What is Holding You Back from Getting or Giving Referrals?

When was the last time you were asked for (or gave) a referral? 

Come on, think about this!

How about: “Read any good books lately?” or “What did you think of that new restaurant?” or “Where did you learn about how to fix that?” 

What was that experience like? It’s just part of our everyday conversation.  So why is it so hard to apply to a business situation?

Experience tells me that there are 2 things that often hold business people back from taking full advantage of referral marketing:

  1. The lack of a system Or not having a system that minimises workload and maximises your time, and
  2. The presence of fear When I say fear, I mean like the fear of being rejected, fear that you will appear to be begging for business, or fear that your existing clients don’t really care about helping you build your business.

If your perception is that your clients will be put off by your desire to involve them in helping you grow your business, those perceptions are wrong.

Based on the experience where you gave or received a referral, do you think your experience is any different to your clients? 

The key message here is your clients are just like you. They refer for exactly the same reasons and they also don’t refer for the reasons you don’t refer.

One thing to remember:

The higher the likely or perceived cost or risk, the more emphasis is placed on personal referral.

So why are you afraid?

People love to give Referrals:

  • Who recently got a new doctor or a builder?  How did you choose them? Very few people feel comfortable going to a new doctor or hiring a builder based on a doctor’s or builder’s ad in the Yellow Pages.  When looking for a lawyer, doctor, accountant or any kind of professional … or any kind of business for that matter, most people ask someone they trust for a referral.  Don’t you?
  • People like to help – it feels good and makes them feel valued!
  • People also like to demonstrate how smart they are. When clients find a business that provides a solution, makes their life better, or just plain saves them money, they like to talk about it.  They like to tell anyone who will listen how smart they were that they got such a good deal.
  • Some people even like to tell others what to do!

So don’t hold back …

Get over it

Remember, if you provide a service that helps people solve problems and meets their needs, then you are doing a disservice to your clients if you don’t actively seek referrals.

And as people love to help, show how smart they are or tell others what to do then why would you not help your client achieve this?

 

Sales Training in Sydney, Melbourne and Australia

The KONA Group is the leading Sales Training Organisation in Sydney, Melbourne and across Australia.

Sales Training in Sydney, Melbourne and Australia

For over 16 years, we have been helping sales people, managers and leaders to improve their performance. With a proven track record of delivering result oriented training programs, we are one of the most effective Sales Training company in Sydney and Melbourne.

KONA Sales Management Training Programs include

Sales Training in Sydney, Melbourne and Australia

Our coaches and practitioners have rich experience in delivering result oriented training programs.

With a combined experience of over 100 years, we can deliver outstanding results for your organisation. Our coaches are recognised specialists in their respective niches. Together, we are recognised as THE Sales Training company in Melbourne and Sydney – That Gets Results!

Training Companies Sydney – Our Approach

We do not believe in offering run of the mill training programs.

Each program is customised to suit your requirements. Whether you are looking to improve your sales, customer service or top level leadership, our coaches will work with you to create a customised training program for your organisation.

Training Companies Sydney and Melbourne – Our Results

We’ve helped our clients achieve some outstanding results. Here are some of our recent achievements.

  • Increased customer retention for a big credit card company by more than 12%
  • Trained a sales team to make more than 430 telephone appointments in 1 Power Hour
  • Coached another sales team to make over $1,200,000 in sales in 1 POWER HOUR
  • Improved annual revenue of a finance services company by more than 20%

So if you are looking to increase the effectiveness and results of your organisation, contact KONA today on 1300 611 288 or email info@kona.com.au to discuss how we can help you to improve your organisation’s results.

The KONA Group is Australia’s Leading Sales Training and Sales Management Training and Coaching company and provide Customised Training programs that include:  Sales Training & CoachingSales Pipeline Training, Key Account Management TrainingCall Centre Training & coachingNegotiation Skills Training & CoachingMotivational SpeakersHR Consulting; and more.

5 Tips to Master Sales Closing Like a Pro

Closing Techniques: One Is Never Enough - SalesFuel

Sales closing is an art. A hard and elusive art.

Yet an art that when done right brings so much joy.

Well-trained salespeople have mastered the art of sales closing. But it certainly doesn’t happen overnight. Sales closing is a time-honoured skill, that with time, only gets better.

WHAT IS SALES CLOSING?

Sales closing is getting a prospect to agree to a deal and sign a contract. It is how salespeople achieve KPIs. Ultimately, it is how businesses grow revenue.

Put simply, sales closing is the culmination of all your efforts.

You put in the time and made a strong case for your customer. That is, why your product or service is the solution that will solve all their pain points.

But getting to that elusive closing stage certainly takes plenty of patience and persistence. Clients will often say no more than once before they get to a yes. However, the problem is, that many salespeople give up before they reach that final yes.

That yes that is just around the corner of Give Up Street.

19 Sales Closing Techniques for Reps (with Examples)

Now it is worth noting that sales closing isn’t the only stage of the pipeline that matters, but it is absolute. That means, you either close or you don’t.

The make-or-break nature of sales closing can make it one of the most stressful aspects of selling. However, it does not have to be. To help, here are 5 Tips to Master Sales Closing Like a Pro.

 5 Tips to Master Sales Closing Like a Pro

1. ACT ON BUYING INTENT
The Essential Guide to Successful Intent-Based Marketing

Learn how to recognise when you’ve successfully gotten your client into the buyer mindset.

That is so you know when it’s appropriate to ask for the sale. Being able to spot this buying intent during the sales process is hard. But when you learn how to identify it, you can ask at the right time and you’ll see positive results.

The buying intent could be an easy one to spot. That is it could come in the form of a straightforward expression of a desire to buy. Like “this is what we’ve been looking for! When can we get this delivered ASAP?” Or it could be a lot trickier than that. That is, more subtle and requires nudges to get over the line. Like a client taking an interest in a specific offering and asking detailed questions about it but not committing.

Either way, being able to recognise your customer’s buying intent signals the beginning of the sales closing process.

What is driving the disconnect between sales and marketing?

2. IRON OUT ALL THE DETAILS

Put everything out on the table. Clearly. That includes your expectations, payment terms, delivery details, timelines, and so forth.

Most deals fall through when each party thinks they’re getting something a little different than first agreed to. So, make sure your proposal is clear and mutually agreed upon.

3. MOVE FAST

When you get the green light, don’t stall. Otherwise, the moment will go cold.

Strike while the iron is hot. Know exactly the core steps in your sales process. Hasten to get all the administrative logistics authorised. All the while, walking your buyer through each of the steps.

No matter what you do, it is crucial not to waste a lot of time creating your proposal document.

All too often we hear from sales Managers who say their sales team hear the words they want to hear to win the deal but then take way too long to put it on paper. And very often they end up losing it to a speedier competitor. Sound familiar?

4. UNDERPROMISE AND OVERDELIVER

Even with the best intentions of creating a fantastic customer experience, sometimes businesses and their people commit to unrealistic deadlines. This, in turn, can cause them to let customers down.

So instead of overpromising and underdelivering, why not build the opposite into your business practices?  Build customer delight and loyalty by underpromising and overdelivering.

Can you create added value around the product, service, or action that you deliver?

5. ASK FOR NEXT STEPS

The best way to master sales closing like a pro is to define and agree on a clear “Next Steps” strategy

Your Next Steps strategy needs to be relevant to the sale. Such as scheduling another call to talk about quotes, visiting the prospect in person, or providing supporting documents and case studies. The point is that you need to discuss and agree on something before you end that meeting. This ensures a mutual commitment from both parties, as well as locking in another meeting.

THE PESSIMIST SAYS ½ Empty THE OPTIMIST SAYS ½ Full THE SALESPERSON SAYS “Let’s talk about the benefits of ice”

Book your Sales Team on their Value Sales Training Workshop. Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

3 Crucial Steps to Sales Training ROI

One of the many questions we get asked a lot, and often from sales leaders and learning and development experts, is:

How do we make sure the skills gained in the sales training are applied to drive long term results?

According to Gartner research, B2B salespeople forget 70% of the information they learn within a week of training.

And moreover, 87% will forget it within a month.

SO, HOW CAN SKILLS BE RETAINED?

The answer is not to avoid sales training altogether.

No, that would be most ridiculous and detrimental to the performance of your team.

Because in doing so you risk underskilled salespeople staying on in your organisation.

But even more damaging, is you also risk losing valuable people because they are not being developed to their full potential.

So what is the answer? How do we make sure skills gained in the sales training are applied?

Well, it’s DB-DD-MA. Define Before, Development During, Measurement After.

1. DEFINE BEFORETeams and Team Discovery - The Predictive Index

Before you embark on sales training for your team, begin by actively involving each person in their learning development.

That means defining exactly where their challenges are and how the training will benefit the growth of both them professionally and the organisation.

This is an important step because if you have not defined the expectations of your training program then how do you expect to hold your people accountable? Tell everyone who is going on the training. Clearly define outcomes.

Complete an Analysis of the Skills of Your Existing Sales Team

Next, complete an analysis of the skills of your existing sales team. Good training organisations will offer this as part of their discovery sessions.

Involve your Sales Leaders! These valuable team players are so important in making this work.

It is your sales leaders and managers who will play the biggest part in embedding the learnings from the training and making it last the long term.

2. DEVELOPMENT DURINGStages of Team Development | Introduction to Business

There are plenty of sales training techniques and sales methodologies to learn to sharpen the skills of your sales team, all the way to managers and executives.

But here are a few additional thoughts to consider during training sessions.

  • Teach your people how to give and receive feedback on the training and their learning ability
  • Get everyone to commit to the next steps, that is what they will do next with the information they have learned
  • Instill a value of note taking and instant knowledge application
  • And the biggest win! As a Sales Leader – be at the training as well. From our feedback of salespeople, nothing says ‘this isn’t that important’ to your team more than if their Leader is ‘too busy to attend. It’s also a massively missed opportunity on your behalf to see first-hand the team in a different setting to the day-to-day grind.

3. MEASUREMENT AFTER

How to Make Sense of Your Team Performance

Once training is over, have your sales managers track the follow-up commitments made by their team. Here is how.

Coaching, Coaching, and More Coaching

At the start, you defined the skills and behaviours the training was designed to impact.

Stay true to this effort and see the process through. Now is the time to double down on coaching activities around those competencies.

This is where you get the value from the training.  Set out coaching objectives based on the training for the sales leaders and their teams and make sure they adhere to it. This must be treated as a priority discussion point in your weekly meetings.

Follow-Up

Plan a follow-up internal communication campaign.

That includes highlighting areas of best practice and who’s doing well implementing their new skills.

Also, note the stories of achievement using the new learnings.

Visualise the Learnings

Part of keeping your training alive, we encourage sales managers and their teams to do a video replay of what they’ve learned.

This has proven so successful and is much more beneficial that than a ‘test’ to ensure the knowledge is embedded.

Record their learning takeaways and have their managers take note on areas they need to focus on in follow up coaching.

Additionally, make sure you maintain their active involvement in the learning process.

That means have each salesperson also include their plan in how they are implementing the new knowledge.

This embeds the learnings and is crucial for accountability.

Peer Support

Continuing from the point on active involvement, give your sales teams an opportunity to be heard.

Peer support learning is a strong way to embed and reinforce new ideas.

If a new win was influenced by what was taught in training, have the salesperson write up an internal brief using the terminology.

Share the knowledge and the rewards.

Hearts and Minds Sales Methodology Outline

Book your Sales Team on their Value Sales Training Workshop. Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

 

4 Tips To Drive Customer Service Excellence

Customer Service Excellence - it's all about trust | Invest Northern Ireland

Customer Service Excellence does not just rely on your frontline staff. Although customers may be won or lost there. Therefore, it’s crucial that every staff member in your organisation works together to create the customer service journey.

That includes resolving issues and creating memorable moments for your customers. Additionally, you should empower your frontline staff to be as valuable to the customer as possible.

It could be the difference between the customer returning to your company or leaving for the competition. So how can you improve customer satisfaction in today’s customer-centric world?

Here are 4 tips to drive Customer Service Excellence

1. Collect Customer Feedback

42 Hilarious Customer Complaints That'll Make You Laugh | Bored Panda

Nothing proves to your customers their worth than asking questions and acting on it accordingly.

When asked for feedback your customers feel valued and treated almost like a part of your creative team. By asking for customer feedback you make them feel their opinions are truly valued.

Additionally, when customers feel they have been heard, they begin to have positive connotations with your brand. Consequently, they return their good experience back to you. This is either by returning as a loyal customer or spreading valuable positive word of mouth about your organisation. By using surveys, you can measure customer satisfaction and discover what product improvements your customers request.

2. Turn Customer Feedback into Action

10 Quick Tips For Effective Mobile App Customer Support — Webbroi

When the competition is just a few clicks away, it is crucial to address any customer service issues immediately.

Customers that are not happy and who provide feedback should be seen as an opportunity. They could simply write negative online reviews. That is, a public attack on your social media channels, or even worse, leave an anonymous comment on a forum.

Instead, they took the effort to contact your organisation and share their experiences, trusting that you can fix it.

Negative customer feedback should be valued even more than any other because it gives you the winning growth strategy on a silver plate!

For this reason, create a Customer Service Feedback Action Plan to tackle the unsatisfied customers’ issues straight away.

3. Improve your Product or Service

You should constantly strive to improve your product or service based on customer feedback. This will see you keep customer satisfaction levels high.

Product or service improvement often results in new customers or increased existing customer retention. The two most popular ways to make product and service improvements are to add new features or improve existing ones

4. Follow up with your Customers

Follow-Up in Customer Service: Importance, Tools, and Best Practices

Have you made an improvement based on what your customer has told you? Well then, follow up with the customer to let them know about it.

Keeping your customers in the loop shows that your business values customer feedback.

Intelligent follow-ups at the right times can have a very powerful impact on your customers. It also keeps you at the top of their mind when it comes to choosing different brands or providers.

ITSM Consulting – Building Service Excellence

Book your team on their Customer Service Excellence Training Workshop.

Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

 


The Number 1 Biggest Change to Our Sales Process

Neuromarketing – How it Can Help You Grow Your Sales | Secret Entourage

4 Ways Power has Shifted to the Buyer

And What Sales Professionals Can Do to Adapt

Like so many other industries, the world of sales has shifted on its axis over the last few years. This change has indeed left many businesses and sales professionals stranded. As well as leaving many feeling quite isolated. But there is one major change that has occurred in recent years that has completely changed the way we conduct our sales process.

The biggest change to our Sales Process to date is:

The balance of power has shifted from sellers to buyers.

Let us break this down further. Over a very short space of time, our sales process has turned on its head. And as such, we must change with it or be left behind. As we have revealed, the biggest change to our sales process to date is, that the balance of power has shifted from sellers to buyers. That means our sales process has shifted from:

  • Buyer Beware To Seller Beware
  • Tangible Products To Everything-As-A-Service
  • Complex And Cumbersome To Simple And Agile
  • Product Led To Outcome Led
  • Money Now/Value Later To Value Now/Money Later
  • Become A Disruptor Strategy to Don’t Get Disrupted Strategy
What is an Inbound Marketing Funnel

The tried and tested sales skills that served us well for many years are rapidly becoming obsolete. That is because of factors like customer self-service, artificial intelligence, and as-a-service offerings increasingly become the norm.

But what does this mean to our sales process today?

Firstly, do not see this shift in the way we perform as professional salespeople as the demise of our trade. Rather, focus on exchanging old behaviours for new ones. That means re-tooling ourselves for the next sales paradigm shift. How do we do that? Here are 4 Ways Power has shifted to the Buyer and what Sales Professionals can do to Adapt.

 

1. BETTER INFORMED BUYERS

Online reviews, social media, and the internet has seen buyers come to you with a wealth of information. Buyers now have access to a truckload of data about your product/service and that information simply strengthens their buying power. That means before they even connect with you, buyers already know about your company, competitors, industry, and – even you.

Know More, Care More, Do More: How to Listen, Learn, and Engage with the Modern Buyer

What to Do

Update your website! Keep it fresh and informative. It is the first place your buyers will be going to seek information about your organisation. If your site is hard to navigate, appears outdated, or os not mobile friendly, you stand to lose your buyer before they even reach you. A successful website will educate your buyer and make them want to contact you.

Additionally, provide your buyer with insider-only information about your industry. Don’t waste their time regurgitating information they can simply find on another site. Rather, share features of your product or service that are not available elsewhere. While your buyer may know a lot, they simply do not know everything that you have to offer. So, with this in mind, branch out your information offerings. Consider the value of ebooks, white papers, and case studies about your industry and your brand. This will provide insider information for your buyer, and also position you as a trusted advisor.

 

2. END OF THE FIRST STAGE OF THE SALES PROCESS

Buyers are now bypassing the first stage of the sales process. According to a recent study HubSpot study, 38% of salespeople report that it’s more difficult to get a response from prospects than it was as recently as two or three years ago.

But why? Well, because it seems buyers are trying to answer their own questions to save time. And also to minimize contact with salespeople. You see, everyone is busier than ever. Additionally, attention spans are growing shorter by the day. But, despite how busy we all are, we continue to increase our time on social media. The average person spends approximately 2 hours a day on social channels, 60% of it done on mobile devices.

How to Build a Sales Process That Rocks the 7 Stages of the Sales Cycle

What to Do

Hang out where your buyers are hanging out. Put simply, focus on improving the quality and frequency of what you publish online.

Fundamentally, find the platform your buyers prefer and become a voice for your brand and industry.

Additionally, you can share well-researched and valuable blog posts that speak to specific points in your buyers’ journey

 

3. BUYERS WANT IT PERSONAL

Buyers want personalised experiences. That is, they want the customised approach from you. Moreover, they want you to understand exactly where they are in their journey. Fundamentally, they want you to already know where they are experiencing pain. And then they want a personally styled solution that’s tailor-made to their issues.

Put simply, they want empathy, not a canned pitch.

Now, are you ready for a whacky fact? The good old email still works. Buyers are more and more nowadays preferring to communicate via email than the telephone. It is done on their terms and there is a record of the correspondence to refer to later. And want some more good news? Email is a perfect platform for personalisation! Easy to tailor and great to deliver at just the right time.

7 Reasons You Need to Personalize the B2B Buyer Journey

What to Do

Make sure all your emails to your buyers are personalised. That means you will need to understand your buyer’s journey and create customised communication based on their buying behaviour. This will ensure your messaging is connecting directly to the buyer. That is, answering the exact questions they have in that stage of their journey. It’s a powerful tool to be able to deliver the right message at the right time – and you have the power to do that.

4. BUYERS WANT TO BE ROMANCED

Your buyer will always expect the red carpet treatment long after you have closed the deal. They want to continue to feel valued. And why not? Keep the relationship hot. This will ensure their return. And furthermore, it also means they are more likely to recommend you. That is, stay connected to your buyers post-closing the deal, and they will remember you next time they talk to their friends, family, and wider network about your industry offering.

Children help feed food insecure families by building and selling love-inspired yard signs | WJLA

What to Do

When you close a deal with a buyer, do everything in your power keep them wanting more. Additionally, keep the relationship alive in the downtime. That means, checking in on them from time to time with next-level email correspondence. Realise the lifetime value of your buyer. Plus, a buyer who also will be quick to provide you with positive online reviews and testimonials, which is great for repeat business!

Remember, you may not hold all the power, but you hold tremendous value as a trusted advisor and strategic partner. The power may have shifted, but there are plenty of opportunities to make a sale if you’re willing to adapt and jump onboard your buyer’s journey.

Price Is What You Pay. Value Is What You Get - Warren Buffett" Art Board Print for Sale by InvestorQuotes | Redbubble

Book your Sales Team on their Value Sales Training Workshop. Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

 

5 Ways to Handle a Negotiation Deadlock

Dealing with Difficult People and Negotiation: When Should You Give Up the Fight? - PON - Program on Negotiation at Harvard Law School

Sometimes a sales negotiator will deliberately deadlock to lower your aspirations. They will take you to the end of your tether to see how far you are willing to go before reaching your breaking point in a negotiation deadlock situation.

Negotiation Deadlock

Good negotiators know the power of silence in a negotiation deadlock. Additionally, they also know that many salespeople are petrified of a negotiation deadlock. So much so that, at the first sign of fear, they will make concessions rather than face the possibility of not closing the business.

The seasoned negotiator will use this fear to their advantage. That is, by threatening deadlock. ‘Well, if that’s the best you can do, it’s outside what I’m allowed to spend, so we’ll have to pass on it this time.’ 

The shaky salesperson will automatically reply with a lowered price. And the rationalisation behind their shaken move would be something along the lines of “Well, it’s the only way I could win the deal and get the business.”

Top 15 Negotiation Tips To Help You Score The Best Deals - itimesbiz

However, the skilled negotiator knows exactly how to handle a price challenge. That means they would not fall for the fear tactic. Rather they would reply by suggesting an alternative offer.

As this is a situation almost every salesperson has been in, here are 5 Ways to Handle a Negotiation Deadlock to help you move forward in every negotiation you are in.

How to Navigate a Best and Final Offer Round in NYC - Yoreevo | Yoreevo

Avoid Final Offers

In negotiations, it’s often tempting to show strength by saying early on, “this is my final offer”. This phrase is overused. And is said to emphasise that you won’t take any nonsense.

Moreover, to show that you are fed up with the way things are going. It is also used to show that your position is so strong, that you can afford to let the opportunity to settle go.

But that is in fact far from what you’re doing. Final offers in a negotiation restrict your ability to negotiate. Additionally, it will annoy your counterpart.

Conversely, you’ll look a bit foolish if you make a final offer and then moments later concede to get a deal. Consequently, allowing your credibility to escape out of the window.

Focus on the Can-Do

Attitude, smiling, and happiness in negotiations | MikeGreg.com

When in a negotiation, do not tell your counterpart what you cannot do. Rather talk to them about what you can do for them.

When you focus on the “can do”, psychologically your negotiation counterpart is more likely to move along.

Plus, it also encourages reciprocity.

Build on their ideas

8 Tips to Be a Better Career Negotiator

View yourself as a mediator. A problem solver that includes the other party’s ideals in the process.  Try to suggest ideas that satisfy their underlying interests. That is, meet their pain points.

Do so by giving them a stake in the outcome. That is, make sure your counterpart has an active role in the process.

Reaching an Agreement

If you want the other party in a negotiation to accept a conclusion, it is important that you involve them in the process of achieving that conclusion.

You will find, that reaching an agreement becomes much easier when both parties feel ownership of the ideas.

Negotiators should view themselves as working together, attacking the problem in unison, not each other.

Believe in BATNA

kona negotiation training model diagram

Point out their Best Alternative to a Negotiated Agreement (BATNA). Identifying your negotiator’s BATNA is a necessary skill for avoiding a negotiation deadlock.

Know Your BATNA

In other words, a negotiator’s BATNA is what their alternative is if the negotiation is unsuccessful. It is crucial that you enter into every serious negotiation knowing your BATNA.

ZOPA – Zone of Potential Agreement

Then you can begin to work on your ZOPA. ZOPA stands for “Zone Of Potential Agreement.” It is the overlap between the seller’s and buyer’s settlement range. With a BATNA and ZOPA in place, negotiation deadlocks are highly unlikely to happen.

Regroup & Refocus

Asking for a recess is both encouraged and accepted in a negotiation.

It allows for you to have thinking time.

But it also provides the other party with an opportunity to consider their position as well.

Additionally, in the heat of a negotiation situation, also helps calm down emotions.

NAVIGATE THE NEGOTIATION YOUR WAY KONA Group Training Program Outline and Topics

Book your Sales Team on their Negotiation Training Workshop.

Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Top 5 Sales Stressors and How to Reduce Them

Being a salesperson is a stressful job. And let’s face it, many people aren’t cut out for it.

However, if you are in a sales career, you may be considering ways to reduce the stress associated with your job, as stress can negatively impact results and can prevent you from achieving success. Here are the Top 5 Sales Stressors and How to Reduce Them to help you relax and smash KPIs all in one.

1. STRESSOR: QUOTA

It’s not easy to choose the perfect sales quota that will make both management and sales reps happy. Sales targets can come to define your success or failure as a sales professional, but what can you really do to reduce the stress of these all important numbers?

Sales Quota - Meaning, Importance, Types & Example | MBA Skool

STRATEGY

Remember a sales quota doesn’t exist in isolation. The size of your target market, the mix of customers, prospects, the industry, and the product you are selling, all have an impact on your success. That said, realistic quotas need to be set to each individual. And most importantly, each salesperson must have a say in their sales target when it is being set with – not by – your sales manager.

2. STRESSOR: LACK OF CONTROL

There are so many things outside our control as sales professionals, it can sometimes seem overwhelming. That often includes factors like the sales territory you’re assigned to, or how much access you get to internal resources, or perhaps the flow of new leads.

Circle of Control: Combating a Lack of Control at Work

STRATEGY

When it comes to relinquishing the reins, it’s easier said than done. When it comes to thriving in sales, you need to be more flexible and adapt. You must welcome change and embrace the unknown. As much as we may want to control all aspects of our lives, there are plenty of things that are completely out of our control. This also applies to your sales pipeline. Recognizing what you can and can’t control helps combat stress and provides a sense of purpose.

If something is in your control, you can work at maintaining, fixing, or improving that aspect of the sales process. If it’s out of your control, work hard to move past it. Knowing what’s in your control also improves your decisiveness. That is, you can make decisions quickly and effectively because you’re better able to prioritise the things you can actually do something about.

3. STRESSOR: JOB INSECURITY

The days of the “job for life” are pretty much over. Not many people currently aged under 50 will go through their working lives with only one employer, or even just two or three. Continuous, secure employment with one organisation is increasingly difficult to find, particularly if you’re new to the job market. There are many factors that threaten job security. They include globalization, outsourcing, downsizing, recession, new technology, and most recently, a pandemic.

STRATEGY

First and foremost, you need to invest your own brand. Having a personal brand allows your prospects to build a stronger connection with you. It gives them something to connect with and also trust. Creating a personal brand is incredible way of creating positive impact on the people you meet, and a lasting one. It also gives you the opportunity of reaching your customers’ needs on a deeper, more meaningful level.

4. STRESSOR: BALANCING THE SHORT AND LONG TERM

Sales is all about, well, sales! But when the majority of your ‘worth’ at work is calculated based on last quarter’s revenue-to-quota performance, it can feel like you’re on a treadmill to constantly perform. Every quarter is important, and every quarter the quota increases. But here’s the clencher – you still have the same amount of time in a day to do the job. Balancing the short term goal with the long term goal is very hard. But done right, it is the difference between an average salesperson, and a sales superstar.

20 Objectives and Importance of Sales Quota | Convin.ai

STRATEGY

To continue being successful, month after month, as a strong salesperson you need to be consistently developing new leads for the next period. That is, while still closing sales opportunities that are happening right now. It’s a fine balancing act between short term and long term goals. That said, having a plan in place for how you will develop new opportunities and manage existing deals is critical. And it starts with having a strong pipeline management process in place.

5. STRESSOR: COMPLIANCE, ADMIN, INTERNAL POLITICS

When you first move into a sales position, you think that that the selling part is where most of the stress is. How quickly we learn otherwise! Hardened sales pros know that the real stress is the internal selling. The backend data entry. The politics and toing and froing behind the scenes.

Office Politics make BEST PEOPLE quit. | by Talha KHAN | Medium

STRATEGY

Build strong internal relationships and over-communicate with key stakeholders. Additionally, forecast as accurately as you possibly can. And where possible, stay well away from office politics. That is, in favour of time connecting with your customers.

Book your sales team on their Team Building Workshop. Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

 

5 Tips to Become A Sales Rockstar

The Sales game has changed. And it will continue to evolve.

Sales is no longer about high-pressure, “won’t take no for an answer” sales pitches. It’s a different dynamic in which salespeople listen and empathise.

If you’re going to be a sales rockstar, you need to be able to make sense of what people are saying. Even when it doesn’t add up.

Here are 5 Tips to Become A Sales Rockstar to help you reach those KPIs and smash sales.

1. DO YOUR RESEARCH

The first step to being a sales rockstar happens long before your first conversation with your client. In today’s switched-on, online world, the internet is rapidly replacing the traditional role of salespeople – to educate and inform our customers.

Customers are conducting in-depth research and peer reviewing not just your company – but you! That’s exactly where you need to start as well. Given we occupy an increasingly online world, it makes sense to harness the power of technology to help you in your research. There are some amazing sales techniques and methodologies you can use to tap into the mind of your customer.

How to Identify Your Target Market and Ideal Customer Profile

2. BE A GREAT LISTENER

Communicating with a customer is just like communicating with a partner. If you don’t listen as much as you talk, you will never reach a mutually satisfactory outcome.

It’s tempting to want to dominate the conversation. After all, you have an objective. Plus, you are armed with all the information you think the customer needs to make a purchasing decision. However, you will find that listening to your customer’s needs will make or break your deal.

3. CALL YOURSELF A SALESPERSON

You simply cannot be a sales rockstar if you have an aversion to the very idea of sales. Sales is what makes a business run.

Here’s a newsflash: Sales is a Noble Profession. You’re connecting people with the products and services they need.

You’re helping the wheels of the workforce turn. You are providing for your family and the families of all your colleagues in the business. Embrace your profession, be confident and do your job with all the energy, resilience, and professionalism that you can.

Exactly How Important Being Self-Confident Is When It Comes to Management and Leadership | by Ivan Popov | ILLUMINATION | Medium

4. BELIEVE IN YOUR PRODUCT/SERVICE

The best salespeople don’t just believe in themselves, they absolutely believe in the products or services they sell. Why? Because the best salespeople are ethical, honest, and decent people, who want to add value to their customers with every interaction.

A sales rockstar couldn’t look themselves in the mirror each morning if they didn’t have a strong belief they were really adding value to the customers they help. That is what makes them happy – helping.

Sales Mistakes: 10 Mistakes Every Sales Rep Needs to Avoid!

5. ONCE YOU ARE A GREAT SALESPERSON…

You are now a very rare and highly valuable commodity. Furthermore, you are now also exceedingly important to the success of any business with a healthy trustworthy pipeline. But remember! Stay humble and keep learning – that is the rockstar way of moving forward.

Pin on Inspirational Quotes

Book your sales team on their Sales Rockstar Workshop to help reach those KPIs and smash sales. Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Feeling Overwhelmed? 5 Proven Tips for Staying Resilient and Mastering Stress

Numerous studies show that workplace stress has escalated progressively over the past few decades and has been demonstrated to be associated with increased rates of heart attack, hypertension and other disorders.

A recent survey highlighted some daunting statistics:

  • 80% of workers feel stress on the job, nearly 50% say they need help in learning how to manage stress and 42% say their work colleagues need help.
  • 14% of workers surveyed had felt like striking a fellow worker in the last 12 months.
  • 25% have felt like screaming or shouting because of job stress, 10% are concerned about an individual at work they fear could become violent.
  • 9% are aware of an assault or violent act in their workplace and 18% had experienced some sort of threat or verbal intimidation in the past year.

So the importance of Organisations, and in particular Line Managers and HR Departments, to address this is crucial to the well-being of both the Employee and the Organisation.

In addition, as individuals we can all make a difference to our own stress levels on a daily basis by applying one or all of the following 5 Proven Tips to help if you are feeling stressed at work:

Tip#1:  Disconnect.

  • Set a reminder in your phone every 1 hour for 1 minute to stop and take a deep breath.
  • If you can take yourself off to a quiet corner – a bathroom or in the car (not while you are driving!) is a good place to do this.
  • Close your eyes, take a slow deep breath in, and then exhale. Repeat this 5 – 10 times.
  • Simple but highly effective.

Tip #2: Notice your thought patterns 

Tune into your thought patterns and what your mind is focusing on.

The average human brain has over 50,000 thoughts per day so it’s no wonder we’re exhausted at the end of a day without even realising why!

Rather than judge or try and ‘wrestle’ the thoughts to the ground just acknowledge them. Focus on your breath again, breath the thought in, and then out as you imagine it floating across the sky with your breath until it disappears.

Tip #3:  Ask yourself what’s really going on here?

If you find yourself feeling overwhelmed, having repetitive negative thoughts, ruminating about something that happened in the past, or worrying about the future, ask yourself the question “what’s really going on here?”

What’s driving you to have these recurring thoughts or feelings? Is it your desire to be in to be ‘perfect’, to ‘people please’, to be loved and accepted, for security and control? Who is it that’s pressing your button, and why? Then ask yourself how is this ‘serving you’ right now?

Our brains are hard wired to always be looking out for threats or potential hazards. This includes rejection, failure, negativity, conflict and lack of resources (money, food, security).

By noticing the recurring thoughts and what is driving them, you can then start to remind yourself that actually ‘all is well’ and there is no real imminent danger that can’t be resolved.

Keeping things in perspective and having a healthy mind-set leads to lower stress and higher resilience levels in the long term.

Tip #4: Stay Active

All the research and evidence supports being fit and healthy in helping alleviate stress, anxiety and depression.

Yet in times of stress and pressure making time for the gym or going for a run is often the first thing to ‘give’ and the excuses start to creep in like ‘I don’t have time’ or ‘I’m too tired’.

If you find yourself making excuses or don’t have enough time for your usual exercise routine, find a compromise. Even if it’s a short walk after work or at lunchtime with a colleague you will find your mood improves and you sleep better at night.

Set yourself some realistic goals and find a friend or colleague to exercise with. If you have kids make them part of the exercise routine too by going for a bike ride together, get out the skipping rope in the back yard, or doing some step ups or sit ups while they play at the park.

Tip #5: Connect

It’s important to disconnect from our ‘screens’ every so often to give our brain a break. But even better still get up and go around the office to chat to a colleague or call a friend or family.

Ask them about how their day is going, what challenges they are facing and if you can help.

Research has shown that by supporting others and creating support networks people become more resilient and less prone to stress.

Final Thought:

You have probably heard or read these 5 Tips before somewhere as none of them are rocket science. However how many do you actually do?

Ask yourself, are you Taking Action?

Or are you waiting for your Organisation, Boss, Partner, Doctor or Friends to change your life for you?

If you are then you might have a long wait as they are probably as stressed as you are!

The KONA Group is Australia’s Leading Sales Training and Sales Management Training and Coaching company and provide Customised Training programs that include:  Sales Training & CoachingSales Pipeline TrainingKey Account Management TrainingCall Centre Training & coachingNegotiation Skills Training & CoachingMotivational SpeakersHR ConsultingDISC and MBTI, and more.

If you are looking to increase the effectiveness and results of your organisation, contact KONA today on 1300 611 288 or email info@kona.com.au to discuss how we can help you to improve your organisation’s results.