KONA vs The Brooks Group (IMPACT Selling): Comparison for ANZ

The Brooks Group vs KONA

Where The Brooks Group is strong

• IMPACT is a well-structured, easy-to-teach 6-step process framework
• Their combination of hiring assessment plus training is a genuinely useful bundled offer for organisations building sales teams from the ground up
• Strong focus on sales hiring/assessment tools alongside training — addresses the “hire the right person” problem
• Well-regarded in the US market with a proven track record

Where KONA wins

• ANZ-built vs US-adapted. The Brooks Group is US-headquartered with limited established ANZ presence; engaging them typically means adapting US-built content, case studies, and delivery logistics to the Australian market, adding cost and lag. KONA’s frameworks are similarly structured but have been built and refined specifically inside ANZ corporate, industrial, and professional services environments for 25+ years.
• Practitioner delivery + interim leadership. KONA offers direct access to practitioner facilitators and interim sales leadership placement, giving clients hands-on implementation support The Brooks Group’s train-then-leave model typically doesn’t include.
• DISC-integrated coaching vs assessment-only. The Brooks Group’s assessment tools help with hiring; KONA’s TTI DISC profiling is an ongoing coaching tool that shapes how reps sell to different buyer styles — a deeper, more sustained behavioural application.
• Commercial guarantee. KONA’s 100-day money-back guarantee de-risks the investment; The Brooks Group doesn’t typically offer an equivalent commercial commitment for ANZ clients.

Detailed Comparison

1. ANZ-native methodology vs US-adapted KONA’s 6 Stages of a Sales Professional and A.C.T.C. delivery methodology are structurally comparable to IMPACT — both are step-by-step sales process frameworks. The difference is that KONA’s have been built and refined inside ANZ corporate, industrial, and professional services environments for 25+ years, while IMPACT is US-built and would need adaptation for Australian buyer behaviour, industry language, and delivery logistics.
2. Coaching and implementation: interim leadership vs train-then-leave The Brooks Group’s model is train-then-leave — the workshop is delivered and the team is expected to implement. KONA offers ongoing coaching (GROW model) and interim sales leadership placements — hands-on implementation support to make sure the methodology shows up in live deals.
3. Assessment vs ongoing behavioural application The Brooks Group’s hiring assessment tools address the “are we hiring the right person?” question. KONA’s TTI DISC profiling addresses the “how should this person sell to this buyer?” question — an ongoing coaching tool that shapes live sales conversations, not just a one-time hiring screen.

Verdict

Choose The Brooks Group if: You’re a US-based organisation building a sales team from the ground up and want a combined hiring-assessment + training bundle.

Choose KONA if: You’re an ANZ B2B organisation that wants a locally-built sales process framework, DISC-integrated coaching, interim sales leadership support, and a commercial guarantee — without the cost and lag of adapting US content.

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