Field Sales Performance Case Studies

As frontline representatives of an organisation, each team member plays a crucial role in driving the overall success of the business. Here are some Call Centre and Field Sales Performance Case Studies that display how KONA has made a positive impact on the telephone appointment making and direct sales of so many businesses.


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Managers as Coaches Case Studies

One of the most impactful roles a manager can undertake is that of a coach. As leaders within a business, it’s not enough to simply manage tasks and supervise performance. We must also inspire, empower, and develop our team members to reach their full potential. And that’s where coaching comes in. Here are some examples of how KONA has helped Managers to become Coaches with amazing results!

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KONA Group Case Studies

For over 20 years The KONA Group has become renowned as the ‘go to’ company for organisations looking to ensure their Leaders, Managers and People perform at the level required to ensure strategies are executed, performance objectives are achieved and critical business results are delivered.

Here are some case studies demonstrating how we have assisted many different companies in various industries to meet and exceed their goals.

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Prospecting in 2024.

How can I effectively prospect and find potential customers in 2024?

Sales Prospecting for Lead Generation

Sales prospecting is the process of searching for potential customers and making contact with those who “qualify” to purchase your product or service. Prospecting lays the foundation for the whole sales process as it is the first step of the customer journey.

Lead Contact Ratio

The chances of getting hold of a lead increases 100 times if they are contacted on the date and time with highest response rates since most recipients are active at night.

Multiple contacts and Social Media Dependency

•             Only 2% of sales are made on the first contact

•             3% of sales are made on the second contact

•             5% of sales are made on the third contact; and

•             10% of sales are made on the fourth contact.

Also, 48% of online users rely on social media presence whenever they decide to purchase a product. So, it’s best to reach out to prospects in various ways to get higher contact ratio and eventually close a sale.

Australian Content Marketing Tactic Usage graph.

Delayed buying response

Patience is a key to becoming successful in sales. Why? Around 63% of prospect who requested for information are going to buy for your products or services for the next 3 months. Others might take up to a year or two to actually purchase something.

“55% of B2B buyers search for products or vendors on social media because of word of mouth or referrals “ – Meltwater

Prospecting Techniques

‍There are many prospecting techniques that can be used. These techniques range from researching prospective leads online to cold calling and everything in between.

The choice of technique can depend on the salesperson’s strengths and circumstances. Although, typically the most effective tactics are adapted over time with practice and the right training.

Graph showing how salespeople typically spend their day.

Prospecting in 2024 – 10 effective techniques

Let’s take a look at some prospecting techniques that we think will be most effective in 2024. Keep in mind however, that prospecting in sales is different for everyone, so don’t hesitate to try different things and see what works best for you.

1. Create Buyer-Personas

In sales, it’s important to understand your ideal target customer. By creating Customer Profiles or Buyer Personas, you can increase your chances of prospecting to the right audience and ultimately closing more deals.

This process typically involves:

  • Researching demographics
  • Considering behavioural characteristics of your target audience
  • Narrowing down the details
  • Using your buyer personas in your marketing

2. Do your Research

This step of the prospecting process involves getting a detailed understanding of your potential leads.

This specific information can make your pitch more effective and personal, which will help to make you stand out from the crowd amongst a number of generic pitches.

Research will help you to understand:

  • Who is and is not buying your product or service
  • What motivates your customers
  • Whether or not they are loyal to your brand

3. Utilise Social Media

‍Social media is becoming an increasingly powerful tool when it comes to sales.

Social media allows you to engage with customers, as well as seeing what people are saying about your business.

Social media is great for advertising and running promotions.

Using social media effectively can help your business in many ways. To name a few:  

  • Attracting new customers
  • Getting your brand image out there
  • Gives customers an avenue for providing feedback and reviewing your product or service

Social platforms such as Facebook, and LinkedIn help you gain access to numerous potential leads, and allow your advertising to reach further than other marketing avenues. This makes it easier to connect with prospects in a personal and engaging way.

4. Warm Calling

‍Unlike a Cold Call, Warm Calls are when you reach out to prospects who already know of your business in some way.

Whilst ‍Cold Calling is still a valuable prospecting technique, Cold Calls usually work best when used in conjunction with other strategies.

When prospects already have an idea of what you have to offer, Warm Calls are more likely to lead to successful sales deals.

5. Personalise your approach

No matter your preferred prospecting technique, having a personalised message immediately assists in building strong relationships and beginning the emotional contract with your customer.

Email remains a powerful sales prospecting strategy. And luckily enough for salespeople, in today’s digital world, it is easier than ever to personalise emails going out to your database.

The power of LinkedIn Social Selling.

6. The Power of LinkedIn

Social media is quickly becoming the key to social-selling.

LinkedIn allows you to build your brand profile and establish a reputation with your customers as a trusted expert in your field. And as an effective lead generation platform, LinkedIn is the ideal place to connect with potential customers and build relationships.

7. Using Data and Analytics

Leveraging sales data and analytics is an important prospecting technique as it helps in making decisions, prioritising and measuring the results of sales tactics.

Sales and marketing data can give you insight into:

  • Customer trends
  • Patterns
  • The needs of your customers

Use data to your advantage to enhance your prospecting efforts.

8. Word-of-mouth Referrals

‍Referrals open you up to new opportunities when it comes to prospecting.

Did you know that studies have shown an average of 13% of all sales are due to word-of-mouth referrals.

Establishing trust and strong relationships with your customers can give you the opportunity to ask them for referrals, and reach potential leads outside of your network.

9. The importance of Planning

‍Proper planning and preparation before prospecting allows you to establish your goals and strategies.

This means you will have clarity on how you can achieve your goals and what steps you need to take.

Planning helps your sales team to:

  • Recognise their target audience
  • Establish a business strategy
  • Make prospecting efforts more effective
  • Ensure communication is professional and organised

10. Offer Incentives

‍Offering incentives can be a great way to increase your chances of making a sale.

Some examples of incentives include:

  • No-obligation consultations
  • Limited time discounts and offers
  • Exclusive access to new products or services

The main goal for most businesses is to boost revenue. By offering customers incentives, you can encourage them to buy, leading to increased sales and revenue.  

By trying out these techniques in the new year, your sales team can boost their efforts and optimise their sales strategy. Remember, sales prospecting is different for everyone, so don’t forget to try new things and find out which techniques work best for you.

Contact KONA to kick start the new year for your sales team and have a strong start to 2024!

Call 1300 611 288 or Email info@kona.com.au


The DISC Model

Trends to leave behind in 2024 based on your DISC Personality type

DISC Personality Profiling.

DISC is the number 1 personality test used globally. Over 75% of the largest companies in the world use the DISC framework to understand why their teams behave the way they do, based on 4 behavioural pillars:

Dominance – How we respond to problems & challenges
Influence – How we respond to people & contact
Steadiness – How we respond to pace & consistency
Compliance – How we respond to procedures & constraints

Our New Year’s Resolutions are usually based on behaviours or aspects of ourselves that we want to change. Each of the four DISC personality types have a behaviour or trend they are generally known for. Sometimes, these behaviours work to our advantage, but sometimes, they can get in our way or hold us back.

2024 New Year

Here are four habits that are typical of each DISC personality type that should be left behind in 2024:

1. Over promising (I)


The “I” personality type (Influence) is known for saying “yes” to almost everything.
But while it’s great to make people happy when they get that answer, it can have the opposite effect if you are unable to deliver on those promises.
There are ways to say “No” without actually saying “No.”
Here are some other phrases you can try:

  • “That would be great, but it may not be possible right now. How about we try this ….?”
  • “Due to some prior engagements, I won’t be able to take on any additional tasks right now. But I would be able to do …….”
    Although it comes from a place of good intent, when you over promise and under deliver, you are setting yourself and your customer up for disappointment. Try to leave overpromising in 2023 and work on holding yourself to realistic standards.
Influence DISC Personality Type

2. Being too analytical and overthinking (C)


If you know someone who is extremely analytical and seems to overthink just about everything, chances are they are a high ‘C’ DISC personality.
This behaviour can be great in some aspects, but can also leave you feeling burnt-out or frustrated.
A good way to say goodbye to this behaviour in 2024 is to put a time limit on how long you can spend analysing before you make a decision.
Believe it or not, the outcome will still be as valuable as if you spent hours on it. Speed is important in most aspects of business in this day and age. So give it a try and see how you go! You may just be able to break the habit.

Compliance DISC Personality Type

3. Not being open to change (S)

Routines and structure are a big part of the ‘S’ style’s personality and way of working. They tend to embrace stability, predictability, and a slower pace. But, not being open to change or struggling to adapt to change can hinder the progress of your team.
Here are some strategies for individuals with an ‘S’ DISC personality type to become more open to change in the new year:

  • Consider the benefits of the change
  • Start small
  • Focus on the positives
  • Seek information
  • Reflect on past positive experiences with change
Steadiness DISC Personality Type

4. Trying too hard to be in control (D)


The ‘D’ (Dominance) personality style typically likes to be in control. It may be hard to read this if you are a ‘D’ personality style yourself, but the first step for letting go of control is to find ways to delegate some of that control to others.
The second step is to then accept it if someone does something differently to how you would do it.
Having too much control can limit your effectiveness. It will be difficult at the start, but once you adjust yourself, you will see the benefits that come with letting go of some of your control.

Dominance DISC Personality Type

Remember, these trends are generalised and don’t necessarily apply to everyone. It’s important to understand individual preferences and adapt strategies accordingly.

Are you looking to organise a fun and interactive learning experience for your team in 2024?

DISC Workshop Interactive Exercise

Promote team cohesion and reveal valuable insights into your team’s behaviours, preferences, challenges and strengths with a KONA DISC Workshop.

Contact KONA to learn more about our DISC Profiling Workshops!
Call 1300 611 288 or Email info@kona.com.au


How to close the sales year and have a strong start to the new year

The end of the year can be a hectic time for Salespeople. December is a time when most people are focused on doing their Christmas shopping and making plans for the new year.

However, salespeople are concerned about hitting their yearly sales targets. If your end of year sales campaigns haven’t made much of an impact this year, it can make the holiday season a particularly stressful time.

But what if we told you that the year doesn’t have to end on a negative?

That’s right, with enough focus, a strategic plan, and an effective and experienced Sales Trainer, you can end the year on a positive note, and most of all, enjoy the holiday season.

End of year for Sales Leaders

For sales leaders, closing the sales year successfully and setting the stage for a strong start to the new year requires strategic planning, effective execution, and a focus on key areas. Firstly “plan your activity year. As a sales manager you should be planning to spend 60% of your time with your team, driving and pushing results.

  • Conduct a thorough review of the current year’s performance. Analyse sales metrics, revenue figures, and key performance indicators (KPIs).
  • Identify strengths, weaknesses, opportunities, and threats. Understand what worked well and areas that need improvement.
  • Establish realistic and measurable sales goals for the upcoming year. Ensure that these goals align with overall company objectives.
  • Break down annual goals into quarterly, monthly, and weekly targets for better tracking and accountability.
  • Assess the effectiveness of current sales strategies and tactics. Identify what contributed to success and what needs adjustment.
  • Consider emerging trends, customer preferences, and changes in the market that might impact sales strategies.
  • Recognise and celebrate the achievements of the sales team during the current year. This boosts morale and motivation.
  • Conduct team-building activities to foster a positive and collaborative environment.
  • Identify areas where the sales team could benefit from additional sales training or skill development. This may include product knowledge, objection handling, or negotiation skills.
  • Invest in professional development programs to enhance the team’s capabilities.
  • Streamline and optimise sales processes to improve efficiency. This may involve updating CRM systems, revising sales scripts, or re-evaluating lead qualification criteria.
  • Seek feedback from the sales team to identify bottlenecks and areas for improvement.
  • Develop strategies to upsell or cross-sell to existing customers, increasing the lifetime value of each client.
  • Introduce incentives and rewards for achieving specific sales targets. This could include bonuses, recognition, or other perks to motivate the sales team.
  • Consider running sales contests to add excitement and foster healthy competition.
  • Develop a detailed sales plan for the upcoming year that outlines strategies, tactics, and resource requirements.
  • Communicate the plan clearly to the sales team and ensure alignment with the overall business strategy.
  • Regularly monitor sales performance against set targets. Implement a system for tracking progress and adjusting strategies as needed.
  • Stay agile and be ready to adapt to changes in the market or internal dynamics.
Don't underestimate Sales Activity in December. Wrap up loose ends to close more sales before the end of year.

Don’t underestimate Sales Activity during December

Many salespeople make the mistake of thinking that sales slow down in December.

On the contrary, the best sales trainers will know that the last few weeks of December can have some of the highest conversion rates of the year.

While many salespeople choose to take time off during the holidays, they could be missing opportunities, as many people are still around for holiday sales!

There are always sales to be made, especially when businesses typically offer markdowns during this time. A good salesperson acknowledges that they will have to work a little harder during the holiday season to see results. While your prospects are slowing down, you can take this opportunity to make extra calls when possible and strengthen that emotional contract.

This will lead you to closing more deals before the end of the year. And if not, it will at least give you a starting point to pick up from in the new year!

The importance of Pipeline Management

Deals that you know for sure aren’t going to be closed in December can be a distraction.

Do you want to:

  • Improve Sales Performance?
  • Have more consistency with Sales numbers?

Pipeline Management is the answer you are looking for.

As we move towards the end of the year, having too many deals in your pipeline can be counter productive. It can lead your focus away from the right deals, and leave you wasting time on deals that are going to be a slow burn.

Here are some tips to consider when tidying up your December Pipeline:

  • Does the prospect want or need your product or service?
  • How urgently do they need your product or service – can it wait until the new year?

If you’re still unsure, consider a quick follow up call to decide if it is a ‘dead lead’ or not. Don’t be afraid to be direct. Save everyone time and ask the prospect whether it is likely they will make a decision before the end of year, or if you should follow them up next year – This will help with setting you up for a good start to the new year.

It’s always worth taking the time to tidy up your Pipeline, to help with keeping you on track towards the end of year and beyond.

Tidy up your Sales Pipeline at the end of the year.

Appreciate your Sales Team

It’s important to acknowledge and appreciate your sales team and the hard work they put in, especially at the end of the year.

Some benefits of showing appreciation to your sales team include:

  • Increasing morale – Salespeople love to receive recognition, particularly when they meet or exceed their targets or close a big deal.
  • Motivating your team – By ensuring your team are motivated, your employees will feel inspired to work harder towards reaching their goals.
  • Boosting confidence – When a salesperson is confident, they’re more likely to win leads, and not take it personally when they don’t.
  • Making the team feel valued – Sales Teams who feel valued are typically more motivated to succeed and have increased job satisfaction rates.

It’s a good idea to celebrate each person for what made them stand-out, rather than having just one ‘Salesperson of the year’.

Some ways you can show your appreciation to your team include:

  • Offering incentives
  • Rewarding success
  • Organising a team lunch or dinner
  • Organising unique awards for each person

Prepare for the New Year

The way you end the sales year can strongly impact your start to the new year.

The habits you make will likely carry over into next year, so it’s important that you end the year on a positive, to prepare you for the next.

Investing in professional development including Sales Training, Sales Management Training, or Sales Pipeline Training can be a great way to start the new year on a positive note, and get the team motivated for a great year of sales. Training is also a good way of getting the team to break old habits that may have held them back this year, and learn new strategies and techniques to boost their sales in the new year.

Don’t make the mistake of giving up on meeting sales targets before the end of the year.

Take the time to plan out how you are going to tackle the holiday season in sales to end the year on a high note and have a strong start to 2024. Engage with one of KONA’s Sales Trainers today!

Find out how KONA can help your Sales Team have a strong start to the new year by locking in your tailored Sales Training Program today!  

Call 1300 611 288 or Email info@kona.com.au


Why Sales Coaching is more valuable now than ever

KONA Sales Coaching
Garret Norris – CEO of the KONA Group at a KONA Sales Workshop

The main objective of Sales Coaching is to provide real value to a business. A quality Sales Coach will help salespeople recognise and understand their points of weakness, and then create a structured plan to overcome them.

Sales coaching is an important element of continuous improvement and development of salespeople.

It is more important now than ever for businesses to invest in Sales Coaching for their Sales Teams. In a cost-sensitive climate, sales productivity has a direct impact on the bottom line, which then impacts business revenue. Maximizing sales productivity begins with effective sales coaching.

The difference between training and coaching.

The difference between Sales Training and Sales Coaching

Training and Coaching are actually very different and have different outcomes.

Sales Training typically teaches people specific skills, focusing on knowledge transfer and skill retention.

Coaching offers tailored advice to clients during one-on-one sessions and hones in on enhancing skillsets that are already there, rather than introducing new skills.

For example, if a company is introducing a new CRM (customer relationship management system), the employees will need to be trained to learn how to use the new system.

Once the team has learned how to use the new CRM, some employees may struggle to apply their knowledge in real-world situations. This is where coaching comes in.

Studies have shown that up to 73% of employees who have received coaching, say that coaching improved their communication skills, interpersonal skills, work performance and more.

How will you know when coaching is required?

Some signs that your team may need coaching can include:

  • Lack of productivity
  • Low morale
  • Lack of employee engagement
  • Breakdown of communication between team members
  • Conflict

Some common areas that we find coaching should be focused on include:

Sales coaching enhances the performance of individuals in your team with ongoing and personal attention to develop their strengths. It will enable the team to reach their full potential and achieve sales goals.

Return on Investment after Sales Coaching.

Return on Investment after Sales Coaching

Good indications of ROI (Return on Investment) after Sales Coaching are factors including:

  • Improvement in sales metrics
  • Increase in revenue
  • Boost in employee morale

Some ways that you can measure ROI after sales coaching can be through: employee surveys before and after the coaching, KPI’s, and Sales performance tracking. Focusing on the results before and after coaching will give you a good indication of how your team has benefited from Sales Coaching, as well as bringing to the surface other areas that may need attention in the future.

Coaching for Team Leaders and Sales Managers

KONA facilitates Team Leader and Management Sales Coaching. Performance and development plans can be incorporated to meet the development expectations of your team.

Hiring a Sales Coach for your business comes with many benefits. Sales Coaching can:

  • Bring your team together
  • Increase business revenue
  • Bring in new clients
  • Retain existing clients

KONA’s Sales Coaching is tailored to your company’s needs. We offer different programs based on who needs coaching, and what areas they need to be coached in, such as improving communication skills, refining closing techniques, or addressing particular weaknesses.

The value of Sales Coaching.

Contact KONA today to discuss how we can tailor our coaching programs to your business.

Call 1300 611 288 or Email
info@kona.com.au


How can I effectively prospect and find new customers?

Salespeople prospect to generate new leads and find customers. When done properly, prospecting can create interest in your product or service and form a foundation of trust between a prospect and a business. In sales it’s imperative to know the importance of prospecting to maximise success for your business.  

We will explore what prospecting is and why it is important. We will also discuss the difference between prospecting and selling, and some useful prospecting tips you can use to secure leads.

When you run out of leads, it's time to start prospecting.

What is prospecting and why it is important?

Prospecting is the initial phase of the sales process. Sales reps can use an array of methods to find potential clients or customers who are interested in buying their product or service.

Some widely-used prospecting strategies include:

  • Cold calling
  • Social Media
  • Email marketing
  • Text messages
  • Letter drops

Prospecting not only brings in new clients, but also allows businesses to spark interest amongst leads that may have previously enquired, but haven’t led to a sale.

The importance of prospecting:

  • Helps spread information
  • Generates interest
  • Establishes trust
  • Advertising for your brand

Prospecting vs. Selling

Selling and prospecting are equally important when it comes to the customer relationship. Prospecting is the first contact a company has with a customer. On the other hand, selling involves interaction with clients to pitch products or services and close deals.

Selling involves:

  • Research
  • Personalisation
  • Communication
  • Objection handling
  • In-depth knowledge of the product or service
Sales prospecting.

3 Key Prospecting Tips

Networking: Networking helps people meet others that they typically wouldn’t have met. Sales professionals often use networking, whether in person or online, to generate interest when prospecting.

Power Hour: The KONA Sales Power Hour is a focused and intensive period of time, during which your sales teams dedicate themselves to “hitting the phones” and put their sales skills to the test. The Power Hour teaches your sales team the disciplines and skills to turn calls into sales and hot prospects.

Email Campaigns: Salespeople often use prospecting databases and contact lists to send emails to prospective clients, focusing on advertising a specific product or service.

How to generate more leads

1. Create buyer personas

A buyer persona is a detailed description of someone who represents your target audience. Creating a buyer persona requires collecting data and documenting trends and needs. Developing buyer personas will allow you to better understand who your target audience is, leading to stronger client relationships.

2. Tailor your approach to client needs and pain points

Every customer’s needs are different, and their reason for seeking your product or service will vary. However, after creating buyer personas, you may start to notice some trends. You can use this information to customise your approach.

To tell every prospect about every product or service you offer can be overwhelming. By tailoring your presentation to their needs, you are saving everyone time and making the customer feel understood.

3. Personalise communication

Using people’s names or company name is a simple gesture that helps to form a connection between yourself and your prospect.

You can use information from client profiles or previous conversations to personalise your proposal.

4. Utilise Social Media

Social media can be used to your advantage to expand your professional network and spread information to hundreds of people. Researching social media metrics is likely to improve your reach and spark up conversations. Monitoring social media metrics can help you to gauge how well you are accomplishing your goals and where you may need to modify your campaign.

5. Follow up

Follow up is an important part of the prospecting process. If you tell a prospective customer that you plan on following up with them, then you must do so. You can do this through means such as:

  • Email
  • Phone call
  • Text

This will help to build trust, which is important for all professional relationships.

Call Calling when prospecting.

Why use KONA for your training requirements? 

We offer diverse experiences and skill sets, allowing us to match the right trainer, coach, mentor or support person to your needs.

We have real-world experience in the trenches. We truly get you, and we’ve got your back.

Would you like to find out more about how KONA can help your Sales Team reach their full potential?

Call 1300 611 288 today, or Email
info@kona.com.au


Call Centre Training for Customer Service Skills

Call Centre Training for Customer Service Skills

How will you improve the experience your customers have when they contact your customer service team?

What type of relationship do you wish to have with your prospects and customers?

How do you plan to increase the results from your customer service team?

KONA can impart effective Call Centre Training to take the customer service skills of your customer service team to the next level. See your customers turn into your brand ambassadors and your sales figures rise dramatically with Call Centre Training programs tailored to your business.

What We Do

KONA Group’s Call Centre Training for Customer Service Skills programs are completely customised to suit your requirements and you can expect the following results:

  • Dramatic improvement in customer satisfaction
  • Consistent increase in first call resolutions
  • Improved customer retention
  • Improvement in the morale of your customer service executives
  • Performance culture of your organisation improves
  • A dramatic increase in KPI’s across the board
  • Reduced staff attrition rate
  • Increase in successful cross selling and up selling

Offer Extraordinary Customer Experiences

With our Customer Service Skills Training Program, your executives will learn to handle customer calls with confidence, grace and with increased awareness. They will become true listeners, always putting the customer’s needs first.

They will become better at handling conflicts, and resolve issues and complaints proactively without the need to escalate calls. We don’t just impart random customer service skills. We will work with you to understand your business, your vision, your goals and your customers.

Armed with in-depth insight about your organisation and your goals, we create a customised customer service skills program that delivers the results you desire.

Your team will learn how their attitude can affect customer interactions, develop telephone skills, learn what it takes to generate repeat business and will learn how to handle difficult customers.

Contact KONA today to know how our customer service skills program can make a difference to your organisation.

Call: 1300 611 288 | SMS: 0481965405 | Email: info@kona.com.au

3 ways to Use your Customer Service as a Winning Sales Strategy

Your Customer Service can be Your Winning Sales Strategy

call centre training

Customer service and sales are quite often viewed as completely separate business strategies.

This is understandable, as customer service is mostly ‘customer retention’ focused, and sales is ‘customer acquisition’ focused.

Customer Service and Sales — Two Very Close Relatives

Regardless of these differences, the two are very close relatives. For instance, if service is perceived as sporadic or low quality, this can potentially backfire on the sales process.

The benefits of quality customer service to a business cannot be underestimated. Benefits can range from increase in revenue, lower risk of business failure, increased efficiency, reduced costs attached with new customer acquisition and more.

Customer Service Impact on Customer Experience

While focus must be placed on sales training — customer experience, if consistent, creates a ripple effect on your business.

When customers receive quality services from a company, they take that experience with them and publicise it within their social network.

Sales reps can use testimonials from satisfied customers in their sales pitch. This has proven many times to be very effective in sales.

It’s without a doubt much easier and cheaper to sell to satisfied existing customers than a new prospect.

Sales Training for Customer Service

Sales training is undeniably important and it should be all-encompassing.

Head of Global Enablement at Oracle, Roderick Jefferson, suggests sales enablement (which includes sales training) should act as a hub that interacts with all parts of the organisation including sales, marketing, HR, call centre training, etc.

Mark Johnson, a Customer Loyalty Specialist makes an interesting connection between emotions and customers loyalty. He explains that:

“Customers may not always remember everything about your brand but they will cling to the select few moments that made them feel strongly in one way or another… Whether it’s a surprising reward that triggers a happy response, or a poor customer service experience that left them feeling undervalued.”

Mark Johnson, Customer Loyalty Specialist

Three Ways to use Your Customer Service as a Sales Strategy:

1. Manage your customer’s expectation

This is the first step to achieving customer loyalty.

The worst thing a business can do is promise one thing and then offer a contradictory solution or timeline.

Don’t allow your sales people get carried away in the sales process and promise what you know you cannot deliver just to close a lead. Remember:

Customer Expectations + execution = Customer Satisfaction.

2. Use customer reviews and testimonials as promotional material

sales strategy
  • Add testimonials and customer reviews in your promotional materials (website, social media, etc).
  • Highlight the reviews that particularly talks about the features and benefits of the product or service.
  • If possible, include actual video testimonials.

Customer reviews and testimonials are two of the most powerful ways of boosting the selling points of your brand, and showing off your customer service.

3. Use the push vs. pull method to stop selling and help people buy

With the vast wealth of choices and information available online, customers don’t want to be pushed into a sale any more, they want to be pulled in by what is beneficial to them.

So it’s crucial your sales people are also learning about what motivates a customer’s buying decision.

KONA Group runs a complete sales training package that includes sales management training, customer service training, call centre solution, and more.  

Call 1300 611 288 or email: info@kona.com.au to discuss how KONA Group can improve your sales results.