The Need for ‘DNA’ Sales Training

We have always been told that in order for us to be successful in business, we need to work hard.

And in 95% of businesses, sales strategies and methodologies need to be applied if we want our businesses to grow.

Business expects to improve its sales over the previous month or year.

It is no longer enough that a sales person or a business earns the same amount of money each month as the expectation is that the business must improve its sales over the previous month or year.

This is why sales training and coaching should be conducted regularly

This is why sales training and coaching should be conducted regularly for sales people, so that they are updated with the latest strategies and techniques to make sure the business can grow.

Insanity is doing the same things, in the same way, and expecting a different result…

We have all heard the old cliché “Insanity is doing the same things, in the same way and expecting a different result” However when KONA start to work with many sales people (and managers) we find that most are still selling with the skills and techniques they learnt (or picked up on the way) years ago.

Or worse, they are ‘learning’ from and working for managers who also haven’t upgraded their skills.

Stuck in the 1980’s – 1990’s

Basically they are still 1980 – 1990s ‘product flogging, brochure dropping, price quoting, problem solving reps’. This is compounded at a time when customers are looking for a sales person and sales manager to really add value to their business, not just spout product stats and features.

If you think this is BS – a Global Brand recently flew all of their sales people into a conference recently and didn’t train them in ‘strategic account management’ or ‘complex negotiation in multi channel solutions’.

They did sales 101 as they realised their sales team didn’t know how to ask questions, discuss the customers overall business, or even find out “what keeps the customer awake at night”

Many companies used to think that the only way a person can be really good at sales is if they have a bachelor’s degree, have years and years of sales experience, or have the ‘gift of the gab’.

This way of thinking not only hinder them from being truly successful, but it also blinds us to what is real, as having all those attributes does not guarantee a sale.

So, What Does?

You may have noticed that much of the training you have attended has been carried out by so-called sales experts who deliver ‘by the manual’.

However, if you listen carefully and compare each training session that you have gone to, you will notice how generic that approach can be.

They would always go through similar topics but not actually train you – what you should actually do, what you should say, or how you should say it, keeping it relevant to YOUR industry and YOUR challenges.

In addition, many training sessions are too focussed on telling you how you should present your product more effectively.

What Your Customers Are Really Worried About

However the reality is that your customers rarely lie awake at night worrying about you and your product…

They are worried about:

  • Their market
  • Their future
  • Their customers
  • Their competition
  • Their pipeline of new business
  • Their people
  • Their cash flow
  • and many more issues.

Product training is all well and good but nothing beats learning about how to ‘DNA’ the challenges customer faces in their business. Then how to link your solutions, services and/or products to those challenges.

Take a look at your sales people and sales managers, what era are they selling from?

For more information on how to ‘DNA’ a customer contact KONA Training today at 1300 611 288 or info@kona.com.au.

27 FASCINATING SALES STATISTICS

COVID-19 is changing how B2B buyers and sellers interact. Clever adaptable sales leaders are learning how to adapt to the next normal. COVID-19 has destroyed lives and livelihoods and continues to do so in many communities around the world. The full implications of the pandemic are far from certain, it is already clear that its economic consequences are dire. For sales leaders contemplating how to react, taking care of their people and customers must be a top priority. Even as they manage that reality, sales leaders also need to adjust how their organizations sell in the face of new customer habits and trying economic times. In many ways, the changes in customer behaviour are an acceleration of digital trends that were in motion before the pandemic hit.

To better understand how both customers and sellers are reacting, we looked at sales statistics from 2019. While companies are generally reducing spend, a sizable number are increasing or maintaining it, with rates depending on company size, sector, and—more than any other factor—location in the world. One thing is clear, while there is a lot of trepidation and uncertainty, causing significant reductions in spending, companies are still spending.
Digital
No surprize then, B2B companies see digital interactions as two to three times more important to their customers than traditional sales interactions.
Remote
Almost 90 percent of sales have moved to a video-conferencing(VC)/phone/web sales model, and while some scepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19. Data is an amazing thing, when we look at it, we can see trends and insights that can help us be better at what we do. For example, imagine in 2018 to 2019 we knew that is takes, on average, 3.68 calls to reach a prospect. That knowledge hopefully encouraged you to make at LEAST 4 attempts to reach your prospects.
Now the problem is things have changed…
And with that, the data needs to change and be updated. However, what we are going through is unprecedented. Looking at 2019, it took 8 calls on average to reach your prospect!! If you were going by previous data you’d be giving up at 4-5 attempts, missing tonnes of opportunities, so how many do we need to make in this COVID era???? To help here are some of the statistics out there from 2019 to help give you the insight and advantage you need to sell more. While our activity needs to increase, we don’t believe the methods have changed.  
NOW
1) Studies show that asking between 11–14 questions during the course of a lead call will translate to 74 percent greater potential success. (Source – Gong.io) 2) Almost six in 10 buyers want to discuss pricing on the first call. (Source – HubSpot) 3) Customers are 4x more likely to buy when referred by a friend. (Source – Neilsen) 4) 80% of sales require five follow-up phone calls after the meeting. (Source – Marketing Donut) 5) Several industries reported a 50 percent revenue increase with social media selling. (Source – Forbes) 6) 75% of 1,000 executives polled were prompted to attend an event or take an appointment as a result of a cold call or email. (Source – DiscoverOrg) 7) 43% of consumers are more likely to buy a new product when learning about it from friends on social media. (Source – Neilsen) 8) About 47% of top performers ask for refferals consistently, versus only 26% of non-top performers. (Source – HubSpot)

 
THEN
9) In 2007, it took 3.68 cold call attempts to reach a prospect. In 2019 it took eight attempts. (Source – Spotio)

10) 79% of all marketing leads are never converted to sales. (Source – Salesforce) 11) The biggest challenges in 2019 salespeople face: Establishing urgency (42%), Getting in touch with prospects (37%) and Overcoming price objections (35%) (Source – HubSpot) 12) 44% of salespeople give up after one follow-up. (Source – Scripted) 13) 40% of emails are opened on mobile first, and the average mobile screen can only fit four to seven words max in the subject line. (Source – ContactMonkey) 14) The best days to call are Wednesdays and Thursdays from 6:45 to 9:00 a.m. and 4:00 to 6:00 p.m.(Source – RingLead) 15) CRM system adoption increases sales by up to 29%. (Source – Salesforce) 16) 73% of executives prefer to work with sales professionals referred by someone they know. (Source – IDC) 17) 55% of B2B buyers search for information on social media. (Source – Blender) 18) The most successful reps use terms that inspire confidence, such as “certainly,” “definitely,” and “absolutely,” five times more often than low performers. (Source – Gong.io) 19) 79 percent of salespeople achieve quota by using a combination of social selling techniques. (Source – Microsoft) 20) On average, people made 33 dials per day. This is down from 38 in 2012. (Source – ForEntrepreneurs)

21) Research shows that 35% to 50% of sales go to the vendor that responds first. (Source – InsideSales.com) 22) Adding the word “New” to your subject line can increase open rates by 23%. (Source – Adestra) 23) Only 7% respond to leads in the first five minutes after a form submission. More than half don’t respond within five business days. (Source – Drift)

24) Subject lines with three to four words get more responses than shorter and longer ones. (Source – HubSpot) 25) Nurtured leads make 47% larger purchases than non-nurtured leads. (Source – The Annuitas Group) 26) High-performing sales organizations are twice as likely to provide ongoing training as low-performing ones. (Source – HubSpot) 27) 32% of buyers post a review on social media. (Source – Avande)

SO!
Did any of these statistics shock you? Were there any that you are finding to be happening to you right now? Which ones have inspired you to work differently? Statistic number 19 showed that a whopping 79% of salespeople achieve quota by using social selling techniques… however so many salespeople and sales teams are barely scratching the surface with it. If you need help designing a customised, fun and highly charged training program to help you win more customers and grow your market share, contact KONA today on 1300 611 288 | info@kona.com.au for a confidential conversation.  

7 TIPS TO BUILD A POSITIVE SALES CULTURE

Your Long-Term Strategy for Success with a Positive Sales Culture
As the old adage goes, choose a job you love, and you will never have to work a day in your life! To truly create a driven and positive work culture, you’ll need a long-term strategy of consistent, purposeful support for sales improvement. These techniques for good sales training can be used with a one-day conference, a workshop or short-term coaching.
1. CONTINUE WITH TRAINING:
Make training continuous with a series of workshops, online seminars, lunch-and-learns, and other sessions. Regular sales training should reinforce previously learned skills as well as help people learn new tips and techniques. Online learning and blended-model learning, a combination of online and in-person training, is an affordable and effective way to offer continuous support and education.

2. LISTEN AND LEARN:
Build a library of books, podcasts and other materials to provide your team with learning on the go. They can listen to sales training and motivational materials during transit to appointments or on their commute to and from the office. Some classics of sales include Garret Norris’s Build a Healthy Business, Brian Tracy’s The Psychology of Selling and many others. Don’t forget books on communication skills and, of course, a bank of product resources to help your salespeople increase their basic sales knowledge. The Kenan-Flagler Business School offers a list of the 10 best podcasts for building a positive sales culture. You can download Apple iTunes to your smartphone or iPhone and listen on the go and be well on track to building your own positive sales mindset.
3. DEVELOP A CASE STUDY LIBRARY:
Newcomers to the sales department may gain much from a bank of case studies your team has created. Although some sales skills are product – and company-agnostic, others seem to work best in specific situations and industries. Use this foundational knowledge to shorten the learning curve for new employees and to help everyone improve, in turn creating a unified and positive sales environment. Because salespeople are often on the go, written case studies may not work for your team. Instead, spend five minutes at your weekly sales meeting sharing case studies and record them with a small digital recorder. Upload them to the company intranet or share links via email. Staff can listen to them in the car, at home or if they have a few minutes at work.

4. PERSONAL COACHING AND MENTORING:
Partnering up skilled salespeople as observers and mentors with new or less-skilled sales members may also help in establishing a positive sales culture. Learning from peers in a safe, supportive environment is often an effective way to overcome personal blind spots. Because the information is coming from peers, it may be easier to understand or easier for participants to ask questions.
5. ALLOW TIME FOR A CHANGE:
It takes time to learn and apply new skills. It can take even longer to demonstrate results. While you shouldn’t have to wait forever to see positive improvement, demanding immediate change is counterproductive. Allow your employees time to learn, grow and change. Make sure they have enough structured time in their day for learning and training activities.
6. MEASURE RESULTS:
Hold people accountable for their sales goals. Use the goals they have self-identified in training to measure progress. Metrics to monitor include lead generation, sales calls, closing rate and revenues generated. Don’t forget to measure customer satisfaction, upsells and cross-sells, too. These, when taken together, can clearly show how much of an impact sales training has made.
7. PROVIDE FEEDBACK
Managers can accompany team members on sales calls and provide immediate feedback once the meeting has ended. Providing feedback immediately after a situation helps reinforce both what went right and what could be changed in the future. Just make sure this feedback is given in private and not in front of the client!
PLAN FOR SUCCESS
For long-term sales success, you need a plan. Begin your plan by analysing and measuring the current performance of your sales team. Get to know each team member as an individual. Each person contributes something unique to the team while having specific weaknesses in their work skills. Identifying strengths and weaknesses is the first step to planning effective sales training. This is where you start. Even before you begin to think of your marketing plan A clear road map for sales training includes both big-picture thinking and alignment to individual goals and KPIs. Aligning training activities to the company’s overarching key performance indicators (KPIs) and goals helps build executive buy-in, as well as necessary budget, for your proposed sales education program. With these methods, both phone and field sales team members can demonstrate improvement over time. Having the right sales training program means tailoring it toward your team, their goals and their needs, and the company’s needs overall. With this in place, you can dispel the myth of sales training issues and demonstrate its positive benefits instead.

If you need help designing a customised, fun and highly charged training program to help you win more customers and grow your market share, contact KONA today on 1300 611 288 | info@kona.com.au for a confidential conversation.

Customer Service – The Cost of Mistakes

 

Have you calculated how much your customer service costs you? Do your Customer Service Officers (CSOs) know how to make the best use of time?

The concept of sales coaching, in an effort to reinforce the information learned during training and facilitate changes in workplace behaviour, is gaining more momentum. And industry feedback reveals some businesses still need to do more.

In August 2020, the KONA and HBB Group coached over 500 salespeople virtuallyHowever, it is important to understand that sales is not the only area where coaching has a key role to play.

In fact, coaching your staff in the art of customer service is every bit as important. Without doing so, you are unlikely to put together a truly customer-orientated workforce, increasing the likelihood of customers having bad experiences. That, in turn, can have some serious consequences for your business.

CONSEQUENCES OF POOR CUSTOMER SERVICE

Most businesses recognise that delivering good customer service is now a prerequisite for success.

Indeed, customers are more demanding than ever before in this area. Also, the level of customer service that would have once provided a competitive advantage is now considered to be the bare minimum expectation.

It is, therefore, best to assess the importance of customer service by looking at the cost of failure.

One of the KONA Groups clients – American Express, in a survey found: 78 percent of customers have backed out of an intended purchase.

Why? Due to poor customer service.

Meanwhile, 67 percent have hung up the phone because they could not reach a live agent.

Crucially, it is not just the affected customers that may be lost. Research published by the White House Office of Consumer Affairs states “news of negative customer service reaches twice as many people as news of positive customer service”. This means, failure in this area can do catastrophic damage to a company’s reputation.

WHAT CUSTOMERS ACTUALLY WANT

Good customer service need not be complicated. In truth, despite customers having higher expectations than in the past, their demands are still all perfectly reasonable and achievable.

For example, in 2019, a HBB Group global survey revealed the single most important quality was “competent CSOs who could listen and empathise”.

The other main trend revealed customers do not want to have to wait ages for help. Again, this is a reasonable expectation. But when we speak to our customers, there is one common issue. Three quarters of all customers believe it currently takes too long to reach a person capable of assisting them.

What does this mean? That the focus of your customer service development should be on providing your staff with a detailed product knowledge and ways to reduce waiting times. Add in personalisation, such as insisting that staff actually use customer’s names, and you are well on your way. 

Also, the cost to the organisation on not obtaining and recording accurate information can put undue pressure on the business. It also significantly heightens the customer’s frustration level. In a recent study conducted by The KONA Group while coaching 172 CSOs, it was found that one mistake caused 20 minutes to fix! If you amortise this – the time to the organisation is 1,964 days of productivity. That is an approximate cost of $765,000.

WHY CUSTOMER SERVICE COACHING MATTERS

Businesses that invest heavily in customer service training may wonder why ongoing coaching is required? The same answer applies to sales training and sales coaching. The role of a coach is to work with staff on a personal level, help them identify areas of weakness. Then, teach them to put their knowledge into action.

“Coaching is an interactive process that helps the other person improve, learn something new or take individual performance to the next level” explains Garret Norris, CEO of The KONA Group and author of Build a Healthy Business”. “It is often an under-realised tool with which you can get the most out of your employees.”

In order to optimise your customer service, you are likely to have to need to make certain changes. That includes, reducing waiting times and personalising the customer experience. This requires staff to not only learn new ideas, but to actually use the information on a daily basis. Put simply, if you want to make improvements to your customer service, you cannot afford for them to revert back to old habits.

At The KONA Group, we offer a customer service coaching courses, learning how to develop talent and give feedback, with a view to improving performance and productivity, and in turn result in a strong ROI.

Contact KONA for Customised Customer Service Training 1300 611 288 | info@kona.com.au for a confidential conversation today.

TRAINING DOESN’T WORK

An astonishing 85% of sales training falls short of delivering on its ROI. Additionally, approximately 80% of new skills are lost within one week of training if they are not used, and about 87% of skills are lost within a month of training if they are not used regularly.  Sales is the lifeblood of a company. Therefore, without steady sales, companies fail. Yet, some sales teams receive little, if any, training. Others receive inadequate one-hour seminars and are told they have just completed sales training. Is it any wonder why sales training doesn’t work?  The best salespeople in the world are akin to Olympic-level athletes. However, companies treat them as if they can simply hit the ground running and sell, sell, sell without any training at all. Consider how many hours go into training for the Olympics. Ultimately, an Olympic gymnast trains for years before hitting the mat with her teammates. So, we should do no less for our sales leaders! There are many reasons why sales training doesn’t work. The right sales training techniques, however, can help your sales team train for their own unique “Sales Olympics.” 

Sales Training Not Working? Here are Five Reasons Why Your Training Fails

A typical sales training scenario is a one-day, half-day or even shorter training session. That involves, an expert, consultant or high-producing salesperson to be invited into a company to speak to their sales team. The expert may hand out books or binders, encourage team members to participate in team-building exercises and listen to plenty of motivational speeches.  After a day of receiving exhaustive knowledge on communications, persuasion, prospecting and follow-up, the sales team is told they have successfully completed training. They return to their regular work the following day, and soon the old habits return.

There are many reasons why some sales training sessions fail and others succeed.  
Here are five common reasons why sales training often fails. 
1. Activities are not tailored to adults.  Considering the typical sales training model, it is unsurprising that companies fail to achieve their training ROI. KONA Group CEO Garret Norris, an expert in adult education, identified several key factors for best practices for adult learning. Adults need training that speaks to their learning needs, not training modelled after typical university classroom practices.

KONA Group CEO Garret Norris on Why Training Does Not Work

Adults engaged in learning activities need to: 
  • Know why they are participating in an activity.
  • Feel invested in the outcome — “What’s in this for me?”
  • Learn through doing. Newly learned activities must be practised to become second-nature. 
  • Solve problems. Solving problems helps place a new activity into an adult’s long-term memory.
  • Learn in a social setting. Adults, even more than children, prefer to learn while among peers.
  • Tap into their life experience. That is, so they forge connections between what they have just learned and real-life scenarios and situations they remember.
  • Integrate new knowledge with existing information. They like to see a connection between what they have just learned with things they have previously learned.

Assuming adults who attend a one-day seminar will become exceptional salespeople the following day is an unreasonable expectation. Sales training issues aren’t problems with salespeople — they are problems with the model used to train adult learners, whose needs remain unmet by lecture-style workshops. 
2. Not enough time allowed for results.
Another factor often overlooked in why sales training doesn’t work is leadership. Companies may invest in sales training, but if the company’s leadership team doesn’t support the time required to learn new skills, sales training may fail.  Companies often seek immediate ROI for investing in sales training, but as we have seen, this is an unrealistic expectation. Failing to give the participants enough time to learn, practice and perfect new skills is like asking an out-of-shape adult to run a 10K next week — you can ask, but the person is likely to fail (never mind get hurt!).  To truly enact a culture of continuous learning in your organisation, you must “put your money where your mouth is” and pay more than lip service to sales training. Corporate leaders must be willing to allow salespeople to attend training. They must be patient while new skills are learned. Systems must be set up to monitor, measure and report on sales results, with the data used not to punish low performance, but instead to coach and train for improvement.
3. Lack of leadership buy-in and participation.
Can you imagine a NRL team coach who never attends practice? Or the captain of the AFL team telling his players he’s too busy practising his surfing to attend team practice? The same thing happens with many sales managers: they assign personnel to training without attending training themselves.  When sales managers fail to attend training, it leads to a big disconnect between “Do as I say” and “Do as I do.” They give mixed messages about the importance of training. Perhaps more importantly, they cannot model the appropriate behaviours because they haven’t learned alongside their staff what’s important. 

Managers must be willing to commit the time and effort to sales training alongside their team members. Actively participating in sales training not only encourages team members but demonstrates support for the key concepts being taught. Whether it’s participating in classroom activities alongside trainees or role playing along with them, when the manager participates, training is more effective. 
4. Start With the End in Sight: Set Goals 
The first step to creating an ideal sales training model is to begin with the end goal in mind. Establish key goals, metrics and measurements first, before creating your training. 

Identify what you would like the sales team to learn, know and do after the training is completed. The goals for product knowledge sales training may be quite different from the goals for sales skills training. Identifying which skills to focus on first, and the desired outcomes, will have the most impact.  Additionally, practising in a safe, supportive training environment takes much of the risk out of trying new activities. A supportive and encouraging coach ensures people know when they have demonstrated a new skill successfully.

To GET YOUR TEAM INVOLVED IN ACTIVE LEARNING AND ENGAGED IN THE ART OF SALES contact 

KONA 1300 611 288 | info@kona.com.au for a confidential conversation today.

A Sales Manager’s Guide for Underperforming Sales Teams

HOW TO TURN AROUND UNDERPERFORMING SALES TEAMS THAT  ARE STRUGGLING DURING THESE COVID TIMES

It is 8.30 in the morning. You walk into your office alone as your team must work from home, coffee in hand. You wish you could hear the chattering and bustle of your team. You enter the room and look around.

Phones are not ringing, and fingertips are not dancing across the keyboards. You long to hear the excitement in the voices of your team members. You miss the energy that was electrifying.

You think, do we have an underperforming sales team or what is going on? Then the mood shifts.

Someone calls you on MS Teams, when you answer you see one of your team spinning around in their chair, accordingly she winks and says, “That’s $5,000 before noon, Boss.” Normally the cheering in the office would be truly equal that of a crowd at an AFL final.

You quickly get your mojo, even manage a smile and say, “this is going to be a good day, I can feel it in my waters”.

*Beep beep beep* 

Then finally comes your rude awakening. The sound of your alarm every morning is brutal. In fact you dream of a pre COVID sales team that’s crushing their quotas on a daily basis and a team culture that’s both supportive and competitive.

However that is not the case. They are struggling every day. They are also not closing deals. Similarly, they do not even seem to know how to qualify leads in this environment, truth be told… nor do you. Revenue is down and quite frankly – you are in trouble.

The good news? Your dream is not far off.

HERE IS A GUIDE ON HOW TO TURN AN UNDERPERFORMING SALES TEAM AROUND

Firstly, start from the beginning: Where did things go wrong? Yes, you can “blame” COVID and no one would flinch if you did. Many sales managers tend to have the kind of reflexive thinking that ends up making the problem worse. Why? They never figured out what caused all these issues in the first place. Let’s take a look at how you can get there.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

GETTING TO THE ROOT CAUSE OF THE PROBLEM

Often when things go wrong, we seek to blame rather than to solve. Have you ever had a conversation with a child, and they kept asking you “Why?” Regardless of your response, their next question was always “Why?” It is likely that you ended the conversation with a firm, and for the child very unsatisfying, “because.”

Well, guess what? While this is an excellent way for a child to drive their parents crazy, it’s also the same approach that turned Toyota into a $500 billion company. The company pioneered a problem-solving methodology for an underperforming sales issue, known as the 5 Whys Model. Let us take a look.

THE 5 WHYS MODEL

The 5 Whys Model has been praised by the start-up community as the quickest way to identify the root cause of a problem. We are going to take a look at how it works, the limitations to the model and what you can do to improve it.

So how does it work? You simply begin with a statement of the problem, that is,  “I have an underperforming sales team.” Next, you ask “Why?” and you continue to ask “Why?” in response to each statement until you have arrived at what’s actually causing the problem. Here is what the conversation could look like.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

Sales Manager: I have an underperforming sales team.

You: Why is your team underperforming?

Sales Manager: Nobody seems to be giving their best.

You: Why are they not giving it their best effort?

Sales Manager: They’re not personally invested in their success. They say they want to come into an office, do the day-to-day work, and leave at 5 p.m. sharp.

You: Why are they not personally invested?

Sales Manager: I think it is because we only reward the top sales rep, and everyone sees the top position as out of their reach. Only Glenn, the top guy, is killing it and the rest are not hitting target as they cant travel.

You: Why do they think the top position is out of their reach?

Sales Manager: Because Glenn has been the top rep ever since he started and they’ve pretty much given up on trying to even compete with him.

You: Why have they given up on trying to compete with him?

Sales Manager: Well, he is better than everyone by a long shot and still is.

Aha! In this situation, you have discovered – in less than two minutes – that your reps are not motivated to perform as well as your top performer. Voila – the reason for your underperforming sales team is now known.

LIMITATIONS TO THE 5 WHYS

While the 5 Whys approach can be a powerful problem-solving technique, it comes with limitations.

  1. Single cause issue. It assumes that there is only one cause behind the effect.
  2. Deductive thinking. Often, problem solving does not take place where the problem occurred. This leads to the discussion not being grounded in what actually happened.
  3. Confirmation bias. The person asking the questions will jump to conclusions because they’ve “seen this happen before”.

Here are four simple ways to improve your use of the 5 Whys Model and turn your underperforming sales team around:

  • Use a timeline. Identify the events that detail how the problem occurred, outside of COVID.
  • “Go and See.” Observe what is actually happening, rather than make assumptions as to what might be happening.
  • Gather data. Demonstrate that the answer to any of the whys is plausible.
  • Ask again. For each of the causes your sales reps come up with, ask them another five whys.

A STARTING POINT

Despite its limitations, using the 5 Whys Model offers you a great way to explore the potential issue at hand and opens up the lines of communication. It will assist you in challenging your assumptions and identify the areas in which the issue lies. And once you have done this, you can start looking at solutions to the problem.

Next, let us take a look at the three most common causes of an underperforming sales team and how you and your sales team can get out of a rut.

1. DID YOU HIRE THE RIGHT SALESPEOPLE?

Good sales managers ask themselves this question constantly when faced with an underperforming sales team. But it is not just about deals closed or leads qualified – it is about your team working together. It is about your sales culture. To illustrate this, let us look at an example.

The LA SWAT team used to be a volunteer task force within the LAPD that took on the most dangerous missions. These volunteers were skilled at combat, and many of them had unique experiences, such as the Vietnam War. But because they were not a cohesive team, the early SWAT teams suffered from sky-high mortality rates.

Members of the SWAT team face life and death situations every day. For them, having the right people is not just important. It is the difference between waking up the next day and knowing that your teammates will too.

Today, the SWAT team no longer consists of volunteers. Each candidate has to go through a six-day selection process during which they need to meet mental as well as physical criteria.

THE APPROACH

One of the most challenging tests is called “Hogan’s Alley.” This is a mock street scene where candidates are confronted with surprise situations in which they need to make life or death decisions. This includes whether or not to shoot a suspect or deciding whether a person is a friend or an enemy. During these tests, candidates need to demonstrate that they can think clearly and make a decision while they are exhausted, and even physically hurt.

While this is an extreme example, it is an approach to hiring that can be applied to any team. In order to not just survive, but to thrive as a business, you need to make sure you have the right people onboard.

You don’t want just good sales reps, you want sales reps who are cultural fits to work for your company. Plan and map out your desired skill sets and behaviour traits and use them as a guide in your hiring process. You’ll find that your existing employees fall into three camps.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

GREAT SALES REPS, GREAT FITS

They are not just your money makers – they are the future of your company. Incentivise them to stick around. Put them in leadership positions, get them talking to your most important prospects and help them reach their career goals.

GREAT SALES REPS, BAD FITS

These are people who are great sales reps, but they are in the wrong place. Maybe they do not believe in your product, or they are better suited selling to a different type of customer.

BAD SALES REPS

The killer instinct does not come naturally to the majority of people. This is something that cannot be taught. No amount of intellect or positive attitude can make up for it. Cut your losses quickly by letting go of sales reps that are either in the wrong business or the wrong career as soon as possible.

While firing people is never easy, you are doing both them and yourself a disservice by keeping them around. If you have mapped them and maximised the key skills and they still do not perform, then you need to be a strong leader.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

2. IS THERE A STRONG TEAM CULTURE?

The tech community loves to say that culture is something that happens “organically.” As XPLANE founder Dave Gray points out, this doesn’t mean we should just sit back and wait for it to happen. It will not as HOPE IS NOT A SALES STRATEGY!

As a sales manager, it is your job to keep a finger on the pulse of the culture and provide support.

Create a road map for your sales culture using mapping techniques.

Below are the key elements to focus on.

Outcomes. These are the objectives that you want your culture to achieve. It can be that your staff loves coming into work or that all your employees perform at their best.

Behaviours. Look at how individual behaviours influence the team and their ability to achieve your desired outcome. Reward encouragement and teamwork, but reprimand behaviours that bring down morale. If there is a toxic person on the team, get rid of him or her ASAP.

Enablers and Blockers. Check to see whether you have tools and people who make the job easier and more efficient, or if you have tools and people who inhibit people from doing their jobs well.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

3. ARE YOUR SALESPEOPLE MOTIVATED?

Firstly – hustle. That is what great salespeople are all about. And no salesperson is going to hustle when the compensation is not worth the work they put in.

But compensation is not just about the money. It’s about how you value a rep’s hard work and incentivise them to do better.

However, one of the most common causes of an unmotivated sales team is a complex compensation plan. Harvard Business School’s Dr. Doug J. Chung spent half a lifetime researching motivation and sales compensation plans. And the result? Well, it does not take a Harvard degree to grasp where things can go wrong. Chung found that there were three main factors to consider when designing your compensation plan.

COMPENSATION PLAN

  1. Salary v Compensation. This depends on the reliability of your industry’s sales cycle. If you are in a seasonal sales business, you can’t reward reps for blind luck. If sales do not fluctuate based on these outside factors, compensation should be directly tied to performance.
  2. Timing. The influence timing has on reps directly correlates to how naturally motivated they are. Similar to great students, great reps just need a year-end bonus to motivate them, but middle-road and low performers need more frequent benchmarks to keep them on track.
  3. Ratcheting. Many companies increase sales quotas of top performers year-to-year to get them to strive higher and higher. Chung’s studies indicated that this is actually detrimental to morale. This means that top performers are penalised for succeeding rather than rewarded. An alternative is to give over-achievement bonuses, where yearly benchmarks stay the same, but hitting an even loftier goal is rewarded with more.

It is simple: When salespeople do not know what they’re getting for the work they put in, they’re going to be less motivated. Structure and tailor your compensation plan in a way so that it incentivises each type of sales rep on your team to improve and get better –one plan does not fit all.

DRIVE YOUR SALES TEAM TO CONTINUOUSLY IMPROVE

Sales teams do not become great overnight. They become great because they work at it continuously. This is why your role as the sales manager is crucial. It is your job to help your sales team succeed. It begins and ends with you.

ACCEPT RESPONSIBILITY

Swedish economist Tobias Fredberg found a fascinating pattern by examining how dozens of CEOs spoke in interview transcripts. CEOs who had successfully turned a company around shared the same way of speaking. They personally took the blame for problems—using the words “I” and “me”—and passed the credit to the team for successes—using the words “us” and “we”.

As the sales manager, you are responsible for your team. When stuff goes wrong, it is up to you to step up to the plate and be accountable for your own actions. That is what being a good leader means—and that’s what will inspire autonomy and leadership from within your team. The benefits are huge.

TURN YOUR UNDERPERFORMING SALES TEAM AROUND contact the KONA Group | 1300 611 288 | info@kona.com.au

BENEFITS OF ACCOUNTABILITY

  • Ownership over problems. If you assume that every problem is yours to either fix or delegate, then nothing will ever fall through the cracks. Establishing clear ownership over responsibilities and starting from the ground up is how you empower your team to succeed.
  • No cost to morale. Blaming members of the team and taking credit for successes will make team members feel under-appreciated. They will feel like you are picking on them and taking their hard-earned glory.
  • Transparency. If you take it upon yourself to know the going-ons of the team, your sales reps will feel more comfortable telling you about potential stumbling blocks they are encountering. Otherwise, you will be unaware of an issue until it spirals out of control and blows up in your face.

When your team is doing well in the day-to-day, you can step back and watch everyone succeed. But at pivotal times, you need to personally bring on change and see your vision through.

LEAD BY EXAMPLE

Most people are natural sceptics. If you claim that something will work, they will need to see it to believe it. Instead of telling them, show them. Get into the weeds and start making cold calls, drafting emails, and closing deals with your team. Inspire them and set an example.

  • Mentor your reps. Give your sales reps someone to look up to. If your employees enter into a mentor-mentee relationship, they’ll be eager to learn and improve. They’re also more likely to stick around, as they’ll see their position as a learning opportunity.
  • Diagnose flaws in your systems. You might find a problem with a sales script, or an issue with how the team is finding leads. You’re not always this close to the action—take advantage of it.

GETTING ON THE TRACK TO SUCCESS

Often, as soon as an entire team agrees that there is an issue, you’ll see a shift in focus. Your salespeople will start questioning roles, processes and the direction. If it seems chaotic for a while—let it happen. This is a good thing.

It is always challenging to face a problem when you don’t know exactly what the problem is. It will take work both from you and your sales reps to align and bring your team back on a good path.

Remember to be patient. Things will not change overnight. The very first thing you try to turn things around is likely to fail, and that is okay. Keep trying until you have the culture, the goals and the vision that will help your salespeople crush it.

Soon enough, you will be walking down that hallway again and enter a room full of energy and excitement. Your salespeople will be closing deals again and there will be no alarm to wake you up.

Except for the sound of a sale, of course!

To roll-out this sales guide and turn your team’s performance around, contact KONA 1300 611 288 | info@kona.com.au for a confidential conversation today.

4 TIPS FOR SALES MANAGERS ON HOW TO DESTROY THEIR TEAM

tips for sales managers to build a strong sales team and an image of a wrecking ball with salespeople

Tips for sales managers on how to destroy their team. Yes you read that correctly. For if we know how to do something wrong, then (hopefully) we stop doing it! In these uncertain times sales managers can not afford to fail. Especially those at the coal face, who are usually used to “coasting” and relying on past relationships. Sales managers need to focus on motivating their team and building a new pipleline. However, we’ve seen it time and again: when the pressure goes up, good decision making goes down. When your sales team is doing well, you feel pressure from executives to maintain those figures. If your sales team is having some problems, executives pressure you to push your team towards higher performance. We’ve been there and see in every day when our customers ask us to assess the sales team effectiveness. And we understand no sales manager is perfect. However, poor decisions on your part can snowball exponentially and have calamitous effects on your team and your company. It’s right in the toughest moments as a sales leaders, when you are in the thick of it, that you need to pay the most attention to your attitudes and decisions. From our own time on the sales floor — and from working with hundreds of sales managers and organisation — here are the top four ways you can unwittingly destroy your sales team:
1. HIRE LAZY, UNMOTIVATED PEOPLE

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

The best salespeople are by nature extremely competitive. They constantly want to be the top producer and even if they have great relationships with other members of your sales team, at heart they want to outperform them. If you hire lazy people, you’re in for a world of trouble. Our clients regularly ask us to help them hire and before they make the offer we conduct a behavioural analysis on them to ensure that they are the right fit.
Lazy, Unmotivated People Don’t Do the Work
This is the kind of salesperson who spends most of their day behind a desk doing “admin” instead of being on the phone or meetings with potential clients. You may need to have salespeople who work best behind a desk, relentlessly making phone calls, hunting for new leads and setting up appointments. Lazy, unmotivated salespeople, however, don’t even bother to do this. You will often find them hanging around the water cooler, talking about sports scores, their latest golf game, office gossip or denigrating fellow employees who are hard workers. Lazy, unmotivated salespeople are like a poison that works its way into the blood system of your team, causing resentment and bad feelings within the team. These people are also often the first to complain about their pay incentives and wonder why they aren’t making more money – totally ignoring the fact that their own laziness is the main reason.
Bad Managers Don’t Know How to Separate the Wheat From the Chaff
Everyone tries to put their best foot forward in an interview. So it’s your job as a sales manager to dig a little deeper. When you interview a potential hire, ask them about their history in terms of competitive sports or activities. Ask them to tell you about the last time they were involved in a competitive activity and how they responded. Also, why not give them an exercise to do or to present to you on the sales strategy that they will implement in the first 60 days.
2. SET UNREALISTIC GOALS WHEN YOU ARE IN A PANIC
As we noted above, you can face pressure from your company’s executives whether your team is performing well or having problems. Company executives always want more. This can result in a sales manager setting unrealistic goals for their team because they’re panicking. You naturally want to set higher goals for your team because you want to motivate them to reach those goals. Good salespeople respond to a challenge. They like hitting their goals and even surpassing them. They enjoy the feeling they get when they know they are performing well. When you create unrealistic goals, however, this has the opposite effect.
Bad Managers Don’t Set Appropriate Goals for Each Member of the Team
New hires need time to get up to speed. It’s best to use waterfall goals with them — ask them to do a little bit more each week or month as they get more familiar with their role in the team. Your best people can handle higher goals. In fact, they’ll want higher goals because they enjoy the challenge of exceeding expectations and because higher goals provide them with the most income.

 

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

Bad Managers Forget to “Manage Up” 
You need to let your company executives know that your team works best with realistic sales goals. Even if company executives want you to keep pushing those goals higher and higher, explain to them that if you’re going to get the best from your team. You need to have realistic goals that will both motivate them and provide them with opportunities to showcase their talents.
3. DO NOT HELP THEIR SALES TEAM DO THEIR JOBS OR MAKE IT EASIER FOR THEM TO EXCEL
When you manage a sales team, a normal day consists of tracking quotas and seeing how your sales reps are doing in terms of their productivity. Perhaps you sometimes even provide a report to the higher-ups on how the team is doing. Being a good manager, however, means going beyond the daily routine. You need to be out with the team at least 60% of your time. Poor managers don’t pay attention to important factors:
They Don’t Have One-on-One Meetings With Their Staff
Bad sales managers tend to sit in their office and not spend time with each member of their team. They don’t pay much attention to growing that important employee/manager relationship. The result is that members of a sales team feel adrift. They lack the feedback necessary to improve their performances. When a sales rep works with a good manager, they know the manager will have their back when they need support. With the bad sales manager, sales reps never know where they stand, which can leave them feeling frustrated and demotivated.

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

They Are Never Available When a Sales Rep Needs to Talk to Them
Bad managers always seem to be too busy. No matter when a sales rep tries to arrange a meeting with them, the sales manager always seems to be in another meeting, on an important phone call or out of the office altogether. Sales reps are busy people, too, and they often don’t have many opportunities to sit down and hold these critical meetings with their manager. Good managers are available when their salespeople are available. Even if it means taking a phone call late at night to talk to a worried sales rep, a good manager will make the time and the effort. Good managers are good leaders. Good leaders are available when their team members need them. Yes, sometimes this can lead to long days and even some hand-holding for a panicky sales rep. When you are there when your sales rep needs you, however, you build a stronger relationship with your team, and you inspire them to work hard for you.
4. DO NOT PROVIDE COACHING OR TRACK SUCCESS
Good sales representatives understand that they never stop learning. So good sales managers will arrange for them to receive sales coaching on how to improve their performance in various areas. They also provide them with ways to track that performance so they can both enjoy successes and improve in areas where they are lagging.

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

Bad Sales Managers Don’t Provide Coaching
Remember those one-on-one meetings we talked about above? Bad sales managers neglect these meetings. Yet these meetings are essential for your sales reps to receive feedback on how they’re doing and for them to offer you feedback on how you’re doing. These one-on-one meetings are designed to improve individual performance and build trust. When bad sales managers fail to hold regular meetings or to provide regular coaching, they are neglecting one of the most important aspects of their job and will fail to build the trust with their sales reps that is the foundation of a good sales team.
Bad Sales Managers Don’t Provide Their Team With a Way to Track Their Successes
Since sales reps are such competitive people, they constantly want to see how they’re performing against the company’s benchmarks as well as their personal benchmarks. If managers fail to provide them with ways to access this information, they can cause frustration and annoyance to their sales reps. It also undermines the competitiveness necessary for a dynamic sales team. Sales reps need regular access to information about their performance. They want to be able to see how they’re doing, if they are meeting quota and how this affects their income. If your company operates on an incentive system where sales reps will earn more commission if they meet or exceed their quota, sales reps will want to know how close they are to achieving their goal. Good sales managers will make sure their sales reps have the information they need when they need it.

To GET YOUR SALES TEAM MOTIVATED AND HITTING TARGET EVEN DURING COVD-19, contact KONA 1300 611 288 | info@kona.com.au for a confidential conversation today.

Have you thought of hitting the reset button on your business?

For many of us, we may have issues about “coming back to the office”, or getting back on target, or concerns about our people being out of the physical hunt for results for too long, or simply – achieving ROI. Soon the pace of pre-COVID days will return, do you have actions in place for when we all can come together again? Have you considered:
  • How you are going to build a culture of performance?
  • How you will instil a mindset of positive thinking?
  • How to get results from your team?
  • How to re-frame your team’s conversations around the future?
  • How to React, Restore, Reset your business and people?

HOW TO RESET YOUR BUSINESS AND PEOPLE POST-COVID

We cannot ignore the fact that COVID-19 has had a serious impact on the Australian economy. This has resulted in many business leaders enduring sleepless nights and scratching their heads over the current and future impact of this pandemic on their business. But it is important to remember that the situation is entirely out of our control – everyone’s in the same boat. What is in your control however, as a Leader, is:
  • How your business recovers
  • What actions you take
  • How you get your team back on target
  • What outlook you hold
  • What strategic plans you have in place
  • What you are going to do to increase momentum

HAVE YOU THOUGHT OF HITTING THE RESET BUTTON ON YOUR BUSINESS?

For many of us, we may have issues about “coming back to the office”, or getting back on target, or concerns about our people being out of the physical hunt for results for too long, or simply – achieving ROI. Soon the pace of pre-COVID days will return, do you have actions in place for when we all can come together again? Have you considered:
  • How you are going to build a culture of performance?
  • How you will instil a mindset of positive thinking?
  • How to get results from your team?
  • How to re-frame your team’s conversations around the future?
  • How to React, Restore, Reset your business and people?

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

Have you considered a positive movement of encouragement and support for your team on their return – recognition of coming together when we can come together? But how? How, as a forward-thinking Leader, do I encourage and support the return of my staff? The strongest way to support your staff and show them self-worth with a definite ROI, is through instilling a positive mindset – that is the gift that keeps on giving. At the KONA Group we know the value and the power of Motivational Speaking. We can assist you in any capacity to harness positive thinking, spread its powers and skyrocket productivity as a direct result. All our exceptional Motivational Speakers have great stories behind them, their teachings come from walking the pavement of life, the words come from experiences not textbooks. Come on a journey with one of our team. Here is a snippet of one of our Senior team and the founder of the KONA Group. 10 years ago this week the 60-year-old inspiration climbed into the boxing ring with ex-Heavyweight Boxing Champion of Australia John Hopoate all in the name of raising funds for very worthy Breast Cancer patients. Glenn also ran across the Sahara Dessert for the same cause, AND – completed the Hawaiian Ironman in KONA. Oh, and did we mention earlier this year he became the world’s oldest CAGE FIGHTER?! His physical stamina is nothing compared to his mental strength – Glenn has built an outstanding reputation as a Personal Mentor, helping individuals of all ages to achieve goals they never thought possible. He is a specialist Business, Health and Sport Mentor.

To find out more contact the KONA Group 1300 611 288 | info@kona.com.au

And there are many more like Glenn for you to meet: kona.com.au/meet-the-team/ Everyone has a story and every story can be transformed to lead to positive outcomes. Hit the reset button on your business, engage one of our modern Motivational Speakers and bring out the best in your team and business. We did. To learn how to RESET YOUR BUSINESS or book in your team’s MOTIVATIONAL SPEAKER, contact KONA: 1300 611 288 | info@kona.com.au for a confidential conversation today.