Reasons Why Customers Are More Important than Price (Infographic)
Price and value are different definitions of how customers react to a product’s purpose. Price talks about the scale of the worth of a product or service by labelling the amount that customers will pay. On the other hand, value discusses the unique propositions of the product, which will enable customers to know more about the usefulness of their purchase.
For example, some products have particular storage consumption which is indicated on the packaging of the product; it may be for 24 months or 12 months which suggests the quality that is prescribed when use. Most products and services ensure quality performance by ranging their prices through what the customers can afford. But not all consumers are checking prices based on the trend; customers sometimes look into the value of a product and what it can step up for them when they use it.
