Major Bid Strategy

Pursuing significant pieces of business is a costly exercise, with the ultimate result being that there is only ever one winner. Applying the most appropriate strategy to win key accounts therefore is an absolute.

Calling on significant experience and ongoing global research into best-practice, The KONA Group has developed a powerful series of tools and processes which will place you far ahead of many of your competitors when it comes to securing single customer high dollar value sales.

The ultimate result of this service is the use of
best-practice approaches to achieve more wins, more often, for less investment.

The KONA Group's Major Bid strategy programme will:

• Assist you in determining whether an opportunity is worth your investment
   
• Identify the 'real' decision making process that will be used to determine the winner
   
• Assist you in putting together a bid which demonstrates your organisation's genuine understanding of the clients' need
   
• Identify all of the key decision makers and the people who will influence them
   
• Enable you to gain clarity as to what each contributor to the decision will judge you on, as individuals
   
• Teach your sales people how to get out of the 'tender merry-go-round'
   
• Increase your bid success rate.