David Coe
Getting your message across and enrolling others in it is critical to your success. The executive who can do that well and consistently has a natural edge.
But when you join the ‘C suite’ of CEOs, CFOs, CIOs, CMOs and COOs, you’re busy coming up to speed with the demands of your appointment. To compound the pressure, you don’t want to distract your communications department with personal requests for help with presentations.
Give yourself the edge and leverage off David Coe’s experience on 3 of the world’s best newspapers – The Financial Review, The Australian and The Times in London – with executive communications coaching.
David is a finance journalist and business copywriter who helps companies with compelling business cases create communications that pay dividends.
He specialises in combining business words and graphics and can show you how to transform executive presentations from ‘death by bullet point’ to highly effective and engaging visual experiences. As well, his editing skills ensure your reports, proposals and analyses are succinct and compelling.
After years in the media, David does more than just pretty up your documents.
He edits your proposals and reports as well as your presentations to the highest standards of financial journalism, suggest graphs to convey your message visually, and show you ways to display the finished product.
In David’s 7 years as graphics editor on the Financial Review, he was responsible for entrenching the paper’s position as a world leader in information graphics.
These combine visuals – all sorts of graphs, diagrams or charts – with words and numbers to capture the salient points of any event. The result is easily digestible and enables an audience to quickly grasp an event’s significance and to take profitable actions.
David coaches you in these principles and well as to be rigorous in your use of language.
And he can do this for:
· Business proposals
· Briefings for fellow executives
· Pitches to clients
· Presentations to staff
· Board papers
· Strategy maps
David will work one on one with you to ensure all your written communications and presentations are world class, and to develop your mastery the way great communicators learn – through constant, committed feedback. Line by line, word by word.
David shows you what’s possible in how to communicate effectively and his past achievements include:
- Seven years as graphics editor of the Financial Review in which output rose 75%,
- Creating for Macquarie a document that brought in $12m in share sales in its first two weeks,
- Redesigning Macquarie’s equities research and then having Australia’s biggest fund managers vote it their 3rd most used research (up from unranked previously),
- Writing the prospectus for Macquarie’s Online Cash Trust,
- Saving Ord Minnett $600,000 in annual printing costs,
- Redesigning the finance pages of both The Australian and The West Australian.
Check out more information on David’s Written Communication page on the KONA website at http://www.kona.com.au/writtencommunication