Could the new Microsoft Dynamic 365 hold the key to a more dynamic customer insight?

Could the new Microsoft Dynamic 365 hold the key to a more dynamic customer insight? A Harvard Business review once debunked our complete reliance on the traditional customer surveys and research (such as those that help with tracking customer satisfaction and brand image) in helping to keep track of customer insights. The review showed that this technique has a “fundamental flaw”: the reliance on customers’ memories, which quite frankly, deteriorates quickly. For instance, it’s not unusual for a customer to claim they saw a company ad on TV at a time when the company was not advertising. Clearly, time is of essence in capturing true customer insights – which we tend to overlook so very often. The past few years have seen a number of top companies such as Schweppes, InterContinental Hotels, Unilever, HP, including Microsoft using Real-time Experience Tracking (RET) to make informed marketing decisions. So, could the new Microsoft Dynamic 365 hold the key to a more dynamic customer insight? Recently Microsoft announced the unveiling of its Dynamic 365 app for customer insights — the much anticipated product since July this year. It is designed to use intelligent analytics to help you better understand your customers. It breaks down the silos between the traditional CRM and ERP capabilities into one cloud surface and integrates the familiar tools you use everyday such as outlook and excel and other applications that work with sales, customer service, operations, finance, marketing, project service automation, and more. This tool is said to help you turn data (intelligent insights you get from your customers) into action to help you  increase your productivity. Clearly, the Microsoft Dynamic 365(every-day-of-the-year)is a dynamic tool good for helping your company re-imagine business processes. You’ll be able to:
  • Better empower employees
  • Engage your customers
  • Optimise operations
  • Reinvent products and business models
The AppSource contains more than 200 business SaaS apps, add-ins and content packs which you can keep adding as your business grows. Adrian Bridgewater from Forbes called it the ‘one software suite’ because of how it works integrated with other apps. However, Microsoft would have to be really good to stay abreast with its major market competitors Oracle, SAP and RET. If this app delivers everything it promises, then every business that is customer focused should definitely go onboard with it. Popular reviews about the app include: “Microsoft gives Salesforce a shove with the new Dynamics 365 integrated cloud platform”Ron Miller, TechCrunch ” Microsoft Ups Salesforce, Oracle Rivalry with New Cloud Product”Dina Bass, Bloomberg “Microsoft’s business apps in the cloud are getting the Satya Nadella treatment”Alex Konrad, Forbes For first look of the app visit: