking ownership, becoming proactive, and driving results well beyond expectations.

How to Make the Shift

If you’re wondering whether you’re more of a manager than a leader, here’s the good news: leadership can be learned. It’s not about personality—it’s about skills, mindset, and habits.


Here are a few starting points we teach at KONA Training:
• Ask more questions than you give instructions. Coaching is about helping your team find answers, not just telling them what to do.
• Focus on development, not just results. Invest in your people’s growth. Teach them how to think, not just what to say.
• Communicate the “why.” People are far more motivated when they understand the bigger picture.
• Lead by example. Show the work ethic, resilience, and positivity you want your team to model.

Lead your team

Managing a sales team might keep the wheels turning, but leading a sales team will take you places. Leadership is what transforms good teams into great ones, and average salespeople into top performers.
If you’re ready to move from managing to leading, KONA Training can help. We specialise in Sales Management Training tailored to your organisation’s needs, giving you the tools, strategies, and confidence to lead your team to lasting success.

Contact KONA Training today and take the first step toward becoming the leader your sales team deserves.


Call 1300 611 288 or Email info@kona.com.au to get started.

Contact Us


Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

KONA hearts and minds

Why The KONA Hearts & Minds Sales Methodology is the Best Approach

Posted on | by Sienna Anderson
KONA Hearts & Minds Sales Methodology

Why the KONA “Hearts & Minds” Framework Outshines All Other Sales Methodologies

In the crowded world of sales training and methodologies, it can be hard to know which approach truly delivers long-term results.

From SPIN Selling to Challenger, from Solution Selling to Sandler, each methodology offers a structured way to improve sales performance. And while many have merit, none dig as deeply—or sustainably—as the KONA “Hearts & Minds” approach.

Why? Because most sales methodologies focus exclusively on processes, techniques, or tactics.

KONA goes further.

We don’t just teach people what to do—we change the way they think and feel about selling.

That’s the KONA Training Hearts & Minds difference.

What Is the “Hearts & Minds” Methodology?

The KONA Training framework bridges the gap between:

The Heart—the emotional elements that drive decisions, and

The Mind—the rational factors that validate choices.

The KONA Training Hearts & Minds Framework offers a holistic method for engaging clients, building trust, and ensuring lasting relationships.

Really? Holistic you say? Yes!

At its core, KONA’s Hearts & Minds approach is about aligning both mindset and skillset to drive lasting sales performance.

We believe that truly effective salespeople aren’t just technically competent—they’re emotionally intelligent, purpose-driven, and deeply connected to both the customer and the value they offer.

In other words, we don’t train robots. We develop human beings who sell with confidence, conviction, and clarity.

How Other Sales Methodologies Fall Short

Let’s take a quick look at some of the other options out there:
• SPIN Selling focuses on asking the right questions (Situation, Problem, Implication, Need-payoff), which is great—but it often feels like a script rather than a conversation.
• The Challenger Sale encourages reps to “teach, tailor, and take control,” which works in complex sales, but can create friction if emotional intelligence is missing.
• Sandler emphasizes uncovering pain and getting the buyer to do most of the talking, but can come off as manipulative or overly rigid.
• Solution Selling tries to match problems to solutions, but it assumes the customer knows what they need—which is not always true.


These models are often transactional, not transformational. They rely heavily on scripted behaviours and rigid frameworks.

What happens when the conversation doesn’t go according to the script? Many reps freeze—or worse, default to old habits.

That’s where KONA shines.

Hearts and Minds framework - KONA

Why The KONA Hearts & Minds Methodology Works

KONA Training is different because it starts from the inside out. We equip salespeople not just with what to say, but how to think and why it matters. Here’s how:

  1. Mindset Before Method
    Many salespeople struggle because they’re not confident, don’t believe in the value they offer, or are afraid of rejection.

    KONA addresses these mindset blocks head-on. We help people rewire their internal dialogue so they can approach selling with pride, not pressure.
  2. Emotional Intelligence is Front and Centre
    Understanding your customer is one thing. Empathising with them is entirely another!

    KONA trains teams to read the room, listen between the lines, and adapt their communication style to build trust quickly.

    Buyers are more skeptical than ever. You’ve seen this for yourself. Building trust is the way.
  3. Flexible Frameworks, Not Rigid Scripts
    Our tools and techniques are designed to be applied with agility. We don’t believe in one-size-fits-all checklists.

    We teach principles that guide behaviour in any situation. We give reps the confidence to handle even the most unpredictable sales conversations.
  4. Customer-Centric, Not Company-Centric
    A lot of sales methodologies are focused on pushing product.

    KONA flips that. Our Hearts & Minds methodology is built around uncovering what truly matters to the customer—their goals, fears, and drivers—and aligning your solution to meet those in a meaningful way.
  5. Leaders and Teams Aligned
    Sales performance doesn’t happen in isolation. We work with leaders to ensure coaching, performance conversations, and KPIs are all aligned with the Hearts & Minds philosophy.

    Cultural change is the result—not just short-term uplift.

Real-World Impact

Businesses that adopt the KONA methodology report more than just increased conversion rates. They see:
• Higher team engagement and retention
• More meaningful customer relationships
• Shorter sales cycles
• Greater internal collaboration across departments

Why? Because when people believe in what they’re doing, and understand how to do it well, the results take care of themselves.

KONA est. 1999

There’s a reason our clients keep coming back to KONA: it works. Not just in theory, not just in workshops—but in the real world, where sales are complex, people are unpredictable, and pressure is high.
KONA’s Hearts & Minds approach helps sales professionals become trusted advisors—not just good talkers. In a marketplace full of sellers, the standout will always be the one who leads with purpose and connects on a human level.

The KONA Hearts & Minds approach helps sales professionals become trusted advisors—not just good talkers.

In a marketplace full of sellers, the standout will always be the one who leads with purpose and connect on a human level. Click here for The KONA Study on Sales Methodologies.

The differences might surprise you – The KONA Hearts & Minds Sales Methodology Framework

Ready to transform your sales culture from the inside out?
Contact KONA today to learn how our Hearts & Minds Methodology Framework can elevate your team’s performance for good.
Call 1300 611 288 or Email info@kona.com.au

Contact Us

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

Power map chart example

What Power Mapping Reveals About Your Clients That CRM Never Will

Posted on | by Sienna Anderson

Honestly, CRMs are great. They’re sleek, organised, and full of helpful features that let you log calls, track emails, and move deals through your pipeline. But when it comes to understanding the dynamics inside a client’s business? A CRM won’t cut it.


That’s where Power Mapping comes in.


If you’re relying solely on CRM notes and job titles to make sense of who matters in a buying decision, you’re flying blind. Because businesses aren’t just driven by neat org charts—they’re driven by people, and those people don’t always follow the formal chain of command. Power Mapping helps you uncover the invisible influence in the room—the politics, alliances, blockers, and champions that determine whether your deal gets the green light or buried in red tape.

Power map chart example

CRMs Track Interactions—Power Mapping Reveals Influence

Here’s the first major difference: CRMs are interaction-focused. You log a call, tick off a meeting, update a status. Great. But Power Mapping is relationship-focused. It forces you to think beyond the tasks and look at who holds the real power.
For example, your CRM might tell you that you’ve had five meetings with the Procurement Manager. But Power Mapping might show that Procurement is just a box-ticker—and the real decision-maker is the Head of Operations, who listens closely to a senior engineer that never appears in your sales process.
When you map influence, you start seeing the unofficial hierarchies. The people who actually get listened to. The quiet objectors. The internal champions. And most importantly—the gatekeepers no one talks about.

Power Mapping Helps You Focus on the Right People

Every sales team has made this mistake – chasing the most responsive contact instead of the most influential one.


CRMs can’t warn you when you’re spending all your time with someone who has zero sway over the final decision. But Power Mapping? It forces that conversation.


It asks:
• Who’s in favour of this solution?
• Who’s against it—and why?
• Who influences the decision-maker?
• Who has political clout, even if they don’t have the title?


Armed with that map, your team stops wasting time on “talkers” and starts engaging the people who can actually move the deal forward.

Power map vs. CRM

It’s About Strategy, Not Admin

CRMs are good at administration. Power Mapping is all about strategy. A good Power Map doesn’t just sit in a file—it evolves with the account. It becomes a living, breathing strategy tool that shapes your approach. You can use it to:
• Tailor your messaging to different stakeholders
• Identify internal advocates who can build your case from within
• Pre-empt objections and political friction
• Plan multi-threaded engagement across the buying committee
That level of insight just doesn’t live in your CRM. And it never will—because CRMs aren’t built to capture office politics or human relationships. Power Mapping is.

Real Sales Professionals Know: It’s People That Win Deals

In B2B sales these days, deals are rarely won on product alone. They’re won by understanding how decisions actually get made. Power Mapping gives you a way to decode the hidden power structures and adjust your approach accordingly.


So, while your CRM might be telling you that everything’s on track, Power Mapping might be telling you, “You’re missing the person who’s going to kill this deal at the last minute.”
Which one would you rather listen to?

Power map example

Want to learn how to power map like a pro?

At KONA, we help sales teams go beyond surface-level selling and build strategic, account-driven relationships that convert.

If your team needs the skills to uncover influence, engage key players, and close complex deals faster, get in touch with us today for tailored Sales Training that actually moves the needle.
Call 1300 611 288 or Email info@kona.com.au

Contact Us

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

Face to face

“Do you do Face-to-Face Training?”

Posted on | by Sienna Anderson
Face to face

More and more conversations I am having are starting with the prospect leading with “Do you do Face to Face training?” Over the past few years, online training has had its moment in the sun. Born out of necessity during the pandemic and bolstered by the promise of flexibility and scale, it quickly became the default for many organisations. But lately, there’s been a noticeable shift.

In the last five conversations I’ve had with potential clients, they all led with the same question:

“Do you do face-to-face training?”
Not “Can you offer online modules?”
Not “Do you have virtual options?”

But a clear and deliberate swing back to real, in-person learning experiences—especially for sales and leadership training.

Why the change?

Because while online may tick the box for compliance or process-based learning, sales and leadership are different beasts. They’re deeply human disciplines. They rely on energy, body language, trust, presence, and the ability to challenge, role play, and observe in real time.

Human connection

Accountability

When you’re in the room, you’re in the moment. Distractions fall away, and learning becomes a shared experience, not a checkbox on a to-do list.

Role Play and Real-Time Coaching

I bloody hate facilitating roleplays on-line… Sales and leadership require nuance—tone, timing, empathy. These skills aren’t easily taught over Zoom or Teams. The ability to stop, coach, reset and try again live is game-changing.

Culture Can’t Be Clicked Through

Great sales and leadership cultures aren’t built in breakout rooms. They’re forged in shared experience, discussion, and challenge. That happens best when people are together.

Human Connection

Have you ever had a salesperson say “I have sent them an email” to which your response is “pick up the bloody phone and talk to them or better still go and meet them in person”. Trust, confidence and influence aren’t just words in a workbook. They’re built through eye contact, dialogue and meaningful interaction. You can’t replicate that on a screen or in an email.

Online training has its place—no question. It’s efficient for information delivery, onboarding, and quick refreshers. But when it comes to shifting behaviour, developing capability, and building confident, competent teams—face-to-face is once again the clear winner.

It’s not old-school. It’s real school—and the results speak for themselves. If you’re one of the many leaders realising that the Zoom and Teams era didn’t quite deliver on its promise for your team’s growth, you’re not alone. The tide is turning.

We’re here, in person, ready to train with purpose.

To learn why KONA’s sales training processes are preferred over more traditional sales training methodologies (such as the Miller Heiman sales process) – read more here.

Contact KONA today on 1300 611 288 or email us at info@kona.com.au

Contact Us

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

What Sales Trainers don’t tell you but should

Posted on | by Sienna Anderson
Secrets

The sales training world can be full of hyped-up promises and cookie-cutter solutions. You’ve probably heard it all before — “10X your results,” “Unlock your team’s hidden potential,” “Close every deal” — but behind all the hype, there’s a lot that sales trainers don’t tell you.


And it’s exactly those untold truths that can make or break your sales team. Today we are pulling back the curtain. If you’re investing in sales training or thinking about it, here’s what you really need to know.

Sales Training Alone Won’t Fix a Broken System

At KONA Training we’ve have seen how many sales trainers roll in to a business, deliver a workshop, throw around some motivation — then disappear.

And guess what? A few weeks later, your team is back to their old, comfortable habits.

Why? Because training isn’t a magic fix.

If your sales process, culture, or leadership alignment is off, no amount of role-playing or objection-handling exercises will create lasting change. Real transformation requires more than some PowerPoint slides — it needs reinforcement, strategy, and accountability.

Not Everyone on Your Team Needs the Same Training

Here’s something most trainers won’t admit: your team is not a one-size-fits-all group. You’ve got top performers, newbies and maybe a few that are struggling.

Yet, some training programs treat everyone like they’re at the same starting line. That’s a fast track to disengagement.

The best sales training programs identify where each individual is at — and meet them there. A salesperson who’s closing big deals but burning out needs something very different than a salesperson who’s still trying to master basic rapport-building.

Mindset Matters More Than Any Script

Yes, we love a good framework. But you know what separates average salespeople from great ones? It’s not just technique — it’s mindset:

  • Confidence
  • Resilience
  • Adaptability

Most sales training programs spend a lot of time on what to say, but very little on how to think.

That’s a problem.

Because your team’s mindset influences every part of the sales conversation — from the first call to the final close.

If you’re not training mindset, you’re leaving performance on the table.

Building culture

You Can’t Train Culture — But You Can Build It

Sales culture isn’t just about numbers and targets.

It’s about how your team shows up, supports each other, and handles pressure.

Some trainers try to “inject” culture into your team.

But here’s the truth: you can’t train your way into a healthy sales culture. You have to build it — through leadership, communication, and consistency.

That’s why great sales training doesn’t just focus on the team — it includes sales leaders too. Because without leadership buy-in, everything else is just noise.

The Real ROI Isn’t Immediate — and That’s a Good Thing

Sure, we all want quick wins. But the best sales training doesn’t just help you land more deals this month — it transforms the way your team sells for years to come.

The real ROI shows up in:

  • Higher retention
  • Shorter ramp times
  • Better margins, and
  • Stronger customer relationships.

If your sales trainer isn’t talking about the long game, they’re doing you a disservice.

So, What Now?

If your current sales training feels like a tick-the-box exercise or you’re still not seeing the results you were promised, maybe it’s time to rethink your approach.

We don’t do generic at KONA Training.

We work closely with your business to design tailored Sales Training that actually sticks — rooted in strategy, built around your people, and focused on real, measurable outcomes.

No hype. Just practical, honest training that gets results.


Learn More About KONA Sales Training Processes

To learn why KONA’s sales training processes are preferred over more traditional sales training methodologies (such as the Miller Heiman sales process) – read the KONA study on KONA’s Hearts & Minds framework versus competitive sales methodologies here.

Path to success

Ready to build a stronger, smarter sales team?
Contact KONA today and let’s talk about what your team really needs. Call 1300 611 288 or Email info@kona.com.au to get started!

Contact Us

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

Sales strategy

Think You Have a Strong Sales Strategy? Think Again.

Posted on | by Sienna Anderson
Sales strategy

You’ve got targets. You’ve got a team. You’ve got a plan. So, you must have a strong sales strategy… right?

Maybe. But let’s take a moment to look a little deeper. Because if your sales strategy isn’t consistently converting, aligning with your market, adapting to change, or bringing out the best in your team, it might not be as strong as you think.

At KONA, we see this all the time. Businesses come to us with decent sales numbers, solid teams, and a strategy that—on the surface—seems to be working. But after a closer look, we uncover the hidden gaps that are quietly draining performance, killing momentum, and limiting long-term growth.

So, before you pat yourself on the back for having a “strong” sales strategy, here are a few signs that you might need to rethink things.

1. Your Team Is Busy, But Not Always Effective

Busyness and effectiveness are not the same thing. If your sales team is constantly chasing leads, making calls, sending follow-ups—but only occasionally closing deals or hitting quota—your strategy might be more reactive than strategic.

A truly strong sales strategy provides clarity on where to focus, how to qualify leads, when to push and when to pivot. If your reps are overwhelmed or “winging it,” it’s a sign your strategy lacks structure.

2. You’re Not Getting Predictable Results

Sales will always have some ups and downs. But if every quarter feels like a gamble, it’s time to investigate.

A solid sales strategy should create predictability. That means tracking key metrics, having a repeatable process, and understanding what drives conversions at each stage of your pipeline.

If success seems tied more to luck or one superstar rep, rather than a system the whole team can follow, then your strategy needs reinforcing.

3. You’re Relying on the Same Tactics from 5 Years Ago

Buyer behaviour has changed. Your strategy should too. If you’re still relying on cold calls and one-size-fits-all demos without personalisation, storytelling, or value-based messaging, you’re probably losing to competitors who’ve evolved.

A strong sales strategy is not static. It adapts. It evolves. It leverages data, tech, and changing customer expectations to stay relevant and effective.

Not listening

4. You’re Selling Without Listening

If your strategy is built around what you want to sell, rather than what your customer needs to solve, you’re already behind.

Modern sales strategies start with deep customer understanding. They’re built on solving real problems, not pushing products. If you don’t have a clearly defined ideal customer profile, buyer personas, or discovery process that uncovers pain points, your strategy isn’t truly customer-centric.

And that’s a big problem.

5. There’s No Alignment Between Sales and Marketing

Marketing is promising one thing, sales is delivering another, and leads keep falling through the cracks. Sound familiar?

If your sales strategy is operating in a silo—separate from your marketing team, customer service, or product development—it’s not a strategy. It’s a gamble.

Alignment across departments is key to a strong sales strategy. Everyone should be rowing in the same direction with the same messaging, goals, and understanding of the customer journey.

6. Your Strategy Lives in a Slide Deck (and Nowhere Else)

Be honest—when was the last time your team actually looked at your sales strategy?

If it’s sitting in a PDF on someone’s desktop, it’s not doing its job. Your sales strategy should be living and breathing: referenced regularly, embedded in daily workflows, and understood by everyone from leadership to frontline reps.

If it’s not operationalised, it’s just wishful thinking.

Strong sales strategy

So, Do You Really Have a Strong Sales Strategy?

If you’re nodding along to some of the above, don’t worry—you’re not alone. Most businesses believe their strategy is solid… until it’s tested.

But a strong sales strategy isn’t about being perfect—it’s about being intentional. It’s about clarity, alignment, adaptability, and execution. And if you’re ready to go from good to great, we can help.

Not sure where to start? Use KONA’s Sales Activity Calculator to take out the guesswork. This free tool helps you break down exactly how many calls, meetings, and follow-ups your team needs to achieve your sales goals. It’s simple, fast, and incredibly useful for planning a realistic, high-performance sales strategy. Try it now and see where your numbers really stack up.

Ready to Reinforce or Rethink Your Sales Strategy?

At KONA, we work with businesses to design and implement tailored Sales Strategy Training that transforms performance from the inside out. Whether you’re scaling, struggling, or just want to sharpen your competitive edge, we’ll help you build a strategy that works in the real world—not just on paper.

👉 Contact KONA today to find out how we can elevate your team with a sales strategy that actually delivers. Call 1300 611 288 or Email info@kona.com.au to get started!

Contact Us

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/