What are the different types of sales techniques, and when should I use them?

Sales techniques are strategies and approaches used by salespeople to persuade potential customers to make a purchase. Different situations may require varying techniques to effectively close a deal. Here are some common sales techniques and when they can be used:

  • Consultative Selling
  • Hearts & Minds
  • Upselling and Cross-selling
  • Feature-Benefit Selling
  • Social Proof
  • Scarcity and Urgency
  • Emotional Selling
  • The Ben Franklin Close
  • Assumptive Selling
  • The Porcupine Technique

Remember that no single sales technique fits all situations. The key to successful selling is adapting your approach to the customer’s needs, preferences, and buying behaviour. Effective salespeople often use a combination of these techniques based on the context of each interaction.