Sales and Marketing Audit

sales and marketing audit

Delivery Mode: Onsite or Virtual

Audit Purpose:

  • Provide an objective independent examination which will increase the value and credibility of the Sales and Marketing Departments
  • Increase customer confidence
  • Increase customer engagement and retention
  • Drive revenue sky high
  • Reduce investor risk
  • Result a significant reduction in the cost of capital

What is a Sales and Marketing Audit

Audits are not just for the ATO. They are a powerful way for you and your team to evaluate your work and determine where you can improve things to reach your revenue goals. While a sales & marketing audit might sound complex or intense, it is straightforward. The KONA|HBB Group team will go over each of the components that makes up your sales cycle or process. What is working? Where do you have gaps, holes, or bottlenecks that keep you from closing deals? Are you doing something to turn prospects away?
It is important to note that an audit like this is best done with both Marketing and Sales.

call kona for sales and marketing audits

sales and marketing audits kona

How do I know if I need to Audit my Sales and Marketing?

Its simple, ask yourself these questions:

  • Do I have a road map for my sales and marketing?
  • Do I have a customer acquisition and retention strategy as part of my sales and marketing spend?
  • Do I know how much every sales meeting is costing me?
  • Do I know how much each lead is costing me?
  • Do I know my close rate to contact rate for each salesperson?
  • Do my sales and marketing team have a personal social media strategy when representing my brand?
  • Do my team understand and know the power of their personal profile when selling?
  • Have I reviewed my sales and marketing assets in the past 12 months?
  • Have I reviewed my sales resources in the past 12 months?
  • Have I reviewed my offering in the past 12 months?
  • Have I reviewed my competitors in the past 12 months?
  • Have I reviewed my go to market technology in the past 12 months?
  • Have I updated my website in the past 12 months?
  • Have I reviewed the agencies I use for world’s best practice?
  • Do I understand exactly what my SEO, SEM and branding agencies get paid to do?
  • Do I know exactly how I will grow my pipeline?
  • Do I know exactly where I am spending on QDQ (Quantity, Direction, Quality)?
  • Do I know what my Key customers think of me?
  • Do I know if my key customers are talking to my competition?
  • Am I exposed if I lose a key person to my competitor?
  • Do I know exactly what activity my teams are doing to retain and grow my business?

If you have answered I don’t know or no to any of the above, THEN YOU NEED AN AUDIT ASAP. Hope is not a strategy!!!!

For a more personal and confidential chat you can call
Garret on 0422 847 660 or email garret@hbbausgroup.com.au
to discuss how a Sales and Marketing Audit will confirm your organisation is on track.

When you think of the Effectiveness and ROI from your Sales and Marketing departments DO YOU KNOW, OR DO YOU THINK YOU KNOW?

Hope is NOT a Sales and Marketing strategy so if you are concerned about your business going forward think seriously about your Sales and Marketing – why would you audit your finances and accounting (the PAST) and not audit your sales and marketing (the FUTURE)? And more importantly, auditing the Return On Investment you get from each aspect of the two functions.

Being able to sell and market effectively is one of the most important aspects of any business. Communication is defined as transferring information to produce greater understanding.

The quality of your sales and marketing can only be measured by the response you receive from your target market and the ROI you get, do not blame the prospect if they can’t find you!

marketing audit with kona
KONA | HBB Group Sales and Marketing Operational Effectiveness Audit is an official inspection of an organisation’s Sales and Marketing Departments, by an independent body that will identify your organisation’s Effectiveness and ROI of each of component.

KONA | HBB Group Sales and Marketing Operational Effectiveness Audit is an official inspection of an organisation’s Sales and Marketing Departments, by an independent body that will identify your organisation’s Effectiveness and ROI of each of component.

KONA | HBB Group Sales and Marketing Operational Effectiveness Audit includes:

Branding: defined as: the promotion of a particular product or company by means of advertising and distinctive design and key decision making”.

Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the branding to deeply just ask, does your brand resonate with your customer? Have you tested this?

When we look at your “above the line” branding and marketing (TV, radio, billboards etc..) do we consider our “below the line” marketing and branding (staff education, product availability, customer service, sales capability etc..). We can drive the customer to us with above the line marketing but if we can’t convert to a sale or good experience, we have waisted valuable time, energy, money and reputation. At the end of the day, people like to buy from people and be confident that the “brand” of the company and the “brand” of the experience is congruent with the investment made.

When you evaluate your business, you probably think long and hard about things like your marketing strategy, your overall budget and ways to trim, or your company culture and whether or not it is serving your team well.

But something you might not evaluate quite as often is your sales strategy. This is very understandable, because it is easy to think of sales as something that is dependent upon leads generated from marketing, and as something that either succeeds or doesn’t. But your sales strategy is much more productive than that, and it is something you can consistently refine and improve. The best way to make sure you are reaching your maximum sales and marketing potential is – A combined Sales & Marketing Audit.

CONTACT our team on 1300 611 288 or email our CEO directly garret@hbbausgroup.com.au
to start your Independent Sales and Marketing Audit.

KONA | HBB Group Sales and Marketing Operational Effectiveness Audit includes:

Branding: defined as: “the promotion of a particular product or company by means of advertising and distinctive design and key decision making”.

Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the branding just ask, does your brand resonate with your customer? Have you tested this?

When we look at your “above the line” branding and marketing (TV, radio, billboards etc.) do we consider our “below the line” marketing and branding (staff education, product availability, customer service, sales capability etc.)? We can drive the customer to us with above the line marketing but if we can’t convert to a sale or good experience, we have wasted valuable time, energy, money and reputation. At the end of the day, people like to buy from people and be confident that the “brand” of the company and the “brand” of the experience is congruent with the investment made.

When you evaluate your business, you probably think long and hard about things like your marketing strategy, your overall budget and ways to trim, or your company culture and whether or not it is serving your team well.

But something you might not evaluate quite as often is your Sales Strategy. This is very understandable, because it is easy to think of sales as something that is dependent upon leads generated from marketing, and as something that either succeeds or doesn’t. But your Sales Strategy is much more productive than that, and it is something you can consistently refine and improve. The best way to make sure you are reaching your maximum Sales and Marketing potential is – A combined Sales & Marketing Audit.

Because Hope Is Not A Sales Strategy!

So if you need to increase your revenue and drive sales from your Key Account Strategy contact KONA today > Call: 1300 611 288 | SMS: 0425 200 883 | Email: info@kona.com.au

SYDNEY

Phillips Street.
Neutral Bay NSW.
Australia 2089.

MELBOURNE

Suite 1 | 432 Smith Street,
Collingwood Victoria.
Australia 3066.

CENTRAL COAST

Empire Bay Drive
Kincumber, NSW
Australia 2251.

LONDON

Suite 1 | 2 Gipsy Hill,
London, SE19 1NL.
United Kingdom.

We cover all States Australia wide including Sydney, Melbourne, Brisbane, Perth, Adelaide and Hobart.

Contact Us Now or Call 1300 833 574

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