You don’t sell B2B, You don’t sell B2C, YOU SELL H2H

I remember as a child growing up in Wicklow, Ireland, going into my Dad’s office and he was looking perplexed. I said, “What’s wrong Dad?” At which point he reached over and picked up a large pile of official looking pieces of paper and said, “Garret, if you ever go into business, please remember that irrespective of what we sell, we deal with people first. If we lose sight of the need to emotionally contract with the other person, we lose sight of how we should sell and help.”

He went on to explain that the document was a contract that he needed to

go through as the business he was working for didn’t listen to the needs and wants of his customer and just kept quoting the contract.

We don’t sell B2B or B2C we sell H2H.

Garret Norris – KONA Group CEO

Too often we hear businesses referring to their interactions as B2B (Business to Business) or B2C (Business to Consumer), but what do all of these transactions have in common?

That at the core of them all, there are humans.

So, what does a H2H sales approach mean?

Selling H2H (human to human), means focusing on understanding the needs, challenges, and goals of the people you are selling to. It involves effective communication, active listening, and tailoring your solutions to address their specific needs.

H2H selling creates emphasis on personal connections, empathy, and relationship-building. It’s about recognising that behind every sales interaction, whether B2B or B2C, there is a person who makes decisions, and building meaningful relationships with those individuals is crucial for successful sales.

With this in mind, how can you tailor your approach to begin selling H2H? Here are 10 tips when selling H2H:

You don't sell B2B, you don't sell B2C, you sell H2H - Human to Human.

1. Authenticity

Building trust and rapport with customers requires authenticity.

People want to connect with real people, not faceless corporations.

Sharing your company’s story, values, and culture can help to create a genuine connection with customers.

Authenticity not only builds trust and credibility with customers but also helps salespeople establish meaningful and lasting relationships with their clients.

2. Personalisation

Have you ever had a salesperson or company personalise a product or service to you?

If you have, you will know how it made you feel, and how you were more inclined to use that product or service.

“People will forget what you said, people will forget what you did,

but people will never forget how you made them feel.” – Maya Angelou

Tailor your marketing and customer interactions to individual preferences and needs.

Use data and technology to provide personalised experiences that show you understand and care about each customer. Some benefits of taking the time to personalise your sales pitch include:

  • Making your pitch stand out from others
  • Adds a ‘Human touch’ making it less ‘robotic’
  • Shows the client that you understand their needs and goals

3. Communication

Effective communication is essential in sales. It’s important to engage in two-way conversations with your audience.

  • Respond promptly to inquiries and feedback
  • Actively seek out customer input and suggestions

If you would like to know more about how the

KONA Group can help you grow your business, click here.

4. Emotional Connection

Connect with your audience on an emotional level. Show empathy, compassion, and understanding. People are more likely to support businesses that align with their values and emotions.

Businesses that create strong “emotional contracts” with their customers develop a high level of trust, which overtime, increases revenue due to repeat purchases.

5. Transparency

Be transparent about your products, services, and business practices. Honest and open communication builds trust and credibility.

Putting ourselves in the customers shoes, when we purchase any product or service from a business, we expect honesty.

Customers don’t want to be misled, no matter how small the detail may be.

Be authentic and transparent during the sales process.

6. Storytelling

Share stories that resonate with your audience. Storytelling is a powerful way to convey your brand’s mission, values, and impact.

To be an exceptional salesperson these days, it requires more than product knowledge and data; you also need the ability to wrap the data in relevant stories.

Storytelling in sales allows you to bring more genuine emotion, trust, and connection into the process.

7. Customer-Centric Approach

Put the customer at the centre of everything you do. Make it easy for customers to reach out, provide feedback, and get support. Continuously improve based on their needs and preferences.

Being customer-centric makes it easier for customers to make purchases and can actually make customers want to purchase. Word of mouth is a powerful tool in sales, and if word gets around that you provide excellent customer service, it can lead to more referrals and ultimately more sales.

Put the customer at the centre of everything you do.

8. Community Building

  • Foster a sense of community around your brand.
  • Encourage customers to connect with each other and with your team.
  • You can do this through social media, forums, events, the list goes on.

9. Long-Term Relationships

Focus on building long-term relationships rather than just making one-time sales. Loyal customers who feel connected to your brand are more likely to stay and advocate for your business.

10. Feedback Loop

Establish a feedback loop to gather and act on customer feedback. This demonstrates that you value their opinions and are committed to improving their experience.

Asking for feedback can help to uncover new opportunities within client relationships and reduce customer complaints because you will be promptly reacting to their needs.

In the end, whether you’re selling to other businesses or directly to consumers, the H2H approach underscores the importance of human connection, empathy, and building lasting relationships.

It’s a mindset that can help businesses thrive in today’s customer-centric and highly competitive marketplaces.

Want to know more about KONA’s H2H Selling approach and

how you can implement this mindset in your business?

Call 1300 611 288 or Email
[email protected]

3 Reasons Why You Should Train Your Sales Team This EOFY

Has your business ever experienced a decline in sales? Perhaps you have noticed team morale has dropped, or maybe your company has recently had a high turnover of staff.

It may be time to consider engaging with a Sales Trainer to implement a sales training program for your sales team.

Three Reasons Why You Should Consider Training Your Sales Team

The best sales trainers will tell you that training your sales team at the end of the financial year (EOFY) can provide many benefits.

Here are three key reasons why you should consider training your sales team during this period:

1. Maximising Performance and Revenue

The end of the financial year is a critical time for businesses to achieve their revenue goals.

Training your sales team during this period can help them:

• Refine their skills
• Learn new strategies
• Stay up-to-date with the latest sales techniques

By equipping your sales team with the necessary knowledge and tools, you can enhance their performance, increase their productivity, and ultimately drive more revenue for your business.

Effective training can help them to:

• Close deals more effectively
• Negotiate better terms
• Overcome objections
• Lead to improved sales results

2. Capitalising on New Targets and Budgets

The start of a new financial year often brings new sales targets and budgets.

Training your sales team at the EOFY enables them to familiarise themselves with the upcoming targets and understand any changes in the budget allocation.

By aligning the team’s skills and strategies with the new targets, they can better plan their sales activities, identify potential opportunities, and effectively allocate their resources.

This proactive approach to training ensures that your sales team is prepared to ‘hit the ground running’ as the new financial year begins.

3. Addressing Skill Gaps and Adapting to Market Changes

The business landscape is constantly evolving, and it’s essential for sales teams to adapt to changing market conditions.

The EOFY provides an excellent opportunity to assess the performance of your sales team over the past year and identify any skill gaps or areas for improvement.

By conducting targeted training sessions, you can address these gaps and equip your team with the skills needed to excel in the upcoming year.

Whether the training is for:

• Improving their product knowledge
• Enhancing their negotiation skills
• Leveraging new sales technologies

An effective Sales Trainer will provide modern training that can help your sales team stay competitive and adapt to market changes effectively.

Training your sales team during the EOFY comes with many benefits.

By investing in your sales team’s development and providing them with the necessary tools and knowledge, you can empower your team to achieve better results, drive revenue growth, and stay ahead of the competition.

Contact KONA today to discuss a tailored Sales Training program for your team!

6 Traits Of A Successful Salesperson

Sales is a dynamic industry that requires a unique set of skills and qualities

While experience and product knowledge are valuable, the traits possessed by successful salespeople play a pivotal role in their achievements.

Here we will explore the six key traits that distinguish top-performing sales professionals.

Whether you’re an aspiring salesperson or looking to enhance your existing skills, understanding these traits can guide you on the path to success.

1. Empathy

One of the most crucial traits for salespeople is empathy.

The best Sales Trainers will tell you that successful sales professionals possess the ability to put themselves in their customers’ shoes and understand their needs, concerns, and desires.

By genuinely empathising with clients, salespeople can build trust and establish meaningful connections.

This allows them to:

  • Tailor their approach
  • Offer personalised solutions
  • Close more deals

Empathy is the foundation of effective communication and building lasting customer relationships.

2. Resilience

Sales can be a challenging and often rejection-filled environment.

Successful salespeople have a resilient mindset that enables them to persevere through setbacks and bounce back from rejection.

Successful salespeople view rejection as an opportunity to learn and grow, rather than a personal failure.

Resilience allows sales professionals to:

  • Maintain their motivation
  • Stay focused on their goals
  • Consistently put in the effort required to achieve success

3. Excellent Communication Skills

The ability to communicate effectively is a fundamental trait for a salesperson.

Successful sales professionals are exceptional communicators who can:

  • Articulate their ideas clearly
  • Actively listen to customers
  • Adapt their communication style to match the needs of different individuals

They ask relevant questions, address customer concerns, and present their product or service in a persuasive and compelling manner.

Strong communication skills are crucial for building trust, conveying value, and influencing buying decisions.

4. Confidence

Confidence is another trait commonly found in successful salespeople.

It instils trust in both the salesperson and the product they are promoting.

Confident sales professionals exude enthusiasm and conviction, which can be contagious.

Their self-assurance enables them to approach potential customers with ease, overcome objections, and handle challenging situations.

Confidence is a magnet that attracts customers, and gives customers confidence in the salesperson’s ability to deliver on promises.

5. Adaptability

In the rapidly evolving business landscape, adaptability is a trait that sets successful salespeople apart.

The most successful salespeople will:

  • Embrace change
  • Readily adapt to new technologies and market trends
  • Continuously seek opportunities for improvement

They are quick learners who can adjust their strategies and approaches to align with the ever-changing needs of customers.

Adaptability allows sales professionals to stay ahead of the competition and thrive in dynamic sales environments.

6. Goal-Oriented

Highly successful salespeople are driven by goals. An important aspect of training that sales trainers should implement into their programs is goal setting for salespeople.

They set ambitious but achievable targets – both short-term and long-term – and develop clear action plans to reach them.

They are motivated, self-disciplined, and consistently monitor their progress.

Goal-oriented sales professionals focus on results and constantly strive to exceed their own expectations.

They use their goals as a compass to guide their efforts, stay motivated, and maintain a sense of purpose in their sales activities.

While there is no one-size-fits-all formula for sales success, these six traits are often found in highly accomplished sales professionals.

  • Empathy
  • Resilience
  • Excellent communication skills
  • Confidence
  • Adaptability, and a goal-oriented mindset form the foundation of their achievements.

By nurturing these traits and continuously honing their sales skills, salespeople can position themselves for greater success in a highly competitive field.

Contact the team at KONA and speak to our experienced Sales Trainers to discuss a tailored Sales Training Program for your sales team!


4 Ways To Maximise Last Quarter Sales This EOFY

As the end of financial year approaches, it’s time to start thinking about how to maximise your sales.

Here are four effective ways to boost your sales and end the financial year on a high note:

Offer Special Promotions and Discounts

These promotions can help incentivise customers to make a purchase, especially if they feel like they are getting a good deal.

To make the most of this strategy, ensure that your promotions are publicised through email campaigns, social media, and other advertising channels.

Focus on Customer Retention

Loyal customers are more likely to make a purchase than new customers, so it’s important to keep them engaged and happy.

Consider sending out special offers to your email list or offering loyalty rewards to encourage repeat purchases.

You can also personalise your marketing to make customers feel valued and appreciated.

Increase Your Online Presence

With more people shopping online than ever before, it’s important to ensure that your online presence is strong.

This can include:

  • Investing in search engine optimisation (SEO) to improve your website’s visibility on search engines
  • Increasing your social media presence
  • Creating engaging content for your blog

By improving your online presence, you can reach more potential customers and increase your chances of making a sale.

Free Ways to Increase Your Business's Online Presence | by Tim | Medium

Negotiate And Close Better At A Good Margin

Negotiating and closing deals at a good margin requires a combination of skills, strategies, and tactics.

Here are some tips to help you negotiate and close deals successfully:

1. Research and prepare:

Before entering into a negotiation, research the other party and gather information about their needs, interests, and preferences.

Also, prepare your own objectives, and identify your strengths and weaknesses.

2. Set a clear and realistic goal:

Determine your minimum and maximum acceptable outcomes and identify the range within which you want to negotiate.

Be flexible and creative in finding solutions that meet both parties’ needs.

3. Build rapport:

Establishing a good relationship with the other party is essential to successful negotiation.

Listen actively, ask open-ended questions, and show genuine interest in their perspective. Try to find common ground and build trust.

4. Present your case persuasively:

Use clear and concise language, and back up your arguments with evidence and data.

Highlight the benefits of your proposal and how it meets the other party’s needs.

5. Be willing to compromise:

Negotiation is a give-and-take process, and both parties need to make concessions.

Identify areas where you are willing to give ground and be prepared to make trade-offs.

6. Close the deal:

Once you have reached an agreement, summarise the key points and confirm that everyone is clear on the terms.

Be sure to get everything in writing and include any contingencies or conditions that need to be met.

Remember it’s the EOFY and that successful negotiation is about finding win-win solutions that benefit both parties QUICKLY!!!

How Long It Roughly Takes to Close a Deal in SaaS. And Why.

By following these tips, you can negotiate and close deals at a good margin while building strong relationships with your partners.

Maximise your last quarter sales and end the financial year on a high note.

It’s important to monitor your sales regularly and make adjustments to your strategy as needed to ensure success.

Contact KONA today to discuss tailored training and consulting for your business.

5 Ways To Overcome A Sales Setback And Build Resilience

The occasional setback is inevitable in sales and can often make us feel that we are not making progress.

When the feeling of discouragement after a setback is left unresolved, it can leave you incapable of moving forward and achieving your goals.

There are ways you can recover from a setback and make a comeback!

Five Ways to Overcome a Setback and Build Resilience

Use your setback to form your comeback.

1. Acknowledge the Setback

Everyone experiences a set-back at some point. If you have one, the first step is to acknowledge the problem.

Recognise that there is no turning back and take it as a learning experience.

2. Consider the Worst-Case Scenario

Thinking of the worst possible outcome for a situation can make you feel a little bit better, as well as giving you a better understanding of what happened.

When you experience a setback, it is a good idea to consider what the worst possible outcome would look like.

3. Re-assess your Position

Re-Assess Your Vision for Moving Forward

Once you have thought about the worst possible outcome, you should go back and re-assess your vision for moving forward.

Consider things like:

  • What is the goal I want to achieve?
  • What can I do differently to ensure this doesn’t happen again?
  • How can I learn from this set-back?

4. Learn your lessons and be Resilient

It is most important to maintain a positive outlook when dealing with a setback.

Characteristics that are important in sales include resilience and the ability to adapt in stressful situations.

Learn your lessons from your setback and build your resilience.

5. Remember… Pick up and go again!

Here are some reasons why “Going Again” after a sales setback is so important:

  • Learning Opportunity: Sales setbacks can provide valuable insights and feedback about what went wrong, what could have been done differently, and how to improve for the future. Analysing the situation and understanding the root cause of the setback can help to develop new strategies and approaches.
  • Resilience Building: Going again after a sales setback demonstrates resilience and determination. It’s important to view setbacks as temporary and not as a reflection of personal failure. By pushing through setbacks, sales professionals can build their resilience and develop a growth mindset.
  • Opportunity to improve skills: Facing a sales setback can highlight areas where sales professionals need to improve their skills, such as communication, negotiation, or product knowledge. By addressing these areas and seeking out training and development opportunities, sales professionals can increase their chances of success in the future.
  • Maintaining Momentum: Consistency and persistence are key to achieving sales success. Going again after a setback keeps the sales process moving forward and maintains momentum, rather than allowing the setback to disrupt progress and cause delays.

Prove You Can Turn It Around

Although a setback can be upsetting, you should demonstrate resilience and you prove that you can turn things around.

In business and in life, you are going to have setbacks now and again. What matters most is how you bounce back.

Setbacks shouldn’t stop you from achieving your goals.

Contact the team at KONA to discuss how tailored Sales Training and benefit your team!

5 Reasons Why You Should Have A Facilitator in Your Business

A Few Notable Examples of Facilitators

Socrates – known as the father of Western philosophy, Socrates was a master of the art of questioning and facilitating meaningful discussions that challenged people’s assumptions and encouraged critical thinking.

Mahatma Gandhi – as a political and spiritual leader in India, Gandhi was a skilled facilitator of peaceful resistance and civil disobedience, helping to guide his followers towards nonviolent solutions to social and political issues.

Martin Luther King Jr. – like Gandhi, King was a powerful facilitator of nonviolent protest and social change. His leadership during the American civil rights movement helped to inspire millions and bring about significant progress towards racial equality.

Nelson Mandela – as a leader in the anti-apartheid movement in South Africa, Mandela was a skilled facilitator of reconciliation and healing. His efforts to bring together different groups and promote forgiveness and understanding helped to pave the way for a more peaceful and just society.

Brené Brown – as a researcher and author, Brown has become a renowned facilitator of conversations about vulnerability, shame, and empathy. Her work has helped to promote more meaningful and authentic connections between people.

These individuals have all had a significant impact on the world through their facilitation skills and have left a lasting legacy that continues to inspire others today.

Why do you need a Facilitator in your Business

Facilitation skills are critical in business strategy because they help to ensure:

  • Effective communication
  • Collaboration
  • Problem-solving among teams and stakeholders

Here are 5 specific reasons why hiring the right facilitator is an essential business strategy:

1. Encourage participation and engagement

Facilitation helps create a safe and inclusive space where everyone can contribute their ideas, thoughts, and opinions.

This is especially important in business strategy, where multiple stakeholders must work together to achieve a common goal.

2. Foster collaboration and teamwork

A good facilitator will promote teamwork and collaboration by encouraging open communication and active listening.

This helps to create a sense of ownership and accountability among team members, leading to better outcomes.

3. Improve decision making

A facilitator will help to guide discussions and keep conversations focused, leading to better decision-making.

Facilitators can help teams identify key issues, generate solutions, and evaluate options, resulting in more informed and effective decisions.

4. Enhance problem solving

Facilitation skills also help to identify and address problems in a timely and effective manner.

Facilitators can help teams analyse complex issues, identify root causes, and develop innovative solutions.

5. Increase efficiency and productivity

Effective facilitation can help teams work more efficiently and productively by:

  • Eliminating unnecessary discussions
  • Keeping meetings on track
  • Ensuring that everyone is on the same page

Facilitation skills are essential in business strategy. By leveraging these skills, businesses can achieve better outcomes, increase efficiency, and drive success.

Contact KONA today to discuss how a facilitator could benefit your business.

Negative Press When Selling? 10 Strategies Salespeople Can Use

Negative press about a product can be a huge challenge for salespeople.

It can be demotivating to hear negative feedback from customers, and it can be difficult to convince potential customers to buy a product that they’ve heard negative things about.

However, there are strategies salespeople can use to overcome negative press and maintain sales momentum.


1.    Acknowledge The Negative Press

The first step in overcoming negative press is to acknowledge it. Don’t ignore or brush off negative feedback, but instead address it head-on. Acknowledge the issues that people have had with the product, and explain how the company has addressed or plans to address these issues. Be transparent and honest about the challenges, and show that you’re committed to improving the product.  

2.    Focus On The Benefits

Rather than dwelling on the negative press, focus on the benefits of the product. Highlight the features that make the product unique and valuable, and explain how it can meet the needs of your customers. Use customer success stories and case studies to demonstrate the positive impact the product has had for other customers.  

3.    Use Social Proof

Social proof is a powerful tool for overcoming negative press because it:
  • Highlights positive reviews and testimonials from satisfied customers.
  • Uses social media to showcase customer success stories
  • Encourages happy customers to share their experiences with their network
  • Uses third-party endorsements, such as awards or industry recognition to demonstrate the quality and value of the product

4.    Offer Value-Adds

 One way to overcome negative press is to offer value-adds that incentivise customers to try the product. Offer free trials or demos to give customers a chance to try the product for themselves. Offer discounts or promotional pricing to entice customers who may be hesitant to buy. Provide exceptional customer service and support to build trust and loyalty with customers.  

5.    Leverage Relationships

Building strong relationships with customers is critical to overcoming negative press. Build trust with customers by providing exceptional service and support. Go the extra mile to address any concerns they may have. Use existing relationships to generate positive word-of-mouth and referrals, and encourage happy customers to share their experiences with their network.    

6.    Address The Root Cause

To truly overcome negative press, it’s important to address the root cause of the negative feedback. Listen to customer feedback and take action to address any issues or concerns they may have. Use customer feedback to improve the product and ensure that it meets the needs of your customers.  

7.    Be Proactive

To prevent negative press from occurring in the first place you should:
  • Be proactive in addressing customer needs and concerns
  • Communicate with customers regularly to understand their needs and address any issues they may have
  • Use customer feedback to improve the product and ensure that it meets customer needs
  • Be transparent and honest with customers about any challenges the company is facing
  • Show that you’re committed to providing a high-quality product and exceptional customer service

8.    Invest In Marketing And PR

Investing in marketing and PR can be an effective way to overcome negative press. Use marketing and PR campaigns to highlight the benefits of the product and showcase customer success stories. Use social media to engage with customers and generate positive word-of-mouth. Partner with influencers or thought leaders in the industry to generate positive buzz and increase product awareness.  

9.    Provide Education And Resources

One reason that negative press can be so damaging is that customers may not fully understand the product or its benefits. To overcome negative press, provide education and resources that help customers understand the product and its value. Provide training or webinars to help customers get the most out of the product. Create a knowledge base or support centre that provides answers to common questions and issues.  

10.  Stay Positive And Focused

It’s important to stay positive and focused when dealing with negative press. In today’s fast-paced, highly connected world, negative press can spread like wildfire. And for salespeople, this can be a major obstacle to overcome when trying to sell a product.    

Negative press can undermine a salesperson’s efforts to persuade customers to buy. People are often hesitant to invest in a product that has received negative attention.

With a proactive approach, salespeople can overcome negative press and help customers understand the true value of their product.

Remember: It is important to be transparent and honest with customers when it comes to selling a product.


Honesty is always the best policy when it comes to selling a product. Salespeople should be transparent about any issues or negative press that the product has received, but also highlight the steps that the company has taken to address these issues.   By being honest and transparent, salespeople can establish a sense of credibility with their customers.  

Leverage Customer Testimonials and Reviews, and use them to demonstrate the product’s value and effectiveness.

  This can help reassure potential customers that the product has satisfied customers who are willing to share their positive experiences.    

Contact KONA today to discuss tailored sales strategies for your business.

Call 1300 611 288 or Email [email protected]
  contact us button - Phil-Mont Christian Academy    

3 Reasons Why It Is Important To Train Salespeople On Humour And Storytelling

The importance of training salespeople on humour and storytelling cannot be overstated.

Both skills can greatly enhance the salesperson’s ability to connect with potential customers and close deals.

Laughing emoji

Here are three key reasons why:

1. Building rapport and establishing trust

Humour and storytelling are powerful tools for establishing rapport and building trust with potential customers.

When a salesperson can make the customer laugh, they create an emotional connection that can go a long way in building a positive relationship.

Storytelling allows the salesperson to showcase their expertise and establish themselves as a knowledgeable and trustworthy source of information.

2. Differentiating from the competition

By incorporating humour and storytelling into their sales pitch, salespeople can differentiate themselves from the competition and stand out in the minds of potential customers.

A well-crafted joke or a memorable story can make a salesperson more likable. This increases the chance of a customer choosing to do business with them over another salesperson.

3. Engaging and retaining customer attention

It’s important to keep the customer’s attention and keep them engaged. Humour and storytelling can help to do just that.

By breaking up the monotony of a typical sales pitch, a salesperson can keep the customer’s attention and make the pitch more engaging and memorable.

A well-told story can help to explain things in a way that is easy for customers to understand.

Training salespeople on humour and storytelling can enhance their ability to connect with potential customers and close deals.

These skills can help to:

  • Build rapport
  • Establish trust
  • Stand-out from the competition
  • Engage and retain customer attention
With vs. without storytelling.

The benefits of training your Salespeople in Humour and Storytelling:

Improved Customer Engagement

Salespeople who are trained in humour and storytelling are able to connect with their customers in a more personal way.

Humour helps to put the customer at ease and fosters a friendly, relaxed atmosphere.

Storytelling allows the salesperson to illustrate a point, share information, and create an emotional connection with the customer.

These skills ultimately, increase the chances of a successful sale.

Increased Credibility and Persuasiveness

Storytelling and humour can help salespeople build credibility and establish themselves as experts in their field.

When salespeople can effectively use humour and storytelling to make their points, they become more persuasive, and their customers are more likely to make a purchase.

Improved Customer Retention

Salespeople who are skilled in humour and storytelling are more likely to be remembered by their customers, even long after the sale has been completed.

This can help to foster customer loyalty and increase the chances that customers will return for future purchases.

By training your sales team in these skills, you can ensure that your salespeople have the tools they need to build lasting relationships with their customers, which is essential for long-term success.

Training your salespeople in humour and storytelling is an investment that pays off in many ways.

By improving customer engagement, increasing credibility and persuasiveness, and fostering customer loyalty, businesses can see improved sales results, increased customer satisfaction, and greater overall success.

4 Benefits Of Using DISC Profiling In Sales Training

DISC Helps You “blend” With Their Behavioural Style

Use DISC as an effective way to gain the commitment and cooperation of others. See the world from their perspective and “blend” with their behavioural style.

DISC Improves the Sales Force by:

  • Helping the salesperson recognize their natural approach to the sales process
  • Show them how to modify their approach to different prospects

Here are 4 key benefits of using DISC Profiling for your sales team:


1. DISC Will Help Your Team Understand Their Natural & Adapted Behaviour Styles

DISC Profiling will give you insight into your own behavioural style and allows you to see how you are perceived by others.

Your personal profile gives you a set of terms to discuss your behaviour and communication style in your personal life and in the workplace.

2. Enhance Communication Between Your Sales Team & Clients

Using DISC Profiling coupled with focused DISC facilitation can enhance communication between your sales team.

You can also profile clients, so communication styles are better understood for stronger, lasting relationships.

3. Allows Your Team To See Their Similarities & Differences

Team Reports provide a detailed breakdown of a team’s DISC data (up to 100 people) through a variety of:

  • Charts
  • Diagrams
  • Comparison pages.

This is a great tool to contrast the team’s similarities, differences, strengths and potential areas for conflict.

4. Identify If You Are A Hunter Or A Farmer – Know Your Sales Team & Understand What Works For Them And The Business

How You Work:

‘Hunters’ are characterised by ‘hyperfocus’.

There will be intense periods of activity where you stay focused single-mindedly on a task and may forget to have your meal.

Then there will be long periods of low or no activity. You will discover a preference for:

  • High risk-reward scenarios
  • Project work
  • Novelty
  • Clear goals
  • A system of measuring instant progress
  • The excitement of a crisis that requires immediate action and snap judgments

 (Typically a D profile)

How You Sell:

As a farmer you are trustworthy and dependable and that’s what you sell to build loyalty and repeat business with your customers.

You are sensitive to the customers’ happiness, concerned about failure of service, prefer to tackle one problem.
(Typically an S profile)

Building Your Team:

As a hunter, your goal is to get the best performers into your team.

You actively seek them out and then attract and retain them by showing the dream, culture and compensation that these stars seek.

As a farmer, your focus is on growing people irrespective of the talent and thus you give them opportunities, resources and learnings to succeed while removing those that spoil the environment.

A rare balance in the team leadership will do both — communicate a dream.


Learn how KONA Group can Leverage DISC for your business…

Download our sample Sales DISC Profile or DISC Team Report: