3 Reasons Why It Is Important To Train Salespeople On Humour And Storytelling

The importance of training salespeople on humour and storytelling cannot be overstated.

Both skills can greatly enhance the salesperson’s ability to connect with potential customers and close deals.

Laughing emoji

Here are three key reasons why:

1. Building rapport and establishing trust

Humour and storytelling are powerful tools for establishing rapport and building trust with potential customers.

When a salesperson can make the customer laugh, they create an emotional connection that can go a long way in building a positive relationship.

Storytelling allows the salesperson to showcase their expertise and establish themselves as a knowledgeable and trustworthy source of information.

2. Differentiating from the competition

By incorporating humour and storytelling into their sales pitch, salespeople can differentiate themselves from the competition and stand out in the minds of potential customers.

A well-crafted joke or a memorable story can make a salesperson more likable. This increases the chance of a customer choosing to do business with them over another salesperson.

3. Engaging and retaining customer attention

It’s important to keep the customer’s attention and keep them engaged. Humour and storytelling can help to do just that.

By breaking up the monotony of a typical sales pitch, a salesperson can keep the customer’s attention and make the pitch more engaging and memorable.

A well-told story can help to explain things in a way that is easy for customers to understand.

Training salespeople on humour and storytelling can enhance their ability to connect with potential customers and close deals.

These skills can help to:

  • Build rapport
  • Establish trust
  • Stand-out from the competition
  • Engage and retain customer attention
With vs. without storytelling.

The benefits of training your Salespeople in Humour and Storytelling:

Improved Customer Engagement

Salespeople who are trained in humour and storytelling are able to connect with their customers in a more personal way.

Humour helps to put the customer at ease and fosters a friendly, relaxed atmosphere.

Storytelling allows the salesperson to illustrate a point, share information, and create an emotional connection with the customer.

These skills ultimately, increase the chances of a successful sale.

Increased Credibility and Persuasiveness

Storytelling and humour can help salespeople build credibility and establish themselves as experts in their field.

When salespeople can effectively use humour and storytelling to make their points, they become more persuasive, and their customers are more likely to make a purchase.

Improved Customer Retention

Salespeople who are skilled in humour and storytelling are more likely to be remembered by their customers, even long after the sale has been completed.

This can help to foster customer loyalty and increase the chances that customers will return for future purchases.

By training your sales team in these skills, you can ensure that your salespeople have the tools they need to build lasting relationships with their customers, which is essential for long-term success.

Training your salespeople in humour and storytelling is an investment that pays off in many ways.

By improving customer engagement, increasing credibility and persuasiveness, and fostering customer loyalty, businesses can see improved sales results, increased customer satisfaction, and greater overall success.


5 Reasons Why You Need A Sales Leadership Charter

The purpose of a Sales Trainer guiding your team through building a Sales Leadership Charter is to:

  • Represent how the department’s Sales Leadership group want to be recognised
  • How they want to lead as a Sales Organisation
  • Give them a language to relate to each other and identify our sales culture (consultative or transactional)

Do you have a Sales Leadership Charter that aligns to your company’s Vision, Mission and Values?

Here are 5 reasons why it is important to have a sales leadership charter.

1. Defines The Purpose Of A Team

A sales team leadership charter is beneficial when establishing a new team as it clarifies the team’s purpose.

Sales Trainers will often encourage it to also be used to update and refresh an existing team’s operations.

 

2. Clarify Factors That Will Lead To Strong Sales Success

A sales team charter creates a vision for the team, that provides clarity on why the team exist and their focus. 

It sets a standard for decision- making and day to day conduct.

A sales team leadership charter outlines points that when followed, will lead to success.

Top Sales Leadership Articles in 2015: The Year in Review

3. Outlines The Roles Each Person Plays On The Team

A sales team charter defines each person’s individual purpose at work by analysing key components of the job.

When each team member is clear on their role, it helps to keep the team on-track.

4. Clearly Defines Goals

When the sales team are clear on their goals and objectives, they are more likely to be motivated.

A sales leadership charter defines the collective goals of the team so that everyone is “on the same page” and knows what exactly they are striving for.

5. Encourages Input From All Team Members

5 Reasons Why You Need a Team Leadership Charter - KONA Group

Often businesses don’t include their leaders or their teams in the development of Team Leadership Charters.

Allowing the team to be part of the creative process encourages their input and therefore ensures their understanding.

Contact the team at KONA to discuss how a Leadership Charter could help your sales team. 

Speak to one of KONA’s Sales Trainers and begin creating a Sales Leadership Charter for your business – Call KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.


4 Benefits Of Using DISC Profiling In Sales Training

DISC Helps You “blend” With Their Behavioural Style

Use DISC as an effective way to gain the commitment and cooperation of others. See the world from their perspective and “blend” with their behavioural style.

DISC Improves the Sales Force by:

  • Helping the salesperson recognize their natural approach to the sales process
  • Show them how to modify their approach to different prospects

Here are 4 key benefits of using DISC Profiling for your sales team:

 

1. DISC Will Help Your Team Understand Their Natural & Adapted Behaviour Styles

DISC Profiling will give you insight into your own behavioural style and allows you to see how you are perceived by others.

Your personal profile gives you a set of terms to discuss your behaviour and communication style in your personal life and in the workplace.

2. Enhance Communication Between Your Sales Team & Clients

Using DISC Profiling coupled with focused DISC facilitation can enhance communication between your sales team.

You can also profile clients, so communication styles are better understood for stronger, lasting relationships.

3. Allows Your Team To See Their Similarities & Differences

Team Reports provide a detailed breakdown of a team’s DISC data (up to 100 people) through a variety of:

  • Charts
  • Diagrams
  • Comparison pages.

This is a great tool to contrast the team’s similarities, differences, strengths and potential areas for conflict.

4. Identify If You Are A Hunter Or A Farmer – Know Your Sales Team & Understand What Works For Them And The Business


How You Work:

‘Hunters’ are characterised by ‘hyperfocus’.

There will be intense periods of activity where you stay focused single-mindedly on a task and may forget to have your meal.

Then there will be long periods of low or no activity. You will discover a preference for:

  • High risk-reward scenarios
  • Project work
  • Novelty
  • Clear goals
  • A system of measuring instant progress
  • The excitement of a crisis that requires immediate action and snap judgments

 (Typically a D profile)

How You Sell:

As a farmer you are trustworthy and dependable and that’s what you sell to build loyalty and repeat business with your customers.

You are sensitive to the customers’ happiness, concerned about failure of service, prefer to tackle one problem.
(Typically an S profile)

Building Your Team:

As a hunter, your goal is to get the best performers into your team.

You actively seek them out and then attract and retain them by showing the dream, culture and compensation that these stars seek.

As a farmer, your focus is on growing people irrespective of the talent and thus you give them opportunities, resources and learnings to succeed while removing those that spoil the environment.

A rare balance in the team leadership will do both — communicate a dream.

 

Learn how KONA Group can Leverage DISC for your business…

Download our sample Sales DISC Profile or DISC Team Report:

5 Ways To Improve Your Sales Pitch

A Sales Pitch is a personalised and well-constructed presentation.

Having access to a world of information at our fingertips means today’s buyers are more informed than ever.

So how can you improve your sales pitch and ensure you secure the sale?

 

Here are 5 tips to improve your sales pitch.

 

1. Do Your Research

Creating a great pitch requires you to understand your customer. Doing market research will help you get to know your customer’s needs.

 

You should look at your prospect’s website and utilise LinkedIn to gain knowledge of what they do and what their needs may be.

 

2. Know How To Overcome Objections 

Objection Handling Sales Skills - The Digital Sales Institute

Knowing how to handle objections will:

  • Help build relationships
  • Establishing yourself as being experienced
  • Helps the salesperson determine whether a real opportunity exists

 

3. Listen To Understand

Active listening will give your prospect confidence in your service.

Listening to understand saves time and frustration in the long-run as you will become aware of your prospect’s needs.

 

4. Think About The Value Your Product Or Service Brings

Professionals who can show the value of their product above price will stand out to their prospects.

People buy products or services for the value it will give them. So it’s best to educate your prospects about value rather than just focusing on features.

 

5. Connect With Your Prospect
Introduction to social media | Digital Ready

It is important to connect with your prospect personally and on social media.

Some benefits of connecting with your prospect include:

  • You are more likely to make the sale- people are more likely to conduct business with those they have positive rapport with
  • Shows your prospects a more personal side of you, not just business
  • Creates a better customer experience

 

Have you considered how your salespeople can improve their sales pitch?

 

Contact KONA to discuss tailored options to enhance the performance of your sales team!

 

Contact Us Button PNG Images Transparent Background | PNG Play

4 Reasons Why Sales Persistence Pays Off

When it comes to selling, the right amount of persistence is critical.

Statistics tell us – calling until you make the sale – works.

However! 90% of salespeople give up after just four calls.

This graph shows that 8% of the sales people are making 80% of the sales:

Here are 4 reasons why it is beneficial to be persistent as a salesperson.

1. It Makes You Stand Out From The Crowd

Most salespeople are not persistent.

Studies have found that almost 50% of salespeople give up after the first call.

Typically salespeople get caught up in active business, instead of following up prospective customers. Follow up your prospects with more calls than your competition, and you’re already ahead!

2. Increases Customer’s Confidence In You

Persistence will –

  • Increase the customer’s confidence in you.
  • Keep you at the top of their list when they are ready to buy.
  • Give your prospect an insight into your dedication and work ethic. However, you also need to be able to gauge when it is time to call it quits.

3. Demonstrates Dedication & Purpose

The right amount of persistence will show your prospects that you are dedicated, and truly passionate about the product or service you are offering.

Persistance assists with –

  • Building relationships, as prospective customers will see that you have purpose.
  • You can prevail through challenges.
  • It will give you a better understanding of what the customer needs.

4. Motivates You To Try Harder & Shows You The Value Of Success

Persistence helps you to discover that each failure is another learning experience. When you have a successful sale after being persistent, you quickly realise that the hard work does pay off.

The most difficult clients are the hardest to lose. Why? It takes discipline and persistence to gain their business. And 90% of salespeople don’t have it.

Sales persistence is not merely calling until you make a sale, it is knowing how to properly navigate the sales process from the beginning.

Persistence does not always come naturally, it’s a learned trait when mastered can be incredibly valuable.

Are your sales team persistent?

Contact KONA for customised Value Sales Training for your team and stay ahead of you competitors!

8 Tips To Improve Your Sales Performance

Regardless of the business you’re in, sales tactics that have previously worked well may not work so well today.

Sales is an industry that moves quickly. From new competitors arising to new products similar to yours being introduced; you need to be innovative to stay relevant.

  Here you will find 8 tips to enhance your sales performance.  

1. Know Your Objective

Understand your business’ role. Think about what you do best, and what type of people need your services. Consider your product or service; what are people willing to pay for it?    

2. Break Down Your Objective Into Smaller Goals

Note down your activity targets within your control. These can be things like, calls per day or proposals per month. To then measure your progress, set results targets. For example, appointments set per call or sales made per month. Increase your activity and measure the results. Setting goals or targets allows you to focus your attention.    

3. Sell To Your Client’s Needs

Work under the assumption that your prospective buyers will purchase only what they need. It is your job to convince them of that need. Put an emphasis on the features of your product or service that will benefit the customer. Be creative in your marketing.    

4. Build And Retain Positive Attention

Efficient advertising, referrals, tactical questions, and sales skills are key to generating positive attention. Thorough follow-through partnered with great customer service are the keys to retaining it.    

5. Sell On Purpose

Think about what you do and why you do it. Who is your target customer and what questions will you ask them? Consider what your proposal will look like and why. If you feel unsure of yourself at any point during the sales process, it could be time to get some coaching or advice.    

6. Ask, Listen, Act

When asking questions during the sale process, ensure they are prepared, direct and relevant. You need to have effective listening skills and show the customer you listened to them by responding and taking action.    

7. Take Responsibility, Not Credit

You want to build a strong support team that is willing to go out of their way to help you when you need it. To do this, give your team credit when things go right, and take the blame when things go wrong.    

8. Don’t Compromise On Your Integrity

When it comes to sales and marketing, operating ethically is of the utmost importance. Due to negative stereotypes presented in the media, most people assume that all salespeople are the same. This can be a challenge for many companies. Operating with integrity and ethics will show your customer that you are trustworthy and will strengthen your reputation.    
Does your sales team need a modern approach to enhance their performance?
 

Contact KONA by emailing info@kona.com.au or call 1300 611 288

9 Important Tips For Setting Appointments

How to start a sales call the right way - CrankWheel

Business owners and salespeople often use phone calls to book appointments with clients and prospective customers.

To do this successfully you need confidence in the relationship-building aspect of telemarketing.

You have the responsibility of displaying your product or service in an honest and professional way and you are aware of the value of what it means to exceed the expectations of your customer.

What steps can you take to guarantee your best chance of securing an appointment?

1. Have A Plan

Preparation is vital. When you go into a conversation prepared with what you want to say, you can be confident that you are covering all important matters. You will be able to keep control of the conversation and bring it back if it drifts off-topic.

2. Make Your Offer Early

It is important to spark interest early on and to combat objections promptly with an offer that is full of benefits. You need to be quick to ensure negativity does not affect the customer’s decision.

3. Conversation Is Key

Ask short, open questions to gage as much information as possible from the customer. Your questions should be relevant to ensure you keep their attention and you should repeat their answers back to them when suitable. Talking for too long and confusing the client with your questions can lead to them tuning out of the conversation.

4. Handle Objections

Show the customer that you understand their situation by recognising their objections. Use phrases like ‘I understand how you feel.’ Let them know that you have had other customers that had similar objections when they first came onboard. This will demonstrate that you are experienced. Clarify that the purpose of the appointment is to understand their position and then suggest an appointment time.

Competitive Objection Handling 101: Your Guide to Knocking Competitors out of Deals and Earning the Trust of Your Buyers - Klue

5. Don’t Give In The First Time

Objections are inevitable and when they happen, it is important not to repeat the objection back to the customer or go too much into it. Don’t take any objections personally and ask the right questions to better understand their answer. It is common for it to take a number of conversations with the prospective customer before they accept your offer of an appointment, so don’t get disheartened if they do not accept the first time around.

6. Don’t Be Afraid Of Uncertainty

Admitting when you don’t know the answer to something or needing to check with someone else is not a bad thing. Building a foundation of trust with your customer is so important and if you bluff your way around their questions, it is likely they will find out and that relationship will be damaged. If you have uncertainty around an objection or question, tell them that, and get back to them with the right information.

7. Research Before You Call

The more you know before picking up the phone, the better. If you have just a name and a phone number, you can still make an effective sales appointment. If all else fails, you can always turn to Google. Or, if you’d rather, you can reach out to your connections on LinkedIn. You can even check with your network contacts to see if you know anyone who knows the prospect. You may be able to get a referral from a mutual contact.

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

8. Create A Good Opener

Once you get the prospect on the phone, you have about 10-20 seconds before they’re ready to hang up on you. Most people automatically reject you as soon as you start trying to sell them. If you want to get past a potential customer’s rejection filter, you’ll need an opener that surprises or intrigues them. Something that will make them sit up and take notice. Once you have their attention, you can set up an appointment or at least get them to listen to what you have to say.

9. Pick A Benefit That Most Interests Your Prospect

When you have done your research and know more about your prospect, you can better customise your pitch to fit their needs or pain points. This way, you are more likely to get their business. Pick a benefit of your product or service that you think will most appeal to your prospective customer. Explain how that product or service provides this benefit to them. Our billing system helps give you peace of mind.

7 Essential Tips to Set Sales Appointments Geared for Success • Bookafy

Timeless Advice Is The Best Advice. Sell the benefits and value, not features. Come prepared, find out what the customer’s concerns are and present them with solutions. When you offer them the chance to find out more about something that they may have a hard time saying no to, offer an appointment.

Is your team following these appointment setting tips?

Contact KONA today for customised training for your business!

click here to contact the KONA Group red button or call 1300 611 288

6 Signs Your Sales Manager Is Failing As A Sales Coach

Sales Coaching versus Sales Training - Adroit Insights

When you notice your sales team are struggling, it can be hard to pinpoint the source of the problem. Could it be that your sales manager is failing as a sales coach? If this is the case, it can lead to many problems in the business. How will you know if it is the sales manager or another factor affecting performance?

Here, we will tell you 6 signs that your sales manager could be failing as a sales coach.

6. They Are Not Motivational
Salespeople need inspiration and motivation to deliver exceptional results. There are countless ways a sales manager can motivate their team, they can offer incentives, create competitions or even verbal encouragement. If a sales manager is not motivating the team and getting them excited to sell, the team will quickly lose their drive and may even feel frustrated. 5. They Are Not Teaching Their Team About New Products A good sales manager will ensure they are setting aside time to teach their team about new products and services. If the team are not educated about a product, how will they sell it? Salespeople need to know not only what the product is, but also the benefits and features, in order to be able to sell it.
4. They Are Focusing On The Wrong Salespeople
Typically, sales managers will focus their attention on their highest and lowest performing team members, when in fact it is those in between that need the most time. Your best salespeople are already doing well and if your underperforming salespeople are consistently underperforming, this may not be the role for them. The salespeople in the middle of the spectrum can go either way. If the middle salespeople are not given the right tools and training, they will drop to the bottom. With the right coaching however, they will likely rise to the top.
3. They Are Results-Focused, Not People-Focused
If your sales manager’s only concern is successful sales and not helping the sales team, this is a problem. Sales coaching encompasses observations, uncovering strengths and weaknesses within the team and helping the team through them. A successful sales coach will focus on improving each salesperson’s performance, rather than just their mistakes.
2. They Are Not Coaching Regularly
Studies show that 65% of employees say the training and learning opportunities provided to them positively impacts their engagement in the workplace. When team members are engaged, they are more likely to take on more and ultimately become better at what they do. In order to improve skills and learn new techniques sales coaching needs to be used consistently, not just when a new salesperson joins the team.
1. Your Salespeople Do The Following:
  • Miss their KPI’s often
  • Business only comes from existing “friendly” customers or clients
  • Don’t prospect or generate enough fresh leads
  • They don’t do enough Quality Sales Activity
  • Are uncomfortable speaking with decision makers in Leadership or Senior Management positions
  • Are only comfortable talking about problems, price, and product specs
  • Miss opportunities in their Pipeline due to not chasing or revisiting leads consistently
  • Have a low Lead to Sale Conversion Ratio
  • Don’t generate enough repeat business from clients
  • Blame the market, products or services, customers, accounts, their managers, or the price of petrol when they miss target, as “It’s not my fault.”

Can you recognise any of these traits in your sales manager? If so, it may be time to consider investing in a sales coaching for your team to help them reach their full potential.

  click here to contact the KONA Group red button or call 1300 611 288  

3 Crucial Steps to Sales Training ROI

One of the many questions we get asked a lot, and often from sales leaders and learning and development experts, is:

How do we make sure the skills gained in the sales training are applied to drive long term results?

According to Gartner research, B2B salespeople forget 70% of the information they learn within a week of training.

And moreover, 87% will forget it within a month.

SO, HOW CAN SKILLS BE RETAINED?

The answer is not to avoid sales training altogether.

No, that would be most ridiculous and detrimental to the performance of your team.

Because in doing so you risk underskilled salespeople staying on in your organisation.

But even more damaging, is you also risk losing valuable people because they are not being developed to their full potential.

So what is the answer? How do we make sure skills gained in the sales training are applied?

Well, it’s DB-DD-MA. Define Before, Development During, Measurement After.

1. DEFINE BEFORETeams and Team Discovery - The Predictive Index

Before you embark on sales training for your team, begin by actively involving each person in their learning development.

That means defining exactly where their challenges are and how the training will benefit the growth of both them professionally and the organisation.

This is an important step because if you have not defined the expectations of your training program then how do you expect to hold your people accountable? Tell everyone who is going on the training. Clearly define outcomes.

Complete an Analysis of the Skills of Your Existing Sales Team

Next, complete an analysis of the skills of your existing sales team. Good training organisations will offer this as part of their discovery sessions.

Involve your Sales Leaders! These valuable team players are so important in making this work.

It is your sales leaders and managers who will play the biggest part in embedding the learnings from the training and making it last the long term.

2. DEVELOPMENT DURINGStages of Team Development | Introduction to Business

There are plenty of sales training techniques and sales methodologies to learn to sharpen the skills of your sales team, all the way to managers and executives.

But here are a few additional thoughts to consider during training sessions.

  • Teach your people how to give and receive feedback on the training and their learning ability
  • Get everyone to commit to the next steps, that is what they will do next with the information they have learned
  • Instill a value of note taking and instant knowledge application
  • And the biggest win! As a Sales Leader – be at the training as well. From our feedback of salespeople, nothing says ‘this isn’t that important’ to your team more than if their Leader is ‘too busy to attend. It’s also a massively missed opportunity on your behalf to see first-hand the team in a different setting to the day-to-day grind.

3. MEASUREMENT AFTER

How to Make Sense of Your Team Performance

Once training is over, have your sales managers track the follow-up commitments made by their team. Here is how.

Coaching, Coaching, and More Coaching

At the start, you defined the skills and behaviours the training was designed to impact.

Stay true to this effort and see the process through. Now is the time to double down on coaching activities around those competencies.

This is where you get the value from the training.  Set out coaching objectives based on the training for the sales leaders and their teams and make sure they adhere to it. This must be treated as a priority discussion point in your weekly meetings.

Follow-Up

Plan a follow-up internal communication campaign.

That includes highlighting areas of best practice and who’s doing well implementing their new skills.

Also, note the stories of achievement using the new learnings.

Visualise the Learnings

Part of keeping your training alive, we encourage sales managers and their teams to do a video replay of what they’ve learned.

This has proven so successful and is much more beneficial that than a ‘test’ to ensure the knowledge is embedded.

Record their learning takeaways and have their managers take note on areas they need to focus on in follow up coaching.

Additionally, make sure you maintain their active involvement in the learning process.

That means have each salesperson also include their plan in how they are implementing the new knowledge.

This embeds the learnings and is crucial for accountability.

Peer Support

Continuing from the point on active involvement, give your sales teams an opportunity to be heard.

Peer support learning is a strong way to embed and reinforce new ideas.

If a new win was influenced by what was taught in training, have the salesperson write up an internal brief using the terminology.

Share the knowledge and the rewards.

Hearts and Minds Sales Methodology Outline

Book your Sales Team on their Value Sales Training Workshop. Gather the team and we will take care of the rest.

Call us at KONA on 1300 611 288 for a conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

 

Manifest success

“That Which You Manifest Is Before You.”

This is one of the most profound statements I have ever heard.

It is in one of my favourite books – The Art of Racing in the Rain by Garth Stein.

Such a simple concept, yet so true: “That which we manifest is before us”; we are the creators of our own destiny.

Be it through intention or ignorance, our successes and our failures have been brought on by none other than ourselves.

I think this is wonderful … and yet scary at the same time.

So all my successes I created?  Fabulous!  But wait a minute – if I’m not as successful as I want to be, then I created that too?  Horrors!  And my absolute failures, I created those too?  That’s a worry.

But let’s look at the positive.  We can create our own future.  It’s like The Secret. “What you think about and thank about, you bring about.” And other smart sayings: “If it’s to be, it’s up to me.” And the classic Michael Jackson line “I’m starting with the man in the mirror…take a look at yourself, and then make a change.”

We all have that potential to be M.A.D. (to make a Difference).  It starts with deciding what you want, what will make you happy, what’s important to you – and then writing it down.

So that’s Step 1: Write it down, record it, post it, tell someone about your plans.  Commit your dreams to paper (or the world-wide web) and it will become reality.

Step 2: Create stepping stones to get you over the troubled waters and to the other side – break it down into bite-sized pieces, so that you can achieve (and celebrate) small goals along the way.  Measure the steps that you are taking.  I love To-Do lists where I can tick off the things that I have accomplished each day.

Step 3: Ensure that you make your dreams ARE achievable.  After all, you DO want to be able to applaud your effort and not finding that you are depressed by every little obstacle in the river of life that may come your way.

Step 4: Is it possible to be CEO of a company that you just started with within a year?  Probably not! (Although for some Gen Y and Gen Xs that’s exactly what they want … and expect.  But that’s another conversation altogether!) Be realistic about your wants and needs.

Step 5: Put a date on your dreams.  Goals are dreams with a timeline.

Hmmm, seems like I’ve just written down S.M.A.R.T. goal-setting.  Specific, Measurable, Achievable, Realistic and Timely.

Well then, let’s start to manifest our destiny!