KONA vs LMA (Leadership Management Australia): Sales Training Comparison

LMA (Leadership Management Australia) vs KONA

Where LMA is strong

• Very well-established local brand with 50+ years in ANZ and a genuinely large alumni base
• RTO accreditation — clients who need formal, nationally-recognised qualifications attached to training get that from LMA
• Proven “total person development” philosophy that addresses attitude, productivity, and life skills alongside work skills
• Strong for organisations that value qualification-based training for compliance or funding purposes

Where KONA wins

• Bespoke vs fixed curriculum. LMA’s flagship offer runs largely as a fixed public-course curriculum (“The Sales Edge”) delivered on a set schedule to mixed cohorts from different companies; KONA builds bespoke, company-specific programs designed around the client’s own product, sales cycle, and buyer personas.
• Sales specialist vs generalist. LMA’s model is broad “total person” development (attitude, productivity, life skills) with sales as one course among many; KONA is purpose-built sales and revenue performance consulting, including DISC-based selling, objection-handling frameworks, and interim sales leadership — not a general personal-development curriculum.
• Proprietary sales methodology depth. LMA doesn’t offer the depth of proprietary, sales-specific methodology (QH2Q, EIC, PACE, 6 Stages of a Sales Professional) that KONA has refined over 25+ years specifically for B2B selling contexts.
• Commercial guarantee. KONA’s 100-day money-back guarantee directly ties commercial risk to sales outcomes, versus LMA’s RTO/qualification-based value proposition.

Detailed Comparison

1. Bespoke program vs public course LMA’s “The Sales Edge” is a fixed curriculum delivered to mixed cohorts from different companies on a set schedule. KONA builds every program around the client’s specific sales process, buyers, and industry — your team’s workshop is about your deals, not a generic sales skills curriculum.
2. Sales specialist vs total-person development LMA’s philosophy is “total person development” — attitude, productivity, life skills — with sales as one stream. KONA is 100% focused on sales, leadership, and revenue performance. If you need formal qualifications and broad development, LMA is credible. If you need pipeline movement and conversion improvement, a specialist will get you there faster.
3. Methodology depth KONA’s proprietary frameworks (QH2Q, EIC, PACE, GROW, 6 Stages of a Sales Professional, A.C.T.C.) are built specifically for B2B selling and refined over 25+ years. LMA’s sales offering is one course within a broader personal-development catalogue.
4. Commercial guarantee vs qualification value KONA ties its commercial risk to sales outcomes with a 100-day money-back guarantee. LMA’s value proposition is anchored in RTO accreditation and formal qualifications. Both are valid — the question is whether your organisation is buying a qualification or a revenue outcome.

Verdict

Choose LMA if: You need formal, nationally-recognised qualifications attached to training, or you want a general “total person development” program that covers sales alongside broader personal and professional development.

Choose KONA if: You want a bespoke, company-specific sales performance program with proprietary methodology, DISC integration, ongoing coaching, and a commercial guarantee tied to revenue outcomes.

FAQ