The 3 Major Problems Australian Businesses Will Be Facing in 2013 are: – Getting caught in the price war, where your product or services is becoming a commodity – Wasting time and money on marketing strategies and tactics that aren’t working for your business – Don’t know what to do next to position your products/services and grow your business. Master your Message to Master your Market Book one or both of KONA’s 2 Half Day workshops that will give you clarity and action on how to: Discover your single minded value proposition Define your grand purpose and what this means to your organisation Clarify the business/corporate vision and leveraging this in communication Own a unique and compelling marketing positioning Developing a communication master plan for 2013 Messaging that connects for any medium; face to face, blogging, article writing, collateral content etc Key Outcomes include: A clear understanding of the value your business provides that is relevant to your audience groups. Messaging idea generation that will improve marketing effectiveness and ROI. Communication master plan for 2013 with messaging for any marketing campaign or initiative. The tools and strategies to sell the value of your product or service quickly and easily in any situation. Perfect for CEOs and MDs, Sales Teams and Marketing Teams who need to ensure 2013 is better than 2012 and need to plan effective communication strategies and break the mould of doing the same activity year in and year out and those who know they are marketing without a compelling message. SPECIAL OFFER – Hope Is Not A Strategy so book a 1 day “War For Standout” Workshop for January or February and receive a FREE follow up session at your place of business to review workshop outcomes and resulting communication strategy for 2013. Call or email Sarah at KONA on 1300 611 288 or info@KONA.com.au to kick start your 2013 For more information go to https://kona.com.au/storytelling-training/.