A Customer Relationship Management (CRM) software is THE critical tool that any business organisation must have. It is one of the most popular sales tools used by most sales professionals – with 91% of companies with more than 11 employees now using CRM software.
As the name implies, it is a tool that helps salespeople to better facilitate a working relationship with their prospective and existing customers.
It can make a difference between a relationship that benefits both business and customer, and one that leaves everyone feeling unsatisfied.
With virtually every company having a CRM software to streamline their sales operations, it is safe to say that it is a major competitive weapon that a business cannot afford to ignore.
However, if knowing its pervasiveness in today’s sales landscape is not enough to convince you to invest in one, then let us break down its ROI for you. According to IBM, the ROI for CRM is substantial; when fully integrated, a company can achieve the following benefits:
To break down these statistics, we detail in this post the top six benefits of CRM software in business.
As you collect more information about your leads and customers, the more capable you become in providing them with a personalised experience. However, to maximise that information, you need to store them in one centralised database – and not just jot them down on sticky notes or file them in disorganised cabinets.
A CRM software serves as a one-stop-shop where you can access and share leads, and customers record much more effectively to a relevant sales representative. So, regardless of whom the customer is interacting with, they will have the same information instantly available. This leads to a reduced time spent on the sales process both by the clients and of the employees.
By having a central repository of all customer interactions, it will be much easier for your employees to understand the unique preferences and needs of the customer even though it is their first time meeting/speaking with them. With most CRM software being cloud-based, sales representatives can quickly pull customer data while away from their office desk. This means they can discuss details of the deal with clients with accuracy and precision – whenever and wherever they are.
With a CRM software, your customer’s issues can be resolved much quicker and more efficiently. Since sales representatives can retrieve all customer’s past purchases, preferences, and interactions, they will be able to come up with a solution much faster. If the sales representative in question cannot determine a solution, they can tag other representatives to the deal, or even crowdsource for answers through customer portals.
Sales activities are considered as the most critical sales metric because they are the only ones that can be directly controlled and influenced. So, if your sales representatives spend more time on menial tasks rather than on more important activities, it means that you are wasting the opportunity to influence your profits directly.
Instead of doing all things manually – from filling out reports to sending follow-up emails – a CRM software allows you to leverage automation so that you can take the burden of many of these routine tasks off your employees’ shoulders. This means that your salespeople can focus more of their time and efforts towards closing leads and resolving customer issues, while the CRM software takes care of the rest.
Transparency is crucial to ensure that a sales organisation functions efficiently and without any internal conflicts. One of the ways CRM software improves team transparency is by automating the assignment of leads. By automating this process, your team is less likely to think that they are being treated unfairly and that the process has been impartial.
A CRM software also shows who has achieved the most sales and why their output is being commended. By making this information accessible to all team members, internal clashes can be avoided, and the team would be much more open to working with each other – which then leads to better productivity and improved sales.
Lastly, a CRM software enables you to leverage more powerful analytics features which can help you analyse sales data and get deep insights with ease and efficiency. With a CRM software such as Pipedrive, you can determine which channel provides the highest quality leads, where your customers live, and demography that most of your leads and customer belong to.
Additionally, you can also identify which customers bring in the most money to your business, and even gauge the performance of each of your sales representatives. With this data at hand, you can make better business decisions, and help your sales team achieve the established targets.
Through a smarter and more systematic sales processes, better teamwork, and new insights gained from sales data, a CRM helps companies to adopt customer-centric business models that enable them to achieve long-term growth.
To learn more contact KONA Group today on 1300 611 288 or send an email to info@kona.com.au.
If any of these situations rings true for your customer service team, KONA’s customer service training program will truly transform the behaviour, performance and results of your customer service executives.
Making outbound telephone calls and handling customer inbound queries over the phone requires multiple skills including communication skills, phone skills, problem resolution skills and active listening skills.

Whether you are looking to train your new call centre operatives effectively or are looking to improve the performance of your existing call centre team, KONA’s customised Call Centre Training program in Sydney and Melbourne is tailored to you and your team.
With over 17 years of experience in Sales Training in Sydney, Australia, KONA is a trusted partner for Call Centre Training, Team Leader Training and Sales Training. With a proven track record of delivering successful results for call centre teams, both big and small, we will transform your good call centre executives into call centre champions.
KONA’s experienced coaches will create a customised call centre training program for your organisation to deliver highly effective results. Our Sales Management Training programs are perfect to develop your Team Leader Training and are highly interactive, engaging and fun and ensure that the participants are truly transformed and ready to make a difference.
If you need to improve the performance of your call centre executives and team leaders, KONA’s Customised Call Centre Training, Sales Training in Sydney and Customer Service Training and Coaching will increase your team’s performance and results
Generic, ‘off the shelf’, by the book, Call Centre Training Courses do not deliver effective results and they are not the best use of your investment if you are looking to develop a highly effective team that deliver the results you need.
So if you are looking to increase the effectiveness and results of your Call Centre and Customer Service team, contact KONA today on 1300 611 288 or text 0425200883 or email info@kona.com.au to discuss how we can help you to improve your organisation’s results.
The KONA Group is Australia’s Leading Call Centre Training, Sales Training and Sales Management Training and Coaching company and provide Customised Training programs that include: Sales Training & Coaching, Sales Pipeline Training, Key Account Management Training, Call Centre Training & coaching, Customer Service Training, Team Leader Training, Negotiation Skills Training & Coaching, Motivational Speakers, HR Consulting; DISC and MBTI, and more.

At your next conference, event or training program, take advantage of some of the best Motivational Speakers in Australia when you book a KONA speaker
Motivate & inspire your team, customers and audience with real life stories of resilience, commitment, mateship, sacrifice, perseverance & success.

Following in the footsteps of Scott, Mawson Shackleton and Amundsen, Grahame trekked 68 days to the South Pole then parachuted into the Arctic Circle and North Pole – You MUST see the video!!!

4 World Championships for Australia; 23 Ironman Triathlons including Hawaii; Sahara Desert Runner; International Speaker, all since the age of 40! He even survived 3 rounds with the Heavy Weight Boxing Champion of Australia!

Rescue Diver and First-Aid Medic, Trained Negotiator, From the streets of Dublin to International Boardrooms, Garret bought his first suit with his last 5 pounds from the Salvation Army before going onto build the 2nd largest training company in London. Launched the FT Weekend in London and Virgin Money in Sydney.


From Policing the streets of Kings Cross in Sydney’s red light district to advising boards and CEO’s on Corporate Strategy and Leadership. Hear from Tim about his remarkable journey and what he learnt along the way about people and why they make decisions.


Ex Australian Special Services. From behind Enemy Lines to Australian Boardrooms, learn how the disciplines and skills of the SAS translate into growing your organisation.
If you would like to book a Conference Speaker or discuss how KONA’s Sales Training, Sales Management Training and Call Centre Training will improve your organisation’s results, contact Glenn Dobson today on 1300 611 288 or info@kona.com.au or text 0425 200 883.
The KONA Group is Australia’s Leading Sales Training and Sales Management Training and Coaching company and provide Customised Training programs that include: Sales Training & Coaching, Sales Pipeline Training, Key Account Management Training, Call Centre Training & coaching, Negotiation Skills Training & Coaching, Motivational Speakers, HR Consulting; DISC and MBTI, and more.
This week the KONA Group celebrates 17 years in business and so much has happened in that time including:

Every week we see our political leaders on all sides demonstrating the behaviours that if they happened in the ‘real world’ of business would have severe implications on the future prosperity of an organisation and potentially their own jobs.
Bickering, sexism, insults, insincerity, arrogance, hypocrisy, not answering the questions, spin, the list goes on and on.
Politicians then wonder why their ‘customers’ aka voters view them with such contempt.
You only have to turn on the news every evening to see the types of behaviours that would be deemed unacceptable from children let alone parliamentarians.
And yet, as a Sales Professional there is a lot to learn from watching our politicians in action with key lessons in what NOT to do.
So here are 3 Lessons we can learn from politicians in how NOT to behave.
Consistently we see politicians try to win points over the other side by running down their ‘competitors’ and using every opportunity to attack the other party, instead of promoting their own Value.
Unfortunately, they are just not smart enough to understand that this negative approach turns off their customers (voters) instead of influencing them positively to buy (vote) from them.
So as a Sales Person or Manager a key lesson that must be reinforced is, no matter how poor your competitors perform, DO NOT run them down in front of customers. Focus instead on the value that you can add for your customers and let your actions speak for themselves.
Politicians lack of ability to promote the key features and benefits of their policies is astounding so as Professional Sales People it is important we don’t fall into the trap of thinking it is all about Products, Price and Problem Solving.
Communication and the ability to tell stories that resonate with your customers AND explain your products and services features and benefits is critical.
In his Storytelling For Sales training workshops The KONA Group’s Storytelling Specialist Mick Mooney highlights:
“To be an exceptional salesperson in today’s marketplace requires more than a solid understanding of product knowledge and data; you also need the ability to wrap the data in relevant stories in order to bring more genuine emotion, trust, and connection into the process.”
Regardless of if your vote was Yes or No in the Same Sex Marriage debate the lack of leadership demonstrated has been pathetic.
As one business contact recently said on a KONA Linked In post “One of the lessons of leadership is never ask people to do something that you’re not prepared to do yourself. Our politicians have clearly put this on us and have, hypocritically, asked us to demonstrate the leadership and courage they clearly lack.”
A key component of Sales Leadership is about making decisions, and realising that you can’t please everyone all of the time.
Yet far too often we see Managers being indecisive, procrastinating, delaying, deflecting and ‘Managing By Committee’.
Not making a decision makes a leader weak and ineffective and is a sure fire way of losing the respect of their (none) followers.
Selling is one of the MOST HONOURABLE professions in the world.
Sales Pays The Bills and Wages, and regardless of how good your products, systems, brand, advertising, offices etc are, if you don’t make a sale then everything and everyone in the business becomes obsolete.
With the role comes a Burden of Responsibility to be professional at all times, so next time you watch a politician in the news, learn from them and do the opposite to them!
The KONA Group is Australia’s Leading Sales Training and Sales Management Training and Coaching company and provide Customised Training programs that include: Sales Training & Coaching, Sales Pipeline Training, Key Account Management Training, Call Centre Training & coaching, Negotiation Skills Training & Coaching, Motivational Speakers, HR Consulting, DISC and MBTI, Storytelling and more.
If you are looking to increase the effectiveness and results of your organisation, call KONA today on 1300 611 288 or text 0425 200 883 or email info@kona.com.au to discuss how we can help you to improve your organisation’s results.
I was recently flicking through the internet and stumbled upon a video that was a great example of the power of story in business—power that converts to decisions and dollars.
It was the late 60’s in a time where everyone wanted government funding for their programs.
The Senate, in contrast, was in the middle of a massive cost cutting campaign spurred on by the President.
One project on the chopping board was the funding for PBS, the Public Broadcasting Service.
Mr. Rogers, PBS’s Chairman, wanted to keep their funding of $20 million. The Senate wanted to cut the funding cut in half. Senator John Pastore gave Mr. Rogers six minutes to make his appeal.
Six minutes, with $10 million on the line.
When Mr. Rogers finished talking the Senator immediately blurted out, “I think it’s wonderful. I think it’s wonderful. Looks like you just secured your 20 million dollars!”
What was so wonderful? Statistics? Facts and figures? Detailed analysis? What did the Senator find so wonderful that he agreed to the maximum funding on the spot?
Mr. Rogers spent the entire six minutes telling stories.
In Mr. Roger’s case, about $1.65 million per minute.
Statistics appeal to our conscious, rational minds.
The problem is that that part of our mind is not in charge of decision making.
Decision making is located in the part of the brain connected to emotion, that’s why when emotions are stirred, decisions get made, like the Senator, often on the spot.
Do you want your clients to feel emotionally charged like the Senator felt at the end of a sales presentation:
“I think it’s wonderful!”
Is that kind of emotion, that kind of connection, that kind of conviction, what you want?
Well, if you want that kind of response, choose the same strategy as Mr. Rogers.
Tell stories that connect, that stir emotion, that are authentic and purposeful. Make sure your story isn’t a side note, but the main attraction in your pitch.
Article by Mick MooneyStorytelling For Sales – KONA’s new workshop.
KONA is excited to introduce a new workshop for your sales and support teams, Storytelling For Sales, run by our resident sales training & storytelling expert, Mick Mooney.
If you would like to increase your sales conversions through empowering your team with the skills, techniques, and confidence to use storytelling in their sales process, contact Mick on info@kona.com.au or call 1300 611 288 to discuss your story
(Opening Special: 20% discount on workshops booked this month. Offer ends Oct 30th, 2017.)
The KONA Group is Australia’s Leading Sales Training and Sales Management Training and Coaching company and provide Customised Training programs that include: Sales Training & Coaching, Sales Pipeline Training, Key Account Management Training, Call Centre Training & coaching, Negotiation Skills Training & Coaching, Motivational Speakers, HR Consulting; DISC and MBTI and more.
So if you are looking to increase the effectiveness and results of your organisation, contact KONA on 1300 611 288 or text 0425200883 or email info@kona.com.au to discuss how we can help you to improve your organisation’s results.
KONA Group can transform your sales managers, and the results they deliver with our Hearts & Minds Sales Training program customised for your organisation.
Our Australian Sales Management Training Programs in Melbourne and Sydney
Our Hearts & Minds Australian Sales Management Training Programs in Melbourne and Sydney has been delivered from over 16 years of experience and in-depth understanding of human behaviour. Our programs have delivered successful results for hundreds of organisations and 1000s of Sales People and their Sales Managers.