Customer Retention
It costs 8 to 10 times more to find a new customer than to do more business
with an existing customer. It is essential (and much more cost-effective),
therefore, to retain our customers – internal and external – for as long as
possible.
The KONA Group Customer Retention program assists you in developing your own
Customer Retention and Customer Relationship Marketing initiatives that will
generate more loyalty and increase profitability with your existing clients and
customers. By examining your current processes and systems and identify the
steps required to establish and maintain a customer-centric organisation.
The 2-day program covers:
- Understanding relationship marketing
- 12 elements of retention and the importance of retaining customers
- Defining your company’s Loyalty Objectives, Inhibitors and priorities
- Employee relations, motivation and incentives
- Profiling your Most Valuable Customers and those that cost you money
- Establishing retention strategies and ides to implement immediately
This process will create a positive perception of your organisation and
generate internal and external loyalty, impacting directly on your
profitability.
|
