Tag: sales training program

Mistakes happen

10 sales mistakes you didn’t know were costing you deals

Posted on | by Sienna

Even the smallest slip-ups in sales can cost you big. But here’s the kicker: some of the most damaging mistakes aren’t the obvious ones like missing a follow-up. They’re the ones you didn’t even know you were making. We have compiled ten sales mistakes that might be derailing your deals—and what you can do about them.

Mistakes Happen funny

1. Talking More Than You Listen

We’ve all been there—caught up in pitching the product’s benefits. But here’s the deal: 74% of buyers are more likely to make a purchase when they feel heard. If you’re dominating the conversation, you’re missing valuable cues. Instead, aim for a 70/30 split: listen 70% of the time and talk 30%.

2. Skipping Pre-Call Research

Walking into a call unprepared is like showing up to a test you didn’t study for. According to HubSpot, 50% of prospects prefer salespeople who tailor their approach based on prior research. A little digging can go a long way in showing your prospect you understand their world.

3. Focusing on Features Instead of Outcomes

Here’s the truth: your prospects don’t care about the bells and whistles—they care about how your solution makes their life easier. More than half of your buyers will base their decisions on your company’s ability to address their specific challenges. Frame your pitch around their desired outcomes, not just your product’s specs.

4. Neglecting the Power of Storytelling

Facts tell, but stories sell. Yet many sales reps stick to cold, hard data. The problem? Stories are 22 times more memorable than facts alone, according to Stanford research. KONA’s Tailored Storytelling for Sales Programs will show your Sales Team how a compelling narrative about how your solution transformed another customer’s business can seal the deal.

Learning from mistakes

5. Overlooking the Decision-Maker

If you’re pitching to the wrong person, you’re wasting everyone’s time. Gartner reports that the average buying group involves 6-10 decision-makers. Ensure you know who holds the power and tailor your message to resonate with all stakeholders.

6. Pushing Too Hard, Too Soon

Aggressive sales tactics are a major turnoff. Studies show that 44% of buyers abandon deals due to overly pushy salespeople. Instead, focus on building trust and moving at the buyer’s pace. Remember, it’s about them—not your quota.

7. Not Leveraging Social Proof

If you’re not using customer testimonials or case studies, you’re leaving money on the table. Why? Because 92% of buyers trust recommendations from others, according to Nielsen. Social proof builds credibility and reassures your prospects they’re making a smart choice. See also KONA’s take on leveraging social media to boost your sales by clicking here.

8. Failing to Follow Up Consistently

A shocking 60% of customers say “no” four times before saying “yes”, but most salespeople give up after just one follow-up. Don’t let deals slip away due to lack of persistence. Make sure your team are using a CRM tool to stay on top of their follow-ups without becoming a nuisance.

9. Ignoring the Emotional Side of Buying

Buying decisions aren’t purely logical; they’re heavily influenced by emotion. Harvard research suggests that 95% of purchasing decisions are subconscious. Make your prospect feel confident, valued, and understood, and you’ll win them over on an emotional level.

10. Failing to Debrief Lost Deals

When you lose a deal, do you move on without analysing what went wrong? If so, you’re missing out on a goldmine of insights. Studies show that top-performing sales teams are 33% more likely to debrief after lost deals. This practice helps you avoid repeating mistakes and sharpens your future approach.

Learn from your mistakes

Sales is all about continuous improvement. By identifying and addressing these hidden mistakes, you’ll set yourself apart from the competition. Want to know what’s working and what isn’t in your sales strategy? Start keeping track, analyse patterns, and always be open to learning.

To learn more about mistakes we at KONA often see, click here. Have you caught yourself making any of these mistakes?

Contact KONA today to discuss our range of tailored Sales Training Programs and how they can benefit your Sales Team.

Call 1300 611 288 or email info@kona.com.au

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KONA Blindfold challenge

Gamifying Sales Training: Fun Techniques to Boost Team Performance

Posted on | by Sienna

Let’s be honest— sometimes it can be hard to get your team engaged in Sales Training Programs. Presentations and roleplays aren’t for everyone. But what if there was a way to make sales training not only effective but also fun? Enter gamification – transforming training into a more engaging, competitive, and rewarding experience.


Gamification is a proven strategy that companies are becoming more intrigued by as a tool to energise their teams when it is incorporated as part of a KONA Sales Training Program. Let’s discuss how you can gamify your sales training to boost team performance and morale.

KONA blindfold challenge
Blindfold Challenge during a KONA Workshop.

Why Gamification Works: The Science Behind the Fun

If you’re wondering why gamification is such a game-changer (pun intended), let’s talk numbers. According to a report by TalentLMS, 83% of employees feel more motivated at work when their training includes game-like elements. And it’s not just about having fun—it’s about seeing results. The same study found that 89% of employees believe gamification makes them more productive.
Playing games taps into our natural desire for competition, achievement, and social interaction. The act of earning points, badges, and rewards can trigger a dopamine rush, which boosts engagement and retention.

5 Fun Techniques to Gamify Your Sales Training

Now that we’ve covered the “why,” let’s dive into the “how.” Here are some practical and fun ways to bring gamification into your sales training.

1. Leaderboards and Friendly Competitions

Who doesn’t love a bit of friendly competition? Implementing leaderboards can be a great way to motivate your sales team. Scoreboards can be updated regularly showing which salespeople are leading in categories like most calls made, highest revenue closed, or best customer satisfaction scores.
According to a study by Sales Hacker, companies that used leaderboards saw a 15% increase in overall sales performance. Games not only encourage healthy competition, but also helps to build a sense of camaraderie as team members strive to compete with each other.

2. Reward Systems with Points

Let’s face it, everyone loves a reward. Introducing a points system can motivate your team to engage with training materials. Salespeople can earn points for completing modules, hitting sales targets, or demonstrating specific skills in role-playing exercises.

Employees are much more likely to engage with training when there are rewards involved. Plus, it’s a great way to recognise and celebrate milestones, as well as to keep the materials learned in the training alive when the program is over. Consider using digital platforms that integrate with your CRM so the rewards system is seamless and trackable.

3. Interactive Sales Simulations and Role-Playing Games

Role-playing is a classic sales training technique, but it often gets a bad rap for being awkward. Gamifying role-plays with interactive simulations can turn this into a fun challenge. Think of it as a choose-your-own-adventure game where team members have to navigate through different customer scenarios, making decisions that impact the outcome.


According to a survey by the eLearning Industry, 78% of employees reported that they felt more prepared after completing a gamified training simulation. These simulations encourage critical thinking, objection handling, and real-time problem-solving. Offer feedback and scores based on performance to help reps see where they can improve.

4. Quizzes and Trivia Challenges

KONA Sales Training isn’t all work and no play. We call it ‘edutainment’, where we add some fun into your training sessions with quizzes and trivia challenges. We find that it’s a great way to test your team’s knowledge on products, services, or sales techniques.
This approach has proven benefits—research shows that gamified quizzes can improve knowledge retention by 30% compared to traditional methods. It’s a great way to establish a low-pressure, enjoyable environment.

5. Real-Time Sales Challenges or Sales Power Hours

Ever heard of a Sales Power Hour? It’s a short, intense burst of activity focused on a specific goal, like booking meetings or closing deals. To gamify this, we create a time-bound challenge (e.g., a 24-hour sprint) where salespeople earn points for every meeting booked or deal closed.
Data from Ambition suggests that sales teams that participate in short-term challenges see a 24% boost in productivity. The key here is to keep it short so that reps stay energised and motivated.

Competition in the workplace

The Benefits of Gamifying Sales Training

Gamifying your sales training program doesn’t just make it more enjoyable—it also has real business benefits including:

Increased Engagement: Gamification can boost employee engagement by 60%, according to Gallup.


Higher Retention Rates: Employees trained with gamified techniques are more likely to retain information, making your training efforts more effective in the long run.


Improved Team Performance: A gamified approach creates a sense of achievement and motivation, leading to better performance on the sales floor.

Sales training doesn’t have to be a dull, routine process. By incorporating gamification, you can turn your training sessions into dynamic, engaging, and highly effective experiences that boost team morale and performance. For more insights into the benefits of Sales Training, click here.


So, are you ready to level up your team’s Sales Training experience?

Contact KONA today to discuss our Sales Training Programs and how we can tailor a program to keep your team motivated and engaged.


Call 1300 611 288 or email info@kona.com.au

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Training vs. Coaching in Sales

What is the difference between Sales Training and Sales Coaching?

Posted on | by Sienna

Training and coaching are often used interchangeably. However, they serve different purposes in developing a high-performing sales team. While both contribute to building a more skilled and resilient team, they differ in their goals, methods, and outcomes. Understanding these differences is key to building a balanced approach that empowers salespeople to achieve their full potential.

Training vs. Coaching in Sales

Purpose: Teaching Skills vs. Developing Individuals

The primary difference between KONA sales training and sales coaching lies in their purpose. Sales training is designed to teach salespeople the skills and techniques they need to succeed. It’s about imparting knowledge and establishing a baseline of competency, often through structured programs that cover essential topics like:
• Prospecting
• Objection handling
• Closing strategies

KONA’s Training provides a foundation and ensures everyone on the team is equipped with the tools they need to perform well.

KONA’s Sales coaching, on the other hand, is focused on personal development and continuous improvement. It involves working with individual salespeople to refine their strengths, address weaknesses, and set personal goals. Coaching is often ongoing and personalised, aiming to unlock each salesperson’s unique potential and to help them apply skills in a way that feels authentic and sustainable.

Approach: Structured Programs vs. Personalised Guidance

Sales training typically follows a structured, one-size-fits-all approach. It may consist of workshops, online modules, or classroom sessions, where everyone receives the same instruction. Training sessions are often led by external experts or experienced trainers who provide best practices, case studies, and sales techniques applicable across various scenarios. It’s typically more formal and can happen in a short timeframe—usually as part of onboarding or during annual training sessions.

Sales coaching, by contrast, is a more flexible and individualised process. A coach or sales manager works one-on-one with a salesperson to identify specific areas for improvement, discuss real-time challenges, and set personalised goals. Coaching sessions are tailored to the individual and may address unique selling styles, customer engagement strategies, or areas like confidence and mindset. It’s typically ongoing and happens more informally, often during regular check-ins or team meetings.

Content: General Skills vs. Personalised Development

KONA’s Sales training covers a broad range of topics that apply to most sales roles and situations, focusing on the “what” and the “how” of selling. Common topics include:
• Product knowledge
• Industry insights
• Lead generation techniques
• Communication skills
• Closing techniques

KONA’s Sales Coaching, however, delves into the personal aspects of selling, addressing the “why” and the “who” behind a salesperson’s actions. A coach may focus on:
• Building confidence and resilience
• Improving emotional intelligence
• Handling specific client objections
• Finding a unique selling style
• Setting and achieving personal sales goals

This personalised approach helps salespeople adapt general training principles to their unique selling circumstances, allowing them to work through specific challenges in a way that aligns with their own strengths.

Timeframe: Event-Based vs. Continuous

Sales training is generally conducted at specific times: during onboarding, at the start of a new quarter, or as a company-wide initiative. Training has a defined beginning and end, with content delivered over a set period, such as a two-day workshop or a week of online sessions.


Sales coaching, however, is a continuous process without a fixed end date. It’s more about cultivating a mindset of growth and improvement over time, allowing salespeople to gradually build on what they’ve learned. Ongoing coaching ensures that new challenges and changes in the market are met with updated strategies and support. This continuous nature of coaching is essential for adapting and honing skills as sales roles and customer expectations evolve.

Outcome: Knowledge Acquisition vs. Performance Optimisation

The ultimate goal of sales training is knowledge acquisition—ensuring that all team members understand core sales concepts and methodologies. After completing a training session, salespeople should have a solid understanding of best practices and tools, even if they still need practice to master them. Training sets the baseline knowledge that salespeople need to be effective.


Sales coaching, by contrast, focuses on performance optimisation. It aims to help each salesperson apply what they’ve learned, refine their approach, and develop skills that lead to consistent performance improvement. The goal is not just to impart knowledge, but to increase effectiveness, confidence, and results over time.

Success ahead with training and coaching

Combining Training and Coaching for Sales Success

Both sales training and coaching are needed for developing a top-performing sales team. Training provides the foundational skills necessary for success, while coaching tailors those skills to each individual’s strengths and needs. By investing in both, organisations can ensure that their sales teams not only know what to do but also feel confident and supported in doing it. A balanced approach empowers salespeople to adapt, improve, and achieve their goals, creating a team that is well-prepared for success in the long-run.


• Sales Training teaches foundational skills in a structured, time-limited way. To find out more about Sales Training, click here.

Quote about good salespeople


• Sales Coaching is an ongoing, personalised process focused on individual growth and continuous improvement. To read more about the benefits of Sales Coaching, click here.

Coach definition

Together, training and coaching can transform sales teams, driving both skill mastery and personal development that leads to consistent, high-performance results.

Contact KONA today to discuss our tailored Sales Training and Sales Coaching programs, and the benefits they can bring to your Sales Team and Sales Leaders.

Call 1300 611 288 or email info@kona.com.au

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How to close strong and maximise Q4 Sales

Posted on | by Sienna

The finish line is in sight, and Q4 is your time to finish 2024 on a high note. The last quarter can make or break the year, so how do we make sure it’s a win? Here are some practical strategies to help you close strong and crush those Q4 targets.

2024 - 2025

Get Real About Your Pipeline

First things first, take a deep, honest look at your pipeline. What deals are realistic, and which ones might need more work than they’re worth? It’s time to separate the “maybes” from the “sure things.”
• Focus on the leads that have genuine potential to close
• Consider dropping the ones that don’t
Not every lead is going to be a win, and that’s okay! Restructuring your efforts now will make a huge difference to where you end up in December.

Prioritise Existing Customers

Sometimes the best deals are already in front of you. Existing customers are often easier to upsell or cross-sell to because they know and trust you. Take a close look at their needs and see where you can add value with additional products or services. Remind them of the ROI they’re already seeing and highlight how more of what you offer can benefit them. Q4 is the perfect time to deepen those relationships and show them they’re not just another number in the pipeline.

Create Urgency Without Pressure

We all know that creating urgency can be effective, but you don’t want to come off as desperate. Frame it as an opportunity. Maybe there’s an end-of-year promotion, a limited-time offer, or specific advantages to buying now. Whatever it is, make it clear that this quarter is a unique chance for them to get more for their investment. Aim to excite them about what’s possible rather than pushing them into a corner.

Keep Your Team Energized and Aligned

Sales is a team sport. Q4 can be exhausting, and it’s easy to get burned out. Keep the energy high by celebrating small wins along the way.
• Regular check-ins
• Team competitions
• Even simple shout-outs for hitting milestones can go a long way.
When the whole team is on the same page, every deal feels a bit easier. Remind everyone that you’re in this together, working toward a common goal, and that their hard work truly counts.

Importance of follow up

Tighten Up Your Follow-Up Game

We all know that follow-up can be the difference between a closed deal and a missed opportunity. In Q4, it’s even more crucial. Clients are busy, budgets are tight, and priorities can change quickly. Keep your follow-ups short, focused, and valuable. A simple “Hey, just checking in—anything else you need from my side to move forward?” Can make a world of difference. Don’t let a deal slip through the cracks just because of a missed follow-up.

Stay Positive and Keep Pushing

Q4 is all about resilience. There will be setbacks, and some deals might fall through. That’s part of the game. Focus on what’s in your control, keep your energy up, and don’t lose sight of the end goal. When things get tough, remember that the last quarter is often the most challenging, but it’s also the one with the biggest payoff.

Invest in Training and Development for the Final Push

Last but not least, one of the best ways to prepare your team for a strong Q4 is by investing in targeted training and development. Now might seem like a hectic time to add extra sessions, but sharpening skills in negotiation, objection handling, and closing techniques can give everyone the boost they need to bring in those last deals. Plus, training helps keep your team focused, engaged, and feeling supported, which is vital for morale during the busiest quarter of the year. An investment in skill-building now can have a direct impact on your team’s confidence and competence—leading to higher conversion rates and more wins in the home stretch. Read more about how you can keep your sales team motivated, especially in the lead up to the end of the year, by clicking here.

Finish the year strong

Q4 is your time to make the whole year count. With a smart strategy, the right mindset, and a little hustle, you’re set to make this quarter your best yet.

Contact KONA today to discuss a tailored Sales Training Program for your sales team to help them finish 2024 strong and have a solid start to 2025.

Call 1300 611 288 or email info@kona.com.au

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Sales Training ROI

What ROI can we expect from a Sales Training Program?

Posted on | by Sienna
Return on Investment

Over the past 20+ years the KONA Group have delivered countless sales training programs to 1000’s of Global clients and a common question among key sales training stakeholders is “What ROI can we expect from a sales training program?” There are many more Frequently Asked Questions that we have published and provided answers to but for this particular one, (What ROI can we expect from a sales training program?”) I would like to share our findings with you.

The challenges in measuring the effectiveness of sales training for a sales organisation are numerous, including defining success metrics. Effective measurement is also complicated by other factors that may influence results such as competitive, economic and market conditions.

To help answer the question as to the value of sales training, SBI in the US sponsored a research report by CSO Insights, The Business Case for Sales Training. This research is based on input CSO Insights received from over 2,000 companies as part of their 2015 Sales Performance Optimisation and Sales Management Optimisation studies. The results were startling and demonstrated how high quality sales training programs can clearly produce significant benefits for a sales organisation. This study also looked at the positive effects sales managers can have on sales performance when they receive sales coaching training.

In conducting their study, CSO Insights segmented the data based on how sales organisations rated their sales training programs. CSO Insights found that only 9.6% of the respondents rated their sales training programs as having “exceeded expectations,” while 33% just “met expectations.” The largest category was “needed improvement” at 53.6%.

Sales Training ROI

Here are the five ways a well-designed sales training program can dramatically improve the overall performance of a business:

1. More Salespeople Achieving Target

The results from companies with sales training programs that “exceeded expectations” showed a 3% increase in sales reps achieving targets as compared to companies whose sales skills training programs just met expectations, and an 8% increase in sales reps achieving targets as compared to companies whose sales skills training programs “need improvement”.

2. Higher Win Rates

Companies whose sales skills training programs exceeded expectations had significantly higher win rates (52.6%) than companies where training programs met expectations (48%) or needed improvement (40.5%).

3. Aligning Solutions to Customer Needs

Identifying customer needs and then aligning your solutions to those needs is a foundational selling skill that is highly correlated with sales success. CSO Insights found that companies that had sales training programs that exceeded expectations did better than companies that had training programs that merely met expectations (84.9% vs. 79.1%), and did significantly better than companies that had training programs that need improvement (79.1% vs. 44.9%).

4. Lower Sales Force Turnover

Another positive factor supporting an investment in sales training is lower sales force turnover rates. Given the time it often takes to get new salespeople fully productive, high sales force turnover can have a serious detrimental effect on sales productivity. CSO Insights found that companies with sales training programs that exceeded expectations had the lowest annual sales rep turnover (11.9%); while companies with sales training programs that met expectations had slightly higher turnover rates (13.9%); and finally, companies with sales training programs that need improvement had significantly higher turnover rates (19.5%).

5. Sales Coaching

Given the importance of frontline sales managers in reinforcing sales skills training, it is not surprising that companies with sales coaching skills training programs that exceed expectations had a much higher overall revenue plan attainment than companies whose coaching skills only met expectations (94.8% vs. 89.3%) or needed improvement (89.3% vs. 84.5%).

While numerous factors can influence the overall effectiveness of any sales training program, the CSO Insights report clearly demonstrates the importance of sales training and the significant positive impact it can have on performance.

These statistics demonstrate the direct link between well-structured sales training programs and improvements in sales performance, employee satisfaction, and overall company profitability. Investing in regular, up-to-date training significantly enhances the effectiveness of sales teams.

Training alone vs. training and coaching

Contact KONA today to discuss our tailored Sales Training and Sales Management Training Programs, and the benefits they can bring to your Sales Team.

Call 1300 611 288 or email info@kona.com.au

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Ineffective manager

How do you know if your Sales Manager is ineffective?

Posted on | by Sienna

According to a study by Gallup, 50% of employees leave their job to get away from their manager at some point in their career.

Specific studies within the sales industry show that the number might even be higher:

  • 60-70% of salespeople cite poor management as a key reason for leaving their jobs, according to various sales consultancy and training firms.

I am so sick of ineffective, lazy sales managers who think managing is all about talking loudly and taking credit. For some reason these are on the rise again. For a while there I thought we had almost gotten rid of them, and the KONA Group was seeing a great deal of brilliant people coming through who were actively taking part in sales management training to better themselves.

We are fortunate to say that, to date, we have not seen this with our clients as the majority have been with us for a very long time. However, what we are seeing is an influx of new clients with people who have recently been “promoted” to sales manager and they are not taking it seriously or worse, they are blaming the team or environments for poor sales results….

Now, I am fully aware that it can be challenging to assess a sales manager’s effectiveness and work ethic, but here are some red flags that may indicate they’re not performing well or being dishonest:

Ineffective manager

Signs of Ineffectiveness:

  1. Lack of Results:
    • Regularly missing sales targets but offering no actionable solutions or adjustments to improve performance.
    • Claims that external factors are always the cause of underperformance without accountability.
  2. Poor Leadership Skills:
    • Doesn’t provide clear direction or training to the sales team. Or value external training because they think they know it all
    • Avoids difficult conversations or feedback with the team.
    • High turnover within the team, which can indicate a toxic work environment or lack of guidance.
  3. Inconsistent or Unclear Communication:
    • Regularly changes stories or explanations about strategy or performance, leaving the team confused.
    • Vague answers when asked about sales forecasts, projections, or important metrics.
  1. Micromanagement or Total Absence:
    • Either micromanages every aspect of the team’s work or is completely hands-off, offering no support or oversight.
Signs of dishonesty in management

Signs of Dishonesty:

  1. Exaggerated or Fabricated Numbers:
    • Inflating or fabricating sales results or performance metrics to appear successful.
    • Claiming deals are “just about to close” but they never do.
  2. Blame Shifting:
    • Frequently shifts the blame onto other departments (e.g., marketing, product) or individuals when things go wrong.
    • Avoids taking responsibility for failures or mistakes.
  3. Lack of Transparency:
    • Refuses to share relevant information about deals, customers, or pipelines when asked.
    • Frequently hides behind complex jargon to avoid providing straightforward answers.
  4. Grand Promises without Follow-Through:
    • Makes big promises about new deals, partnerships, or opportunities that never materialise.
    • Always talks about the future potential without delivering results in the present.
Behavioural red flags

Behavioural Red Flags:

  • Overuse of Buzzwords: If they often rely on sales jargon and buzzwords without offering substance or specific actions.
  • Defensiveness: If they react defensively when questioned about performance or details, it might indicate they are insecure or hiding something.
  • Playing Politics: Constantly trying to undermine others or playing office politics to appear more competent without contributing value.

If you’re seeing several of these signs, it may be worth investigating further, discussing concerns with upper management, or assessing the overall team morale and performance.

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Promoting someone just because they are good at sales or hiring someone who nearly fits, then “hoping” it will work out is dangerous as HOPE is not a STRATEGY!

Before they do real damage asses them and train them. Yes, this will cost you, but how much will it cost if your sales drop, your company morale drops or even worse, your top salespeople move to your competition? YES… this happens… Actually, a significant percentage of salespeople leave their jobs due to poor management. A survey by HubSpot revealed that 57% of sales reps have quit a job because of poor sales management, this suggests that the relationship with a direct manager is a major reason for employee turnover, especially in high-pressure roles like sales.

Corporate Dilemma

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According to a study by Gallup, 50% of employees leave their job to get away from their manager at some point in their career. While this isn’t exclusive to sales, it’s very applicable to sales teams where the manager’s leadership, guidance, and support can directly impact performance and job satisfaction.

Specific studies within the sales industry show that the number might even be higher:

  • 60-70% of salespeople cite poor management as a key reason for leaving their jobs, according to many people we have interviewed and other various sales consultancy and training firms.

Salespeople often thrive on strong leadership, and poor management — whether due to lack of support, bad communication, or micromanagement — is frequently cited as a top reason for turnover in sales teams.

CLICK HERE FOR CONFIDENTIAL CHAT

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KONA sales training workshop

The Importance of Sales Training for Long-Term Success

Posted on | by Sienna

As many of you know, everything I try, or do I ensure that I do it for 90 days before giving up or changing my approach. The reason for this is that focusing on something for 90 days is often recommended because it aligns with the idea that it takes about 66 days on average to form a habit, according to research from the European Journal of Social Psychology.

For sales or sales strategy, I recommend adding a bit more time (like up to 90 days) as it can help solidify the habit or goal further, making it more likely to stick.

Habit Formation: It provides enough time for consistent behaviour to transform into an ingrained habit.

Clear Milestones: Three months is a manageable period to track progress while still being long enough to see significant changes or results.

Improved Focus: For me, 90-day focus helps prevent burnout because the timeframe isn’t too short to feel rushed or too long to lose motivation.

Flexibility: This period allows room for setbacks I may encounter or to make adjustments, so I’m not pressured by overly strict timelines.

Mental Commitment: I find it a psychologically comfortable window to dedicate effort without feeling indefinite.

Those of you who have asked me, “When should I see results from the sales training?” Have had my response of “Keep the practices front of mind and be diligent about practicing every day for 90 days and you will see remarkable results.”

I use this approach for fitness, personal growth, career goals, or sales/business strategy since it balances intensity with sustainability.

Getting a solid team of skilled salespeople is not as simple as hiring individuals with a “good sales pitch.” In the fast-paced, highly competitive world of today, investing in sales training is a necessity. From small businesses to large corporations, giving your sales team the tools they need to succeed is essential for growth and profitability.

Statistics on the benefits of sales training

Why Sales Training Matters

Improved Sales Performance

A well-trained sales team knows how to prospect, handle objections, and close deals more efficiently.  Research from Sales Performance International shows that companies that provide sales training can see a 50% higher net sales per employee compared to those that don’t invest in it. That’s a massive productivity boost that can lead to significant revenue growth.

Higher Employee Satisfaction and Retention

Continuous learning not only benefits the company but also keeps employees engaged. When salespeople feel empowered with new knowledge and skills, they are more confident in their roles. In fact, according to a report by Salesforce, companies with ongoing training programs have a 50% lower turnover rate in their sales teams. This means fewer resources spent on hiring and training new employees.

Adaptability in a Changing Market

Sales techniques that worked a few years ago might not be as effective today. With the rise of digital tools and shifting customer expectations, salespeople need to adapt. Ongoing sales training ensures your team stays up-to-date with the latest trends, such as leveraging social media for prospecting or using AI to tailor sales pitches. In one study, companies that adopted modern sales techniques saw a 10% to 20% increase in win rates.

Better Customer Experience

Today’s buyers are more informed than ever before. They have access to reviews, competitor pricing, and product details at their fingertips. A trained salesperson knows how to guide these well-informed buyers through the sales process by providing value, answering questions confidently, and offering solutions rather than just pushing a sale. A study by Aberdeen Group found that organizations with strong sales training programs had 53% higher customer satisfaction than those without.

Consistent Messaging Across the Team

One often-overlooked benefit of sales training is ensuring that everyone on the team is on the same page. Whether it’s handling objections, communicating the value proposition, or aligning with the company’s brand, training helps create consistency. This leads to a smoother customer journey and ultimately helps close more deals. In fact, companies with structured sales training see 30% higher lead-to-conversion rates, according to Sales Benchmark Index.

Sales Training: A Long-Term Investment

Some business owners shy away from investing in sales training because of upfront costs, but the return on investment (ROI) is undeniable. A study by The Sales Management Association found that companies with effective sales training had 16.7% higher revenue growth than those without. In the long run, businesses that consistently train their sales team outperform those that do not.

Six stages of a sales professional

Key Areas to Focus on in Sales Training

Product Knowledge: Salespeople need to understand the ins and outs of what they’re selling. When they can confidently answer questions and demonstrate the value of a product or service, customers are more likely to trust them and make a purchase.

Customer-Centric Selling: It’s no longer enough to simply push a product. Sales teams need to focus on solving customer problems and providing value. Training on how to listen to customers, identify their pain points, and offer tailored solutions is critical.

Negotiation and Closing Skills: A great pitch can only take you so far. Knowing how to handle objections and close the deal is the real key to success. Training on negotiation techniques helps salespeople close more deals without lowering prices.

Use of Technology: With CRM systems, AI-powered tools, and sales automation, technology has transformed how sales teams operate. Training on how to use these tools effectively can dramatically improve efficiency and results.

Ongoing sales training is key to staying ahead in a competitive market. The stats speak for themselves: companies that invest in training see higher sales, better employee retention, and increased customer satisfaction. While it might require an initial investment of time and resources, the long-term benefits far outweigh the costs. Simply put, a well-trained sales team is not only more effective but also more motivated and prepared to drive your business forward.

So, is your sales team ready to excel for the long haul? If not, it’s time to make training a top priority. For more information on the benefits of sales training for sales teams and how you can build a high performing sales team, click here.

KONA sales training workshop
An interactive workshop exercise during a KONA workshop.

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5 Sales Strategies you need to know

Posted on | by Sienna

Every good Salesperson knows that sales is about connecting with people, understanding their needs, and offering solutions that improve their lives. Whatever industry you’re in, whether it’s retail, B2B, or the service industry, mastering key sales strategies can transform your results. Here are five sales strategies you need to know in order to elevate your sales game and grow your business.

Sales strategy

1. Know Your Customer Inside Out

Ever heard of the saying “Know your audience”? It’s essential in sales. You need to understand your customer’s pain points, needs, and desires to tailor your pitch effectively. When you offer solutions that directly address their problems, you’re much more likely to close the deal.

Fun fact: According to a Gladly Customer Expectations Report (2019), 60% of consumers feel loyalty toward a brand based on the quality of the customer service they receive. It’s not just about selling; it’s about solving!

2. Build Relationships, Not Just Transactions

People buy from people they trust. So, think of sales as relationship-building, not just closing deals. Establishing trust is key. This means:
• Engaging with potential customers on a human level
• Offering personalised insights
• Following up even when there’s no immediate sale

A report from the IDC (International Data Corporation) shows that 84% of B2B decision-makers start the buying process with a referral, and strong relationships boost your chance of being referred.

3. Leverage Social Proof and Testimonials

Never underestimate the power of social proof. We’re wired to trust what others say about products more than what companies say. So, using reviews, case studies, or testimonials in your sales approach can make a big difference. A glowing testimonial or a relatable case study can be the nudge that makes a potential customer move from “I’m not sure” to “Where do I sign?”

Stat: According to a report by Global Trust in Advertising (2012), 92% of people trust recommendations from individuals (even if they don’t know them) over brand messages.

Social proof in sales

4. Master the Follow-Up

You’ve probably heard that “the fortune is in the follow-up”—and it’s true. Most sales don’t happen after the first interaction. In fact, 80% of sales require at least five follow-ups before closing a deal. Persistence (without being pushy) shows that you’re serious and committed. Make your follow-ups thoughtful and add value by addressing concerns or providing additional information.

5. Offer Solutions, Not Products

Instead of focusing on the features of your product, focus on the value it will bring to your customer – the solutions it provides. This shift in mindset is so important. People want to know how what you’re offering will improve their life, work, or business. This strategy ties back to knowing your customer. Once you understand their pain points, you can highlight how your product solves their specific problems.

Research by Demand Gen Report, specifically, their 2019 Content Preferences Survey Report states that 89% of B2B buyers report that the winning vendor “provided content that made it easier to show ROI.”

Sell the solution

Sales isn’t just about pushing for a quick win—it’s about building trust, offering genuine solutions, and staying persistent. By implementing these effective strategies, you’re setting yourself up for success. Whether you’re new to sales or a seasoned pro, refining these tactics will help you navigate your sales with confidence.

Contact KONA today to discuss our tailored Sales Training Programs and how we can help your Sales Team grow!
Call 1300 611 288 or email info@kona.com.au

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How to Build and Lead a High-Performing Sales Team

Posted on | by Sienna

Success in Sales hinges on finding the right mix of talent, motivation, and strategy. The right leader knows how to nurture these ingredients into a powerhouse that drives revenue and builds strong customer relationships. Let’s break down how you can assemble and lead a sales team that exceeds expectations.

High-performing team

1. Hire the Right People

The foundation of a high-performing team starts with recruitment. When hiring for your sales team, you should prioritise potential over experience alone.

Studies have shown that salespeople with high “learning agility”—the ability to learn quickly and apply new skills—outperform their peers by as much as 25%.

Tip: Look for candidates who demonstrate:

  • Persistence
  • Curiosity
  • Adaptability

These traits are often better indicators of future success than a resume full of past achievements.

2. Provide Ongoing Training

Your salespeople need more than just an initial onboarding session. Research shows that continuous training can improve sales performance by 20% or more.

Focus on skills that matter most in today’s digital age, like virtual selling, data-driven decision-making, and relationship-building.

Tip: Incorporate role-playing, mentorship programs, and ongoing feedback loops to help your team adapt and grow.

3. Create a culture that values Accountability and Collaboration

High-performing teams thrive in environments that promote accountability and teamwork.

Research has found that organisations with highly engaged sales teams experienced a 5-10% increase in productivity and 20% better profitability than those with lower engagement levels.

Tip: Set clear expectations, regularly measure performance, and create opportunities for peer-to-peer coaching. When sales reps feel accountable to their teammates, they are more likely to push harder to meet their goals.

4. Emphasise Data and Technology

Today’s high-performing sales teams use data and technology to simplify their processes and maximise efficiency. By adopting CRM tools, sales automation platforms, and advanced analytics, you empower your team to work smarter, not harder.

Did you know: Studies have found that organisations that use AI-driven tools in their sales processes have seen 50% higher closing rates than those that don’t.

Tip: Invest in user-friendly technology and ensure your team is properly trained on how to leverage it effectively.

5. Motivate with the Right Incentives

A great sales leader understands the power of motivation. While commission and bonuses are powerful, they aren’t the only motivators. Recognition, career development opportunities, and a positive work environment can often have a lasting impact on performance.

Tip: Design a mix of financial and non-financial incentives to keep your team motivated and driven to perform.

Motivate your team

6. Lead by Example

Sales teams tend to mirror their leaders. As a leader, it’s important to demonstrate the behaviours and attitudes you want to see in your team.

Tip:

  • Communicate clearly
  • Celebrate wins
  • Approach challenges with a solution-oriented mindset

Your leadership style sets the tone for the entire team’s performance.

Building and leading a high-performing sales team requires more than just hiring talented individuals. It requires thoughtful leadership, consistent training and a supportive, motivating environment. By focusing on these areas, you can inspire your team to not just meet their targets but to exceed them consistently. And with high performance comes greater customer satisfaction and business growth.

To find out more about building a high performing team as an effective Leader, click here.

Quote about being a great salesperson

Contact KONA today to discuss our tailored Sales Training Programs and how they can benefit your Sales Team.

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Social Media Platforms

Social Selling: Leveraging Social Media to Boost Your Sales

Posted on | by Sienna

The way businesses interact with customers has evolved dramatically over the years. Traditional sales techniques are being complemented—and sometimes replaced—by innovative strategies that leverage the power of social media. One such strategy is social selling, a modern approach that enables sales professionals to connect with potential buyers, build relationships, and ultimately boost sales through social platforms. A study by LinkedIn reported that 78% of social sellers outperform their peers who don’t use social media.


So, what is social selling and how you can harness it to elevate your sales game?

Social Selling

Understanding Social Selling

Social selling is the process of using social media networks to find, connect with, understand, and nurture sales prospects. It goes beyond simply promoting products or services on social media. Instead, it focuses on creating meaningful relationships by engaging with potential customers, sharing valuable content, and providing solutions to their problems. Platforms like LinkedIn, Twitter, Facebook, and Instagram are commonly used for social selling.

The Benefits of Social Selling

Building Trust and Credibility: By consistently sharing valuable content and engaging with your audience, you position yourself as an expert in your field. This builds trust and credibility, making prospects more likely to consider your products or services. Research has shown that companies that have adopted social selling techniques see a 5% increase in win rates and a 35% increase in deal size.

Expanding Your Reach: Social media allows you to reach a broader audience than traditional methods. By leveraging the vast networks available, you can connect with prospects from different locations and industries.

Personalised Interactions: Social selling enables personalised interactions with potential buyers. You can tailor your messages based on the interests and behaviours of your audience, making your outreach more relevant and effective.

Real-Time Engagement: Social media platforms provide real-time interaction opportunities.
Did you know: 76% of buyers are ready to have a social media conversation with potential providers.
Social media allows you to respond to inquiries, address concerns, and engage in conversations instantly, enhancing the customer experience.

Benefits of Social Media in Sales

Key Strategies for Effective Social Selling

Optimise Your Social Media Profiles: Your social media profiles are often the first impression prospects have of you. Ensure your profiles are professional, complete, and reflect your brand. Include a professional photo, a compelling bio, and links to your website or portfolio.

Identify and Understand Your Audience: Use social media analytics and insights to identify your target audience. Understand their needs, preferences, and pain points. This knowledge will help you tailor your content and interactions to resonate with them.

Share Valuable Content: Regularly share content that is relevant and valuable to your audience. This can include:
• Blog posts
• Industry news
• Case studies, and tips
The goal is to provide information that helps your audience solve their problems or achieve their goals.

Engage Authentically: Authenticity is key in social selling. Engage with your audience in a genuine manner. Comment on their posts, join relevant discussions, and share your insights. Building authentic relationships will make your prospects more receptive to your sales pitches.

Leverage Social Listening Tools: Social listening tools help you monitor conversations about your brand, industry, and competitors. This information can provide valuable insights into what your prospects are talking about and what they need, allowing you to tailor your approach accordingly.

Track and Measure Your Efforts: Use social media analytics to track the effectiveness of your social selling efforts. Monitor key metrics such as engagement rates, click-through rates, and conversion rates. Analysing this data will help you refine your strategy and improve your results over time.

Social Media Platforms

Social selling is a powerful strategy that can significantly boost your sales when done right. By leveraging social media to build relationships and engage authentically with your audience, you can create a strong sales pipeline and achieve your sales goals. Embrace the power of social selling and watch your sales grow! To find out more about the importance of Social Media and online platforms in Sales, click here.

Contact KONA today to discuss our tailored training programs and the benefits they can bring to your Sales Team.


Call 1300 611 288 or email info@kona.com.au

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