For a Sales Trainer to Train salespeople in a “no BS” way, they require a straightforward and results-driven methodology, that addresses the challenges and dynamics of sales in the real world.
Out in the field, there is not always a “manual” to refer to, and every customer is different. With many “off the shelf, by the book” training programs, all of the hard work and learnings can be forgotten by your team shortly after.
So, how can your sales trainer provide your sales team with the tools they need to make it in real world selling situations?
The answer is simple – focus on Sales Training Techniques that will stick.
Effective Sales Training
An effective sales training program can make a huge difference when it comes to the morale and performance of your sales team, as well as motivating salespeople and sales managers to get out of their comfort zone.
What are the benefits that come with an effective Sales Training Program?
Increasing your sales team’s confidence can result in better productivity as well as allowing staff to make important decisions without the constant guidance of their manager.
Sales training can also offer insight into automating sales processes to free up more of your team’s time.
Effective sales training can bring your team together, encourage collaboration, as well as creating a more positive work environment. Improving staff morale and creating a sense of community among staff members can also improve sales performance.
Staff and Customer satisfaction
Training equips salespeople with useful skills and knowledge that can improve their interactions with customers. This can then lead to greater customer satisfaction. When more customers are satisfied with the service they receive, salespeople are more likely to feel happy and fulfilled at work.
Both Salespeople and Sales Managers can learn and develop new skills from an effective sales training program. Sales training can improve everyone’s ability to think on their feet and make efficient decisions.
Use success stories to train and motivate
A great way to motivate salespeople, especially those who are relatively new to the field, is to use storytelling as part of your training program.
The best sales training programs will include Success stories from senior salespeople or trainers. They can be inspirational and entertaining, and they are more likely to leave a memorable, lasting impression on a sales team.
Most effective are stories and case studies that show examples of what did and didn’t work in different scenarios, and those that showcase the entire sales process, from initial enquiry to closing.
Statistics can also be a useful tool when training and motivating a sales team.
Once you have told the success story and the outcome, you can break down the process into steps that the team can replicate and try with their own sales.
Offer Training Refreshers
An important aspect of training that is often neglected is offering training refreshers.
Even after the most successful training programs, it’s easy for teams to forget what they have learned when they are back on the front line.
The best sales trainers will create smaller snippets of the training for refreshers that can help align with our brain’s natural capability to recall and retain information.
Sales coaching after training can make a big impact on your sales team and will improve retention rates following the training they have received.
Some of the benefits of coaching your sales team after training include:
- Improved performance
- Better customer-relationships
- Improved sales productivity
- Increased staff-retention
- Increased skill development
One of your sales team’s main objectives should be to learn how to apply new techniques, make changes where necessary and measure their results.
To get the most out of a Sales Training program, you need to give your salespeople the right tools, and most importantly, lead by example.
Contact KONA to discuss how we can tailor a Sales Training Program to your Sales Team!
Call 1300 611 288 or email firstname.lastname@example.org