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Key Account Management
A good number of businesses fall under the 'Pareto Principle' - 80% of their
results come from 20% of their customers (or numbers around that mark).
The
retention and growth of those 20% of key accounts, is critical to the very
survival of the business. Key account relationships require planning and
management.
By calling on decades of key account management experience and research, the
KONA Group Key Account Strategy delivers peace-of-mind and results.
KONA Group has developed a series of tools and processes which will:
- Enable you to know exactly where each of your key accounts 'is at', in
'real-time'
- Identify the actions you will need to take to 'secure' each account with
greater certainty
- Identify the actions you will need to undertake to grow each account's spend
with you
- Direct key account management activity and reporting
- Allow you to focus on your area of expertise, comfortable that we are
monitoring the 'health' of your key accounts.
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