5 Ways To Improve Your Sales Pitch

A Sales Pitch is a personalised and well-constructed presentation.

Having access to a world of information at our fingertips means today’s buyers are more informed than ever.

So how can you improve your sales pitch and ensure you secure the sale?

 

Here are 5 tips to improve your sales pitch.

 

1. Do Your Research

Creating a great pitch requires you to understand your customer. Doing market research will help you get to know your customer’s needs.

 

You should look at your prospect’s website and utilise LinkedIn to gain knowledge of what they do and what their needs may be.

 

2. Know How To Overcome Objections 

Objection Handling Sales Skills - The Digital Sales Institute

Knowing how to handle objections will:

  • Help build relationships
  • Establishing yourself as being experienced
  • Helps the salesperson determine whether a real opportunity exists

 

3. Listen To Understand

Active listening will give your prospect confidence in your service.

Listening to understand saves time and frustration in the long-run as you will become aware of your prospect’s needs.

 

4. Think About The Value Your Product Or Service Brings

Professionals who can show the value of their product above price will stand out to their prospects.

People buy products or services for the value it will give them. So it’s best to educate your prospects about value rather than just focusing on features.

 

5. Connect With Your Prospect
Introduction to social media | Digital Ready

It is important to connect with your prospect personally and on social media.

Some benefits of connecting with your prospect include:

  • You are more likely to make the sale- people are more likely to conduct business with those they have positive rapport with
  • Shows your prospects a more personal side of you, not just business
  • Creates a better customer experience

 

Have you considered how your salespeople can improve their sales pitch?

 

Contact KONA to discuss tailored options to enhance the performance of your sales team!

 

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8 Tips To Improve Your Sales Performance

Regardless of the business you’re in, sales tactics that have previously worked well may not work so well today.

Sales is an industry that moves quickly. From new competitors arising to new products similar to yours being introduced; you need to be innovative to stay relevant.

  Here you will find 8 tips to enhance your sales performance.  

1. Know Your Objective

Understand your business’ role. Think about what you do best, and what type of people need your services. Consider your product or service; what are people willing to pay for it?    

2. Break Down Your Objective Into Smaller Goals

Note down your activity targets within your control. These can be things like, calls per day or proposals per month. To then measure your progress, set results targets. For example, appointments set per call or sales made per month. Increase your activity and measure the results. Setting goals or targets allows you to focus your attention.    

3. Sell To Your Client’s Needs

Work under the assumption that your prospective buyers will purchase only what they need. It is your job to convince them of that need. Put an emphasis on the features of your product or service that will benefit the customer. Be creative in your marketing.    

4. Build And Retain Positive Attention

Efficient advertising, referrals, tactical questions, and sales skills are key to generating positive attention. Thorough follow-through partnered with great customer service are the keys to retaining it.    

5. Sell On Purpose

Think about what you do and why you do it. Who is your target customer and what questions will you ask them? Consider what your proposal will look like and why. If you feel unsure of yourself at any point during the sales process, it could be time to get some coaching or advice.    

6. Ask, Listen, Act

When asking questions during the sale process, ensure they are prepared, direct and relevant. You need to have effective listening skills and show the customer you listened to them by responding and taking action.    

7. Take Responsibility, Not Credit

You want to build a strong support team that is willing to go out of their way to help you when you need it. To do this, give your team credit when things go right, and take the blame when things go wrong.    

8. Don’t Compromise On Your Integrity

When it comes to sales and marketing, operating ethically is of the utmost importance. Due to negative stereotypes presented in the media, most people assume that all salespeople are the same. This can be a challenge for many companies. Operating with integrity and ethics will show your customer that you are trustworthy and will strengthen your reputation.    
Does your sales team need a modern approach to enhance their performance?
 

Contact KONA by emailing info@kona.com.au or call 1300 611 288

9 Important Tips For Setting Appointments

How to start a sales call the right way - CrankWheel

Business owners and salespeople often use phone calls to book appointments with clients and prospective customers.

To do this successfully you need confidence in the relationship-building aspect of telemarketing.

You have the responsibility of displaying your product or service in an honest and professional way and you are aware of the value of what it means to exceed the expectations of your customer.

What steps can you take to guarantee your best chance of securing an appointment?

1. Have A Plan

Preparation is vital. When you go into a conversation prepared with what you want to say, you can be confident that you are covering all important matters. You will be able to keep control of the conversation and bring it back if it drifts off-topic.

2. Make Your Offer Early

It is important to spark interest early on and to combat objections promptly with an offer that is full of benefits. You need to be quick to ensure negativity does not affect the customer’s decision.

3. Conversation Is Key

Ask short, open questions to gage as much information as possible from the customer. Your questions should be relevant to ensure you keep their attention and you should repeat their answers back to them when suitable. Talking for too long and confusing the client with your questions can lead to them tuning out of the conversation.

4. Handle Objections

Show the customer that you understand their situation by recognising their objections. Use phrases like ‘I understand how you feel.’ Let them know that you have had other customers that had similar objections when they first came onboard. This will demonstrate that you are experienced. Clarify that the purpose of the appointment is to understand their position and then suggest an appointment time.

Competitive Objection Handling 101: Your Guide to Knocking Competitors out of Deals and Earning the Trust of Your Buyers - Klue

5. Don’t Give In The First Time

Objections are inevitable and when they happen, it is important not to repeat the objection back to the customer or go too much into it. Don’t take any objections personally and ask the right questions to better understand their answer. It is common for it to take a number of conversations with the prospective customer before they accept your offer of an appointment, so don’t get disheartened if they do not accept the first time around.

6. Don’t Be Afraid Of Uncertainty

Admitting when you don’t know the answer to something or needing to check with someone else is not a bad thing. Building a foundation of trust with your customer is so important and if you bluff your way around their questions, it is likely they will find out and that relationship will be damaged. If you have uncertainty around an objection or question, tell them that, and get back to them with the right information.

7. Research Before You Call

The more you know before picking up the phone, the better. If you have just a name and a phone number, you can still make an effective sales appointment. If all else fails, you can always turn to Google. Or, if you’d rather, you can reach out to your connections on LinkedIn. You can even check with your network contacts to see if you know anyone who knows the prospect. You may be able to get a referral from a mutual contact.

The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

8. Create A Good Opener

Once you get the prospect on the phone, you have about 10-20 seconds before they’re ready to hang up on you. Most people automatically reject you as soon as you start trying to sell them. If you want to get past a potential customer’s rejection filter, you’ll need an opener that surprises or intrigues them. Something that will make them sit up and take notice. Once you have their attention, you can set up an appointment or at least get them to listen to what you have to say.

9. Pick A Benefit That Most Interests Your Prospect

When you have done your research and know more about your prospect, you can better customise your pitch to fit their needs or pain points. This way, you are more likely to get their business. Pick a benefit of your product or service that you think will most appeal to your prospective customer. Explain how that product or service provides this benefit to them. Our billing system helps give you peace of mind.

7 Essential Tips to Set Sales Appointments Geared for Success • Bookafy

Timeless Advice Is The Best Advice. Sell the benefits and value, not features. Come prepared, find out what the customer’s concerns are and present them with solutions. When you offer them the chance to find out more about something that they may have a hard time saying no to, offer an appointment.

Is your team following these appointment setting tips?

Contact KONA today for customised training for your business!

click here to contact the KONA Group red button or call 1300 611 288

Manifest success

“That Which You Manifest Is Before You.”

This is one of the most profound statements I have ever heard.

It is in one of my favourite books – The Art of Racing in the Rain by Garth Stein.

Such a simple concept, yet so true: “That which we manifest is before us”; we are the creators of our own destiny.

Be it through intention or ignorance, our successes and our failures have been brought on by none other than ourselves.

I think this is wonderful … and yet scary at the same time.

So all my successes I created?  Fabulous!  But wait a minute – if I’m not as successful as I want to be, then I created that too?  Horrors!  And my absolute failures, I created those too?  That’s a worry.

But let’s look at the positive.  We can create our own future.  It’s like The Secret. “What you think about and thank about, you bring about.” And other smart sayings: “If it’s to be, it’s up to me.” And the classic Michael Jackson line “I’m starting with the man in the mirror…take a look at yourself, and then make a change.”

We all have that potential to be M.A.D. (to make a Difference).  It starts with deciding what you want, what will make you happy, what’s important to you – and then writing it down.

So that’s Step 1: Write it down, record it, post it, tell someone about your plans.  Commit your dreams to paper (or the world-wide web) and it will become reality.

Step 2: Create stepping stones to get you over the troubled waters and to the other side – break it down into bite-sized pieces, so that you can achieve (and celebrate) small goals along the way.  Measure the steps that you are taking.  I love To-Do lists where I can tick off the things that I have accomplished each day.

Step 3: Ensure that you make your dreams ARE achievable.  After all, you DO want to be able to applaud your effort and not finding that you are depressed by every little obstacle in the river of life that may come your way.

Step 4: Is it possible to be CEO of a company that you just started with within a year?  Probably not! (Although for some Gen Y and Gen Xs that’s exactly what they want … and expect.  But that’s another conversation altogether!) Be realistic about your wants and needs.

Step 5: Put a date on your dreams.  Goals are dreams with a timeline.

Hmmm, seems like I’ve just written down S.M.A.R.T. goal-setting.  Specific, Measurable, Achievable, Realistic and Timely.

Well then, let’s start to manifest our destiny!


SALES EXCUSE 2: THERE’S NOT ENOUGH TIME IN THE DAY

Let’s start by saying that busy doesn’t necessarily mean effective.

One of the most common complaints from sales teams doing poorly is that there’s not enough hours in the day to make phone calls, follow up leads, source new leads, or create effective pitches.

In our experience, more often than not, this is just an excuse masking laziness and poor time management.

The difference between success and failure can be influenced by how effectively time is used. We all get the same 24 hours, so if your sales people are telling you that there’s not enough time then it’s time to identify the real issues and sift through the drainers within the team.

Time management

In contrast, people with poor time management skills waste time on the unimportant things that ultimately will not contribute to converting a lead. These same people are prone to procrastination – a killer of performance. Charles Dickens and David Copperfield summed it up by saying  “Procrastination is the thief of time, collar him”.

So, if a member of your sales team complains that they don’t have enough time to convert their leads into sales, “collar them” – look at how they are utilising their time and if the business is actually benefiting, or is simply being drained by a dead resource. Chances are that there are bigger underlying issues that need to be addressed.

Sharpen the focus

There are so many distractions floating around that it can be hard to sit down and focus, and importantly keep your team focused. However, this is not an excuse for deflated sales results. The great sales performers and leaders focus on the target and concentrate on how best to achieve it.

How long does it take your team to perform their daily admin tasks? Are they focused on the end goal or distracted by surrounding interferences?

Ongoing evaluation and reinforcement of daily targets should be established to keep the team on track.

Priorities and delegation

Are your sales people typing reports, filing, responding to unnecessary emails and taking long meetings rather than being on the phone following up leads? The number one priority for the sales team is to generate leads and convert them to sales.

Other tasks can be delegated to the administration or management team so the sales team can focus on what they are there to do – sell!

Sales management training and coaching

At the end of the day, when sales teams blame poor sales on not having enough time in the day, it is usually a case of lacking focus, poor sales management or poor time management, or perhaps they are just not the right person for the role.

Focused, driven and passionate salespeople achieve goals. Time is money so don’t let it be drained by underperforming team members.

KONA Group specialises in a wide range of services that address sales performance and sales management, executive and leadership coaching, and performance and time management. These customised training and coaching programs drill down to the core of the issue and drive solutions through proven methodologies.

For more information, please email info@kona.com.au or call 1300 611 288.

W.I.I.F.T. – What’s in it for them: Putting Consumers’ Shoe into New Perspective

Every salesperson is aware of the “What’s in it for me” (W.I.I.F.M) as something that can benefit their company by focusing on the How, Why, and What they are selling, which matters to prospective clients they are trying to close a deal with.

Today, most salespeople are introduced to shifting with What’s in it for them (W.I.I.F.T).

W.I.I.F.T takes a massive shift for marketers who are now exposed to the different behaviours and seasonal needs of their consumers. It is more prominent in the market that most consumers are focusing on how businesses are keeping up their expertise with emotional intelligence, and shifting to WIIFT is one of the ways of helping startup businesses that are looking for potential target customers.

In this infographic, we will discuss the different areas where you can integrate W.I.I.F.T to your consumers.

But first, let us look into identifying consumer needs that today’s companies should consider.

Ways on how to quickly hit your fiscal year sales numbers.
KONA Infographic on W.I.I.F.T.

Sales Trends That You Need to Know About In 2019 — Infographic

Another year has come to an end, and this is the perfect time for companies to reflect between their achieved goals and failed attempts to increase sales. With the influence of modern technology in the world of sales, various tools, platforms, and strategies have evolved and became more accessible to businesses and sales teams across different industries. For 2019, what will be the sales trends that salespeople should watch out for? In this infographic, we will discuss notable trends that are either new or developed techniques inside the sales industry. Fasten up your seatbelts because here are the sales trend that you need to know in 2019: Sales Trends That You Need to Know About In 2019 - Infographic

Ways on How to Quickly Hit Your Fiscal Year Sales Number – Infographic

Every business has a fiscal year. A company’s fiscal year is its financial year; it is any twelve-month period that the company uses for accounting purposes. The Internal Revenue Service (IRS) says a fiscal year is “12 consecutive months ending on the last day of any month except December 31st.” The IRS distinguishes “fiscal year” from “tax year,” stating that a tax year can be either fiscal year or the calendar year.

It is no doubt that the end of a fiscal year is considered one of the toughest times for any sales organisation. Whether you’re planning for next year or selling to meet end-of-year numbers, the crucial part of your sales assessment is with surviving your last month’s designated fiscal year goal. However, today, you can conquer this sales dilemma in your business. In this infographic, we will discuss different ways on how you can maneuver your sales number into a successful fiscal year, and not worry with your year-end results from your sales.

Ways on How to Quickly Hit Your Fiscal Year Sales Number - Infographic

7 Effective Strategies to Close Deals Faster (Infographic)

The probability of closing the deal with your prospects always changes based on their current needs and trends in the market. Securing their purchase amidst their ever-changing preferences will require you to update your sales strategy from time to time, and to have a capable sales team that can quickly determine the exact needs and wants of your customers.

Closing the deal in a fast manner sounds very intimidating, but once you master the art of assertiveness without being rude or arrogant, having a closed deal will be like bread and butter. In this infographic, we will discuss the different effective sales strategies that you can use when closing a deal faster. Here 7 critical pointers that you should consider.

7 Effective Strategies to Close Deals Faster - Infographic

Acquiring New Clients: The Key Area to Focus Your Sales Training in Australia (Infographic)

Is your business running on the revenue from existing customers and clients? If so, it is easy to assume that things are going smoothly. After all, the current clients are working well with you, and there is an excellent professional relationship. If you are still relying on current customers and clients to sustain your day to day operations, the future for your business could be in danger. At best, you keep providing services to existing clients and keep earning the same revenue, leaving your business stagnant. The worst-case scenario, however, is that your company is unable to keep up with the competition. Your current clients would eventually move on to better service or product providers, and your business surely will draw the short end of the stick. Acquiring New Clients - The Key Area to Focus Your Sales Training in Australia (Infographic)