4 Selling Techniques For Social Media And Beyond

Salespeople have been presented with a new landscape in the rapidly changing digital-age

The right way to approach social sales is one of the most valuable things today’s salespeople can learn.

Here you will find 4 effective selling techniques for social media and beyond.

 

 

1. Have A Marketing Approach

To be successful in sales, some of your practices should be marketing techniques.

Although there is a distinction between a marketer and a salesperson, it’s important for salespeople to incorporate marketing into their sales process.

 

2. Technology Has Shifted Sales Conversations

Sales conversations aren’t what they used to be. Nowadays prospects can:

  • Research your company
  • Research you
  • Know everything you have to offer

Now, the techniques formerly used to approach customers and start sales conversations have changed. And you need to know how to navigate this situation.

 

3. Connect Online And In Person With Your Customer


The ‘social’ aspect of selling is more about building relationships than selling a product or service.

You have to make a real connection with prospects, and not just make a transaction.

This approach is more time consuming, but is packed with benefits. It results in having trusting and loyal relationships with customers.

 

38 Social Selling Statistics You Need to Know for 2023

 

4. Face-To-Face Interaction Is Still Important


Making connections in a social media sense is important, but doesn’t outweigh the importance of having face-to-face meeting with your customer.

 Nowadays many salespeople make the mistake of thinking social media is all they need.

A face-to-face meeting will always create a more personal and trusting connection than an online connection.

Contact KONA today to discuss how you can make your sales process more personal & effective!

 

4 Reasons Why Sales Persistence Pays Off

When it comes to selling, the right amount of persistence is critical.

Statistics tell us – calling until you make the sale – works.

However! 90% of salespeople give up after just four calls.

This graph shows that 8% of the sales people are making 80% of the sales:

Here are 4 reasons why it is beneficial to be persistent as a salesperson.

1. It Makes You Stand Out From The Crowd

Most salespeople are not persistent.

Studies have found that almost 50% of salespeople give up after the first call.

Typically salespeople get caught up in active business, instead of following up prospective customers. Follow up your prospects with more calls than your competition, and you’re already ahead!

2. Increases Customer’s Confidence In You

Persistence will –

  • Increase the customer’s confidence in you.
  • Keep you at the top of their list when they are ready to buy.
  • Give your prospect an insight into your dedication and work ethic. However, you also need to be able to gauge when it is time to call it quits.

3. Demonstrates Dedication & Purpose

The right amount of persistence will show your prospects that you are dedicated, and truly passionate about the product or service you are offering.

Persistance assists with –

  • Building relationships, as prospective customers will see that you have purpose.
  • You can prevail through challenges.
  • It will give you a better understanding of what the customer needs.

4. Motivates You To Try Harder & Shows You The Value Of Success

Persistence helps you to discover that each failure is another learning experience. When you have a successful sale after being persistent, you quickly realise that the hard work does pay off.

The most difficult clients are the hardest to lose. Why? It takes discipline and persistence to gain their business. And 90% of salespeople don’t have it.

Sales persistence is not merely calling until you make a sale, it is knowing how to properly navigate the sales process from the beginning.

Persistence does not always come naturally, it’s a learned trait when mastered can be incredibly valuable.

Are your sales team persistent?

Contact KONA for customised Value Sales Training for your team and stay ahead of you competitors!

8 Tips To Improve Your Sales Performance

Regardless of the business you’re in, sales tactics that have previously worked well may not work so well today.

Sales is an industry that moves quickly. From new competitors arising to new products similar to yours being introduced; you need to be innovative to stay relevant.

  Here you will find 8 tips to enhance your sales performance.  

1. Know Your Objective

Understand your business’ role. Think about what you do best, and what type of people need your services. Consider your product or service; what are people willing to pay for it?    

2. Break Down Your Objective Into Smaller Goals

Note down your activity targets within your control. These can be things like, calls per day or proposals per month. To then measure your progress, set results targets. For example, appointments set per call or sales made per month. Increase your activity and measure the results. Setting goals or targets allows you to focus your attention.    

3. Sell To Your Client’s Needs

Work under the assumption that your prospective buyers will purchase only what they need. It is your job to convince them of that need. Put an emphasis on the features of your product or service that will benefit the customer. Be creative in your marketing.    

4. Build And Retain Positive Attention

Efficient advertising, referrals, tactical questions, and sales skills are key to generating positive attention. Thorough follow-through partnered with great customer service are the keys to retaining it.    

5. Sell On Purpose

Think about what you do and why you do it. Who is your target customer and what questions will you ask them? Consider what your proposal will look like and why. If you feel unsure of yourself at any point during the sales process, it could be time to get some coaching or advice.    

6. Ask, Listen, Act

When asking questions during the sale process, ensure they are prepared, direct and relevant. You need to have effective listening skills and show the customer you listened to them by responding and taking action.    

7. Take Responsibility, Not Credit

You want to build a strong support team that is willing to go out of their way to help you when you need it. To do this, give your team credit when things go right, and take the blame when things go wrong.    

8. Don’t Compromise On Your Integrity

When it comes to sales and marketing, operating ethically is of the utmost importance. Due to negative stereotypes presented in the media, most people assume that all salespeople are the same. This can be a challenge for many companies. Operating with integrity and ethics will show your customer that you are trustworthy and will strengthen your reputation.    
Does your sales team need a modern approach to enhance their performance?
 

Contact KONA by emailing info@kona.com.au or call 1300 611 288

Manifest success

“That Which You Manifest Is Before You.”

This is one of the most profound statements I have ever heard.

It is in one of my favourite books – The Art of Racing in the Rain by Garth Stein.

Such a simple concept, yet so true: “That which we manifest is before us”; we are the creators of our own destiny.

Be it through intention or ignorance, our successes and our failures have been brought on by none other than ourselves.

I think this is wonderful … and yet scary at the same time.

So all my successes I created?  Fabulous!  But wait a minute – if I’m not as successful as I want to be, then I created that too?  Horrors!  And my absolute failures, I created those too?  That’s a worry.

But let’s look at the positive.  We can create our own future.  It’s like The Secret. “What you think about and thank about, you bring about.” And other smart sayings: “If it’s to be, it’s up to me.” And the classic Michael Jackson line “I’m starting with the man in the mirror…take a look at yourself, and then make a change.”

We all have that potential to be M.A.D. (to make a Difference).  It starts with deciding what you want, what will make you happy, what’s important to you – and then writing it down.

So that’s Step 1: Write it down, record it, post it, tell someone about your plans.  Commit your dreams to paper (or the world-wide web) and it will become reality.

Step 2: Create stepping stones to get you over the troubled waters and to the other side – break it down into bite-sized pieces, so that you can achieve (and celebrate) small goals along the way.  Measure the steps that you are taking.  I love To-Do lists where I can tick off the things that I have accomplished each day.

Step 3: Ensure that you make your dreams ARE achievable.  After all, you DO want to be able to applaud your effort and not finding that you are depressed by every little obstacle in the river of life that may come your way.

Step 4: Is it possible to be CEO of a company that you just started with within a year?  Probably not! (Although for some Gen Y and Gen Xs that’s exactly what they want … and expect.  But that’s another conversation altogether!) Be realistic about your wants and needs.

Step 5: Put a date on your dreams.  Goals are dreams with a timeline.

Hmmm, seems like I’ve just written down S.M.A.R.T. goal-setting.  Specific, Measurable, Achievable, Realistic and Timely.

Well then, let’s start to manifest our destiny!


Top 4 EOFY Budget Spending Ideas

budget 2021 and 2022 building block aqua colour kona group training

Don’t let your EOFY Budget Go to Waste!

Despite the urge to act now to avoid the “use it or lose it” budget spending, it’s vital to think strategically about your organisation’s future objectives before moving forward. Be wise when considering your End Of Financial Year (EOFY) spending, but don’t be complacent.

Notably, your actions right now could positively impact other areas of your business. That is, investing in professional development now could result in bolstering employee morale as well as helping you get ahead on your KPIs for the upcoming quarter.

Ultimately, with the right investment you will have more than a budget increase to look forward to next year.

“Plan for what is difficult while it is easy. Do what is great while it is small.”  - Sun Tzu

INVEST IN VALUE

So use your budget now and we will hold delivery dates for when you are ready to use them in the next 12 months. Consider being part of the KONA Credit Benefits (KCB) Program.

KCB Customised Training with Benefits CARD and Logo

With this in mind, here is how to get the most value for your organisation by spending your budget before the end of the financial year. Put simply, there has never been a better time to upskill your team.

To Get Your KONA CREDIT BENEFITS > Before the End of the Financial Year > to Use over 12 Months

Top 4 EOFY Budget Spending Ideas

1. Learning tools to Streamline Processes

Investing in sharpening the tools of your team while you are able to is a wise business move. Basically, it ensures your employees are well equipped to start bolstering the budget for the remainder of the year.

The end of the financial year is a great time to take inventory of your team’s current skill level. Also, it’s a wise time to identify any gaps in your learning processes that cause pain for productivity.

Even though educational needs vary from person to person and department to department, consider the value of uniform learning. That is, embedding a uniform teaching methodology across your entire business. By doing so, you are creating ONE language everyone can both speak and understand.

Create a UNIFORM OPERATING MANUAL for your Business

For example, the valuable profiling tool of DISC teaches all employees across all levels how to understand human behaviour. By instilling the language of DISC in your workplace you ensure everyone is operating form the same manual. Ultimately, it guarantees solidarity and strength in the eyes of your customers.

kona disc sample participant workbook the styles

2. Recognise Employees

Everyone enjoys feeling appreciated. If your company enjoyed a successful year or your team has gone above and beyond, why not use the budget money to reward your employees?

Recognition takes many different forms, which can fit almost any budget imaginable. Moreover, employee recognition is best when there is a measurable result that comes from it. Consequently, it is worth considering investing in team-building activities. Ultimately, it strengthens trust, encourages communication, resolves conflict, and increases collaboration between employees. Additionally, effective team-building activities produce more engaged employees. And as a result, contributes to a healthy work culture while at the same time boosting your ROI.

Happy Workers are Hard Workers, Right? Right.

Treat your employees to fun and dynamic team building sessions! The best team-building activities don’t feel like the typical day at the office. Or in recent times, another virtual meeting! Try one of KONA’s energy high knowledge rich Virtual and F2F Team Building Workshops! SO many belly laughs and so much employee satisfaction.

3. Invest in EduTainment

Budget surpluses also provides ways to invest in education opportunities that can keep employees up to date with industry standards. Workforce statistics reveal that companies with engaged employees make 2.5 times the revenue. Additionally, those highly engaged employees are also 87% less likely to leave their jobs.

There are some interesting ways to impart dynamic as well as educational information on to your employees. And these do not necessarily involve state-of-the-art technologies. Ultimately, by being engaging you ensure what they are learning will stick. We call it EDUTAINMENT! That is an investment that keeps on giving!

team building coloured ropes activity in car park for kona group team building budget activities
KONA Group DISC & Sales Workshop

Edutainment makes sure you get your money’s worth, by adding a level of entertainment and education to your team’s learnings. In fact you are embedding the learning in a way they can retrieve the information on a daily basis. Consequently, this ensures they don’t return to their old habits. And the bonus? You have up skilled your employees, entertained them and skyrocketed mojo to produce more work!

4. Assign Resources to Professional Development efforts

There never seems to be enough time or resources to complete every goal, project, or assignment that comes our way. Especially when it comes to professional development.

Train people well enough so they can leave. Treat them well enough so they don't want to. -Richard Branson

Admittedly, the reasons are often simple enough. That is because in most situations we are limited to budget constraints. But, when we are able to assign End of Financial Year funds to professional development, we are effectively making an investment in the year ahead.

Importantly, you should provide your people with core learning areas and ask them what they need upskilling in the most. Remember – we don’t know what we don’t know!

Workshops Can all be Delivered onsite or virtually, and Include Core Learning Areas in:

  • Effective Communication
  • Team Building
  • Crucial Conversations
  • Objection Handling
  • Conflict Resolution
  • Resilience and Accountability
  • Navigating Processes and People
  • Changing the Mindset: Activity Drives Results
  • Key Strategies for Growth
  • Differentiating your Presence in the Marketplace
  • How to Increase the Level of Commitment of Your Team
  • Techniques to Manage Individual and Team Goals
  • Maintaining Motivation while Working from Home
  • Managing while Working From Home
  • Building Rapport and the Long-Term Relationship
  • Getting Past the Gate Keeper

Each of the above core learning areas can be added to your Team’s Tailored Virtual and/or F2F Workshops in:

Put Simply

Don’t forget, June 30 is just around the corner. These are just four of the ways that you can spend what remains of your budget with the intention to boosting your ROI.

Use your budget now and we will hold delivery dates for when you are ready to use them in the next 12 months. Consider being part of the KONA Credit Benefits (KCB) Program.

KCB Customised Training with Benefits CARD and Logo

Why?

  • Cost-effective, simple and efficient – the perfect way to spend your leftover budget.
  • Purchasing Professional Development KCB Points in advance is hassle-free.
  • With the KCB Points there is no need to conduct formal tenders on a project-by-project basis. This will save you time and money!
  • There is no spend limit – no matter how detailed the customised content is for your training or how many people you want to upskill, there will be no additional paperwork or costs.
  • We make the transaction simple, with one set of agreed terms and conditions.
  • You can be confident that all your people’s Professional Development obligations are met.
  • You are guaranteed transparency and clarity throughout your entire KONA Credit Benefits Program
  • As an Australian-owned and operated organisation, nobody understands the requirements of Australian business and employee training like the KONA Group.
  • The more KCB Points you build the wider access to our range of holistic business services.
  • KCB Points are only offered to the first 50 applicants before June 30, 2021.

KCB Points can be used across ALL our holistic business services! Restriction Free.

KONA Group Lists of Our Services for Business Coaching and Customised Training

We’re committed to providing the highest quality training solutions to your team, especially through the latest round of pandemic restrictions. Additionally, we ensure your business and people will be guided through an engaging and enriching learning experience.

For more information about how you can secure your KONA Credit Benefits, contact us to invest in your KCB Points, on 1300 611 288 for a confidential conversation, or email info@kona.com.au anytime.

LAURETTE WITH HOPE IS NOT A STRATEGY ON IT FOR KONA GROUP SALES TRAINING SALES HEALTH CHECK

ADAPTING TO CRISIS – Using DISC to Understand Behaviour

disc logo gif kona training

As one of Australia’s largest corporate DISC Facilitators and DISC Profile suppliers, we wanted to learn more about how each behavioural style has been reacting to our current global COVID-19 pandemic to better understand our clients and their needs.

One of our senior corporate partners interviewed people in their network who fitted into the D, I, S, and C behavioural styles. Here are their reactions, actions, and results from their initial weeks of remote working in the wake of the current global pandemic.

 

D – Dominance

disc d style image kona training

 

Fast Paced, Task-Oriented, Results Driven

Initial Reaction: Fight or Flight

If you have a high D score, your initial reaction was probably one of stark realisation. This might have triggered you into a ‘fight or flight’ response, feeling like you needed to defend yourself and your loved ones, or flee.

Focused Reaction: Innovation

After the initial shock wore off, our High Ds made a plan. “We work with people,” they said. “We have some of the best tools to leverage how best to deal with people during this crisis, so let’s pull together a package that can appeal to the masses in being better able to lead their talent from a bad situation to a more positive outcome.”

Personal Practices

Our advice for high D scores? Slow down at home. Your housemates, loved ones and families probably have different scores than you, and they might be hesitating to react as quickly as you are inclined to. It’s ok to take a breath!

Rely on others who are more structured than you. Some of our Ds partners are a High S, and they are letting them take the lead on household procedures. They found themselves grateful for the structure in such an uncertain time.

Business Best Practices

If you have a high D score, you are a trailblazer and an innovator. That’s exactly what businesses need right now! “Innovation happens during interesting times,” said our High Ds. “This is certainly an interesting time that we plan to optimise and have a positive impact on our clients.”

Help your clients focus on a bigger picture for their business without emphasising the ‘doom and gloom’. Don’t be insensitive, but a lot of people are looking for inspiration right now, and you’re a natural leader.

Next Step for High Ds

What’s your next step? A great idea for High Ds is to connect with others and seek out their points of view. Your willingness to charge forward is a great strength, but make sure you have all the facts before you do.

 

I – Influence

disc i style image

 

Engaging, Flexible, Optimistic

Initial Reaction: Loss of Connection

The high Is were initially very concerned with how the pandemic would affect their connections with others. Since they are people-oriented and fuelled by interaction, they were concerned about social distancing and restriction.

Focused Reaction: People-First Support

People with high I scores are excellent influencers. They can use that talent in difficult times to help others come around to necessary changes. If you’re a high I, your great attitude and ability to talk through issues will be a huge benefit for you in this time.

Personal Practices

Our high Is where having a hard time adapting to our new social norms, so they are focusing on keeping spirits high. Inspirational content is a great source of comfort for them, so they are enjoying favourite quotes and seeking out inspiration on social media.

Try keeping a ‘victory file’: a collection of notes, cards and messages you’ve received over the years. That way, you can be reminded of the good you have done over time to get inspired for the good you will do!

Business Best Practices

You know putting people first is the best way forward. Do this by providing exceptional service to reduce waste and reserve profits. It might be hard to adapt without the in-person interaction that a high I prefer but make face-to-face time a priority with tools like Zoom and Teams. Your role in this time is one of support and guidance for your clients. That means you might not be in the spotlight where you thrive, but you can do a lot of good.

Next Step for High Is

Make sure you’re making future plans. Daydreaming about everything you want to do after the quarantine isn’t a bad idea — it can help you appreciate your loved ones and favourite activities.

 

S – Steadiness

disc s style image

 

Stability, Patience, Great Listening Skills

Initial Reaction: Awareness, Not Panic

Our High Ss took the changes in stride and noted that it didn’t really affect their day-to-day as much as it might have affected others. The Steadiness that is their hallmark trait became very useful in this confusing time.

Focused Reaction: Sustain Business, Don’t Grow It

This High Ss are already prepared to do business from anywhere, remote work included. Their goal is to continue to provide dependable, predictable service while they wait for changes in direction. This reliability is a great comfort to clients.

“Great things will come out of this and make all of us more aware of things,” they said. There was no evident sense of urgency when interviewing the Ss, just confident awareness that this too shall pass.

Personal Practices

While you might have the benefit of big picture thinking and a cool head, others are panicking. Their reactions are not less valid than yours, even if they are less logical. Work hard in this time to acknowledge others’ points of view and shift your own communication style to reflect their urgency when appropriate.

The Ss ran into a challenge when trying to express the seriousness of the situation to their offsprings. Since they were calm and prepared, their children weren’t fully understanding the gravity of sheltering in place and the importance of social distancing. Shifting communication to match his style helped the Ss break through.

Business Best Practices

While your levelness and approach of a process is crucially important to your clients, you need to be careful in this time not to withdraw. It can feel easy for you to carry on, business as usual, but if you aren’t working outside of your comfort zone, you might fall behind your competition.

Push yourself to try new challenges! Your patience and awareness are great tools as you pursue new goals.

Next Step for High Ss

Make sure you don’t withdraw! A challenge that High Ss often face is fear of conflict or challenging situations and working remotely presents lots of opportunities to shrink away from both. Make sure you’re setting goals outside of your comfort zone to keep up with your competition!

 

C – Compliance

disc c style image kona training

 

Data Driven, Methodical, Risk Averse

Initial Reaction: Social Distancing? No Problem!

Our High Cs started the conversation by noting that High Ds and High Is were probably already missing interaction, while they were welcoming the distance. Their task-oriented nature made the shift to virtual much easier than it had been for their peers.

Focused Reaction: New Opportunities for Engagement

High Cs are at risk of withdrawing, especially with an isolated environment. This High C recognized a need to engage deeper on new platforms and put in high amounts of effort to connect with others virtually. The risk of disconnect is high, but many businesses might stick with a virtual model when the pandemic is resolved. High Cs can help their clients adapt to new protocol and procedures, but the relationship needs to be there.

Personal Practices

Focus on what you can actually control. A global pandemic is an unprecedented situation, so you need to be kind to yourself and think hard about ways you can realistically improve your situation and acknowledge the ways you simply can’t.

Losing your in-person brainstorming in a team has a large effect on people with High C scores. It’s worth it to put in effort to over communicate, rather than under communicate with your team. While the dynamics are different, virtual meetings just to connect and bounce ideas off each other are still very valuable.

Business Best Practices

Your clear head as a High C is great for your customers right now— you are well positioned to help them figure out the logistics of working virtually. Help your clients focus on the positive aspects of working remotely, like saved money and resources, and help them re-evaluate their business structure to come out of this crisis in the best position possible for them.

Next Step for High Cs

You might not be used to helping others look on the bright side, but your ability to see the advantages of our current state of business is crucial right now. Use your reasoning skills to help others!

 

Move Forward with Awareness

The one thing that you can be certain of is that the state of the world and businesses are changing every day. Hopefully, you can become more aware of your own behaviour by learning from our high D, I, S, and Cs.

If you’re looking for a next step, try The Free Working from Home Report. This free assessment offers quick tips to communicate with every DISC style as well as personalised remote work options for you.

Here’s the link or click on the image. https://www.ttisi.com/wfh

Kona training free disc report

 

If you would like to explore DISC in more detail including our suite of Corporate DISC Profiles or have your team undertake one of our facilitated workshops by an accredited Behaviour Analyst (CPBA), please contact KONA Training today on 1300 833 574 or email info@kona.com.au to organise a free discovery session.

DISC Profiles available include – Sales, Management/Staff and Executive Profiles

Are ‘Oxygen Thieves’ Killing your Business Performance?

Coffee break ended ten minutes ago – and they’re still stirring their spoons and gossiping.

You walk past their desk and they spring to life, typing, filing, pushing paper and looking like they are under the pump. But turn the corner and they’re back flicking through Facebook or on their personal phones.

Oxygen thieves, deadwood, time wasters. Whichever definition you prefer, just about every workplace has them: time wasting, aimless, directionless employees who suck up valuable time, money and resources, and produce very little value in return.

But whether you’re driving a project or just taking care of everyday business, as the leader and decision maker, the buck stops with you.

It’s Time to Make Some Changes

Change Your Working Culture

Some workplace cultures are relaxed, yet focused, while others can be hard driving and competitive.

But while you’re negotiating the next deal, or perhaps focusing on other areas of the business from behind your desk, oxygen thieves slip under the radar, taking advantage of blind spots – your work culture may be so relaxed that they put their feet up too much or so hard that you drive them out.

First Consider Your Role as the Leader.

Before you look too hard at the team, let’s first consider your role as the leader.

  • Are your expectations for workplace duties clearly communicated?
  • Are benchmarks for sales targets enforced and defined by you and other team members?
  • Do you have the skills and experience to adequately coach your team?

To be blunt, oxygen thieves get away with it because we let them. So stop them in their tracks by making sure your workplace holds everyone accountable.

Performance Management

One of the best ways to improve your workplace culture is to introduce a performance management program.

In some cases, the term ‘performance management’ comes with a negative connotation, however it does not need to be like this. Evaluate your employees on their workplace performance, showing where they are doing well and where they need to improve.

Jack Welch, the famously gruff leader of General Electric, used annual performance reviews to rank his workforce and then sack the bottom 10%! (Source: https://www.bbc.com/news/business-33984961). It was controversial, it was harsh, but it got results.

Coach Your Team

All great business leaders have had at least one good coach or mentor to help them develop to their full potential. Unfortunately, in this day of ‘lean organisations’ and hectic schedules, many professionals cannot get the level of coaching and mentoring they need to meet their own developmental goals.

Research has proven that coaching develops the capability and skills your people must possess in order to be successful in their role and critical to future business success.

It is all well and good to implement performance management, however ongoing team coaching is prudent to ensure that team morale and motivation remains high and the implementation of training outcomes are consistent for full productivity.

Constant Feedback

These days, leading technology companies like Amazon, Adobe and Google evaluate and rank their teams regularly (rather than just annually), ensuring that feedback and progress on employee’s Key Performance Indicators (KPIs) is constantly provided.

Employees have a real time picture of how they are doing and what can be done to improve things before the issue escalates.

This process ensures that underperformers have nowhere to hide. They can’t sit back, relax and wait for the annual review to jump up and actually start doing their job.

Next Steps

It’s tempting to give underperforming employees a swift kick up the bum or a push right out the door, but if the core of the problem is not identified and fixed, then the issue will continue. With the right kind of performance management and coaching, they can become an employee who you’ll trust to deliver for the business.

KONA Group offers customised executive and leadership coaching programs that have proven successful for several Australian and New Zealand companies.

Call KONA Group on 1300 611 288 or email info@kona.com.au for more information and to discuss customised training and coaching programs suitable for your organisation.

W.I.I.F.T. – What’s in it for them: Putting Consumers’ Shoe into New Perspective

Every salesperson is aware of the “What’s in it for me” (W.I.I.F.M) as something that can benefit their company by focusing on the How, Why, and What they are selling, which matters to prospective clients they are trying to close a deal with.

Today, most salespeople are introduced to shifting with What’s in it for them (W.I.I.F.T).

W.I.I.F.T takes a massive shift for marketers who are now exposed to the different behaviours and seasonal needs of their consumers. It is more prominent in the market that most consumers are focusing on how businesses are keeping up their expertise with emotional intelligence, and shifting to WIIFT is one of the ways of helping startup businesses that are looking for potential target customers.

In this infographic, we will discuss the different areas where you can integrate W.I.I.F.T to your consumers.

But first, let us look into identifying consumer needs that today’s companies should consider.

Ways on how to quickly hit your fiscal year sales numbers.
KONA Infographic on W.I.I.F.T.

KONA Says Thanks | Celebrating 20 Years of Success!

 

WHAT HAS UNRAVELLED OVER THE LAST TWO DECADES?

   

This month KONA is celebrating 20 years of gratitude.

During our company’s time of growth and success, many events have unfolded.

Here is a snippet of the last 20 years in the workforce:

     
2000 1 July Howard Government introduces a Goods and Services Tax
15 September – 1 October 27th Summer Olympic Games held in Sydney.

Year Date Event
2001 Australia celebrates centenary of federation.
25 February Death of Donald Bradman aged 92 in Kensington Park, Adelaide, South Australia.
Western Australia adopts a uniform Age of consent of 16.
Boat load of asylum seekers is rescued by Norwegian ship, leading to the Tampa affair.
Australian forces deployed to War to topple Taliban for supporting Al-Qaeda
10 November 2001 Australian federal election: John Howard is reelected as Prime Minister.
2002 12 October 2002 Bali bombings, the deadliest act of terrorism in the history of Indonesia, killing 202 people (including 88 Australians).
2003 Australian military deployed to Iraq War to oust the Saddam Hussein regime for serial non-compliance with the 1991 Gulf War Peace Treaty.
Northern Territory introduces uniform Age of consent set at 16 for everyone.
New South Wales becomes the last State to have a Uniform Age of Consent at 16 for everyone.
Australia hosts the Rugby World Cup, with the home side losing the final to England.
19 September Slim Dusty, Country Music Singer and Musician Dies aged 76.
2004 9 September bomb explodes outside the Australian embassy in Jakarta, Indonesia.
9 October 2004 Australian federal electionHoward Government (LiberalNational Coalition) wins fourth term and defeats Mark Latham led Australian Labor Party.
2005 December Sydney beachside suburb of Cronulla sees a protest against the alleged bashing of a beach lifeguard, developing into an alcohol-fuelled, racially charged riot.
2006 15–26 March The Commonwealth Games are held in Melbourne.
8 September Death of Peter Brock, aged 61
Australian Forces are again deployed to East Timor to help stabilize the country.
2007 Australia avoids recession amidst Global Financial Crisis (to 2010)
24 November 2007 Australian federal electionKevin Rudd (Australian Labor Party) defeats John Howard (LiberalNational Coalition) to become the 26th Prime Minister of Australia.
2008 22 January Heath Ledger Dies from an accidental prescription drug intoxication.
2008 13 February Kevin Rudd leads bi-partisan Parliamentary to formally apologise for the Stolen Generations.
Longest heatwave for an Australian capital city recorded in Adelaide.
15–20 July Sydney hosts Catholic World Youth Day
5 September Quentin Bryce assumed office as Governor-General of Australia, becoming the first female to do so.
2009 7 February – 14 March Black Saturday bushfires: Massive bushfires swept across Victoria, resulting in 173 fatalities.
2010 23–24 June Julia Gillard challenged and replaced Kevin Rudd as leader of the Labor Party to become the 27th and first female Prime Minister of Australia.
17 October Mary MacKillop canonised as Australia’s first Saint of the Roman Catholic Church.
21 August 2010 Australian federal election: Election results in hung Parliament and narrow victory by Julia Gillard (ALP) over Tony Abbott (Lib-Nat Coalition); Liberal Ken Wyatt becomes the first Aboriginal elected to the Australian House of Representatives
2011 Queensland is affected by major flooding followed by Cyclone Yasi.
2012 1 July Carbon price introduced by the Gillard Government.
2013 21 March Julia Gillard apologises to victims of forced adoption practices for removal of babies from predominantly young single mothers
26 June Kevin Rudd defeats Julia Gillard in a leadership spill, 57 votes to 45. Gillard resigns from parliament, Rudd is sworn in as prime minister.
7 September 2013 Australian federal election: Tony Abbott defeats Kevin Rudd to become the 28th Prime Minister of Australia.
2014 14 July Carbon price is dropped by the Abbott Government.
21 October Death of Gough Whitlam, 21st Prime Minister of Australia.
15–16 December 2014 Sydney hostage crisis
2015 20 March Death of Malcolm Fraser, 22nd Prime Minister of Australia.
15 September Malcolm Turnbull defeats Tony Abbott to become the 29th Prime Minister of Australia.
The Matagurup Refugee Camp is founded in Perth to defend Aboriginal Rights
2016 2 July 2016 Australian federal election: Malcolm Turnbull remains as Prime Minister of Australia.
2017 Late July John Cameron sets off the chain of events that became the 2017 Australian parliamentary eligibility crisis.
9 December Same-sex marriage is legalised by the Marriage Amendment (Definition and Religious Freedoms) Act 2017.
2018 24th August Scott Morrison succeeds Malcom Turnbull as Australian prime minister.
2019 16th May Former Prime Minister Bob Hawke dies aged 89.
(source: https://en.wikipedia.org/wiki/Timeline_of_Australian_history) On the verge of all the changes, along the way Kona Group has always maintained its goal for its clients:
  • Doubled sales of a B2B sales force in 6 months
  • Increased revenue of Finance organisation by 20%
  • Increased sales of a Pharmaceutical client by 19% to achieve 140% of annual target
  • Increased revenue for a Distribution client by 17%
  • Increased customer retention of a Major Credit Card by over 12%
  • Trained a sales team to make 439 appointments in ONE POWER HOUR Sales Training workshop and another team to sell over $1,200,000 of excess stock in another HOUR
  • Helped raise over $1,300,000 for Charity
  • Grown KONA from a one-man band to a team that is now part of the HBB Group with a team in excess of 18 Consultants Worldwide
With Training and Coaching Specialists in Sydney, Melbourne, Brisbane, Singapore and Auckland, the KONA Group provides Customised Training programs that include:  Sales Training & Coaching, Sales Pipeline Training, Key Account Management Training, Call Centre Training & Coaching, Negotiation Skills Training & Coaching, Motivational Speakers, Storytelling For Sales, HR Consulting; DISC and MBTI, and more.

So, from our first client Fairfax back in 2000, to all of our past, present and future clients we THANK YOU all for your ongoing support and trust, as we really do appreciate it.

If you are looking to increase the effectiveness and results of your organisation, contact:

KONA Group

1300 611 288

info@kona.com.au | www.KONA.com.au

to discuss how we can help you to improve your organisation’s results.

Because Hope Is Not A Sales Strategy

Your Team Customised to Your Industry  

KONA Group Becomes an Overnight Success, after 17 Years!

KONA Group Becomes an Overnight Success, after 17 Years!This week the KONA Group celebrates 17 years in business and so much has happened in that time including:
  • Y2K
  • Sydney Olympics
  • GFC
  • Countless number of changes in political leaders (remember Kevin 07?)
  • 9/11
  • Launch of the Smart Phone
  • Souths finally win another Premiership
  • Lindt Cafe Siege
  • Property prices explosion (again)
  • Indonesian Tsunami and Christchurch earthquakes

On the business front, for our clients we have:

  • Doubled sales of a B2B sales force in 6 months.
  • Increased revenue of a Finance organisation by 20%.
  • Increased sales of a Pharmaceutical client by 19% to achieve 140% of annual target.
  • Increased revenue for a Distribution client by 17%.
  • Increased customer retention of a Major Credit Card by over 12%.
  • Trained a sales team to make 439 appointments in ONE POWER HOUR Sales Training workshop and another team to sell over $1,200,000 of excess stock in another HOUR.
  • Helped raise over $1,300,000 for Charity.
  • Grown KONA from a one-man band to a team of 12 highly experienced Sales and Management Training Specialists, Coaches and Mentors working with clients around the world.
With Training and Coaching Specialists in Sydney, Melbourne, Brisbane, Singapore and Auckland, the KONA Group provides Customised Training programs that include:  Sales Training & CoachingSales Pipeline TrainingKey Account Management TrainingCall Centre Training & CoachingNegotiation Skills Training & CoachingMotivational SpeakersStorytelling For SalesHR ConsultingDISC and MBTI, and more. So from our first client Fairfax back in 2000, to all of our past, present and future clients we thank you all for your ongoing support and trust as we really do appreciate it. If you are looking to increase the effectiveness and results of your organisation, contact KONA today on 1300 611 288 or text 0425200883 or email Glenn@kona.com.au to discuss how we can help you to improve your organisation’s results.

Because Hope Is Not A Sales Strategy