9 Important Tips For Setting Appointments

How to start a sales call the right way - CrankWheel

Business owners and salespeople often use phone calls to book appointments with clients and prospective customers.

To do this successfully you need confidence in the relationship-building aspect of telemarketing.

You have the responsibility of displaying your product or service in an honest and professional way and you are aware of the value of what it means to exceed the expectations of your customer.

What steps can you take to guarantee your best chance of securing an appointment?

1. Have A Plan

Preparation is vital. When you go into a conversation prepared with what you want to say, you can be confident that you are covering all important matters. You will be able to keep control of the conversation and bring it back if it drifts off-topic.

2. Make Your Offer Early

It is important to spark interest early on and to combat objections promptly with an offer that is full of benefits. You need to be quick to ensure negativity does not affect the customer’s decision.

3. Conversation Is Key

Ask short, open questions to gage as much information as possible from the customer. Your questions should be relevant to ensure you keep their attention and you should repeat their answers back to them when suitable. Talking for too long and confusing the client with your questions can lead to them tuning out of the conversation.

4. Handle Objections

Show the customer that you understand their situation by recognising their objections. Use phrases like ‘I understand how you feel.’ Let them know that you have had other customers that had similar objections when they first came onboard. This will demonstrate that you are experienced. Clarify that the purpose of the appointment is to understand their position and then suggest an appointment time.

Competitive Objection Handling 101: Your Guide to Knocking Competitors out of Deals and Earning the Trust of Your Buyers - Klue

5. Don’t Give In The First Time

Objections are inevitable and when they happen, it is important not to repeat the objection back to the customer or go too much into it. Don’t take any objections personally and ask the right questions to better understand their answer. It is common for it to take a number of conversations with the prospective customer before they accept your offer of an appointment, so don’t get disheartened if they do not accept the first time around.

6. Don’t Be Afraid Of Uncertainty

Admitting when you don’t know the answer to something or needing to check with someone else is not a bad thing. Building a foundation of trust with your customer is so important and if you bluff your way around their questions, it is likely they will find out and that relationship will be damaged. If you have uncertainty around an objection or question, tell them that, and get back to them with the right information.

7. Research Before You Call

The more you know before picking up the phone, the better. If you have just a name and a phone number, you can still make an effective sales appointment. If all else fails, you can always turn to Google. Or, if you’d rather, you can reach out to your connections on LinkedIn. You can even check with your network contacts to see if you know anyone who knows the prospect. You may be able to get a referral from a mutual contact.

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

8. Create A Good Opener

Once you get the prospect on the phone, you have about 10-20 seconds before they’re ready to hang up on you. Most people automatically reject you as soon as you start trying to sell them. If you want to get past a potential customer’s rejection filter, you’ll need an opener that surprises or intrigues them. Something that will make them sit up and take notice. Once you have their attention, you can set up an appointment or at least get them to listen to what you have to say.

9. Pick A Benefit That Most Interests Your Prospect

When you have done your research and know more about your prospect, you can better customise your pitch to fit their needs or pain points. This way, you are more likely to get their business. Pick a benefit of your product or service that you think will most appeal to your prospective customer. Explain how that product or service provides this benefit to them. Our billing system helps give you peace of mind.

7 Essential Tips to Set Sales Appointments Geared for Success • Bookafy

Timeless Advice Is The Best Advice. Sell the benefits and value, not features. Come prepared, find out what the customer’s concerns are and present them with solutions. When you offer them the chance to find out more about something that they may have a hard time saying no to, offer an appointment.

Is your team following these appointment setting tips?

Contact KONA today for customised training for your business!

click here to contact the KONA Group red button or call 1300 611 288

6 Signs Your Sales Manager Is Failing As A Sales Coach

Sales Coaching versus Sales Training - Adroit Insights

When you notice your sales team are struggling, it can be hard to pinpoint the source of the problem. Could it be that your sales manager is failing as a sales coach? If this is the case, it can lead to many problems in the business. How will you know if it is the sales manager or another factor affecting performance?

Here, we will tell you 6 signs that your sales manager could be failing as a sales coach.

6. They Are Not Motivational
Salespeople need inspiration and motivation to deliver exceptional results. There are countless ways a sales manager can motivate their team, they can offer incentives, create competitions or even verbal encouragement. If a sales manager is not motivating the team and getting them excited to sell, the team will quickly lose their drive and may even feel frustrated. 5. They Are Not Teaching Their Team About New Products A good sales manager will ensure they are setting aside time to teach their team about new products and services. If the team are not educated about a product, how will they sell it? Salespeople need to know not only what the product is, but also the benefits and features, in order to be able to sell it.
4. They Are Focusing On The Wrong Salespeople
Typically, sales managers will focus their attention on their highest and lowest performing team members, when in fact it is those in between that need the most time. Your best salespeople are already doing well and if your underperforming salespeople are consistently underperforming, this may not be the role for them. The salespeople in the middle of the spectrum can go either way. If the middle salespeople are not given the right tools and training, they will drop to the bottom. With the right coaching however, they will likely rise to the top.
3. They Are Results-Focused, Not People-Focused
If your sales manager’s only concern is successful sales and not helping the sales team, this is a problem. Sales coaching encompasses observations, uncovering strengths and weaknesses within the team and helping the team through them. A successful sales coach will focus on improving each salesperson’s performance, rather than just their mistakes.
2. They Are Not Coaching Regularly
Studies show that 65% of employees say the training and learning opportunities provided to them positively impacts their engagement in the workplace. When team members are engaged, they are more likely to take on more and ultimately become better at what they do. In order to improve skills and learn new techniques sales coaching needs to be used consistently, not just when a new salesperson joins the team.
1. Your Salespeople Do The Following:
  • Miss their KPI’s often
  • Business only comes from existing “friendly” customers or clients
  • Don’t prospect or generate enough fresh leads
  • They don’t do enough Quality Sales Activity
  • Are uncomfortable speaking with decision makers in Leadership or Senior Management positions
  • Are only comfortable talking about problems, price, and product specs
  • Miss opportunities in their Pipeline due to not chasing or revisiting leads consistently
  • Have a low Lead to Sale Conversion Ratio
  • Don’t generate enough repeat business from clients
  • Blame the market, products or services, customers, accounts, their managers, or the price of petrol when they miss target, as “It’s not my fault.”

Can you recognise any of these traits in your sales manager? If so, it may be time to consider investing in a sales coaching for your team to help them reach their full potential.

  click here to contact the KONA Group red button or call 1300 611 288  
Manifest success

“That Which You Manifest Is Before You.”

This is one of the most profound statements I have ever heard.

It is in one of my favourite books – The Art of Racing in the Rain by Garth Stein.

Such a simple concept, yet so true: “That which we manifest is before us”; we are the creators of our own destiny.

Be it through intention or ignorance, our successes and our failures have been brought on by none other than ourselves.

I think this is wonderful … and yet scary at the same time.

So all my successes I created?  Fabulous!  But wait a minute – if I’m not as successful as I want to be, then I created that too?  Horrors!  And my absolute failures, I created those too?  That’s a worry.

But let’s look at the positive.  We can create our own future.  It’s like The Secret. “What you think about and thank about, you bring about.” And other smart sayings: “If it’s to be, it’s up to me.” And the classic Michael Jackson line “I’m starting with the man in the mirror…take a look at yourself, and then make a change.”

We all have that potential to be M.A.D. (to make a Difference).  It starts with deciding what you want, what will make you happy, what’s important to you – and then writing it down.

So that’s Step 1: Write it down, record it, post it, tell someone about your plans.  Commit your dreams to paper (or the world-wide web) and it will become reality.

Step 2: Create stepping stones to get you over the troubled waters and to the other side – break it down into bite-sized pieces, so that you can achieve (and celebrate) small goals along the way.  Measure the steps that you are taking.  I love To-Do lists where I can tick off the things that I have accomplished each day.

Step 3: Ensure that you make your dreams ARE achievable.  After all, you DO want to be able to applaud your effort and not finding that you are depressed by every little obstacle in the river of life that may come your way.

Step 4: Is it possible to be CEO of a company that you just started with within a year?  Probably not! (Although for some Gen Y and Gen Xs that’s exactly what they want … and expect.  But that’s another conversation altogether!) Be realistic about your wants and needs.

Step 5: Put a date on your dreams.  Goals are dreams with a timeline.

Hmmm, seems like I’ve just written down S.M.A.R.T. goal-setting.  Specific, Measurable, Achievable, Realistic and Timely.

Well then, let’s start to manifest our destiny!


A Sales Manager’s Guide for Underperforming Sales Teams

HOW TO TURN AROUND UNDERPERFORMING SALES TEAMS THAT  ARE STRUGGLING DURING THESE COVID TIMES

It is 8.30 in the morning. You walk into your office alone as your team must work from home, coffee in hand. You wish you could hear the chattering and bustle of your team. You enter the room and look around.

Phones are not ringing, and fingertips are not dancing across the keyboards. You long to hear the excitement in the voices of your team members. You miss the energy that was electrifying.

You think, do we have an underperforming sales team or what is going on? Then the mood shifts.

Someone calls you on MS Teams, when you answer you see one of your team spinning around in their chair, accordingly she winks and says, “That’s $5,000 before noon, Boss.” Normally the cheering in the office would be truly equal that of a crowd at an AFL final.

You quickly get your mojo, even manage a smile and say, “this is going to be a good day, I can feel it in my waters”.

*Beep beep beep* 

Then finally comes your rude awakening. The sound of your alarm every morning is brutal. In fact you dream of a pre COVID sales team that’s crushing their quotas on a daily basis and a team culture that’s both supportive and competitive.

However that is not the case. They are struggling every day. They are also not closing deals. Similarly, they do not even seem to know how to qualify leads in this environment, truth be told… nor do you. Revenue is down and quite frankly – you are in trouble.

The good news? Your dream is not far off.

HERE IS A GUIDE ON HOW TO TURN AN UNDERPERFORMING SALES TEAM AROUND

Firstly, start from the beginning: Where did things go wrong? Yes, you can “blame” COVID and no one would flinch if you did. Many sales managers tend to have the kind of reflexive thinking that ends up making the problem worse. Why? They never figured out what caused all these issues in the first place. Let’s take a look at how you can get there.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

GETTING TO THE ROOT CAUSE OF THE PROBLEM

Often when things go wrong, we seek to blame rather than to solve. Have you ever had a conversation with a child, and they kept asking you “Why?” Regardless of your response, their next question was always “Why?” It is likely that you ended the conversation with a firm, and for the child very unsatisfying, “because.”

Well, guess what? While this is an excellent way for a child to drive their parents crazy, it’s also the same approach that turned Toyota into a $500 billion company. The company pioneered a problem-solving methodology for an underperforming sales issue, known as the 5 Whys Model. Let us take a look.

THE 5 WHYS MODEL

The 5 Whys Model has been praised by the start-up community as the quickest way to identify the root cause of a problem. We are going to take a look at how it works, the limitations to the model and what you can do to improve it.

So how does it work? You simply begin with a statement of the problem, that is,  “I have an underperforming sales team.” Next, you ask “Why?” and you continue to ask “Why?” in response to each statement until you have arrived at what’s actually causing the problem. Here is what the conversation could look like.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

Sales Manager: I have an underperforming sales team.

You: Why is your team underperforming?

Sales Manager: Nobody seems to be giving their best.

You: Why are they not giving it their best effort?

Sales Manager: They’re not personally invested in their success. They say they want to come into an office, do the day-to-day work, and leave at 5 p.m. sharp.

You: Why are they not personally invested?

Sales Manager: I think it is because we only reward the top sales rep, and everyone sees the top position as out of their reach. Only Glenn, the top guy, is killing it and the rest are not hitting target as they cant travel.

You: Why do they think the top position is out of their reach?

Sales Manager: Because Glenn has been the top rep ever since he started and they’ve pretty much given up on trying to even compete with him.

You: Why have they given up on trying to compete with him?

Sales Manager: Well, he is better than everyone by a long shot and still is.

Aha! In this situation, you have discovered – in less than two minutes – that your reps are not motivated to perform as well as your top performer. Voila – the reason for your underperforming sales team is now known.

LIMITATIONS TO THE 5 WHYS

While the 5 Whys approach can be a powerful problem-solving technique, it comes with limitations.

  1. Single cause issue. It assumes that there is only one cause behind the effect.
  2. Deductive thinking. Often, problem solving does not take place where the problem occurred. This leads to the discussion not being grounded in what actually happened.
  3. Confirmation bias. The person asking the questions will jump to conclusions because they’ve “seen this happen before”.

Here are four simple ways to improve your use of the 5 Whys Model and turn your underperforming sales team around:

  • Use a timeline. Identify the events that detail how the problem occurred, outside of COVID.
  • “Go and See.” Observe what is actually happening, rather than make assumptions as to what might be happening.
  • Gather data. Demonstrate that the answer to any of the whys is plausible.
  • Ask again. For each of the causes your sales reps come up with, ask them another five whys.

A STARTING POINT

Despite its limitations, using the 5 Whys Model offers you a great way to explore the potential issue at hand and opens up the lines of communication. It will assist you in challenging your assumptions and identify the areas in which the issue lies. And once you have done this, you can start looking at solutions to the problem.

Next, let us take a look at the three most common causes of an underperforming sales team and how you and your sales team can get out of a rut.

1. DID YOU HIRE THE RIGHT SALESPEOPLE?

Good sales managers ask themselves this question constantly when faced with an underperforming sales team. But it is not just about deals closed or leads qualified – it is about your team working together. It is about your sales culture. To illustrate this, let us look at an example.

The LA SWAT team used to be a volunteer task force within the LAPD that took on the most dangerous missions. These volunteers were skilled at combat, and many of them had unique experiences, such as the Vietnam War. But because they were not a cohesive team, the early SWAT teams suffered from sky-high mortality rates.

Members of the SWAT team face life and death situations every day. For them, having the right people is not just important. It is the difference between waking up the next day and knowing that your teammates will too.

Today, the SWAT team no longer consists of volunteers. Each candidate has to go through a six-day selection process during which they need to meet mental as well as physical criteria.

THE APPROACH

One of the most challenging tests is called “Hogan’s Alley.” This is a mock street scene where candidates are confronted with surprise situations in which they need to make life or death decisions. This includes whether or not to shoot a suspect or deciding whether a person is a friend or an enemy. During these tests, candidates need to demonstrate that they can think clearly and make a decision while they are exhausted, and even physically hurt.

While this is an extreme example, it is an approach to hiring that can be applied to any team. In order to not just survive, but to thrive as a business, you need to make sure you have the right people onboard.

You don’t want just good sales reps, you want sales reps who are cultural fits to work for your company. Plan and map out your desired skill sets and behaviour traits and use them as a guide in your hiring process. You’ll find that your existing employees fall into three camps.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

GREAT SALES REPS, GREAT FITS

They are not just your money makers – they are the future of your company. Incentivise them to stick around. Put them in leadership positions, get them talking to your most important prospects and help them reach their career goals.

GREAT SALES REPS, BAD FITS

These are people who are great sales reps, but they are in the wrong place. Maybe they do not believe in your product, or they are better suited selling to a different type of customer.

BAD SALES REPS

The killer instinct does not come naturally to the majority of people. This is something that cannot be taught. No amount of intellect or positive attitude can make up for it. Cut your losses quickly by letting go of sales reps that are either in the wrong business or the wrong career as soon as possible.

While firing people is never easy, you are doing both them and yourself a disservice by keeping them around. If you have mapped them and maximised the key skills and they still do not perform, then you need to be a strong leader.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

2. IS THERE A STRONG TEAM CULTURE?

The tech community loves to say that culture is something that happens “organically.” As XPLANE founder Dave Gray points out, this doesn’t mean we should just sit back and wait for it to happen. It will not as HOPE IS NOT A SALES STRATEGY!

As a sales manager, it is your job to keep a finger on the pulse of the culture and provide support.

Create a road map for your sales culture using mapping techniques.

Below are the key elements to focus on.

Outcomes. These are the objectives that you want your culture to achieve. It can be that your staff loves coming into work or that all your employees perform at their best.

Behaviours. Look at how individual behaviours influence the team and their ability to achieve your desired outcome. Reward encouragement and teamwork, but reprimand behaviours that bring down morale. If there is a toxic person on the team, get rid of him or her ASAP.

Enablers and Blockers. Check to see whether you have tools and people who make the job easier and more efficient, or if you have tools and people who inhibit people from doing their jobs well.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

3. ARE YOUR SALESPEOPLE MOTIVATED?

Firstly – hustle. That is what great salespeople are all about. And no salesperson is going to hustle when the compensation is not worth the work they put in.

But compensation is not just about the money. It’s about how you value a rep’s hard work and incentivise them to do better.

However, one of the most common causes of an unmotivated sales team is a complex compensation plan. Harvard Business School’s Dr. Doug J. Chung spent half a lifetime researching motivation and sales compensation plans. And the result? Well, it does not take a Harvard degree to grasp where things can go wrong. Chung found that there were three main factors to consider when designing your compensation plan.

COMPENSATION PLAN

  1. Salary v Compensation. This depends on the reliability of your industry’s sales cycle. If you are in a seasonal sales business, you can’t reward reps for blind luck. If sales do not fluctuate based on these outside factors, compensation should be directly tied to performance.
  2. Timing. The influence timing has on reps directly correlates to how naturally motivated they are. Similar to great students, great reps just need a year-end bonus to motivate them, but middle-road and low performers need more frequent benchmarks to keep them on track.
  3. Ratcheting. Many companies increase sales quotas of top performers year-to-year to get them to strive higher and higher. Chung’s studies indicated that this is actually detrimental to morale. This means that top performers are penalised for succeeding rather than rewarded. An alternative is to give over-achievement bonuses, where yearly benchmarks stay the same, but hitting an even loftier goal is rewarded with more.

It is simple: When salespeople do not know what they’re getting for the work they put in, they’re going to be less motivated. Structure and tailor your compensation plan in a way so that it incentivises each type of sales rep on your team to improve and get better –one plan does not fit all.

DRIVE YOUR SALES TEAM TO CONTINUOUSLY IMPROVE

Sales teams do not become great overnight. They become great because they work at it continuously. This is why your role as the sales manager is crucial. It is your job to help your sales team succeed. It begins and ends with you.

ACCEPT RESPONSIBILITY

Swedish economist Tobias Fredberg found a fascinating pattern by examining how dozens of CEOs spoke in interview transcripts. CEOs who had successfully turned a company around shared the same way of speaking. They personally took the blame for problems—using the words “I” and “me”—and passed the credit to the team for successes—using the words “us” and “we”.

As the sales manager, you are responsible for your team. When stuff goes wrong, it is up to you to step up to the plate and be accountable for your own actions. That is what being a good leader means—and that’s what will inspire autonomy and leadership from within your team. The benefits are huge.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

BENEFITS OF ACCOUNTABILITY

  • Ownership over problems. If you assume that every problem is yours to either fix or delegate, then nothing will ever fall through the cracks. Establishing clear ownership over responsibilities and starting from the ground up is how you empower your team to succeed.
  • No cost to morale. Blaming members of the team and taking credit for successes will make team members feel under-appreciated. They will feel like you are picking on them and taking their hard-earned glory.
  • Transparency. If you take it upon yourself to know the going-ons of the team, your sales reps will feel more comfortable telling you about potential stumbling blocks they are encountering. Otherwise, you will be unaware of an issue until it spirals out of control and blows up in your face.

When your team is doing well in the day-to-day, you can step back and watch everyone succeed. But at pivotal times, you need to personally bring on change and see your vision through.

LEAD BY EXAMPLE

Most people are natural sceptics. If you claim that something will work, they will need to see it to believe it. Instead of telling them, show them. Get into the weeds and start making cold calls, drafting emails, and closing deals with your team. Inspire them and set an example.

  • Mentor your reps. Give your sales reps someone to look up to. If your employees enter into a mentor-mentee relationship, they’ll be eager to learn and improve. They’re also more likely to stick around, as they’ll see their position as a learning opportunity.
  • Diagnose flaws in your systems. You might find a problem with a sales script, or an issue with how the team is finding leads. You’re not always this close to the action—take advantage of it.

GETTING ON THE TRACK TO SUCCESS

Often, as soon as an entire team agrees that there is an issue, you’ll see a shift in focus. Your salespeople will start questioning roles, processes and the direction. If it seems chaotic for a while—let it happen. This is a good thing.

It is always challenging to face a problem when you don’t know exactly what the problem is. It will take work both from you and your sales reps to align and bring your team back on a good path.

Remember to be patient. Things will not change overnight. The very first thing you try to turn things around is likely to fail, and that is okay. Keep trying until you have the culture, the goals and the vision that will help your salespeople crush it.

Soon enough, you will be walking down that hallway again and enter a room full of energy and excitement. Your salespeople will be closing deals again and there will be no alarm to wake you up.

Except for the sound of a sale, of course!

To roll-out this sales guide and turn your team’s performance around, contact KONA 1300 611 288 | info@kona.com.au for a confidential conversation today.

W.I.I.F.T. – What’s in it for them: Putting Consumers’ Shoe into New Perspective

Every salesperson is aware of the “What’s in it for me” (W.I.I.F.M) as something that can benefit their company by focusing on the How, Why, and What they are selling, which matters to prospective clients they are trying to close a deal with.

Today, most salespeople are introduced to shifting with What’s in it for them (W.I.I.F.T).

W.I.I.F.T takes a massive shift for marketers who are now exposed to the different behaviours and seasonal needs of their consumers. It is more prominent in the market that most consumers are focusing on how businesses are keeping up their expertise with emotional intelligence, and shifting to WIIFT is one of the ways of helping startup businesses that are looking for potential target customers.

In this infographic, we will discuss the different areas where you can integrate W.I.I.F.T to your consumers.

But first, let us look into identifying consumer needs that today’s companies should consider.

Ways on how to quickly hit your fiscal year sales numbers.
KONA Infographic on W.I.I.F.T.

The World Looks Better When Your Team’s Conversion Rate Is Good

They say that all men are born equal, but what about salespeople?

Some salespeople excel more than others, and one of the criteria that influence the well-being of their careers is: success.

Salespeople are exposed to an industry of companies wherein conversion with success and what does not work exists.

A poor conversion rate of one or two salespeople in a team can be lived with if the rest are pulling their weight. The problem is however, when all or most members are struggling to convert leads or hit a target.

It was precisely for this issue a client recently approached us, as their sales team was generating enough leads— but not enough new customers.

What happens when this is the issue?

It would be a mistake to think that falling sales is the only outcome of such a situation. No doubt, the bottom line will suffer when the majority is missing their target, but it may not be the only problem. Here are some of the issues that salespeople experience during conversion:

  • Low Self Esteem – A sales person’s worth is governed by the sales they generate. If their contribution to the company’s total business is below par, their self-esteem is bound to decrease, which often, drags down their performance further. This then becomes a vicious circle.
  • Lack of Team Cohesion – The outcome of only a few sales people meeting their targets is the business becomes too dependent on them. High performing salespeople, then, start feeling that they are doing their work, as well as what others should be doing. The team eventually but inevitably becomes divided—those who meet the target and those who don’t—with each group resenting the other.

Such an atmosphere hinders successful implementation of corrective measures, so should be dealt with quickly and firmly. If your managers are not equipped to handle this, bring in the experts or ask your managers to undergo relevant sales management training and coaching

  • High Attrition Rate – When the team becomes divided, the manager often gets stricter and more demanding with salespeople missing their targets. Too many managers often tell their salespeople to improve their sales skills and, by extension, their sales conversion rates yet, such attempts do not yield significant results because of lack of sales training and coaching expertise of the manager. This, in turn, can lead to a further drop in morale resulting, in the present economy, in people resigning and going elsewhere.

How to solve the issue?

Salespeople are made, not born, and the skills of the trade are learned in classroom training then perfected in the field through coaching. Learning new or polishing existent skills will act as a remedy to the problem, and customised sales training courses to give your sales people an opportunity to grow in perspective and sales.

If your salespeople are missing the target or have a low conversion rate, seek the help of a sales training expert. Contact KONA Customised Training and Consulting today to learn more about the different services that can help your company acquire more sales.

The 4 Most Impactful Sales Enablement Trends for 2019

The modern age is now adding a new flavour in the business industry. Considering how the new generation of consumers is reshaping the way companies promote their business, products, and services, acquiring sales seem to be in a clearer perspective this 2019, especially for sales enablement leaders. As heads of a growing function, sales enablement leaders are learning more about how to succeed in their roles with each passing year. Sales organisations have come to appreciate the value that sales enablement solutions can offer, particularly in shortening the length of the sales cycle and increasing pipeline opportunities. In this article, we will discuss the most impactful sales enablement techniques that you should utilise in your business. To start with, here are the four sales enablement trends that you should watch out for this 2019:

1. Sales Coaching and Learning

Gone were the days when salespeople gain all the knowledge and techniques they have to use on the field. Today, most companies are giving time and effort in nurturing their sales team before deploying them on the field. In 2019, most companies will further demand and expect deeper integration of learning and coaching tools into their existing sales enablement platforms. Doing so will help these companies avoid increased turnover, slower ramp time, and fewer sales. Sales coaching is now the common ground of most sales representatives since this enables them to move fluidly in the market.

2. Customer Relationship Management

CRM is the single greatest spend on your sales stack. If your enablement strategy isn’t anchored to it, then you need to rethink your CRM. To fully apply effective CRM, you should weaponise your core sales management with its essential requirements. Start from prompting necessary information on a prospect to connecting with prospects via social media platforms.

3. Generation Z

While Millennials is still a driving force that marketers and salespeople must focus on, there is a new generation emerging that both marketers and salespeople need to be aware of as well: Generation Z. This generation is entirely different from previous generations, at least in some aspects. For example, they were born with access to incredible technology and grew up using social media, smartphones, online shopping and all kinds of other techniques daily. They also care a lot about global issues and their impact on the world, particularly when it comes to environmental issues.

4. Artificial Intelligence

Artificial intelligence has the potential to make a significant effect on sales teams, which is why it should be on your list of sales enablement. The time savings are inarguable, but the rise of AI has other effects as well. AI increases the value of human skills that can’t be replicated by traditional sale management tools. In 2019, expect that AI-powered roleplay tools will analyse facial expressions to provide insight into the real emotional responses of an audience. Contact us if you are interested to know more about how our Sales Training program can help your sales department create a meaningful sales enablement for your business today.  

How to Sell Value Instead of Price

Customers are willing to pay more for products and services that guarantees them significant value. Most companies, at times, are presenting their products right away without even knowing if they are really engaging with their customers.

One might say that every product is just the same as the other, and it only differs with its price range; but, have you thought about how buyers also have different needs and points of view towards products?

How to Sell Value Instead of Price - Infographic

Author – Garret Norris – https://www.linkedin.com/in/garretnorris/

Poor Accountability — The Poison for a Sales Team

Try to think about the five most prominent, most successful names in your industry today. With their standing with your industry’s market nowadays, it’s easy to assume that they’re already doing everything right and they have the luxury of keeping their place no matter what they do. However, before they all got there, it’s inevitable that they also faced numerous challenges and problems during their growth. This is especially true for their sales department. As one of the most dynamic teams of any organisation, the sales team are always on the move to close deals and convert leads into customers. This exact nature, however, is what also makes them one of the likeliest to face problems over time. While some problems can be relatively small and harmless, others do need additional time, effort, and expertise from your team. In either instance, however, they should still have a strong sense of responsibility and accountability to accept these problems and work on them efficiently.

The Effects of the Lack of Accountability

One of the most tell-tale signs of lack of accountability in your sales department is when the staff within it starts blaming each other, the market, the products or services, or the customers for the problems they’re facing. Instead of looking internally, they begin deflecting the blame to external factors. Over the years, numerous companies have faced this issue — it’s quite a common occurrence no matter how undesirable the situation is within the owner’s expectations. Conflicts are natural in every workplace, but these unresolved conflicts can become a deadly poison for the rest of your department, too. A lack of accountability in a sales team disrupts the compatibility within the entire group. The immediate effect of this in your sales department staff is that they won’t be able to perform as well as they did before the conflict arose. This, in turn, affects your sales figures, as it stands to be the biggest risk for decline. Over time, the conflict spreads across the entire department. If your organisation is small and tight-knitted, it may even spread across the whole workforce. This affects the overall efficiency of the company, which results in deteriorated quality. Customers you’ve retained over the years eventually stop coming back due to these failures on your part and the organisation is left with the inability to acquire more customers.

Solving the Issue

Poor accountability in an organisation can occur for various reasons. It can be due to poor company culture and staff structure, which makes salespeople more likely to blame each other or someone else when they face setbacks. It can also develop due to poor management. Without positive and motivation management, conflicts arise, and the employees will become embittered when under this kind of management. Luckily, building a sense of accountability doesn’t require business owners and their salespeople a degree in rocket science. Here are some tips you and your team can get started with:
  • Clear up job roles and responsibilities

People can blame others if their roles and responsibilities are not clear enough. Remove confusion about job roles by explicitly defining them. If there are gaps or new roles and processes, identify them and account for them as well.
  • Develop a sense of ownership

When employees feel they are closer to the company, they become more accountable for their professional actions. Conduct team building exercises and programs to bring your sales team closer to your company. Coaching programs can not only help develop the skills and responsibilities of your sales team but also help them understand their company better. When proper structures, cultures, and management have been set, the more your people grow and take ownership of their actions and mistakes. To learn more about KONA’s Sales Training, Call Centre Training, Customer Service Training and Sales Management training in Sydney and around Australia, telephone us at 1300 611 288 or email us at info@kona.com.au.

Get Your Sales Team To Use Only Selling Techniques That Work! (Infographic)

Sales training courses are a dime a dozen. For the most part, they’re good…conceptually. Its execution though, generally sucks. It’s at this stage that the kinks and the glitches almost inevitably appear due to either, the implementing guidelines are too complex and not too specific, or the sales reps aren’t motivated enough, or in some cases, simply don’t care. You can’t have a situation like this and stay in business for long. It’ll cost your company too much.  It’ll also cost you your job. What follows are 5 tried and tested selling techniques. They work. They work because they make sense and are easy to adopt. These are no-fuss, straight-to-the-point selling approaches every salesperson should have as an integral part of his selling arsenal. Get Your Sales Team To Use Only Selling Techniques That Work! (Infographic)