Mental Health in Sales, You Are Not Alone

mental health in sales

Life in Sales can be one hectic roller coaster ride. That is, one day you are flying high hitting your target. And then the next day, you want out of the game as nothing appears to be working. Basically, Sales jobs don’t finish at the close of business each day. A client may be available for meetings only after office hours or on weekends.

That said, Salespeople are always switched on. Especially when they are behind on their quota and down on their KPIs. This consequently leads many to experience anxiety, mental fatigue, constant pressure, stress, and eventually, burnout.

It is time we talk about Mental Health in Sales

The cost of ignoring mental health in Sales is enormous. For those of us in Sales, we are at times all too familiar with the angst of not hitting target. Additionally, we fret that an account we have been working on for weeks, and sometimes months, may just be lost at the negotiation stage. And on top of all that, we are trying to juggle our professional lives with our private life. Concerningly, if we are unable to manage our daily stressors, the result is seen in a decline in performance. And more worryingly, a decline in our overall health.

man at laptop in a suite mental health in sales awareness

Unfortunately, anxiety and depression are quite common in the Sales industry. This is due to the high demand and cut-throat environment. It is often assumed, that Salespeople are overconfident, energetic, extroverted, and on-the-go. However, this is not always the case. Closing a deal can be euphoric but losing a prospect you have worked on for a long time can cause depression. And this consequently affects your overall disposition and mood. But do you know what? That Is OK!

Here are four common mental health problems encountered in the Sales industry:

  1. Behavioural and Emotional Disorders
  2. Clinical Depression and/or Anxiety
  3. Obsessive-Compulsive Disorders (OCD)
  4. Mood Disorders

Most of these mental health issues require medical and professional help. Having dedicated support and medical staff who are trained to handle such cases is necessary in ensuring the well-being of your employees. Crucially, creating a culture where work-life balance is encouraged and also prioritised also helps.

Importance of addressing Mental Health in Sales

A burnt-out Sales team is an unproductive team. WHO recently recognised burnout as an occupational phenomenon. The agency notes that burnout is only applicable in the occupational context and not in other aspects of life. Salespersons suffering from this mental health issue in the workplace experience the following:

  • Feelings of energy depletion or exhaustion
  • Increased mental distance from job or feelings of negativism/cynicism related to their job
  • Reduced professional efficacy

Sales burnout affects the physical and mental well-being of sufferers in a myriad of ways. This includes:

  • Fatigue and Sluggishness
  • High Blood Pressure
  • Anxiety and Depression
  • Irritability
  • Anger

Help your team combat Mental Health in Sales by creating a healthy workplace environment for them. And also for you! Your own mental health is equally as important. But how do we create that environment that will help improve mental health and productivity? The World Economic Forum states it begins with an awareness of the environment we have in our workplace. Additionally, an awareness of how that environment can be adapted to improve the mental health of all types of employees. And fundamentally, how we equip our people, and ourselves, to handle stress and pressure.

Book Your Team’s Tailored Empathy Training or Resilience and Infectious Positivity Workshop

Our People matter more than Quotas

A healthy and vibrant workplace is a product of strong Leadership and cohesive management. How a Salespersons and other employees are treated by their managers has a huge impact. That is, on how they feel about themselves and their work. Also, how Leaders manage their own stressors also has a massive impact.

Work-Related Risks to Mental Health

1) Poor Communication Practices

Knowing how understand others and how to communicate with team members is more than just assigning tasks. Poor communication between colleagues may lead to a negative workplace culture. That in turn results in below-average performances. And eventually diminished trust within the team framework.

It is crucial we all know how to communicate not just responsibilities but also encouragement. Additionally, we must know how to communicate constructive criticism. That is, we must learn how to have those difficult conversations. Leaders and managers need to be approachable. Plus, they need to know how to actively listen to their Salespeople. Fundamentally, we all must be open about discussions around mental health in Sales.

Poor Communication: Symptom or Cause? | Effective Managers

2) Confusing Instructions

When delegating tasks, make sure you are clear and concise. Clear communication helps guide your Salespeople into doing a thorough job.

The Quality of Our Communication Is Measured by the Response that We Receive

– Don’t Blame the Other Person If They Don’t Understand You!

When instructions are unclear, your team members might fail or make errors. Consequently. these mishaps can strike a blow to their confidence. And this ultimately leads to further mistakes. So, regularly ask your colleagues if they understand the task. Also, ask them if they need assistance. As a result, when employees are aptly guided, they feel valued. Moreover, they also do their job correctly. This in turn boosts their motivation and increases productivity.

3) Limited Decision-Making Participation

When managers take total control of decision-making, their colleagues tend to lose their sense of commitment in their work. That is, having an environment where they just obey orders makes them feel voiceless. And it also makes them feel helpless. You can prevent this by actively seeking their ideas. Especially when coming up with new plans or decisions. And many times, you will find their input may improve business practices. So provide a platform for all employees to share their thoughts and opinions. Collaboration is crucial.

4) Person not a Number

Treating your employees like numbers on a payroll can bring them down. Also not supporting them during their time of need can also impact their mental state. Additionally, Sales team members that feel their managers don’t care for them are likely to have low productivity and poor performance outcomes.

Make sure your team knows the company values their well-being. So support them when they ask for help. Such as decreasing their workload when they are struggling. Or give them ample time to recover when signs of Sales burnout are apparent. Visible concern for your employees can help encourage them to do better. Additionally, it fosters a positive workplace culture.

i'm not a number i'm a free man - Drawception

Book Your Team’s Tailored Empathy Training or Resilience and Infectious Positivity Workshop

What are the early signs of a Mental Health problem?

Mental health concerns often go unrecognised and unaddressed. Consequently, this leads to bigger problems for the organisation and the employee. You can create a mental health positive environment to help combat this. But you still need to keep an eye open for early signs. That is so if you spot the signs of mental illness, you can make a much bigger impact with your support.

You can classify symptoms into three levels of severity. An individual may be experiencing differing levels of severity for different symptoms simultaneously.

The levels of severity are:

  1. Mild: A few symptoms, with little effect on day-to-day.
  2. Moderate: More symptoms that can make their daily life much more difficult than usual.
  3. Severe: Many symptoms that can make their daily life extremely difficult.

Physical Signs

A panic attack can be an incredibly frightening experience. And several physical symptoms can happen all at once. Someone who is suffering a panic attack at work may begin to shake and sweat. Also they may struggle to breathe or experience a choking sensation. Additionally, they may feel as if their heart is pounding at a rapid rate. Or that they can feel pain in their chest.

How to Calm Down After a Panic Attack

Psychological Signs

Psychological signs can be harder to identify. Additionally, they may require you to be extra observant of employee wellbeing at work. The psychological signs may include:

1. Confusion and Distraction

While it can be difficult to notice these symptoms, you may have a hunch one of your employees is suffering. When you pair this symptom with another sign, it may indicate there is a mental health concern happening.

2. Memory Lapses

Lapses in memory can be one of the more recognisable psychological signs. Moreover, it may often lead to disorientation and confusion. There are many factors that can result in memory lapses, including overwhelming stress or experiencing trauma.

3. Tearfulness

Noticing that a team member is uncharacteristically tearful may signal problems in their personal life. Or perhaps it is in fact they are going through stress or ill mental health. Regardless of the reason why, they may benefit from talking to someone or to know that someone can support them.

Expert Advice- 8 Symptoms that Require a Mental Health Evaluation | Femina.in

Behavioural Signs

Many times, we can misinterpret behavioural signs as a poor performance or diminished work ethic or etiquette. This can result in an employee being wrongfully reprimanded.

If you spot such signals in a team member, perhaps try to speak to them or offer help without punishing them. The behavioural signals of someone struggling with mental health may be:

1. Agression Anger

Increased anger and irritability in a team member is a tell-tale sign of mental health disorders. This is especially so if this is an employee who is characteristically calm with usually a cool and collected personality.

2. Risk Taking

If a colleague takes a risk, or risks, that seem out of character this can be a potential signal of bipolar disorder. They also may appear to be making more impulsive decisions without thinking through the consequences. Disorders like this will need the help and support of a mental health professional.

3. Increased Absenteeism

Increased absenteeism from a team member may initially lead to disciplinary action. However, before it may be worthwhile having a conversation with them to make sure they are not going through personal concerns. Offering support and help to your colleagues and team may help to decrease absenteeism if there is an underlying cause that can be identified and addressed.

What Can You Do?

We all now have some further information about some of the potential indicators of unwell mental health. This means you are better equipped to spot these signs in teammates and able to offer the necessary support.

Implementing an employee wellbeing service may be a starting point to make the topic of mental health in Sales an open platform for discussion.

62% of Employees Want Leadership To Speak Openly About Mental Health

A well-being program shows your employees you are committed to caring for them and giving them the support they need to be happy and healthy at work. This is something you as a Leader may not personally be able to provide but have instigated to help your team, plus also a service you too may benefit from.

As a Leader you can only do so much, so encourage your employees to look to their support network of friends, family members, and mental health professionals. You can do this by making employees aware of resources such as the national suicide prevention Lifeline. This makes sure everyone receives support in all areas of their life.

LifelineAustralia - YouTube

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Best End of Year Work Party with ROI

The end-of-year celebrations are a great test to see those true personalities come out, especially after almost two years on zooms! And that’s why it’s important to understand the different behaviour types within your organisation, so that you embed a strong positive team culture going into the New Year. Fundamentally, understanding the drivers of people’s behaviour is what turns a company into an awesome organisation. With that in mind, having a high-performing team is what every leader wants to accomplish. And it all begins with understanding each other. That is, understanding our colleagues, our customers, and equally as important, understanding our self!
BEST PARTY EVER – WITH ROI
As groups of people working together, day in day out, we need to know how to navigate different behaviours. DISC Behaviour Profiling is so much FUN. But also, it helps us better understand why we behave the way we do. Additionally, it shows us how we can work and communicate better with the four different behaviour types. Basically, it is a really fun way of improving the culture and productivity of your workplace.
Delivering DISC Work Party team in a car park
Fun Specialist Garret Norris Delivering a DISC Work Party in a Car Park

click here to contact the KONA Group red button or call 1300 611 288To Book Your Team’s Tailored  DISC Work Party

  Think about it. You get your team all together at the office, chips, nibbles, drinks and DISC Games! Have a DISC Party – where you can have fun and learn something new at the same time. We call it EDUTAINMENT! What an investment in your people, team, and ultimately your organisation. This will be the end of year party they will all remember for all the good reasons when they return in 2022.
WHAT IS DISC
Applying the knowledge of DISC in the workplace is straightforward and its benefits can include developing more effective managers and leaders, building cohesive teams, improving sales and customer service, enhancing communication and reducing conflict… to name just a few.

“DISC is the ultimate ‘mirror on the wall’ that explains what everyone else can see: the surface level of who you are – your behaviour.”

Dominance (D) – How we deal with problems and challenges. Influence (I) – How we deal with people and contacts. Steadiness (S) – How we deal with the pace and consistency of the environment. Compliance (C) – How we deal with procedures and constraints. DISC Profiling is used by an estimated 75% of the Fortune 500 because of what it delivers. It continues to be the most popular choice for professional development as well as recruitment and selection. And the most powerful thing about DISC is its simplicity.
DISC WORK PARTY
You provide the nibbles and drinks and we will take care of the rest! Your DISC Team Work Party will include:
  • DISC Facilitator + Fun Specialist comes to you
  • Individual Comprehensive DISC Profile Report
  • Unpacking DISC Reports
  • Action-Packed Activities
  • Interactive Exercises
  • Individual Certificate of Understanding Human Behaviour for Every Participant
  • Company Certificate of Understanding Human Behaviour
  • All Tailored Edutainment Materials

DISC work party four men

click here to contact the KONA Group red button or call 1300 611 288To Book Your Team’s Tailored  DISC Work Party

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

  LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK  

3 Reasons Why October And November Are The Most Important Months In Sales

wooden cubes with 2021 changing over to 2022 for sales techniques

Three Proven Sales Techniques to Smash Target

Two of the most important months of the year in Sales happen to be October and November.

However too many Salespeople and Sales Managers are either unaware of this, or simply choose not to do anything during these critical months of activity.

Many Salespeople fall into the trap of “easing off” at the bottom end of the year.

Step it up…

But this is the time you need to be stepping it up!

So many Salespeople don’t change their pace during October and November and then roll into Christmas and January and wonder why they miss their target. Worse still, they start Q1 of the new calendar year playing catch up.

Crucial Sales Techniques need to be put in place now to maintain pipeline strength at the start of the new year.

Why are October and November so important to Sales?

Whenever we ask a B2B client how your December and January were, the reply from many is “not that good”. There are more organisations open for business and back to work in January than ever before. And no more so than now.

Remember not so long ago we had 2 years of on-again-off-again lockdowns. Business owners are still smarting about the threat of, or actually shutting their doors.

sales techniques funnel

Your Sales Pipeline in October and November

How prepared are you for October and November?

Is your team implementing the key Sales Pipeline principle of Managing the Lead Time between Sales Activity and Sales Results?

Your Salespeople should be filling their 2022 Pipeline now.

Why be filling your 2024 Pipeline now?

Because it takes an average of 2 to 3 months to convert a new opportunity or win a new client. Therefore – 2 to 3 months prior to January is October and November.

Are your Salespeople active right now or are they sitting back

So are your Salespeople active right now or are they sitting back – saying “January has always been quiet for us”?

A slow start to the new calendar year is hard to claw back from, both in target numbers and morale.

With that in mind, here are Three Proven Sales Techniques to Smash Targets.

1. Start Implementing Weekly or Fortnightly Power Hours

Power Hour / Overview

Power Hour Session Pipeline Case Study

In a tailored Strategic Sales Training workshop a few years back in November, we generated a massive ROI for a client with a solid Power Hour session.

Here is what that Power Hour session looked like:

  • We gathered all their 36 Salespeople, Sales Support and Sales Managers into a room.
  • Prior to the session, each participant had to arrive with a target list of 50 contacts – existing, lapsed, and prospects.
  • We then ran 2 hours of Power Hour Training. Then, everyone had to put the training immediately into practice.

Outcome: the group BOOKED 546 FACE TO FACE MEETINGS IN ONE HOUR. That is more than 15 appointments per person! Their conversion ratio at that time was 34% of meetings to orders, and they had a HUGE January and start to the New Year.

2. Do Your Research

If you search “CEO of KONA Group” you are guaranteed you’ll come up with an image and blurb of Garret Norris. Search “John Wright KONA Group” and you will see information about the Group’s Melbourne Sales Coach. Research your prospects! That is how you will connect with them.

Next, using the information you have researched about your prospect, you then:

A) figure out the best way to address their pain point, then

B) how you will get past the gatekeeper.

By the time you get to the decision-maker, you must know enough to give them insights into their own business. 77% of buyers say they won’t engage with a Salesperson if they don’t do the homework first*. So get Googling. (*LinkedIn State of Sales Report, 2017).

27 Content Distribution Ideas to Promote Primary Research - Hinge Marketing

3. Work Out Your Why!

Your Salespeople should all be good communicators.

But – there’s always an opportunity to train and upskill their pitching and selling processes. That is, there are always opportunities to sharpen the axe and move your Salespeople from good communicators to skilled effective communicators.

That means, they should be able to identify and articulate ways they can add value to potential customers. But to do this, your Salespeople need to work out their Why.

Do your Salespeople know how to work out their Why Statement and company value proposition?

Why Statement for Sales Techniques image

Knowing your Why will help you to move targets through the Sales pipeline and advance to the more critical stages.

That’s the part in the pipeline where you secure the Sale.

To Book Your Team’s Tailored Sales Pipeline Workshop

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.



Author – Garret Norris –
 https://www.linkedin.com/in/garretnorris/

6 Ways to Improve Your Sales Outreach Strategy to Win More Leads

Sales Outreach Strategy Model for the KONA Group

We all get them, the “annoying” telephone calls from someone trying to sell you something you absolutely don’t need. That is not what you want as your strategy right? Thankfully, there are other ways.

Sales Outreach has come a long way and has evolved to something quite different from pure cold calling. And as the field continues developing, you need to keep up with it. With the help of research and new techniques, you can improve your Sales Outreach Strategy and make it more effective in today’s current climate.

Consequently, a rise in engagement, conversion rates, and profits is likely to follow. So don’t hesitate, because as we teach in our workshops, Activity Drives Results, and therefore, with a better Sales Outreach you will get better results.

activity drives results equation

 

WHAT IS SALES OUTREACH?

Sales Outreach is the process of engaging with prospects who meet your customer profile. That is, with the goal of bringing them into the Sales pipeline and converting them into paying customers.

Moreover, the rise of inbound marketing has greatly increased the number of channels for the modern marketer. But it has also increased the noise that we need to learn to cut through if we are to reach the modern B2B buyer.

Consequently, and partly as a response to the noise, outbound marketing has been modernised. Prospecting has become a key part of the marketing mix. Crucially, it allows highly targeted Sales Outreach to deliver personalised messages to key decision-makers.

17 Most Important Pieces Of Information To Gather On Prospects

 

SALES OUTREACH STATISTICS

Cold Sales Outreach is a vital part of starting conversations with potential customers. The merits of this, and which methods of Outreach are most effective, are revealed in some surprising statistics.

  • The average Salesperson only spends a third of their day actually selling
  • 40% of Salespeople say prospecting is the hardest part of their job (HubSpot)
  • 60% of B2B buyers say no four times before saying yes
  • 48% of Salespeople never even make a single follow up attempt (Invespcro)
  • It takes between eight and 18 calls to actually connect with a buyer (Brevet & TopoHQ)
  • Salespeople spend the equivalent of an entire day each week writing emails (HubSpot)
  • 70% of unanswered Sales emails aren’t followed up (Yesware)
  • Follow up emails generate 77% of prospecting campaign responses (Sopro)
  • 80% of prospects prefer Sales discussion over email compared to any other medium (HubSpot)
  • Email marketing is almost 40 times more effective than social media marketing for new customer acquisition (Brevet)
  • 89% of marketers say that email is their primary channel for lead generation (Copper)

WHAT ARE THE BEST WAYS TO IMPROVE YOUR SALES OUTREACH STRATEGY?

If you notice that you’re not reaching your Sales goals, it might be time to work on your Sales Outreach approach. Does your team have an effective Sales Outreach Strategy in place?  Below are 6 Ways to Improve Your Sales Outreach Strategy to get you started.

1. BE PROACTIVE

Remember? We will say it again and never stop drilling it in. Activity Drives Results!

As a business with something to sell, you are the one that should make the first move. This is particularly obvious with outbound Sales Outreach. That is, where the entire concept is that you contact potential clients to close the deal. But even if you’re focusing on inbound Sales Outreach, there are things you can do to improve your chances of conversion.

outbound versus inbound sales

For example, collecting data about your leads, prospects, and existing clients will give you a better idea of who they are and what they respond to. This is addressed in a 90 Minute Virtual Workshop, called The Importance of Information Gathering and Your Sales Outreach Strategy.

Once you have gathered the correct and valuable data from your prospect, you can use the knowledge to improve your approach. That means, from your marketing and branding all the way to your customer services. This process will significantly increase your opportunities of being contacted by interested customers.

2. UNDERSTAND, NOT JUST KNOW, WHO YOUR BEST CUSTOMERS ARE

Having a comprehensive understanding of your customers is key to achieving core business goals.

Whether you’re trying to build the customer experience, create more engaging content, or increase Sales. Knowing your customers better than they do is key. That means developing ideal customer profiles and mapping your audience. This is addressed in a 90 Minute Virtual Workshop, called Customer DNA and Your Sales Outreach Strategy.

importance of customer research statistics image

 

3. PICK THE PROPER PLATFORM

Who you approach is also going to affect how you approach them.

You want to meet potential clients where they are, that is – using the communication channels they prefer. Virtually everyone uses e-mail these days, so that’s a safe bet for Sales Outreach. Phones have been successfully used in Sales for decades, so they will probably work for you too.

What’s new in recent years is social media. If you can harness the power of different social media platforms, you can significantly improve your strategy. Just remember to choose the right social media.

90% of top-performing Salespeople now use social media as part of their sales strategy. (LinkedIn)

Social Selling Tips: Using Social Media to Connect with Prospects

To Book Your Team on their Sales Outreach Strategy Building Workshop | Virtual Training

Have a think about which channels will work best for your target audience. Cold calling will be the way to go for some.

An approach on social media can work really well for others. Of course, LinkedIn is the go-to network for most B2B buyers. However, if your audience is, say, wedding photographers, then Instagram might be a place they are more active.

64% of sales reps who invest in social media hit their team quota – compared to only 49% of reps that don’t use social media. (LinkedIn)

Cold email outreach is a proven tactic that delivers the highest lead rates and marketing ROI. And as the above figures show, four out of five B2B buyers prefer to be contacted by email over any other medium.

4. PERSONALISE EVERY APPROACH

Personalisation is where it is at these days. It is in fact, one of the most effective tactics for both marketing and client retention that you can possibly invest in. It makes your efforts more relevant for the individual client. But also, it makes them feel important and special rather than just another number.

Every person you contact should believe that you typed out an email just for them. Cold email copywriting is an art form in itself, but it’s the personalisation that really takes a message to the next level.

By personalising 20% of email content, open rates increased over 40% on average and reply rates increased 112%. This is compared to emails with no personalisation at all. (SalesLoft)

Build loyalty and increase sales through personalisation - Raconteur
But how do you personalise a Sales Outreach approach?

The first step is collecting as much information as you can. Remember, The Importance of Information Gathering and Your Sales Outreach Strategy?

Equally as important, invest in a good CRM system! This is crucial. A solid CRM will help you collect, organise, and measure data about ALL your team’s leads. Then, when your Salespeople contact those leads, they can use information about them to adjust and tailor their Sales pitch to each one. They should use the customer’s interests and previous experiences with the business as a starting point to rebuild that all-important rapport. Crucially, they will refer back to emails and conversations and know how to connect with a particular customer and pick up from where they last left off. Finally, your Salespeople can use the data to guide your marketing strategies too. This will consequently increase the number of inbound contacts you get and have a significant growth effect on their pipeline.

Businesses that leverage CRM software sees sales increase by 29%, sales productivity increase by 34%, and sales forecast accuracy increase by 42%. (Salesforce)

5. CHANGE YOUR MINDSET

You have to get into the right state of mind.

You can no longer focus on selling your product, service, or solution. You must focus on communicating as a trusted advisor and industry thought leader. That means focusing on the value and ROI your solution delivers versus the simple features and benefits of the actual product or service.

Learn How to Change Your Mindset for Amazing Results | Sales 3.0 Conference
But how do you change your mindset?

Keep yourself open to new ideas by continuing to learn. Crucially, invest in your team’s education with continuous learning and training.

Tailored training involves the use of Sales-based activities designed to spark creativity and help your Salespeople reframe their thinking to value-based selling, rather than basic brand flogger.

The mindset of every Salesperson has the power to drive or destroy their sales. It is up to you as their Leader, to shape a positive, results-orientated mindset.

6. REMEMBER TO FOLLOW UP

Most of the time, a single contact is not going to be enough for conversion. And when your customers are other businesses as well, you need to remember they too are busy people whose first priority is probably not your business.

So don’t let them forget about you! Contact them again after a while. If you can, work on building actual relationships. A more personal approach will help you make the Sale. However, know when to hold back as well. Aim for a balanced approach where you follow up without being too pushy.

How do you know when your team needs to improve its Sales Outreach Strategy?

There’s never a bad time to improve your Sales Outreach strategy. After all, a better approach leads to better results.

As Leaders, if you’re working on your quarterly plans or reorganising things in your business, reconsidering how you do your Sales Outreach techniques should be on the list every time.

But it becomes critical when you notice too many deals are lost and leads are not moving through the Sales pipeline. This will affect your ROI and overall profits, so trying a new approach as soon as possible is a must.

CFO: What happens if we train them and they leave? CEO: What happens if we don’t and they stay?

Call us to organise your team of professionals to be part of your bespoke training and build a customised Sales Outreach Strategy. Each focus learning area will be tailored to your team’s needs and challenges.

They can be part of 4 x 90 minutes Sales Outreach Strategy Essentials Virtual Workshops. Cherry-pick one or all of the topics below and customise your Team’s Learning.

Sales Outreach Strategy Essentials

  • 5 Steps of a Sales Conversation
  • Front of Mind Awareness
  • Follow Up and the Sales Process
  • Maximising Prospecting
  • POWER HOUR
  • Prospector’s Dozen
  • Cost = Time + Money
  • Customer DNA
  • Upsell and Cross-Sell Strategies
  • Missed Opportunities
  • Objection Handling
  • Closing the Sales Process
  • Client Meeting Map

To Book Your Team on their Sales Outreach Strategy Building Workshop | Virtual Training

To book Your Team’s tailored Sales Outreach Strategy Building Virtual Workshops, contact KONA on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Call Centre Training Tips

call centre training australian experts

In Australia and around the world, customer expectations for service are constantly increasing.

Now, customers expect more than an answer to their question. They want their problems solved quickly and desire a personal interaction with a skilled agent – not automation.

Customer Expectations are Increasing

Apart from choosing intuitive and easy-to-use call centre software, call centre managers are also investing more time, money and effort into the development of training programs so that their call centre agents will be well prepared to meet the increasing expectations of their customers.

According to The Global Call Centre Report, compiled by researchers at Cornell University, newly-hired call centre agents typically receive 15 days of initial training.

If your training protocol falls shy of this 15 day mark, it might be time to take a long hard look at your training curriculum and whether or not your call centre agents are sufficiently trained to meet the needs of your customers when they hit the phones.

This article contains tips for training call centre agents. We hope you use these tips to enhance the training you provide your agents – so they can better meet the needs of your customers.

  1. Introduce the team

Kick off training with an introduction and a strong “WHY” statement (why should we help the customer). If you have the budget it would be very beneficial to conduct some profiling on the team members so the understand themselves and better understand the customers response. 

KONA call centre experts recommend DISC profiling as it is easy, cost effective and applicable.

  1. Educate your new agents about your business

Your team, new hires and existing staff should have a comprehensive understanding of your business, product and call centre operations.

They should also be provided information about company culture, mission, core values and understand their role in achieving business goals.

With this understanding, your agents will be more prepared to interact with customers in a manner that is consistent with your business values.

  1. Bring top-performing agents to training

Encourage your top agents to give practical tips on how to be a top performer. This will set the bar high for new hires and enhance their insight into how to effectively execute their job.

  1. Explain their role in building customer relationships

A great way to enhance agent motivation to provide outstanding service is to help them understand the role they play in building customer relationships.

Educate them on customer lifetime value as well as the cost of a bad interaction. Let them know how the quality of the service they provide impacts customer conversion, retention and loyalty. Once they have this understanding, they will be more motivated to provide top-notch service.

  1. Teach agents call handling best practices

New agents should be provided examples of appropriate greetings, transfer techniques and how to end a conversation. Allow them to listen to recordings and also provide them with scripts. Encourage them to practice with each other until these become natural.

  1. Teach agents call centre etiquette excellence

When your agents have a concrete understanding of what to say and what not to say, they will be more prepared to provide excellent service. Accomplish this by teaching them about call centre etiquette excellence and informing them of etiquette guidelines.

  1. Educate them about their desired outcome

Their overarching goal (apart from providing amazing service of course) might be to increase sales, resolve a customer’s issue on first contact or resolve the customer’s issue as quickly as possible. Whatever the goal, agents should know it and know how to achieve it.

  1. Show agents how to find answers to their questions

Have a knowledge base? Teach new hires how to use it.

Have a technical support department? Teach agents how to conference them into a call.

Have managers that are available to jump into a live call? Tell agents who to ask for help. Do they have a rock star agent in their department? Tell them who that is and when it is ok to ask for their assistance.

Trainees will inevitably come across questions that they don’t know how to answer. Show them where to look and who to ask to help them resolve the issue.

  1. Coach your agents individually

According to The Global Call Centre Report the time to proficiency can vary depending on:

  • The educational level of newly hired call centre agents
  • The complexity of the product or service
  • Training protocols
  • Management strategies

Keep this variation in mind when training agents. Keep your eye out for learning or knowledge gaps and do your best to adjust your approach to training in an effort to fill them.

  1. Make sure your training is hands-on and practical

Agents often learn best by doing. Team up your agents and have them role play common call scenarios. Allow them to get their hands dirty playing with your product. Give them sufficient hands-on time to learn your call centre software. These hands-on training experiences are essential to cultivating a capable workforce.

  1. Constantly evaluate their progress

Throughout the training program, consistently monitor agent performance and provide them with timely feedback. New hires should know exactly what is and what is not working so they can adjust their approach accordingly.

  1. Training never stops

According to The Global Call Centre Report, experienced call centre agents receive an average of six training days per year.

Make sure your agents keep their performance high by continually providing refresher courses, training on new products or software and training to enhance their professional development.

As customer expectations for service increase, it is on call centre managers and executives to train agents to effectively meet their customer’s needs. Following these practical and simple tips will help you enhance your training program so your call centre agents can provide amazing customer service.

To find out more, please call 1300 611 288 or email info@kona.com.au


The Secret to Happiness | 7 Easy to Apply Tips

back view of four casually dressed adults jumping in the sunlight atop a grass field

 

What is the Secret to Happiness and How Does a Happy Mindset Improve Sales?

Coping with the emotional toll of missed opportunities and train-wreck sales meetings can be tiring as well as demoralising. But despite the trials, you must fight against what can at times seem like an onslaught of negativity. That is, if you want to get to the rewards. And the best way to do that is by cultivating and also nourishing a positive attitude.

However, the trick is not just being positive when everything is A-Okay, but rather staying positive even when things don’t go so well. Remember the time old philosophy – that you can’t always control the outcomes of things, but what you can control is how you respond to those outcomes. But is this the true secret to happiness? Well, read on.

While many of us can handle the pressure, some of us crumble under it. And if we don’t take care of our own happiness, our sales success can take a real blow.  “How do you know if you have a piece of quartz or a diamond on your team, in your relationships, family, and even within yourself? The only way to really know – is to apply pressure”, reflects HBB Group CEO Garret Norris. So when it comes to handling pressure, do you have diamonds or quartzes on your team?

Diamond and quartz shiny images on black background for secret to happiness
Are You a Diamond or a Quartz Under Pressure

That’s why we want to show you that there is a real relationship between happiness and sales success. But it is up to you to decide, how does your personal happiness play a part in your sales process? And ultimately, what record long study has revealed the true secret to happiness?

What is the Secret to Happiness?

Robert Waldinger is a Harvard professor. He has been studying lifelong happiness for near on his entire life. It has been the longest study on happiness ever. And remarkably, it is still going on today.

The study started with boys from a variety of backgrounds. That is some poor, some rich, some in college and some on the streets. Researchers tried to predict the lives of the boys. All of them had different dreams of becoming rich and famous. However, a true prediction turned out to be impossible. As their health, personal relationships, jobs and social status did not match the researchers’ predictions.

Psychiatrist Robert Waldinger is the director of the Harvard Study of Adult Development, one of the longest and most complete studies of adult life ever conducted. The study followed two cohorts of men for 75 years, starting in 1938: 268 Harvard sophomores as part of the “Grant Study” led by Harvard psychiatrist George Vaillant 456 of 12- to 16-year-old boys who grew up in inner-city Boston as part of the Glueck Study, led by Harvard Law School professor Sheldon Glueck

Waldinger surprisingly could only come up with one major conclusion. Just one crucial result, from 75 years of studying happiness in 724 different men. The finding: good lives come from good relationships.

In other words, when these men didn’t have strong personal relationships and couldn’t count on others for support, their health declined. And consequently, they were less motivated to continue pursuing a successful career. And most importantly, good relationships were all based on effective communication!

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

 

So, How Do We Cultivate and Nourish Happy Relationships?

Well, based on Waldinger’s research, below are 7 Tips on How to Be A Happy (Sales) Person. Or indeed a happy person in general. Fundamentally, these tips all have two key aspects in common. Effective Communication and Activity. Happiness is not a goal, it is a process. It is all about cultivating good relationships through communication. As for being active – activity drives results! Every time.

clipart salespeople smiling fist pumps for secret to happiness in sales process
Secret to Happiness in a Sales Process

These tips are not just for Salespeople, everyone can benefit from these simple practices, so share them amongst your colleagues, peers and family. Isn’t the greatest gift of all is when we see someone happy? Well, why not give others the tools to make themselves happy, daily.

7 Tips on How to Be A Happy (Sales) Person

1. Talk to Another Adult Daily

Have an actual small conversation with them. Even if it is a neighbour or someone at the shops. It’s a break for your mind. And it gives you fuel for self-worth. By connecting with others, you become bigger than yourself. Conversations are the mixing bowls that great ideas emerge from. By discussing an idea with someone, even a stranger, they can help flesh it out.

man with white hair back to screen, with his hands on his backyard fence talking to his neighbour, a lred hair smiling lady with a raised right arm waving at him for the secret to happiness

Additionally, when someone takes the time to listen to you, they demonstrating appreciation for you. They may not agree with you in everything, but value your perspective. That in turn formulates self-worth and personal value. Our looks or digital image are no match for a conversation in showcasing our personality. Talking to someone is you in 3D, HD, and live all in one.

And best of all, conversations can make you laugh, can be fascinating, and can cheer you up.

2. Do Not Let Others Control Your Emotions

This one is easier said than done, but when done, it is highly successful emotionally. Added to that, it is also the absolute best feeling! Do not waste your personal social interactions on people who are emotionally draining. It was Eleanor Roosevelt who eloquently stated, “No one can make you feel inferior without your consent.”

salesperson in a business suit with strings pulling his arms by a puppet master's hand

As much as we hate to admit it, we are where we are in life because of the decisions we’ve made, either consciously or unconsciously. Most people don’t want to accept that they are the cause of their own outcomes. Especially when they’ve been so directly and closely exposed to vile human beings. They become programmed to a certain response, but the response is still nevertheless a choice. There’s always another response to choose.

When we take ownership of how we respond, we are taking full responsibility for ourselves. Look at the word responsibility: response + ability. That means our ability to respond to situations, events, or people in the way we choose. We can choose to respond in anger, or we can choose to respond with calm.

Here are some ways to better control your emotions and choose a better response:

  1. Start each day with a Positive Mindset. When you start with a positive outlook at the beginning of they day, it sets a calm tone for the day. It heightens your focus and self-awareness. It makes you better equipped to handle adversity.
  2. Accept Response-Ability. Accept that your feelings are entirely in your hands. When you do this, you take back control. You get to decide how you want to react.
  3. Reflection. Think back at a time when you got angry at someone. How did it go down? What did you say or do? How did you handle it? Now, think about the feeling when it first arrived. How could you have made a conscious decision to respond differently?
  4. Shut the Ego Up. Someone did something, and you suddenly became angry. Your ego said: “Go ahead. Get angry! Your feelings are totally justified. They *made* you feel this way. They totally deserve your wrath!” So, you ran with it. Sure, there’s always that sense of instant gratification that you get by letting loose on someone who’s done or said something that caused a negative feeling to stir in you. But that is only temporary. And sometimes, most of the time, you feel like a complete donkey’s rear afterwards because you didn’t have more self-control. Then the guilt and shame settles in. And so starts the viscous cycle.
Calm and angry man characters 1266900 Vector Art at Vecteezy

What if you decided to ignore the ego when the feelings first started coming on and you said: “Nope. I am not going to feel this way. This feeling doesn’t serve me or my well-being. I am going to calmly let it go.” Try it next time you hear that wicked voice in your head pushing you to react in a fruitless attempt to punish the offending party.

By taking responsibility for your reactions, you eventually gain control over your emotions. You begin to develop new emotional habits and a better response system. Your perception of what once would have made you really angry will change, and you will see it in a different light. You are in control of how you feel and how you respond.

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

 

3. Learn to Be Comfortable Alone But Also Try and Connect with New People

We often feel like we have to do things as a group in order for them to be fun. Not true. In reality, that’s not always the case. A lot of the time, many of us feel like we just need timeout with ourselves. And that is so important.

5 Signs My Body and Brain Are Begging for Alone Time

Alone time resets the brain and spirit. It dilutes the fog and clears the emotions from concern of what others are thinking. Having timeout with yourself allows you to crucially workout what you like and don’t like clearly. It gives you power to choose what you want in that moment, as well as in the future. 

Try it out: it will do wonders for your confidence, and you will more than likely meet other people who have the same interests as you. And that there is equally important. Connecting with like-minded folk, adds to our self-worth and allows us to always be learning to better our emotional growth. And we know we only stop learning when we stop living!

4. Communicate Effectively with Your Partner, Family, Friends, and Colleagues

Open communication is the best way of maintaining strong relationships. Ask them quality questions about themselves using open questions. This will yield you answers which reflect their true feelings.

Additionally, listen to them. Actively. That is actually, listen! Very different to hearing them! Communication is not the same as broadcasting, or simply sending out of information. Effective Communication is a two-way process, in other words, it involves both the sending and receiving of information.

It therefore requires both speaking and listening. But most importantly, it requires developing a shared understanding of the information being transmitted and received.

  • If you are the Information ‘Sender’ you need to communicate clearly to start with. Then ask quality questions to check your listeners’ understanding. You must also then in turn listen to their replies. And crucially, if necessary clarify further.
  • If you are the Information ‘Recipient’ you need to listen carefully to the information. Then check you have understood by reflecting back, or asking questions. This is to ensure that both of you have the same understanding of the situation.
Communication Pie Chart with four Quadrants representing Sender, Receiver, Message and Feedback

Effective Communication is therefore an active process, there is nothing passive about strong communication, in either direction.

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

 

5. Volunteer, Give Back, Random Acts of Kindness

The action of a good deed is amazing for nourishing our well-being. Why? Because it’s a win-win situation. You are giving back AND you feel good about yourself. Additionally, you are also opening the door to opportunities to forge relationships with people who think like you!

Doing a good deed helps you focus your thoughts outward toward others. It helps you take a step outside your own world for a little while. Performing good deeds can have positive effects on your health, like reducing stress.

No good deed is too small - Small Fish Business Coaching - Carl Dierschow

Two large studies found that older adults who volunteered reaped benefits in their health and well-being. Those who volunteered were living longer than non-volunteers. Another large study found a 44% reduction in early death among those who volunteered a lot (webmd.com).

WHY DO WE FEEL GOOD WHEN WE DO A GOOD DEED?

When we engage in good deeds, we reduce our own stress. This includes the physiological changes that occur when we’re stressed. During this stress response, hormones like cortisol are released, and our heart and breathing rates increase. That is, the “fight or flight” response.

WHY IS STRESS BAD FOR OUR HEALTH?

If a stress response remains “turned on” for an extended period, the immune and cardiovascular systems are adversely affected. That means the body’s defences are weakened, making it more susceptible to abnormal cellular changes. Studies of telomeres, that is the “end-caps of our genes”, have revealed long-term stress shortens those end-caps. And shortened end-caps is linked with early death.

Pros and Cons of Anticipating EPPP Exam Stress - TSM Blog

In a nutshell, the process of cultivating a positive emotional state through pro-social behaviours, that is by being generous, may lengthen our life.

6. Always be Active but One Step at a Time

We know that activity drives results. And what’s more, it is awesome for our health. That is, activity promotes increased muscular endurance. That means, your muscles will be able to work longer and harder before they lose strength or feel exhausted (‘fatigued’). This effect can also see you feeling more able to cope with everyday physical tasks. Lowering blood pressure. Increasing good cholesterol levels. All round great benefits.

But remember, you don’t need to tackle every task. Rather tackle things one step at a time. This allows us to keep making progress even if we aren’t making as much progress as we had planned for before we started. Consequently, we can work through challenges instead of quitting every time we hit a tough spot.

HOW DO YOU EAT AN ELEPHANT?

If you are setting goals and finding that you can’t seem to stick with it, then shift your mindset to start to focus on each step. This allows you to concentrate on the current step and getting past it. There you go, an accomplishment already!

Elephant.jpg

You will be amazed at how much this can help. It can allow you to continue just long enough for the work to become a routine and then habit. It can become an automatic act without much thought. When it does, you will start to be able to build on it. Today, just focus on working through today’s challenges. Remember the old adage – how do you eat an elephant? One bite at a time.

7. Acknowledge Difficulties and Be Happy in the Present

This point in particular is what is known as giving your brain a “happiness advantage”. We must not bottle-up our feelings or brush sadness and conflict under the carpet. Rather, we must learn to always acknowledge our situation. Work on it. And continue to move forward. By learning how to be happy in the present you automatically cleanse your mind.

“The person who can freely acknowledge that life is full of difficulties can be free, because they are acknowledging the nature of life – that it can’t be much else.” - Shunryu Suzuki quote

Try your best to be accepting of the moment and practice gratitude as much as you can. And for those of us that find the art of gratitude difficult to navigate on a continual basis, try these helpers:

  • Write down 3 new things per day that made you feel happy or grateful
  • Keep a list of positive experiences and add to it when you can
  • Exercise!! Even if it is a 40-minute walk. Every day!
  • Spend a minimum of two minutes a day slow breathing (or even better, meditating). In your own way.
  • Spread the Happiness. That means, bring positivity into the world around you! Compliment a colleague. Reach out to a person feeling blue. Spend some time volunteering. Surprise someone with a gift or kind message for no reason, or to simply say thinking of you or thank you.

If you follow these tips, you will notice that you are happier, healthier, and more successful.

Keep in mind that happiness is not a goal, it is a way of life!

click here to contact the KONA Group red button or call 1300 611 288

To Book Your Team on a Positive Sales Process Workshop

HOW TO MAINTAIN A HAPPY SALES TEAM

Great, now that you understand the core happiness process, you can apply these techniques to your sales process. Firstly, it is important to strengthen your relationships. Sales is a people-oriented job, so maintaining good customer relationships increases your personal happiness.

Are you in a love-hate relationship with your job?

That is, do you hate it when you are at work and love it when you’re not?

Happy salespeople convert more leads and are generally more successful because their customers actually want to talk to them. They are more engaging and talk about the value of a product more than an unhappy salesperson does. If you’re unhappy in your sales job, try the tips above and apply the learnings below. Together this formula will see you your sales performance skyrocket as well as your KPIs and ROI.

Learn how to apply the two key happiness factors – effective communication and activity – in your Sales Process, by studying these Two Focus Learning Areas.

1. EFFECTIVE COMMUNICATION FOR SALES SUCCESS AND HAPPINESS

  • Understand Why You Are Here, What is Your Value Proposition?
  • Learn How to Communicate with Customers in Unsettling Times
  • Ask Quality Questions and Actively Listen to Strengthen Customer Relationships
  • Change Your Sales Mindset
  • Grasp the Power of Words
  • Get Jabbed with Infectious Positivity
  • Learn How to Reframe Speech for Positive Communication
  • Understand Human Behaviour to form Positive Relationships
  • Strengthen your Emotional Intelligence

2. SALES ACTIVITY FOR HAPPINESS AND RESULTS

  • 5 Steps of a Sales Conversation
  • Front of Mind Awareness
  • Follow Up and the Sales Process
  • Maximising Prospecting
  • POWER HOUR
  • Prospector’s Dozen
  • Cost = Time + Money
  • Customer DNA
  • Upsell and Cross Sell Strategies
  • Missed Opportunities
  • Objection Handling
  • Closing the Sales Process
  • Client Meeting Map

Call us to organise your team of professionals to be part of your bespoke training and build a Positive Sales Process in your business. Each focus learning area will be tailored to your team’s needs and challenges.

4 x 90 minutes Effective Communication and Positive Sales Process Virtual Workshops. Cherry pick one or all of the topics mentioned above. Customise your Team’s Learning.

To Book Your Team on their tailored  Effective Communication and Positive Sales Process Virtual Workshops Contact KONA on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Asking Questions Shows You Care. But Why?

Most companies aspire to build a brand that potential buyers will support for the long haul. But, as salespeople look at the potential needs of their customers, they will realise that building customer relationship is imperative for their customers to trust and support their brand.

Building relationships is vital to understanding and addressing your customers behaviour, needs, complaints, etc.

Business to customer relationships are the reason why specific products are made, and why some services are integrated. In such more precise definition, sustaining a good relationship with your existing customers and potential ones require a lot of communication.

One way of communicating effectively with your customers is by asking probing and useful sales questions to them when presenting your products and services.

Read on as we discuss in this post how formulating different sales questions can help you build a healthy relationship with your clients.

1. It Helps Build Trust 

Trust can be a difficult thing to achieve, especially if you have clients that are sensitive and have high expectations with your brand. Trust is the foundation of a great client, to gain this kind of relationship, salespeople should focus on what your company promotes rather than pleasing clients with false information about your company as well as being complicated.

A clear and genuine motive behind every probing question you will ask can help you better understand your customer’s situation, and thus allowing you to provide a more tailored solution for their needs.

In order to build trust, you must show respect and assurance when asking a question to your clients. This includes being polite when asking if they are comfortable for some changes with the service they want, or if they are satisfied with the service that your company had given, etc.

2. It Shows That You’re Proactive

Asking the right questions can also help you respond to your customer’s concerns as quickly as possible, helping you build the reputation for speed of response and a reliable source of information in the process as well.

By asking questions, you will be able to address any concerns and objections from customers that may arise during product presentations. An effective method to know the concerns of your customers is to ask them about their perception of your products or service.

3. It Can Help You Exceed Expectations

Sales questions will not only provide you with the information you need to offer the right solution but valuable insights on how you can provide them with a service delivery experience that exceeds their expectation as well.

At times, some of our clients might have a variety of comments about our business. Looking through these different comments and understanding what they all imply can allow you to adjust service level with each type of client, ensuring that each one of them receives a service that matches their preference and needs.

4. It Keeps Your Customer Engaged with Your Brand

With technology, there are more ways to begin conversations with your customers than ever before. There are many online tools and social media outlets you can use to reach customers. Use your resources wisely; this predicts how well you manage your priorities in creating a good relationship with your clients.

Questioning is essential to building a good and healthy relationship with your clients; this enables you to provide the right product and service, establish a good reputation among your prospective clients, and ultimately retain more loyal customers in the long run.

Contact us today to learn more about how our Custom Sales Training program can help you build a good relationship with your clients.

Top 8 Negotiation Mistakes | Learning From the Vaccine Rollout

It matters not on which side of the political fence you sit. The COVID Pfizer Vaccine rollout bungle can teach us all some very critical lessons about crucial negotiation mistakes to avoid.

Get Sales Negotiations Right

If there’s one thing a Salesperson cannot afford to get wrong, it is an effective Sales Negotiation.

We are living and working in an age where competition between businesses is fierce. Additionally, information is now more readily available to customers more than ever before. Therefore, it is vital that Salespeople have the skills and knowledge necessary to Negotiate and close every Sale.

Having said that, equally as important to having the skills to know what to do, is also being aware what not to do.

Know What NOT To Do

Here are the Top 8 Negotiation Mistakes that will Blow Your Deal. Take note and learn from mistakes. Ultimately, it could be the difference between winning and losing your next deal.

negotiation quote by JFK

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To Book Your Team on their Effective Negotiation Workshop

 
 

Mistake 1: Boasting and Bragging

By all means tell your colleagues what a great Negotiator you are. But don’t boast about it so much to the prospect. Critically, what you end up doing here is setting up a Win-Lose dynamic, which will only harden your negotiating position.

Salary Negotiation: Win by Losing and other Counterintuitive Strategies

 

Mistake 2: Threatening “No Deal”

Best practice in Negotiation says that you should always have a BATNA. That is, a Best Alternative To a Negotiated Agreement. That said, you should never use your BATNA to bully or threaten the other party in the negotiation. Consequently, this will destroy the trust with your prospect. And crucially, it gives them power to weaponise their BATNA against you!

Cartoon, two men in suits, black and white sketch, one saying to the other, the negotiation would go a lot quicker if you stopped flicking lit matches at me

 

Mistake 3: Unprepared and Unaware

Remember the 5Ps?! Proper Preparation Prevents Poor Performance. You must properly prepare so that you put yourself in the strongest position for a Sales Negotiation. Proper preparation is a two-step process.

Proper Planning Prevents Poor Performance at Interviewing — Peak Careers - Jim Peacock | Preparation quotes, Work quotes, Performance quote

Know Your Product or Service Inside Out

Firstly, it is crucial to know your product or service inside and out. That means, be able to answer any questions or provide as many value propositions as possible.

Know Your Customer Well

But, the one aspect many Salespeople forget is knowing your customer equally as well. Doing so will ensure that you can react proactively and customise your value proposition to their particular pain points. This then arms you with the ability to also overcome any potential objections. Additionally, proper preparation allows you to have an insight into their buying processes, as well as their budgetary constraints.

Remember the power of an Efficient SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) and the crucial role it plays prior to any negotiation.

Your SWOT Analysis determines whether one side needs the deal more than the other.

It identifies potential weaknesses or threats that you may have that you may need to mitigate against in your negotiating strategy.

Winning in Negotiations starts by thinking like an insider in your prospect’s business.

If you can figure out where your prospect sees the greatest opportunity for growth, or the greatest need for defensive measures, you inevitably embed yourself into their strategic thinking. This leverage in thinking will give you the ultimate flexibility, or wriggle-room, in every negotiation.

SWOT Analysis Template with Four Lists under headings of Strengths, Weaknesses, Opportunities and Threats for Business Assessments Filled In
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To Book Your Team on their Effective Negotiation Workshop

 

Mistake 4: Failure to Establish Proposition

This is a significant one. A classic anecdote in good Negotiation is the TOTO Principal, Tale Of The Orange. The TOTO Principal puts the “Getting to Yes” in a Negotiation in simple terms.

Basically, a husband and wife both want an orange but they only have one between them. If they Negotiate in a Win-Lose way, they will split the orange into two. This turns it in to a Win-Lose Negotiation. Why? Because you often end up in a compromise that suits neither party. However, if the couple Negotiates collaboratively, they will discover that the woman wanted the orange peel to make jam and the man wanted to eat the orange fruit. Thus they reach a Win-Win position.

Prime Example

This is evident in the current Pfizer Vaccine bungle in this country. The Australian PM’s approach to the purchase of the Pfizer Vaccines was a compromise between Leaving and Remaining.

This could have worked (see Mistake 6) but because it was perceived as imposed rather than co-invented it lost both groups of stakeholders.

Both sides felt it was a hostile situation (see Mistakes 2 and 3), which delivered neither of their key objectives. Pfizer didn’t get the Sale, and Australia, well… the situation our economy, people, and society are in right now answers the question of who lost the most!

Australia to Buy Extra 20 Million Doses of Pfizer Vaccine | World News | US News

 

Mistake 5: Know your Negotiating Partner

We could have titled this “know your enemy” but, of course, the other player is not your enemy but your negotiating partner (see Mistakes 1 and 2). You need to understand who else your negotiating partner needs to involve on their side, to review proposals and reach an agreement.

In the Australian Pfizer Vaccine bungle, there was clearly no appreciation of the processes Pfizer would need to use to keep its key stakeholders on board, and the constraints they were operating within.

It was a one-way Negotiation by the Australian PM, which shot down all previous efforts of building trust and rapport.

Federal Trade Commission and National Institutes of Health Take Action Against Predatory Publishing Practices - The Scholarly Kitchen

 

Mistake 6: Lame Questioning and Lousy Listening

This mistake feeds directly from the previous one, but there’s more to this problem than ignorant assumptions. Many Salespeople love to talk.

But when your lips are moving, you are not learning!

It’s hard to sell if you don’t know why someone’s buying, so ask them. Ask short, open-ended questions. Like, “Can you say more about that?” or “What’s the concern?” or “Can you help me understand more about…” Then be quiet and listen. Get curious, ask clarifying questions.

Focus on understanding and summarise what you think they said. By the time you are done, you will know so much about them you will have enough information for five years’ worth of business.

Just Shut Up And Listen - Popsychle

 

Mistake 7: Ignorant to Position Versus Interest

This mistake is at the core of almost any Negotiation or Sales mistake. 

First, definitions. A “position” is what someone says they want. It is their stated request or demand. An “interest” is the underlying motivator or reason behind the stated request or demand.

For example, your prospect may ask for a 15 percent discount. That is their position. As the Salesperson, we naturally assume they’re asking because they think our product or service is too expensive.

But if we asked, we might discover they actually think it is fairly priced. The reason they asked for the discount is because they have a limited budget this quarter, but they’d prefer to buy it all now instead of later. Once you identify the real reason for the request, many solutions emerge.

One option is to sell it all to them now at the full price but spread the billing over two quarters. Had you not gotten below the position, your response might have been to start by offering a five percent discount and hope to meet them halfway at ten percent. This would have cost you and still not have addressed their real need. This mistake can cost businesses millions of dollars and countless hours of wasted time and energy. Or in the Pfizer Vaccine Rollout Bungle, it could cost you the entire deal.

Top 5 Effective Negotiation Skills | GetSmarter Blog
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To Book Your Team on their Effective Negotiation Workshop

 

Mistake 8: Lacking A Solid Strategy

Lacking a Solid Strategy for how you are going to exactly drive your Sales Negotiation can be detrimental. You have now invested the time to gather as much knowledge about your prospect. And you are also completely educated in your product or service. It is then now time to plan out exactly how you are going to use that information in your Negotiations.

Negotiation Strategy Plan and CheckList | Negotiation Experts

To Effectively Negotiate, this is not a time to wing it. For a Negotiation to end in your favour, it is crucial to have a clear Sales Strategy in place. A Sales Strategy that takes you from a defined opening point to successful closure. Also, unlike the Pfizer Vaccine Rollout bungle in Australia, you need to ensure your Sales Strategy has parameters that allow for negotiating flexibility but at the same time does not allow boundaries to be crossed. This will avoid situations where you are pressed for unprofitable prices or that may be damaging for future business relations.

 

Summary:

  1. Don’t Boast or Brag
  2. Be Wary of Threatening “No Deal”
  3. Be Properly Prepared and Better Aware
  4. Establish Proposition
  5. Know your Negotiating Partner
  6. Ask Quality Questions and Actively Listen
  7. Find Out Both the Position and Interest
  8. Set a Solid Strategy

 

FINALLY:

Akin to flying a plane – practice your Negotiation scenarios in a safe environment BEFORE you try to do the real thing! Learn Effective Negotiation Techniques. Having set and pre-practiced Negotiation tools in your kit puts you ahead of your competition even before you walk into the negotiating room. Proper, activity-based training is a vital part of every successful negotiation. This is also a valuable step in your team’s professional growth and development.

NAVIGATE THE NEGOTIATION YOUR WAY KONA Group Training Program Outline and Topics

 

To Book Your Team on their Navigate the Negotiation Your Way Workshop either F2 Onsite or Virtual Training contact KONA on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

 

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

Competition | Entertain Yourself During Lockdown

image of a headless man in a suit with dumbell weights, red tie, blue shirt, grey jacket for lockdown work from home blog

For many of us in a work from home set up, it can get exceedingly difficult to keep our minds continually engaged. But there are ways to invigorate morale and at the same time keep up productivity during lockdown.

At the KONA Group, we live by the philosophy activity drives results. So with that mantra in mind, we make sure all our employees stay active in mind and body. We believe a balance of mental and physical stimulation in our working day does wonders in increasing Sales and skyrocketing productivity.

For example, the Group’s CEO Garret Norris hops on his rowing machine in between delivering Virtual Training. We dare you to ask him next time you’re on a Sales, Negotiation, Leadership, Customers Service, or DISC Virtual Workshop with him – if he’s wearing his rowing tights ?!

Garret Norris exercising on his rowing machine, half dressed in a shirt and tie and the bottom half in lycra spandex tights for lockdown work from home
HBB Group CEO Garret Norris on his Rowing Machine while Working From Home

Then there’s KONA Senior Partner Glenn Dobson, he likes to build fences with his wife Ann as BlazeAid volunteers. And as soon as Glenn gets back into mobile reception range, he’s making those Sales calls!

Glenn Dobson with wife Ann both holding chainsaws for BlazeAid Volunteering
The KONA Group’s Senior Partner Glenn Dobson with wife Ann Volunteering for BlazeAid Cobargo

As for Maud Vanhoutte, KONA’s Effective Communication Specialist, she draws creative inspiration and is paws-itively productive during her work day thanks to her best friend Nalla.

Maud Vanhoutte, KONA's Effective Communication Specialist, with her dog Nalla on a picknic blanket in the park with her laptop
Maud Vanhoutte, KONA’s Effective Communication Specialist, with her productive pooch, Nalla.

So what do you do to entertain yourself during lockdown while also fitting business in?

FUN BIT + PRIZE TIME

The Competition

Send in your most inventive way(s) that you have kept yourself amused and still fit business in during lockdown. Entries can be:

  • Individual
  • Team
  • Company-wide

The Winner

The winning company will receive a 90-minute Virtual Workshop for their TEAM with a Specialist Trainer in one of the below learning areas:

  • Sales
  • Customer Service
  • DISC Profiling (Profiles Need to Be Bought Separately)

Why Are We Doing This?

Because as mentioned, we live by the philosophy activity drives results. And also, we love a good belly laugh. Heaven knows we could all do with that of late. We know laughter releases endorphins and makes us feel good.

Additionally, laughter is a key to our brain’s executive function, the part of us that keeps our eyes on the prize and produces results. And that there is Why Are We Doing This – to produce results. We practice what we preach. Our job at The KONA Group is to get you, our customer, to produce results. And if we can make you laugh along the way, then awesome!

The “What To Do

  • Email info@kona.com.au your most creative way(s) that you keep yourself amused while working
  • All entries must be submitted with a photo of said activity/task
  • Include a contact name and number
  • If you wish, tell us what Learning Area you want your Team to sit in on for their 90-Minute Virtual Training Workshop
  • HAVE FUN ?
With gyms closed, there are unique ways to exercise and work from home at the same time - nj.com

In the meantime, here are the Top 3 Habits to Increase Productivity While Working From Home:

1. Get the Right Amount Of Sleep

How much sleep do you get? If you are among the 40-odd percent of adults who sleep less than the recommended 7 to 9 hours per night, you may be suffering from mild sleep deprivation. Even if you’re clocking close to 7 hours, getting just 20 to 30 minutes less sleep than you need each night can impair cognition and performance. And you might not even realise it (drweissbluth.com/).

How to Sleep Well While Working From Home?

That said, it is not about getting hours upon hours of extra sleep. It is as simple as going to bed (a little) earlier. You will be amazed at your productivity level the next day.

2. Get a Stand-Up Desk or Use A Better Chair

When you spend most of your day seated, the chair you’re using can greatly affect how you feel during your working hours.

It's OK to Miss the Office During the Coronavirus Lockdown - WSJ

In fact, standing is much better for our posture and cognitive ability than sitting. A recent survey (officedepot.com/) found that more than half of workers who use an office-style chair daily suffer from back pain or physical discomfort because of their desk chairs.

 

3. Take Exercise Breaks

Let’s face it – we are now more than ever living in a sedentary work environment. This means we have to work a little harder to work physical activity into our daily routines.

A gym workout is a popular choice for many workers committed to fitness. But for all of us, we should consider the physical and mental benefits of a midday exercise break. Exercise breaks at around lunchtime can benefit more than just your health, it also boosts concentration and creativity levels when you do get back to work.

Why your brain loves it when you exercise, plus 3 easy ways to work out at home |

So, send in your most inventive activity you or a colleague does to amuse yourselves and keep fit all while still conducting business during lockdown, for your chance TO WIN your Team a 90-Minute Virtual Training Workshop!

And for more information about Maintaining Mojo While Working from Home or How to Smash Sales Remotely, call us on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

5 Ways Poor Leadership Impacts Your Business

scott morrison interview with anabelle crab with caption of him saying "I've learnt not to care"

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy. The true neighbour will risk his position, his prestige, and even his life for the welfare of others. Where do we stand as leaders? Do our leaders stand for the welfare of others through this difficult time?” – Dr Martin Luther King Jr.

Impact of a Leader that does not care

Leaders who don’t care for their team members are adding tremendous costs to their organisation. And most often, it is the people on the front lines who are blamed. Additionally, they are blamed for being disengaged, for low productivity, and for lack of loyalty (that is, turnover).

The most direct result of poor leadership is poor Sales. And as we know, in the Sales industry low productivity means missed targets. Consequently, this has a direct impact on a Salesperson’s individual performance and KPI. But more so, on the company’s overall financial gains.

For Your Team’s Leadership Training and Charter Development

Effects of Poor Leadership

Poor Leadership has devastating effects on any team but particularly on a Sales team. Why? Because a Leader is so much more than just a figurehead. Ultimately, a Leader has a massive impact on the core belief system of the wider team.

47 Famous quotes and sayings by Sun Tzu

Anyone who holds a position of authority has the responsibility to ensure all team members are working together towards a collective goal.

Leaders are a valuable part of any business because they determine the pace and progress of work. However, compassion and understanding while striving towards these goals have never been more important.

Based on that, poor Leadership becomes a massive liability. Many are of the belief that Leadership is “so easy”… all you have to do is tell others what to do. But that thinking is quickly quashed when faced with the reality of leading.

The actions of a poor Leader is more than missed targets, it can destroy the entire culture of a company.

Poor Leadership can bring down the entire organisation single-handedly.

Now we don’t know what we don’t know. But once we are made aware, it is up to us as Leaders to adopt change and grow. Grow from our experiences, grow from what we are being told, grow from our mistakes. Poor Leaders can change – if they want to!

Spotting poor leadership early will help you to pivot in the right direction. Here are 5 Ways Poor Leadership Impacts Your Business.

For Your Team’s Leadership Training and Charter Development

1. Loss of Motivation to work

Poor leadership can have a negative impact on the performance and morale employees.

When You've Lost Your Motivation in Major Gift Fundraising- Veritus Group

Ultimately, commitment levels will plummet, and there will be little to no motivation to attend to their tasks. Additionally, employees will have no creative energy, or desire, to come up with innovative ideas. Their drive to contribute to company growth will wane and eventually expire.

2. Poor Sales Performance

As mentioned, one of the most direct results of poor leadership is dwindling Sales. Adding to point number one, employees will lose all mojo to perform their best if they feel their Leader is lacking in interest. And in Sales, poor performance ultimately means missed KPIs and low productivity.

7 Impressive Ways to Regain Lost Motivation at Work | Small Revolution

Also, poor leaders do not fully maximise their staff members. They typically lack the necessary capacity to evaluate their employees’ strengths and weaknesses. Because of this, these employees are assigned roles that don’t bring out their strengths. This factor alone is detrimental to the company long-term.

3. Lack of Ownership and Transperancy

A strong leader is able to instil the value of ownership across all departments to each employee. On the other hand, a bad leader makes people feel indifferent to taking responsibility over their own roles within the company. Subsequently, a Leader’s “I don’t really care” mentality trickles down to all employees.

Poor leaders also have the tendency of failing to be transparent to their employees. The KONA Group Coaching Program teaches and believes that honesty is an integral trait of a great leader. It is core to the Leadership framework and is top line in the development of Leadership Charters.

leadership charter list

4. Mismanaged Resources

Sales is not the only company function impacted by poor leadership. It can affect others as well. Time and costs also suffer as a result of poor leadership. Put simply, a lot of time ends up getting wasted correcting the wrong calls made by a bad leader or a mismanaged employee.

For Your Team’s Leadership Training and Charter Development

5. Poor Work Culture

Poor leadership, combined with low morale, will create a negative workplace environment.

This means that even workers who were not originally affected by the initial issues can become “infected” by this negative environment.

This low morale gradually spreads to all areas of the company. Remember, the trickle down affect of poor leadership?

Evaluating Poor Leadership

There is no room for poor leadership in any organisation. What is the quality of the Leadership in your company?

If you are a Sales Leader, take time to reflect on how you can challenge your own ideas about what it means to be a great Leader. Moreover, actively work to ensure that you are enabling your team to be as effective as possible.

Also, take a step back and think about KPIs impacted by Leadership. This includes turnover and growth. Is turnover high? Are new employees leaving after a short tenure? Are tenured employees leaving after years of loyalty? These types of questions may open some uncomfortable doors but are so important for both your growth as a Leaders (and person), as well as employee and company growth. Analysing your own Leadership ability and that of your peers enables your company to recruit effectively, as well as retain those very employees that make your company successful.

clipart image of a ship with an iceberg below it with text Evaluating Poor Leadership KONA Group Leadership Training Identifying Unseen Symptoms of Poor Leadership

For more information about Leadership Training and Coaching, contact us to invest in your growth, on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

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