The Do’s and Don’ts of Cold Calling

Primary do is “Get your S!@#T together and just do it.” Put time aside every day.

Primary don’t – Put it off because you don’t like it.

Cold calling is an effective sales technique, when done correctly, where a salesperson contacts potential customers who have not previously expressed interest in the offered products or services. The goal is to introduce the product or service, generate interest, and potentially set up a follow-up meeting or sale. Cold calling can be daunting, but as one of the oldest forms of marketing, it really can work.


Here are some do’s and don’ts to help you make the most of your cold calling efforts:

The do's of cold calling

Do’s:


Do Research:

Research your prospects thoroughly before making the call. Understand their business, needs, and potential pain points.


Do Prepare a Script:

Have a well-prepared script that outlines the key points you want to cover. Be ready to adapt based on the conversation.


Do Personalise the Call:

Start with a personalised introduction that references something specific to the prospect, such as their recent achievements or relevant industry news.


Do Be Professional and Courteous:

Maintain a professional and courteous tone throughout the call. Respect the prospect’s time and preferences.


Do Establish a Connection:

Build rapport by showing genuine interest in the prospect and their business. Ask open-ended questions to encourage dialogue.


Do Focus on Benefits:

Highlight the benefits and value of your product or service rather than just listing features.


Do Handle Objections Gracefully:

Be prepared to handle objections with well-thought-out responses. Listen to the prospect’s concerns and address them calmly and confidently.


Do Follow Up:

If the prospect shows interest but isn’t ready to commit, schedule a follow-up call or send additional information.


Do Keep Track:

Use a CRM system to keep detailed records of your calls, including notes on the conversation and next steps.


Do Respect Do Not Call Lists:

Ensure you are compliant with all relevant regulations, including respecting do-not-call lists and other privacy laws.

The don'ts of cold calling

Don’ts:


Don’t Sound Scripted:

Avoid sounding like you’re reading from a script. Practice to make your delivery natural and conversational.


Don’t Be Pushy:

Don’t pressure the prospect into making a decision on the spot. High-pressure tactics can damage your credibility and rapport.


Don’t Talk Too Much:

Avoid dominating the conversation. Aim for a balanced dialogue where the prospect feels heard and valued.


Don’t Ignore Rejections:

If a prospect clearly states they are not interested, respect their decision and end the call politely.


Don’t Focus on Negative Aspects:

Don’t speak negatively about competitors or dwell on potential problems. Focus on the positive aspects of what you offer.


Don’t Overwhelm with Information:

Avoid bombarding the prospect with too much information at once. Keep your pitch concise and to the point.


Don’t Forget to Listen:

Don’t neglect active listening. Pay attention to what the prospect is saying and respond accordingly.


Don’t Schedule Calls at Inconvenient Times:

Be mindful of the prospect’s time zone and typical business hours. Avoid calling too early, too late, or during lunch hours.


Don’t Fail to Identify Yourself:

Always introduce yourself and your company clearly at the beginning of the call. Transparency builds trust.


Don’t Make False Promises:

Never promise something you can’t deliver. Honesty and integrity are crucial for building long-term relationships.

Cold Calling

Effective cold calling is a powerful tool in Sales, offering direct engagement and numerous opportunities for business growth and development. By following these do’s and don’ts, you can increase the effectiveness of your cold calling efforts and build stronger connections with your prospects.

Contact KONA today to discuss our tailored Sales Training Programs and the benefits they can bring to your Sales Team.

Call 1300 611 288 or email [email protected]


The Future of Sales: Trends you need to know

Driven by technological advancements, changing consumer behaviours, and shifts in the business environment, the future of sales is rapidly evolving. To predict what may happen in the future of sales and where things could be heading, it’s important to first go back and understand the history of sales.

Back to the future


In early civilizations, trade was based on the barter system where goods and services were exchanged directly without money. As societies evolved, marketplaces emerged where traders and merchants sold goods, creating the early foundations of sales.


In the Middle Ages, the formation of guilds and the establishment of trade routes expanded sales opportunities. Merchants travelled vast distances to sell their goods, leading to the development of more sophisticated sales techniques. Peddlers and traveling salesmen began to emerge, bringing goods to rural areas.


The industrial revolution then introduced us to mass production, which required new sales strategies to handle the increased volume of goods. The rise of department stores in the 19th century revolutionised retail, creating a new environment for sales. Bigger companies then started to introduce mail-order catalogs, expanding sales beyond physical stores.


In the 20th century came Telephone Sales. The invention of the telephone allowed for telesales, enabling companies to reach customers directly in their homes. Further to this, Salesmen from companies like Avon became household names through door-to-door sales tactics.


The development of formal sales techniques and training programs professionalised the field. The introduction of computers and databases in the latter part of the century allowed for customer relationship management (CRM) systems, revolutionising how sales data was managed.


In the late 20th and early 21st centuries, Internet and E-Commerce was on the rise. This drastically changing the sales landscape. Companies like Amazon transformed how people shopped. The advent of digital marketing tools such as SEO and social media marketing created new avenues for sales. Following this, the increase of smartphone users enabled mobile commerce, allowing consumers to purchase goods from virtually anywhere.


With an understanding of the history of sales from the very beginning, here are some key trends we predict will shape the future of sales:

AI in future Sales

Digital Transformation and Automation


AI-powered tools are enhancing sales processes through predictive analytics, personalised recommendations, and automated customer interactions. Sales teams can leverage AI to:
• Identify potential leads
• Forecast sales trends
• Automate routine tasks
Tools that automate repetitive tasks such as data entry, follow-up emails, and scheduling are becoming standard. This allows salespeople to focus on high-value activities like building relationships and closing deals.

Data-Driven Decision Making


Advanced Analytics: Sales strategies are increasingly driven by data. Advanced analytics provide insights into customer behaviour, sales performance, and market trends, enabling more informed decision-making.


Customer Data Platforms (CDPs): Integrating data from various touchpoints (social media, CRM, website interactions) into a unified platform helps create a comprehensive view of the customer, facilitating personalised sales approaches.

Personalisation at Scale


Leveraging data and AI, companies can deliver highly personalised experiences at scale. Personalised content, offers, and communication improve customer engagement and conversion rates. Further to this, Account-Based Marketing (ABM) focuses on targeted marketing and sales efforts for specific accounts. It involves personalised campaigns tailored to the needs of individual companies or stakeholders within a company.

Omnichannel Sales Strategies


Integrated Sales Channels: Customers expect a seamless experience across various channels (online, in-store, mobile). Integrating sales channels ensures a consistent customer experience, whether they are browsing products online or interacting with sales reps in person.
Social Selling: Social media platforms are becoming crucial for sales. Sales teams use social networks to engage with prospects, share content, and build relationships, often leading to more qualified leads and higher conversion rates.

Remote and virtual selling

Remote and Virtual Selling


With remote work on the rise, virtual meetings, and digital communication tools (Zoom, Teams), sales processes are increasingly conducted online. Virtual selling skills are now essential for sales professionals.
Augmented Reality (AR) and Virtual Reality (VR) are technologies that offer immersive product demonstrations and virtual tours, enhancing the customer’s buying experience and understanding of complex products.

Customer-Centric Sales Models


Customer Experience: A strong focus on delivering exceptional customer experiences is crucial. Sales teams need to understand and address customer pain points, expectations, and feedback throughout the buying journey.
Subscription-Based Models: Shifting from one-time sales to subscription-based models provides ongoing revenue and stronger customer relationships. It also allows for continuous engagement and upselling opportunities.

Ethical and Transparent Practices


Consumers demand transparency regarding product information, pricing, and business practices. Ethical selling practices build trust and long-term loyalty. Incorporating sustainability into sales strategies aligns with the growing consumer preference for environmentally responsible brands. Highlighting sustainable practices can be a differentiator in competitive markets.

Enhanced Collaboration and Integration


Collaboration between sales and marketing teams is critical. Integrated strategies and shared goals ensure that marketing efforts effectively support sales objectives. Advanced Customer Relationship Management (CRM) systems integrate with various tools and platforms, providing sales teams with a holistic view of customer interactions and facilitating better relationship management.

Continuous Learning and Development


It’s essential to offer ongoing training programs that focus on:
• New technologies
• Sales techniques
• Market trends
Investing in the professional growth of sales teams enhances their effectiveness and adaptability.
Providing sales teams with the right resources, tools, and information at the right time (sales enablement) is critical for improving sales performance and achieving targets.

    The future of sales is dynamic and technology-driven, with an emphasis on data, personalisation, and customer experience. Sales professionals who embrace these trends and adapt to the changing landscape will be well-positioned to succeed in the evolving marketplace.

    Contact KONA today to discuss the tailored training programs we offer and the benefits they can bring to your business.

    Call 1300 611 288 or email [email protected]


    How practice and training made these people the best in the world

    Numerous athletes have achieved great success through relentless practice and determination. Here are some notable examples:

    1. Sam Kerr

    Kerr’s rise to stardom in women’s soccer is a result of her dedication to training, resilience through setbacks, and consistent performance on the field. Sam Kerr is the leading scorer for the Australian national team and multiple-time Golden Boot winner in various leagues.

    2. Tom Brady

    Considered one of the greatest quarterbacks in NFL history, Tom Brady’s success is largely due to his dedication to practice and preparation. Known for his disciplined lifestyle and intense training regimen, Brady has led his teams to multiple Super Bowl victories.

    Ricky Ponting

    3. Ricky Ponting

    As one of the most successful cricket captains, Ricky Ponting led Australia to multiple World Cup victories. Ponting’s career was defined by his fierce dedication to the sport, exceptional leadership, and relentless pursuit of excellence.

    4. Michael Jordan

    Widely considered the greatest basketball player of all time, Michael Jordan’s success is often attributed to his unmatched work ethic. Despite being cut from his high school varsity team as a sophomore, he practiced relentlessly, eventually leading the Chicago Bulls to six NBA championships.

    5. Serena Williams

    Serena Williams, one of the greatest tennis players in history, has consistently credited her success to hard work and practice. From a young age, she and her sister Venus practiced rigorously under the guidance of their father, leading to multiple Grand Slam titles.

    6. Emily Seebohm

    Seebohm’s dedication to training, particularly in backstroke events, has led to her consistent performance at the highest levels of competition. Some of Emily’s achievements include multiple Olympic and World Championship medals.

    Usain Bolt

    7. Usain Bolt

    The fastest man in the world, Usain Bolt, trained rigorously to achieve his record-breaking sprinting feats. Despite facing injuries and setbacks, his commitment to practice and improvement led him to win multiple Olympic gold medals.

    8. Kobe Bryant

    Kobe Bryant, famously known for his “Mamba Mentality,” was renowned for his relentless practice habits. He would often be the first to arrive at the gym and the last to leave, constantly working on his game to achieve greatness.

    9. Rafael Nadal

    Rafael Nadal, one of the greatest tennis players of all time, has built his career on a foundation of hard work and persistence. Known for his intense training sessions and never-give-up attitude, Nadal has won numerous Grand Slam titles.

    Billy Slater

    10. Billy Slater

    Slater’s incredible athleticism and skill were honed through years of hard training, with a focus on speed, agility, and game awareness. His achievements include multiple NRL Premierships, Clive Churchill Medal winner and Dally M Fullback of the Year.

    Why sales teams should practice and train to be successful

    Sales teams, like athletes, need to practice and train consistently to achieve success. Here are several reasons why continuous training and practice are crucial for sales teams:

    1. Skill Development

    Regular training helps salespeople develop and refine essential skills such as communication, negotiation, and closing techniques. Just as athletes need to perfect their physical skills, sales professionals must hone their abilities to interact with clients effectively. Read more about skills to be successful in sales here.

    2. Staying Updated

    The business landscape and market conditions are constantly changing. Ongoing training ensures that sales teams are up-to-date with the latest industry trends, product updates, and competitive intelligence, enabling them to provide the most relevant solutions to customers.

    3. Boosting Confidence

    Continuous practice builds confidence. When salespeople are well-prepared and knowledgeable, they can approach potential clients with greater assurance, leading to more effective presentations and higher conversion rates.

    4. Consistency in Performance

    Regular training helps maintain a high level of performance across the sales team. It ensures that all team members are aligned with the company’s sales strategies and standards, leading to a consistent customer experience and better overall results.

    5. Adapting to Customer Needs

    Customer needs and preferences evolve over time. Ongoing training helps sales teams stay adaptable and responsive to these changes, allowing them to tailor their approaches and provide more personalized solutions to their clients.

    6. Handling Objections

    One of the most critical aspects of sales is handling objections effectively. Through regular practice and role-playing scenarios, sales teams can learn to anticipate and address common objections, improving their ability to close deals.

    Corporate Dilemma

    7. Enhancing Product Knowledge

    Sales teams must have in-depth knowledge of their products or services to sell effectively. Continuous training ensures that they are well-versed in the features, benefits, and unique selling points, enabling them to communicate these effectively to customers.

    8. Motivation and Engagement

    Regular training sessions can also serve as a motivational tool, keeping the sales team engaged and committed to their goals. It fosters a culture of continuous improvement and professional growth, which can lead to higher job satisfaction and retention rates.

    9. Learning from Mistakes

    Training provides a safe environment for salespeople to make mistakes and learn from them without the pressure of real-world consequences. This experiential learning is crucial for refining techniques and improving performance in actual sales situations.

    10. Building Team Cohesion

    Training sessions often involve group activities and collaborative exercises, which can strengthen team cohesion and foster a supportive environment. A unified team is more likely to work together effectively towards common goals.

    11. Measuring Progress

    Regular training allows for the assessment of progress and identification of areas for improvement. By setting benchmarks and tracking performance, sales managers can provide targeted feedback and support to help their team members grow.

    12. Competitive Advantage

    In a competitive market, a well-trained sales team can be a significant differentiator. Companies that invest in continuous training for their sales teams are more likely to outperform their competitors by delivering superior customer experiences and achieving higher sales targets.

    Just as athletes need continuous practice and training to excel, sales teams must engage in regular training to develop their skills, stay updated, and maintain a high level of performance. This investment in training leads to more effective sales strategies, higher confidence, and ultimately, greater success in achieving sales goals.

    Contact KONA today to discuss a tailored Sales Training Program for your Sales Team.

    Call 1300 611 288 or email [email protected]


    The power of Storytelling in Sales

    Storytelling in Sales has emerged as a powerful tool that goes far beyond traditional sales pitches and presentations. Storytelling taps into the human psyche, creating connections, building trust, and driving action. With studies showing that a staggering 92% of consumers prefer ads that tell a story, here’s how storytelling can transform the sales process and why it’s such an important skill for salespeople to be trained in.

    How storytelling affects the brain

    1. Creating Emotional Connections

    Stories resonate on an emotional level, making the sales experience more personal and memorable.

    Sharing stories that align with the customer’s experiences or challenges creates a sense of relatability. When customers see themselves in the narrative, they are more likely to feel connected to the product or service.

    Unlike facts and figures, stories captivate attention. They create a journey that keeps customers engaged and interested in what you have to say.

    Through storytelling, salespeople can convey empathy, showing that they understand the customer’s needs and concerns, which is crucial for building trust.

    2. Simplifying Complex Information

    Complex products or services can be difficult to explain. Storytelling simplifies this by:

    Breaking Down Information: Stories can break down complex concepts into easy-to-understand scenarios, making it simpler for customers to grasp the value proposition.

    Analogies and Metaphors: Using analogies and metaphors within stories can clarify intricate details, making them more accessible and relatable to the audience.

    Demonstrating Use Cases: Real-life examples and case studies within a story format illustrate how the product or service works in practice, highlighting its benefits and impact.

    3. Building Credibility and Trust

    Trust is a critical component in sales, and storytelling can help establish it through:

    Authenticity: Authentic stories about real experiences and outcomes build credibility. Customers are more likely to trust a narrative that feels genuine and honest.

    Testimonials: Sharing stories of satisfied customers and their success stories adds social proof, reinforcing the trustworthiness of the product or service.

    Transparency: Stories that include both successes and challenges demonstrate transparency, which can further enhance trust and credibility.

    Building trust when selling

    4. Making the Message Memorable

    People are more likely to remember stories than standalone facts or statistics.

    Research has shown that consumers are 55% more likely to recall a story than a list of facts.

    Stories are easier to remember because they involve characters, emotions, and a plot. This helps the message stick in the customer’s mind long after the conversation ends.

    A good story is shareable. Customers are more likely to share a compelling story with others, extending the reach of the sales message. In a crowded market, a unique story can differentiate a product or service from competitors, making it stand out in the customer’s memory.

    5. Driving Action

    Ultimately, the goal of sales storytelling is to drive action. Stories can inspire customers by showing the potential positive impact of a product or service on their lives or businesses.

    A well-crafted story naturally leads to a call to action. By highlighting the problem, solution, and positive outcome, the story can motivate customers to take the next step.

    Stories that address common objections or concerns pre-emptively can persuade customers to move past their hesitations and make a purchase.

    6. Humanizing the Brand

    Storytelling humanizes the brand, making it more relatable and approachable.

    Brand Story: Sharing the story of the company’s origins, values, and mission helps customers connect with the brand on a personal level.

    Personal Touch: Salespeople sharing their personal experiences and stories can build rapport and make the interaction feel more like a conversation than a sales pitch.

    Community Building: Stories that highlight the brand’s involvement in the community or its positive impact can foster a sense of community and loyalty among customers.

    Tips for Effective Sales Storytelling

    To harness the power of storytelling in sales, keep these tips in mind:

    Know Your Audience: Tailor your stories to resonate with the specific needs, interests, and pain points of your audience.

    Be Genuine: Authenticity is key. Ensure your stories are truthful and reflect genuine experiences.

    Keep it Simple: Avoid overcomplicating your stories. Aim for clarity and simplicity to ensure your message is easily understood.

    Practice: Like any skill, storytelling improves with practice. Refine your stories over time based on feedback and outcomes.

    Incorporate Visuals: Use visual aids to complement your stories, making them more engaging and easier to follow.

    Storytelling - storyselling

    Storytelling is a transformative tool in sales that goes further than simply conveying information. It creates emotional connections, simplifies complex concepts, builds trust and makes the message memorable. By mastering the art of storytelling, sales professionals can not only enhance their effectiveness but also forge deeper, more meaningful relationships with their customers.

    Contact KONA today to discuss our tailored Storytelling for Sales Training Program and how it can help your Sales Team reach their full potential.

    Call 1300 611 288 or email [email protected]


    Is Sales Training worth it?

    Well, a more accurate question is… What is it costing you not training them?

    Aside from losing to better trained competitors, non-trained salespeople exhibit certain common attributes that distinguish them from their trained counterparts.

    We see so many salespeople struggle with articulating their VALUE propositions clearly and concisely. Their conversations are disorganised or overly focused on the product features rather than the customer’s needs.

    They lack a systematic approach to sales, leading to inconsistent methods of engaging with potential customers. This results in missed opportunities and inefficient sales processes.

    Non-trained salespeople do not prioritise understanding the customer’s pain points and needs, often pushing for a sale without establishing a rapport or trust.

    How many of your team DO NOT ASK FOR THE SALE… They struggle with closing sales, either being too aggressive or too passive, which alienates customers and leads to lost deals.

    What if we don't train our salespeople?

    A lot of what we see is salespeople not able to prioritise their tasks effectively, leading to wasted time on unproductive activities and failing to follow up with leads in a timely manner.

    They often have difficulty adapting their sales pitch to different types of customers or situations, resulting in a one-size-fits-all approach that doesn’t resonate with everyone. In a recent podcast, Garret Norris – CEO of KONA and the HBB Group speaks about this (Check it out) https://podcasters.spotify.com/pod/show/hamish-salburg/episodes/The-Seasoned-Traveller-e2jna6l

    Without training, many lack confidence in their ability to sell, which can be apparent to customers and affect their overall performance. They might rely heavily on discounts or promotions to close deals, rather than selling on value, which can affect the profitability of sales.

    According to a study by InsideSales, 80% of sales require 5 follow-ups or more to close. Yet 48% of salespeople never even make a single follow up attempt, and 44% of those who do, give up after just one follow-up. Are your team missing out on opportunities to close sales or nurture relationships?

    Training can help mitigate these issues by providing the necessary skills, knowledge, and techniques to succeed in sales.

    The Tangible Benefits of Sales Training

    Increased Revenue: The main objective of sales training is typically to improve your team’s ability to close deals and generate revenue. Well-trained salespeople are more efficient and effective in their roles, leading to higher sales figures.

    Improved Conversion Rates: Effective Sales training equips your team with the skills to better understand customer needs, handle objections, and close deals. This directly translates into higher conversion rates from leads to sales.

    Enhanced Customer Satisfaction: A well-trained sales team can better communicate the value of their products or services, resulting in happier, more satisfied customers who are likely to become repeat buyers and brand advocates.

    Higher Employee Retention: Investing in your sales team’s development shows them that they are valued. This can increase job satisfaction and reduce turnover rates, saving your company the costs associated with recruiting and training new employees.

    Employee training statistic

    The Intangible Benefits of Sales Training

    Boosted Confidence: Without a doubt, sales can be a challenging job, and confidence is key. A tailored training program will boost your team’s confidence in their abilities, which can lead to improved morale and a more positive work environment.

    Consistent Messaging and Branding: Sales training ensures that all team members are delivering a consistent message that aligns with your company’s brand and values. This consistency helps build a stronger, more reliable brand image.

    Adaptability and Agility: The business landscape is constantly changing. Sales training helps your team stay adaptable and agile, equipping them with the skills to handle new challenges and opportunities as they arise.

    Professional Growth and Development: Sales training contributes to the overall professional growth of your team members. It equips them with skills that are valuable not only in their current roles but throughout their careers, helping to build a culture of ongoing learning and improvement.

    Common Misconceptions About Sales Training

    “We Can’t Afford It”: While sales training does require an investment, the return on investment (ROI) typically far outweighs the initial costs. The revenue gains and cost savings from improved performance and reduced turnover can be substantial.

    “Our Team Already Knows How to Sell”: Even the best salespeople can benefit from ongoing training. Markets evolve, customer preferences shift, and new sales techniques emerge. Continuous training ensures your team remains at the top of their game.

    “Training Takes Time Away from Selling”: While training does require time away from direct selling, the skills gained will more than compensate for this time. Enhanced skills lead to more efficient selling and higher sales in the long run.

    Implementing Effective Sales Training

    To maximise the benefits of sales training, it’s essential to implement it effectively:

    Customised Sales Training Programs: Tailored sales training programs will address the specific needs and challenges of your team and industry.

    Interactive and Engaging Methods: Use a variety of training methods, such as role-playing, workshops, and e-learning, to keep your team engaged and improve retention of information.

    Ongoing Development: Make training an ongoing process rather than a one-time event. Regular refreshers and advanced training sessions help keep skills sharp.

    Measure and Adjust: Continuously measure the effectiveness of your training programs and be ready to make adjustments based on feedback and performance metrics.

    To train or not to train?

    In our opinion, Sales training is indeed worth it. The benefits—both tangible and intangible—are significant and can lead to substantial improvements in your team’s performance, customer satisfaction, and overall business success. By investing in your sales team’s development, you’re investing in the future growth and prosperity of your company. So, take the plunge, implement a strong sales training program, and watch your business thrive.

    Contact KONA today to discuss a tailored Sales Training program for your team.

    Call 1300 611 288 or email [email protected]


    Do you have a Sales Strategy? 5 Reasons why you need one

    Sales strategy funnel

    Have you considered whether your business has a Sales Strategy? Having a well-defined sales strategy is not just advantageous; it’s fundamental for sustainable growth and success. Whether you’re a startup, a small business, or a large corporation, here are five important reasons why you should have a sales strategy in place.

    Direction and Focus

    A sales strategy acts as a roadmap, guiding your sales team towards specific goals and objectives. It provides clarity on target markets, customer segments, and the most effective sales tactics to pursue. With a clear direction in place, your team can align their efforts, resources, and energy towards achieving measurable outcomes.

    Efficiency and Productivity

    A structured sales strategy simplifies your sales processes, eliminating guesswork and inefficiencies. By defining standardised workflows, identifying key performance indicators (KPIs), and leveraging technology tools, you can optimise resource allocation and maximise productivity. This type of efficiency allows your sales team to work smarter, not harder, resulting in higher output and ultimately greater revenue generation.

    Competitive advantage

    Competitive Advantage

    Now more than ever, sales are extremely competitive. Having a distinct sales strategy can set you apart from your competition. By understanding your unique value proposition, differentiating factors, and competitive landscape, you can position your products or services effectively in the market. A well-crafted sales strategy enables you to capitalise on your strengths while mitigating your weaknesses, giving you a competitive edge that resonates with customers.

    Adaptability and Resilience

    A strong sales strategy is not rigid; it’s adaptable to changing market dynamics, customer preferences, and industry trends. By continuously monitoring and analysing market data, customer feedback, and competitor movements, you can make informed adjustments to your sales approach in real-time. This agility allows you to seize new opportunities quickly and navigate challenges effectively, ensuring resilience in the face of uncertainty.

    Sustainable Growth and Scalability

    A sales strategy is instrumental in driving sustainable growth and scalability for your business. By setting realistic yet ambitious sales targets, encouraging customer relationships, and nurturing innovation, you can expand your market presence and increase revenue streams over time. A scalable sales strategy lays the groundwork for replicable success, enabling you to expand into new markets, launch new products, or onboard more clients with confidence.

    Having a sales strategy is not just a luxury; it’s a strategic must for any business serious about achieving its sales goals and being successful for the long-term. By providing direction, enhancing efficiency, staying competitive, enabling adaptability, and fuelling growth, a well-executed sales strategy empowers your team to thrive in a dynamic business environment.

    How does your business approach it’s sales strategy? Have you found it to be a crucial component of your success?

    6 stages of a sales professional

    Contact KONA today to discuss our tailored Sales Training and Sales Management Training Programs, and the value they can bring to your Sales Team.


    Call 1300 611 288 or email [email protected]


    How do you know when your Team needs Sales Training?

    Why would we need training? Meme

    As all business leaders know, your sales team are the driving force behind your company’s revenue generation, making their performance key to the overall success of the business. But how do you know when it’s time to invest in sales training for your sales team? 

    It’s not always obvious when training is needed. Surprisingly, the earliest signs are not always measurable in statistics and quotas. Sometimes, the earliest signs that training is needed are there in your salespeople’s habits and behaviours.

    Training needs gap

    Signs that your team needs Sales Training

    Determining whether your team needs sales training involves assessing different aspects of their performance and identifying areas for improvement. Here are some important signs to look out for when you suspect your sales team may be in need of training.

    Consistently Missing Sales Targets: If your team consistently falls short of their sales targets, it could be a sign that they lack the necessary skills or techniques to close deals effectively.

    High Turnover Rate: A high turnover rate within your sales team may indicate dissatisfaction or lack of motivation, which could be addressed through tailored training programs and professional development opportunities.

    Low Conversion Rates: If your team struggles to convert leads into customers or closes fewer deals compared to industry benchmarks, they may need additional training on objection handling, negotiation skills, or closing techniques.

    Inconsistent Sales Performance: If some members of your team consistently outperform others, there may be disparities in skills or knowledge that could be addressed through training.

    A KONA Sales Training Workshop.

    Lack of Product Knowledge: If your team struggles to effectively communicate the value proposition of your products or services, they may need training to enhance their product knowledge and sales pitch.

    Difficulty Handling Objections: Do your team frequently encounter objections from prospects and struggle to address them effectively? They may benefit from training on objection handling techniques and strategies.

    Limited Understanding of Sales Process: If your team lacks a clear understanding of the sales process or fails to follow a structured approach, they may need training to improve their sales methodology and workflow.

    Poor Communication Skills: Effective communication is crucial in sales. If your team struggles to articulate their message or build rapport with prospects, they may benefit from training in communication and interpersonal skills.

    Lack of Confidence: A lack of confidence in their abilities can hinder sales performance. Training programs that focus on building confidence and self-assurance can help your team members feel more empowered in their roles.

    Customer Complaints or Negative Feedback: If you receive frequent complaints or negative feedback from customers about your sales team’s approach or service, it may indicate a need for Customer Service training to address any deficiencies.

    Recognising the signs early on and investing in tailored sales training can help equip your team with the skills, knowledge, and confidence they need to excel in the competitive and ever-changing world of sales. By prioritising ongoing training and professional development, you can empower your sales team to achieve their full potential.

    HBB Group Sales Scorecard
    HBB Group Sales Scorecard sample results

    Click here to get your free assessment report, please answer honestly. 

    Whether you’re looking for Sales Training Melbourne, Sales Training Sydney, or any other city, you have come to the right place, and we can help you.

    Contact KONA today to discuss our tailored Sales Training Programs and the benefits they can bring to your sales team.

    Call 1300 611 288 or email [email protected]


    Strategies to keep your top salespeople motivated

    The KONA Awards is a testament to the hard work, dedication, and exceptional contributions that your sales staff have made to foster a positive and inclusive workplace, as well as achieving or exceeding budgets. The Award demonstrates that their commitment to excellence in sales has not gone unnoticed, and acknowledges their efforts holistically.

    Nominate Your Sales Team Member for the KONA Awards

    Both you and they have the opportunity to further celebrate the achievements of your team member by nominating one of them for this esteemed award.

    We encourage you to highlight the outstanding individual who has played a key role in creating a workplace culture that values and invests in its people.

    KONA Award winners receiving their awards.

    This is a strategy that we at KONA encourage, but there are many more strategies you can use.

    When it comes to Sales, top performers are the driving force behind the success of a business. Top performers will no doubt have the charisma and skill to consistently exceed targets. But even the most accomplished sales professionals can experience periods of burnout.

    The ebbs and flows of the sales cycle, rejections, and setbacks can take their toll.

    As a sales leader, putting the right strategies in place can keep your team’s motivation tank full and help them continue to achieve their sales goals. Here are some effective strategies to accomplish just that.

    Recognition and Rewards

    One of the most powerful motivators for top performers is recognition for their achievements.

    Publicly acknowledging their accomplishments in team meetings, company newsletters, or through internal communication channels goes a long way in boosting their motivation.  

    Implement a Rewards Program

    Consider implementing a rewards program that offers incentives for reaching and surpassing sales targets such as:

    • Bonuses
    • Trips
    • Personalised gifts
    The KONA Awards Certificates

    Learning and Development

    The Sales field is always evolving, and top performers thrive on staying ahead of the curve.

    Stay Ahead of the Curve with Ongoing Training and Development

    Investing in ongoing training and development opportunities will keep their skills sharp and their knowledge current. Whether through internal workshops, online courses, or motivational speakers, prioritising continuous learning will enhance their professional growth.

    Find out more about tailored learning and development opportunities for your sales team.

    Career Development Opportunities

    Top sales performers are typically ambitious individuals who thrive on personal and professional growth.

    Providing avenues for career advancement, whether through promotions, specialised training programs, or mentorship opportunities demonstrates that the company values the long-term success of their staff.

    Encourage them to pursue certifications or attend industry conferences to broaden their skill set and stay on top of market trends.

    Autonomy and Flexibility

    It’s important for Sales Leaders to empower their top performers by granting them autonomy in how they approach their work. Trusting them to make decisions and giving them the flexibility to manage their schedules can build a sense of ownership and accountability. This autonomy allows them to leverage their strengths and creativity, ultimately leading to increased job satisfaction and productivity.

    Set Challenging, Yet Attainable Goals

    Top performers thrive on challenges, but unrealistic targets can lead to frustration and demotivation. Working collaboratively with them to set ambitious yet achievable goals will help to push their limits while still maintaining a sense of feasibility. It’s also helpful to regularly review progress and provide constructive feedback to keep them on track and motivated.

    Create a Positive Work Environment

    A supportive and positive work culture can significantly impact employee motivation and retention. For top performers to feel valued and respected, create a culture of:

    • Teamwork
    • Camaraderie
    • Open communication

    Encourage peer-to-peer recognition and celebrate team successes to reinforce a sense of unity and belonging.

    Offer Meaningful Incentives

    In addition to traditional rewards, consider offering incentives that align with your top performers’ values and interests. For example, some may value opportunities to give back to the community through volunteer work or participate in wellness programs that promote work-life balance. Tailoring incentives to individual preferences will maximise their effectiveness.

    Regular Check-ins and Feedback

    As a Sales Leader, you should be scheduling regular one-on-one meetings with your top sales performers to provide feedback, offer support, and address any concerns they may have. Actively listen to their input and incorporate their ideas into decision-making processes whenever possible. This demonstrates that their opinions are valued and contributes to building a sense of mutual respect and trust.

    By utilising these effective strategies, Sales Leaders can create an environment within their teams where top sales performers feel motivated, valued, and empowered to achieve their full potential. Keeping your sales stars engaged isn’t just about hitting targets; it’s about nurturing their talents in an environment where they can thrive.

    Cycle of motivation

    Contact KONA today to discuss tailored Sales Training for your Sales Team.

    Call 1300 611 288 or email [email protected]


    The different Negotiation styles and which is most Effective

    Negotiation is an important skill in not just business but many aspects of life. Whether you’re discussing a job offer, haggling over a purchase, or resolving a conflict, knowing how to negotiate effectively can make a significant difference.


    One important but often overlooked aspect of negotiation is understanding the various styles that people employ. Each style has its strengths and weaknesses, and knowing when to use them can lead to favourable outcomes. We will discuss some of the different negotiation styles and explore which one is the most effective in various negotiation situations.

    Different negotiation styles

    Competitive (or Assertive) Style


    In this style, negotiators are assertive and often focus on their own interests, sometimes at the expense of others’. They tend to be direct, firm, and unyielding. This style can be effective when dealing with highly competitive situations, such as price negotiations or contract agreements. However, it may strain relationships and lead to resentment if overused.

    Collaborative (or Integrative) Style


    Collaborative negotiators typically prioritise finding solutions that satisfy all parties’ interests. They are open to:
    • Brainstorming
    • Actively listening to others’ perspectives
    • Seeking win-win outcomes
    This style builds trust and strengthens relationships, making it ideal for long-term partnerships and complex negotiations where mutual gains are possible.

    Negotiation skills meme

    Compromising Style


    The Compromising Style involves seeking a middle ground where both parties make concessions to reach an agreement. Negotiators employing this style are willing to give up some of their demands in exchange for concessions from the other side. Compromising can expedite negotiations and resolve conflicts efficiently, but it can occasionally result in outcomes where neither party achieves their ideal objectives.

    Avoidant Style


    In some cases, salespeople may choose to avoid negotiation altogether due to discomfort or fear of conflict. They may sidestep confrontations or defer decision-making, hoping that issues will resolve themselves over time.


    While avoidance can temporarily reduce tension, it often leads to unresolved issues and missed opportunities.

    Accommodating Style


    The Accommodating negotiator prioritises maintaining relationships and is willing to sacrifice their own interests to satisfy others’ needs. They may concede easily to avoid conflict or to preserve harmony in relationships.


    While this style can build goodwill and foster cooperation, it may also result in people being taken advantage of if not balanced appropriately.

    So, which negotiation style is most effective?


    The answer depends on many factors, including the nature of the negotiation, the parties involved, and the desired outcomes. Each negotiation situation is different, and each style is effective when used at the right time. It’s important to adapt your style to the negotiation you are in.


    Ultimately, mastering negotiation involves understanding each style’s nuances and knowing when to adapt your approach to suit the situation. Flexibility, communication, and a focus on achieving mutual gains are some of the key principles that can guide negotiators toward successful outcomes, regardless of the style used.


    By refining these skills, you can navigate negotiations with confidence and achieve results that benefit all parties.

    Contact KONA today to find out more about our tailored Negotiation Training Programs and the benefits that advancing negotiation skills can bring to your Sales Team.

    Call 1300 611 288 or email [email protected]


    Importance of Social Media and Online Platforms in Sales

    Social media and online platforms may have their negative aspects, but when it comes to modern-day sales, Social Media can play an important role in generating business. From opening the door for allowing business to engage with their customers in real-time, to attracting new customers, influencer advertising and the endless possibilities available through user-friendly mobile apps, the impact Social Media and online platforms have had on sales is undeniable.

    Some companies may still be a little wary of following the crowd and diving into social media, but as the old adage goes, “If you can’t beat them, join them”. These days, if you’re not on social media, you almost “don’t exist”.

    So, let’s explore the importance of social media and online platforms in sales:

    Social media platforms

    Reach and Visibility

    Social media platforms provide businesses with a vast audience reach.

    Platforms like Facebook, Instagram, Twitter, and LinkedIn have millions, if not billions, of active users. This extensive reach allows businesses to connect with potential customers globally.

    Targeted Advertising

    Social media platforms offer sophisticated targeting options based on, but not limited to:

    • Demographics
    • Interests
    • Behaviours

    This enables businesses to tailor their advertisements to specific segments of their target audience, increasing the effectiveness of their marketing efforts.

    Social Media meme

    Engagement and Interaction

    Social media facilitates direct engagement and interaction with customers. Businesses can:

    • Respond to inquiries
    • Address concerns
    • Build relationships with their audience in real-time

    This level of interaction creates trust and loyalty, ultimately leading to increased sales.

    Social Proof and Recommendations

    One of the great things about social media platforms is that they allow users to share their experiences and opinions about products and services. Positive reviews and recommendations from satisfied customers serve as social proof, ultimately influencing others to make purchases.

    To find out more about how KONA’s tailored training programs

    have helped other businesses, click here.

    Data Analytics

    Social media and online platforms provide businesses with valuable insights into customer behaviour, preferences, and trends.

    By analysing metrics such as engagement rates, click-through rates, and conversion rates, businesses can refine their sales strategies and optimise their marketing efforts, leading to reaching a more targeted audience.

    Brand Awareness

    Consistent presence on social media helps businesses increase brand awareness and promote brand loyalty.

    A staggering 90% of people shop from brands they follow on social media. Further to this, studies have shown that up to 71% of buyers who have had a positive social media experience with a brand will recommend it to their family and friends.

    By regularly sharing updates, promotions, and behind-the-scenes content, businesses can keep their audience engaged and top-of-mind, leading to repeat purchases and referrals.

    Social media and online platforms play a huge role in modern sales strategies by providing targeted advertising, social proof, data analytics, and so much more.

    Companies that effectively leverage these platforms can significantly enhance their sales performance and drive the growth of their business.

    Social media for brand awareness

    Don’t get left behind in the age of Social Seling.

    Contact KONA to discuss how our tailored training programs can help you grow your business.

    Call 1300 611 288 or email
    [email protected]